Friday, January 21st, 2011

Cynopsis: Kids!

Good morning. It’s Friday, January 21, 2011, and this is your first early morning Kids briefing.

Nickelodeon will give SpongeBob‘s Facebook friends, of which there are some 16 million, a gift next week when it premieres the first tale in its Legends of Bikini Bottom, an anthology of five new SpongeBob SquarePants stories.  The first new story, Trenchbillies, guest stars Amy Sedaris and debuts on Thursday, January 27 at 8p on the SpongeBob Facebook page.  The remaining four stories that make up Legends of Bikini Bottom will premiere on Nickelodeon the following day in an hour-long primetime TV special, Friday, January 28, at 8p.  This special will simulcast on Nick Mobile, and following the premier will be available via the network’s download-to-own partners. will feature clips from the special, as well as SpongeBob trivia, a Patchy the Pirate-themed message board, and games, including the new game of the week Legends of Bikini Bottom that features six mini games.  The first game is available now, and the remaining five will launch one a day from Monday-Friday, January 24-28.  To access the final game, fans will need to enter a code that will appear on-air during the hour-long special on Friday.  The entire Legends of Bikini Bottom, including all five stories, will air Saturday, January 29, 10-11:15a on Nickelodeon.


Hasbro Studios, the TV production/distribution arm of Hasbro, inks a four-year overall deal with writer/executive producer Jeff Kline to exclusively develop and produce kid-targeted animated TV programming.  Kline, who has developed, written and been a showrunner on a range of animated series (Jackie Chan Adventures, Men In Black: The Series, Dragon Tales, among others), is currently the executive producer of Transformers: Prime and G.I. Joe: Renegades, both of which can be seen in the US on The Hub, a joint venture between Hasbro and Discovery, as well as internationally on different broadcasters.  He previously served as SVP/Drama Development, Columbia Pictures Television.


The second season of Ludorum‘s CGI-animated preschool series, Chuggington, will premiere Monday, February 14, 2011 at 10:30a, which coincides with the launch of the new Disney Junior branded-programming block on Disney Channel.  The new season of Chuggington is comprised of 13×13 and will air weekdays at 6a and 10:30a, and weekends at 5:30a.

Coming a new book, it isAmulet Books, an imprint of Abrams, will publish the sequel to the popular book The Strange Case of Origami Yoda by Tom Angleberger.  The new book, Darth Paper Strikes Back: An Origami Yoda Book, is set for release in August 2011, with Lucasfilm’s permission of course.

Razor & Tie will release The Wiggles new album, Let’s Eat, at retail on February 1, 2011.  The title features a special guest appearance by country music star Keith Urban on the song England Swings.  You can hear the song here .  The Wiggles’ TV Show can be seen on Sprout.


Fisher Price, the master toy partner for Octonauts, will release a new line of toys based on Chorion‘s new preschool HD CGI animated series of the same name, in August 2011 for the UK.  The Fisher Price line will include a range of figures, vehicles, and playsets, with features including posable characters and color change creatures, interactive GUP vehicles that work in water or ground, and squirt water and chomp.  Based on the books by the design team, Meomi, Octonauts (50×11 and 1×22) is produced by Brown Bag Films and airs on CBeebies (UK).  Additionally, publishers that have signed on for complementary books include, Simon and Schuster releasing in spring and summer for the UK, and Hachette Jeunesse for France.

Thinkwell Group, a 10-year-old experiential design and development firm, signs on to help design and produce a behind the scenes look at the Harry Potter movies, which will be part of Warner Bros.‘ redevelopment of its newly acquired Warner Bros. Studios Leavesden.  When completed, fans will be able to visit the studios and tour several of the original Harry Potter movie sets, where all eight movies were produced.  Visitors will also see costumes, creatures and props and other items from the Potter pictures.

