Friday, January 22nd, 2010

Cynopsis: DIGITAL

Good morning, it’s Friday, January 22, 2010, and this is your first early morning digital briefing.

A little more than a week after Google declared war on Chinese censorship policies, Secretary of State Hillary Clinton unveiled a new policy that encourages foreign governments to act unilaterally to insure that citizens around the world have open access to the internet. Ms. Clinton promised that the U.S. would lead an international effort to combat censorship and cyberattacks, and urged American companies to rethink whether or not to do business with countries that limit free access to the net. She also said the State Department was reaching out to the private sector to help develop new technologies to allow citizens in other countries to circumvent politically motivated censorship by their governments.


Presumably in a move to try and compete with Apple‘s forthcoming tablet media device, Amazon announced plans to create its own app store later this year allowing third party developers to create applications for the 3G network-connected Kindle. Mirroring Apple’s split, user revenue will be split 70% to the developer and 30% to Amazon, minus delivery fees of $0.15 / MB. The company envisions game, music, video and travel applications being developed for the ebook reader, naming EA Mobile and Zagat guide publisher Handmark as interested parties. The Kindle Development Kit will be available for download in limited beta from next month.
The New York Times Co. confirmed plans that the newspaper will start charging visitors to access content on its category-leading website beginning in 2011. The Times Co. will adopt a metered system popularized by the Financial Times, meaning that visitors will be able to access a handful of articles for free each month before hitting the pay wall. The Times’ previous attempt at an online pay product, the $50/year “Times Select,” charged for access to some of its top columnists but failed to attract a critical mass of subscribers.
Liberal talk radio network Air America announced it filing for Chapter 7 bankruptcy, citing mounting debt and shrinking lines of credit.


Live broadcasting functionality, popularized by such sites as Ustream, and Stickam, is beginning cross over into the social networking arena. Social video start-up Vpype announced a public beta for its live broadcast Facebook app, Vpyep Broadcaster. The tool enables users to create scheduled or unscheduled interactive live shows, send video notes, store completed broadcasts with audience participation and share videos with friends and followers on Facebook.


In a 5-4 ruling, the Supreme Court put an end to spending caps long limiting corporations from dumping huge money into campaigns to support or oppose candidates for President or Congress. President Obama immediately criticized the ruling, calling it a win for special interest groups including oil, Wall Street banks and health insurance companies.
In a sign that the worst may be over for the online ad space, Google reported its strongest revenue growth in 12 months and indicated that it would very much like to continue doing business in China. Search ad revenue rose 17% in the fourth quarter to $6.67 billion from a year earlier, up from only 7% uptick during Q3 2009 and tepid 3% growth during Q2 2009.

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~ has switched video technology providers, moving from Move Networks‘ adaptive bit-rate technology to Brightcove‘s newly revamped white label solution based on Adobe’s Flash, per NewTeeVee. Separately, plans to switch from Move to Flash as a temporary measure, according to Videonuze. Move enjoyed a huge market advantage a couple of years ago pioneering adaptive bit rate streaming, which improves video streaming to the end user by compensating for variable download speeds and packet loss. Since then, subsequent versions of Microsoft’s Silverlight and Adobe’s Flash have adopted similar technologies.


The proliferation of blogs, online newspapers and Twitter accounts is not helping to move the needle in terms of creation of original news content, according to a new study from Pew Research Center‘s Project for Excellence in Journalism. The report delved into the news echosystem of Baltimore (the setting for David Simon’s brilliant series The Wire) and found that eight out of ten stories studied simply repeated or repackaged previously published information. Of the stories that did break new news, 95% came from traditional sources and nearly half from newspapers. Yet local papers are also offering less than they once did – for all of 2009, for instance, the Sun produced 32% fewer stories on any subject than it did in 1999, and 73% fewer stories than in 1991.
Sector From Which New Information Reported (Six Key Storylines)
Sector      % of All Stories
Print             48%
Local TV        28%
Niche media  13%
Radio             7&
New media     4&
Source: Pew Research Center, January 2010


