Cynopsis: Sports
01.25.13
Good morning. It’s Friday, January 25, 2012, and this is your first early morning Sports briefing.
We are pleased to announce that Roberta Caploe has joined Cynopsis as Editorial Director. She will oversee all of Cynopsis’s e-newsletters and e-special reports, including Cynopsis flagship, Cynopsis Digital, Cynopsis Sports and Cynopsis Kids. She’ll also collaborate on the development of the growing roster of Cynopsis Media business summits, award events, Webinars, and other initiatives. Roberta will be attending NATPE so please feel free to reach out to her at [email protected].
NASCAR on FOX is set to open its 13th season with expanded coverage from Daytona via live programming FOX Sports, FOX Deportes and SPEED. Coverage on FOX launches with the newly-named Sprint Unlimited at Daytona on Sat. Feb 16 at 8p, followed by live coverage of Daytona 500 Qualifying the next day at 1p. Coverage of the DAYTONA 500 on FOX begins Sunday, Feb. 24 with Fusion Evolution Presented by Ford, a 30-minute special at 11:30a, followed by the traditional one-hour NASCAR on FOX pre-race program at noon. At 1p, Darrell Waltrip joins race announcer Mike Joy and Larry McReynolds in calling the 55thrunning of the “Great American Race.”
On FOX Deportes, Speedweeks coverage will also include the Sprint Unlimited and Daytona 500 qualifying as part of a deal reached last summer. Jorge Koechlin and Tony Rivera call the action on-track. SPEED, meanwhile, opens its coverage from Daytona on Feb. 14 with a NASCAR Race Hub special from Daytona Speedweeks Media Day; and will also host the Budweiser Duel and NASCAR Camping World Truck Series opener.
Golf Channel’s Morning Drive is getting a facelift. The series will relaunch on Feb. 4 with a new format, a new slate of co-hosts, a state-of-the-art studio and an expanded, seven days a week schedule. Current Morning Drive co-hosts Gary Williams, Damon Hack and Holly Sonders will now be joined by Golf Channel analyst Charlie Rymer to form the on-air “foursome” typically spanning Thursdays through Mondays. Meanwhile, Golf Channel anchor Kelly Tilghman will be a central figure on Tuesdays and Wednesdays, joining Matt Ginella (who comes aboard from Golf Digest) and Lauren Thompson. The new format will expand coverage of the golfing lifestyle including how to play, what to play, and where to play. Finally, the new studio will now offer four dedicated sets: a main anchor desk, an interview area, a product demonstration area, and a news update desk with space nearly four times larger than the show’s original studio.
ESPN reporter Rachel Nichols is joining the CNN and Turner Sports teams where she will anchor a new weekend sports program on CNN beginning later this year focusing on “the most interesting stories and personalities in the world of sports.” At Turner Sports, Nichols will be tasked with assignments across the division’s sports properties including the NBA and MLB. Additionally, Nichols will cover sporting events such as the Olympics for CNN with her first assignment being the upcoming Super Bowl.
NBC Sports Network’s inaugural Wednesday Night Rivalry game between the Bruins and Rangers drew 956,000 viewers for a 0.53 HH rating, according to Nielsen, to make it the most-watched NHL regular-season game in the channel’s history. The game also marked the most-watched NHL regular-season game on any cable channel in 11 years. Through four games this season, NBC Sports Network is averaging 507,000 viewers, up 53% compared to the 2011-12 season average of 332,000, and up 27% compared to the first four games last season.
Packers All-Pro linebacker and Super Bowl champion Clay Matthews will join CBS Sports as a contributing analyst for Super Bowl pre-game show, The Super Bowl Today on Feb. 3. Matthews will join James Brown, Dan Marino, Bill Cowher, Shannon Sharpe, Boomer Esiason, along with Greg Gumbel, on the set.
BTN is set to air a new episode of The Journey: Big Ten Basketball 2013 on Sunday around 8p following the Michigan and Illinois game. The episode will feature a behind-the-scenes look at the legacy of former Iowa basketball player Chris Streeton the 20th anniversary of his tragic passing, a look at Indiana Head Coach Tom Crean, and an interview with Dwayne Wade.