The preschool property Penelope gets a new licensing partner in the UK.  4Kids Entertainment International, the licensing agent for Penelope, has signed a new apparel licensing deal with Paul Dennicci to produce a range of branded apparel for newborns up to small kids for the UK market.  The Penelope TV series (52 episodes, 2 Christmas specials) airs on CBeebies (UK).  Based on the Penelope book series created by Anne Gutman and Georg Hallensleben, the story revolves around the everyday adventures of Penelope, an unendingly curious three-year-old koala bear with a keen sense of humor, as she meets new challenges at school and home with friends and family.  Additionally, under an earlier deal with publisher Redan, Penelope has been appearing in two of its preschool magazines, ‘Fun to Learn Friends‘ and ‘Fun to Learn Favourites.

Hit Entertainment renews its agreement with Character Options, which will continue to serve as the UK master toy licensee based on the CG-animated preschool property, Fireman Sam.  Under the new multi-year licensing deal, Character Options will continue to manage all toy category rights for Fireman Sam, as well as launch new lines including playsets, vehicles, figurines, plush and role-play products.


Bestseller Children’s Picture Book (top 10), Week of January 17, 2011: Title; Author (Publisher)
Of Thee I Sing: A Letter to My Daughters; Barack Obama, illus. by Loren Long (Knopf)
Fancy Nancy: Heart to Heart; Jane O’Connor, Illus. by Robin Preiss Glasser (HarperFestival)
Elf on the Shelf; Carol Aebersold (CCA)
Llama Llama Holiday Drama; Anna Dewdney (Viking)
It’s a Book; Lane Smith (Roaring Brook)
Whenever You Are: MY Love Will Find You; Nancy Tillman (Feiwel and Friends)
LEGO Star Wars: The Visual Dictionary; Simon Beecroft (DK)
On The Night You Were Born; Nancy Tillman (Feiwel and Friends)
Knuffle Bunny Free: An Unexpected Diversion; Mo Willems (HarperCollins/Balzer + Bray)
Olivia Goes to Venice; Ian Falconer (S&S/Atheneum)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly

Bestseller Children’s Fiction (top 10), Week of January 10, 2011: Title; Author (Publisher)
The Lost Hero; Rick Riordan (Disney-Hyperion)
Witch & Wizard: The Grit; James Patterson & Ned Rust (Little, Brown)
Witch & Wizard; James Patterson & Gabrielle Charbonnet (Little, Brown)
The Red Pyramid; Rick Riordan (Disney-Hyperion)
Fallen; Lauren Kate (Delacorte)
Matched; Ally Condie (Dutton)
The Lying Game; Sara Shepard (HarperTeen)
Torment; Lauren Kate (Delacorte)
Crescendo; Becca Fitzpatrick (Simon & Schuster)
Big Nate Strikes Again; Lincoln Peirce (HarperCollins)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


J.P. Shields joins The Hub as Director/Communications & Publicity.  He will report to Mark J. Kern, SVP/Communications.  Shields will be responsible for program publicity efforts and social media initiatives based on the programming and help drive viewership, as well as raising the profile of The Hub via trade, business and consumer media.  Most recently Shields was an account manager in the NY office of Bender/Helper Impact.  He previously toiled for JS2 Communications, New Line Cinema, Twentieth Century Fox Television, and PMK.  The Hub is currently available in 61 million US cable and satellite households.  Congrats J.P.!