Want to view the State of the Union Address? There’s an app for that. The White House announced the launch of a new live streaming app for the iPhone that will deliver live key speeches and press briefings as well as content from Obama’s tech savvy team also plans to launch a new mobile website in the coming weeks,, optimized for any internet-enabled mobile device.
Nickelodeon announced the availability of new apps for the iPhone and iPod touch based on some of its most shows and sites including “iCarly: Sam’s Remote” and “Go, Diego, Go: Musical Missions,” The apps join the recently launched “SpongeBob Tickler”, “SpongeBob Jellyfish Jam” and AddictingGames “The World’s Hardest Game.” Nick’s says it has received more than 4.5 million downloads worldwide since the launch of its first iPhone app in February 2009.  
Guy-targeted news and video site CraveOnline has developed an inventive site and Facebook app around Paramount’s Smokin’ Aces 2: Assassins’ Ball. Join with Assassins through a “Virtual Line Up” that grabs your photo from Facebook. A quick Q&A identifies your strengths then assigns you with a name and arms specialty. The Assassins Bracket pits players against each other in a tournament to decide the ultimate assassin. The winner gets a free trip to Chi-town.
Little Pim Word Bag, developed by Animax, is a new interactive word game app for the iPhone featuring “Little Pim” the panda. Cutesy artwork, music and sound effects are used to teach children 27 everyday vocabulary words in a second language –either French or Spanish. The company is also currently working with PBS to create the first foreign language teaching game for its subscription website, PBS Kidsplay.
8×8 Connect is a new point-and-click VoIP calling application for Facebook, allowing users to add a “Call Me” button to their home page to enables friends to call them without revealing their actual phone number.


Move Networks announced that Eddy W. Hartenstein and Solomon (“Sol”) Trujillo are joining the Company’s board of directors, effective immediately. Eddy was founding CEO/Chairman of DirecTV and currently serves as Publisher and CEO of the LA Times. Sol was previously President/CEO of US West and Australian telco giant Telstra.
Ad agency AKQA said it will expand its operations in Europe with a new office in Berlin. Guy Wieynk, AKQA’s European Managing Director, will be responsible for the launch of the Berlin office, the company’s third in Europe.
WeatherBug has upped Kelly Furlong to Director of Midwest Sales, based in Chicago. In addition, Brittiony Borges has joined the company’s West Coast team in Seattle as Senior Account Executive.
ContentBridge announced the addition of Silverwood Partners’ Ethan Jacks to its Board of Advisors.


Seesmic Look, for now only available for Windows XP, Vista and 7, is Twitter desktop app maker Seesmic’s latest crack at trying to legitimize the clubby world of Twitter for the mainstream. Replacing a boxy schematic-style interface, the new client application provides a much more visual flair allowing you to sort tweets by topic. So instead of trying to sift through a random stream of comments and retweets, you can impose a method to the madness by following tech news, entertainment-themed posts or even celebrity gossip sources from a curated selection of Twitterers. This may present an opportunity for media companies who want to aggregate their content with partners in a single channel; Kodak, Red Bull, CNN Money, SOTS, and Time will each launch a branded channel on Seesmic Look. It could also prove to be a handy tool for marketers. The Trending Topics section allows you to see what words or phrases are getting a lot of play during the past day or past week.
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ONLINE AD SALES EXECS/ New online video platform hiring Ad Sales Exec must have nat’l brand & agency relationships. 5+ yrs exp. Immediate hire. Great benefits w/ stock equity. Resume: [email protected] (1/29)

JOB OPENING: NETWORK SALES/ION Media Networks/NY:  Highly motivated and creative network sales acct exec w/ established relationships and proven track record. EOE. Apply to [email protected] (1/29)

JOB OPENING:  DIR, ON AIR PROMOTIONS/Lifestyle & Entertainment Nets/MIA: 5+yrs Creative Dir exp @ TV Net / Agency, Stng Pple & Proj Mgmt skills, Strategic Plan, Prod knwldg, Spa MUST, Port+. Apply @ [email protected]  (1/29)

JOB OPENING:  RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. p (1/28)

JOB OPENING:  DIR PARTNRSHIP MKT & LOCAL MKT ACTIVATION/NY:  Handls all 3rd party partshp, affil & local on-the-ground consmer evnt mkt & activations.10 yrs exp in cable/media/ent or music. Rez to: [email protected] DIR MKT in sub (1/28)

JOB OPENING:  SALES DIRECTOR/Gas Station TV/LA: Emerging digital media co. seeks rev. generator for its W. Coast territory. Focus on new bus. & maintaining key clients. Min. 5 yrs ad sales exp. Apply: (1/28)


JOB OPENING:  FREELANCE PROMO SCHEDULING ASST: Entry Level, Detail/Organiz. Respn incld assist dept. Scheduler w. logs, data entry (MAPS/Grip IT),create # for promos/bugs, Operational/Strategic plan’g. Resume to: [email protected] (1/27)

JOB OPENING:  ACCT EXEC/DISH Network AD Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing AD sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp.Resumes to:  [email protected] (1/27)