With National Signing Day around the corner on Feb. 6, ESPN kicks off coverage with a 10 hour ESPNU National Signing Day Special at 9a on ESPNU, as well as live look-ins from SportsCenter throughout the day. The special will include at least 17 of the nation’s leading recruits making their picks with the channel embedded at 13 of the nation’s top teams throughout the day, Rece David and Dari Nowkhah will once again host coverage.
Saturday’s UFC ON FX 7 Prelims handed FUEL TV with the network’s most-watched program of all time, delivering 255,000 total viewers, according to Nielsen.
The LPGA Tour is creating a tournament to determine the best player in the world. The event, known as The International Crown, will begin play in 2014 and then be held every other year with four days of team matches between eight countries. The inaugural event will be held in late July at Caves Valley Golf Club outside Baltimore.
The Harlem Globetrotters will be featured on a one-hour ESPN special to showcase their 2013 “You Write the Rules” tour. The program premieres on ESPN on Feb. 10 at 5p with Jon Sciambi offering play-by-play. For the first time ever, the team is letting fans decide the rules via online voting with options such as playing with two basketballs at once (I wonder how the Washington Generals feel about that). The team will play over 270 games in nearly 240 cities in 45 states and nine Canadian provinces.
Time’s running out! Now is the time to submit for our 2013 Cynopsis Sports Media Awards. The deadline is February 1 and we want to see your best work from the past year. Don’t let someone else take your trophy! Click here for entry information.
A CYNOPSIS MESSAGE
Cynopsis: Sports Media Awards
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, AND PEOPLE
Entry Questions: Jenn Ocampo | Sponsorships: Mike Farina.
Sponsorship & Promotion
Celebrity chefs Rachel Ray, Mario Batali, Dale Talde, Michael Ferraro, and Michael Psilakis are forming a team for the NBA as part of the league’s healthy initiative called Fit Live Healthy Week which runs through Feb. 1. Each day, a chef will be featured at FIT Live Healthy Chef Corner to offer healthy recipes for people to make at home.
Big Bang Theory’s Kaley Cuoco has been tapped for Toyota’s Super Bowl campaign to promote the RAV4 crossover. The teaser ad features Cuoco granting wishes to nearby people with a promise of additional ads the carmaker will run during the Super Bowl.
Meanwhile, Parks & Recreation comedian Amy Poehler will be featured in a new 30-second spot for Best Buy that will air in the first quarter of the Super Bowl on Feb. 3 on CBS.
Shell Pennzoil inked a multiyear extension to sponsor Joey Logano’s No. 22 Penske Racing Ford.
ESPN had a first in its This is SportsCenter campaign, featuring the Muppets’ own Swedish Chef as the new celebrity chef for the company. Apparently, only New York Rangers goalie Henrik Lundgvist is able to understand the new “employee.” The spot also features SportsCenter anchors Steve Levy, Robert Flores, and Linda Cohn.
Digital Fields
Sportsman Channel revealed that its Facebook page grew by more than 270% in 2012 to surpass the 300k mark. In the last month, 46% of Sportsman’s Facebook growth came from mobile. According to Simmons research, 62% of Sportsmen are social media users. Of that percentage, 41% have visited Facebook in the last 7 days.
The Main Event
UFC on FOX 6 on Saturday at 8p.
A CYNOPSIS MESSAGE
Entry Deadline: February 20, 2013
Late Submission Deadline: February 27, 2013
Awards Ceremony: June 2013
ON THIS DAY in 1989: Michael Jordan scored his 10,000th NBA point in his fifth season.
Answer to Our Last Sports Trivia Question: Who holds the record for most passing yards in a Super Bowl? Answer: Kurt Warner with 414 yards against Tennessee in Super Bowl XXXIV. Kudos: Marc Wollis-NBC Sports Group/NY; David Kalan-NHL.com/NY; Bob Dudelson-Trifecta Media/NY; Anthony Dattolo-ZenithMedia/NY; Dan Jarmon-NBC Sports/Stamford; Synda Kollman-Charter Marketing Group/Boca Raton; Bill Robertson-Tunheim Partners/Minneapolis; Miriam Aardahl-OMD/LA; Carrie Clarke-NFL Network/LA; Tom Moore-Kalt Productions/LA; Neal Stevens-Stevens & Associates/Beverly Hills.
In The Know: Who was the first high school player to be selected with the top pick in the NBA draft? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
01.25.13
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