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, January 15, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1650; K6-11 1054; TWEENS 9-14 721
DISNEY CHANNEL:     K2-11 1420; K6-11 1018; TWEENS 9-14 783
CARTOON NETWORK: K2-11   609; K6-11   409; TWEENS 9-14 302
DISNEY XD:               K2-11   155; K6-11   126; TWEENS 9-14   93
NICKTOONS:              K2-11   118; K6-11     82; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 16, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1425; K6-11 1023; TWEENS 9-14 871
NICKELODEON:          K2-11 1406; K6-11   883; TWEENS 9-14 626
CARTOON NETWORK: K2-11   700; K6-11   455; TWEENS 9-14 286
DISNEY XD:               K2-11   160; K6-11   121; TWEENS 9-14   91
NICKTOONS:              K2-11     78; K6-11    62; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 17, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1851; K6-11 1097; TWEENS 9-14 821
DISNEY CHANNEL:     K2-11 1255; K6-11   890; TWEENS 9-14 757
CARTOON NETWORK: K2-11   722; K6-11   527; TWEENS 9-14 396
DISNEY XD:               K2-11   259; K6-11   219; TWEENS 9-14 183
NICKTOONS:              K2-11   121; K6-11     91; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, January 18, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1205; K6-11 540; TWEENS 9-14 365
DISNEY CHANNEL:     K2-11   871; K6-11 530; TWEENS 9-14 411
CARTOON NETWORK: K2-11   445; K6-11 274; TWEENS 9-14 210
DISNEY XD:               K2-11   190; K6-11 148; TWEENS 9-14 110
NICKTOONS:              K2-11     85; K6-11   65; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 19, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1153; K6-11 468; TWEENS 9-14 308
DISNEY CHANNEL:     K2-11   781; K6-11 418; TWEENS 9-14 308
CARTOON NETWORK: K2-11   377; K6-11 246; TWEENS 9-14 184
DISNEY XD:               K2-11   153; K6-11 117; TWEENS 9-14   91
NICKTOONS:              K2-11     77; K6-11   60; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: A typical raindrop falls an average of 600 feet per minute, or 7 miles per hour

Answer to Yesterday’s Trivia:  My big screen debut was in a short title Life with Feathers.  My son, Junior, made his debut in a short called Pop! I’m Pop.  I tend to spit when I talk … well quite a bit.  Who am I?  SYLVESTER THE CAT  Kudos to: Hank Bordowitz-The Bordowitz Media Werx/NJ; Scott Oldeman/Boston; Wendy Stone-Golf Channel/Orlando; Robert Cavellier-Baker Crafts/West Chester OH; Nicole Mickelow-Astral Television Networks/Toronto; Dave Hiltz-HBC Toronto;

Today’s Trivia Question:   You first met me in 1939 in a little film I like to call Puss Gets the Boot.  I made my television debut in 1965 with my grey partner.  Our show was named after us.  My job is to beat him up on a regular basis, and I enjoy my job!  Who am I?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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JOB OPENING: SR MGR TRAFFIC/Sirius XM Radio/NY: Develops/ mngs Traffic/Scheduling processes, procedures & systems. BA in Comm pref’d. 5+yrs traffic exp. EOE/M/F/D/AAP. Apply: (1/28)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/Los Angeles OR New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (1/28)

JOB OPENING: ADMIN ASST/Hallmark Channel/New York: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. See full posting & apply @ (1/28)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+  Bilingual a must. Email: [email protected] (1/28)

JOB OPENING:  DIG ACCT EXECUTIVE/New York: Sell AETN’s suite of digital advertising opportunities within assigned territory to agencies & clients. (1/28)

JOB OPENING:  COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (1/28)

JOB OPENING: PR /DKC/NYC: 5+ Yrs Exp. Seeking candidates to join the firm’s Media, Tech and Creative Properties practices. S trong background in licensing, advertising & media PR. Req’d. Apply: [email protected] (1/27)

JOB OPENING: MKTG & PR SR ACCT EXEC/LA:  5+ yrs exp in events/promotions & media relations.  Strong knwldg of current trends  a must. Entertainment exp. a +. Previous agency exp is pref’d. Apply: (1/27)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ (1/27)

JOB OPENING:  MANAGER COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York:  5+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Office. See full posting & apply @ (1/27)

JOB OPENING: DIR, MOBILE & EMERGING MEDIA/NYC: Mng 3rd party development teams, interface w/Editorial & Design to support App, WAP and TVIP Interface development from concept to submission. req#1306309 (1/26)