JOB OPENING:  AD SALES ASSISTANT/Hallmark Channel/NY: Assists AE’s & Planners to service & maintain clients. See full posting & apply at: (1/27)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (1/26)

JOB OPENING: AD SALES COORDINATOR/ DIRECTV, NYC: Entry level: MS Office, strong written & verbal communication. Multitask, work to deadlines.BA/BS degree. Passion for Ad Sales. Apply: Req. 1000039  (1/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  BRANDED ENTERTAINMENT INTERN/ NBCU: Seeks outgoing, eager to learn/detail-oriented/ppt skills;gain exp. in ad sales, prod, and mkt. 8hrs 3 days/wk min. CV: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: WEB INTERN/NYC: Inside edition is looking for a web intern for spring 2010. Tasks include resizing photos, writing captions, field research and logging footage. Contact Katie Harris:  [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Adam Carolla Podcast/Ent Co/LA:   Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY:  GRAPHIC ARTIST INTERN/Adam Carolla Podcast/Ent. Co/LA:  Mac Savvy, Web design exp a + eager to learn & detail-oriented. Will gain exp. internet mktg & design. 8hrs/2 days wkly min. Cover/res:  [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Adam Carolla Podcast/Ent. Co/LA:  Strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY:  RETAIL INTERN/Adam Carolla Podcast/Entertainment Co/LA:  Will gain exp. in internet marketing, retail sales, Fulfillment & merchandising. 8hrs/2 days per wk min. Send cover letter, resume:  [email protected]   (1/28)

INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  Interns wanted to research and develop new show ideas. Please send resumes [email protected] (1/27)

SPRING INTERNSHIP CREDITS ONLY:  WBTV CASTING. Gain experience in a busy television casting office. Multiple day availability preferred. Send cover letter/resume to: [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY:  WEB INTERN/ Animated, pre-school property. Update/maintain our website. Creative skills a plus. Admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERN/Animated, pre-school property. Exporting and labeling storyboards, formatting and labeling designs, admin duties including heavy filing. 20hrs/wk. Paid commute. Cover/resume to [email protected] (1/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (1/29)

SITUATION WANTED: Female voiceover artist with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (1/29)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED:  DIR. OF PRODUCTION/LICENSING (LA):  Experienced Producer – 14 yrs. All platforms. Licensing with major brands. Live music, docs, toys, casual games.[email protected]  (1/28)

SITUATION WANTED:   EXPERIENCED TV & WEB PRODUCER/WRITER/EDITOR:  Worked for several stations/websites. Dreamweaver, HTML, SEO, CMS, Premiere, non-linear editing. Organized & analytical. Email: [email protected] (1/28)

SITUATION WANTED:  MUSIC CLEARANCE SERVICEExpertise in music licensing – plus clip, photo + all IP licensing. Clients include major Film, TV and Advertising projects. Learn more @ (1/28)

SITUATION WANTED: SR. DIGITAL SALES EXECUTIVE(NYC) 16+ years of experience with proven record of developing and retaining top-level account list. Contact:  [email protected]   (1/28)

SITUATION WANTED:  Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For samples, visit (1/27)

SITUATION WANTED:9xEmmy winning CREATIVE PRODUCER-in ATL seeking freelance. Great w/clients. 15 yr exper. in promo/creative TV.  Also ON-AIR HOSTsee (RoadTrip) [email protected] website: (1/27)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (1/27)

SITUATION WANTED:  EXECUTIVE/ADMIN ASSISTANT/NY: 3 + yrs supporting execs at media companies including MTV; marketing background, organized, professional, quick learner, strong refs available [email protected] (1/26)

SITUATION WANTED:   PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/26)

SITUATION WANTED:   RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/26)

SITUATION WANTED:   PRODUCTION  ASSISTANT/ENTRY-LEVEL POSITION, NY: 2010 Yale grad, 2 yrs Internship experience in Production and Research at Nick, classwork in child development. Organized, efficient, dedicated! [email protected] (1/26)

SITUATION WANTED:   ILLUSTRATOR/ANIMATOR/ DIRECTOR w/major credits Adam Taylor [email protected]  (1/26)

SITUATION WANTED: 11 yrs SALES & MKTG Experience. 8 yrs digital sales. Display, mobile, SEM & technology. Established relationships in 14 states in the South. Successful track record, driven, closer. [email protected] 404-216-0772 (1/23)

SITUATION WANTED: SUMMER ON-SET INTERNSHIP (Anywhere): I’m an enthusiastic film/drama student looking to do any sort of demanding work on set for college credit. [email protected] (1/23)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (1/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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