JOB OPENING: DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN: Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: (1/26)

JOB OPENING: SALES PARTNERSHIPS MGR/NY: Persuasively sells ideas & value-based propositions to agencies, clients & internal network stakeholders. (1/26)

JOB OPENING: SR MGR RESEARCH/Turner/NYC: 5+ yr Digital Media Rsrch. Dig. Ad Sales exp. Exp w/ Omniture SiteCatalyst/ comScore Media Metrix/ Nielsen NetRatings/ AdViews/ AdRelevance/ Plan Metrix/MRI. Apply [email protected] (1/26)

JOB OPENING: DIRECTOR, FULLTIME/NESN/MA: The Director is responsible for directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. (1/26)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 3-5 yrs+ agency Buying Spot TV exp a must;Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO (2 NEEDED)/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV &/or Radio req’d.Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: MEDIA SALES PLANNER/Comcast Spotlight/LA: develop media plans, execute, steward & post promos. Ideal candidate has 3 yrs exp, strong analytical & comm. skills. Apply: (1/26)

JOB OPENING: ADMIN ASSISTANT, COMMUNICATIONS/Nickelodeon/NYC: 1+ yr admin exp. Excellent PC skills. Strong oral and written communication skills. Superior org and time mgmt skills. EOE/M/F/D/AAP Apply (1/26)

JOB OPENING: SR PRODUCER-DIG MEDIA/SUNDANCE/NY: Manage crtv/techncl dvlpmt of websites (full frntl fashion). 5+yr dig media/interactive contnt w/ 2+yr blog editrl exp. WrdPress/Phtshp/InDsgn/Illustrtr. Rez [email protected] (1/25)

JOB OPENING: MGR SALES PLANNING/New York: Work w/ Planners & sales mgmnt to maximize revenue thru inventory mgmnt, pricing & stewardship. (1/22)

JOB OPENING: LEGAL ASST/NYC: Provide admin support to Dep GC & assigned Directors/functions. 5+yrs legal admin, TV background pref’d. Strong writing & communication & MS Office skills req’d. (1/22)

JOB OPENING: NATIONAL SALES EXEC/CT1 Media/Hartford, CT: Sell TV, DIGITAL, PRINT, EVENTS, MOBILE, DIRECT MKTG solutions to national, travel-related clients. Hunt, create and close new business. EOE. Apply: [email protected] (1/22)

JOB OPENING: Writer, OnAir Creative/Nickelodeon/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply (1/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR INTERN/AMY LEVY PUBLIC RELATIONS/LA: Assist with press releases, pitches, client meetings &special events.Avail ASAP. Send resumes [email protected] (1/26)

SPRING INTERNSHIP CREDITS ONLY: RLR Vertigrated Entertainment Seeks college students interested in ent w strong organizational skills. Informational research, work w client reels & show treatments. Apply: [email protected] (1/26)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN/MIAMI: Public Television station seeks interns for shooting/editing video segments for website. Contact: [email protected] (1/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/27)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/ NY:4 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (1/27)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA/NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (1/26)
SITUATION WANTED: EXPERIENCED SUPERVISING PRODUCER: News, Clip, Field and Reality producer seeking gun-for-hire gig. Pilots or Series.Show Runner experience. Team Player and Great Creativity. [email protected] (1/26)

SITUATION WANTED: PRODUCER/EDITOR : producing, FCP & Protools editing, 10+ years of experience-TV, documentary, news and radio. NY based but will travel and/or relocate. Contact [email protected] (1/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (1/26)

SITUATION WANTED: ACCOUNT MANAGEMENT/MEDIA PLANNER/BUYER/VIRTUAL: 15+ years of experience in advertising and marketing; organized, detail oriented, multi tasker. Email [email protected] (1/26)

SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: 10 years exp. Thousands of contacts. Booked talent for NBC, CBS, Fox, Discovery, A&E, PBS, HGTV, etc. Contact: [email protected] (1/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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