Friday, January 13th, 2012

Cynopsis: Kids!

Good morning. It’s Friday, January 13, 2012, and this your first early morning briefing.

Captain Underpants returns!  Scholastic unveils plans to publish two new titles in the Captain Underpants book series by author Dav Pilkey.  The first of the new books, Captain Underpants and the Terrifying Return of Tippy Tinkletrousers will release on August 28, 2012, followed by Captain Underpants and the Revolting Revenge of the Radioactive Robo-Boxers in January 2013. Additionally, Scholastic will release the first Dav Pilkey e-books, two titles in the Super Diaper Baby graphic novel series, The Adventures of Super Diaper Baby and Super Diaper Baby 2: The Invasion of the Potty Snatchers, on January 31, 2012.  The two Super Diaper e-books will feature bonus material about the making of the books, as well as samples of sketches by Pilkey, and deleted scenes, among other things.


Tele Images productions, a division of Zodiak Kids, inks pre-sale deals in key European markets for its new animated series, Secret Ranch. In addition to France where the series has been acquired by TF1, Teletoon+ and Equidia (the horse-centric cable and satellite channel), the German public channels ARD and KI.KA and Italy’s De A Kids have signed on to co-produce Secret Ranch (26×22). Developed with the support of TF1, Secret Ranch follows the adventures of four teens (two girls and two boys) who share a passion for horseback riding. When one of them encounters a wild stallion who has been injured, she decides to adopt him and, with the help of her friends, to create a ranch in the wild to rescue him and other horses. Pre-production has begun on Secret Ranch, with a budget of US $7.6 million, which is slated to deliver in spring 2013. Zodiak Kids will distribute Secret Ranch worldwide. Video rights will be handled by TF1.

Canadian animation studio Yowza is teaming with Canadian-based publisher OwlKids and CBC Television (Canada) to develop the new animated TV series Chirp.  The series is based on the interactive educational Chirp magazine and will also feature a digital component.


As part of the celebration of Clifford the Big Red Dog‘s 50th anniversary, Scholastic has partnered with Patch Products to introduce a line of Clifford products.  Patch’s 50th anniversary line of products includes: Tales of Play™ Clifford the Big Red Dog; Clifford the Big Red Dog 50th Anniversary Game; Clifford the Big Red Dog card game; Design ‘N’ Doodle™ Clifford the Big Red Dog; and Sneaky Puzzles® Clifford the Big Red Dog.


The Hub acquires the animated series The Super Hero Squad from Marvel Animation. The Super Hero Squad, which features the likes of Iron Man, Wolverine, Hulk, Thor, and Captain America, will premiere on The Hub on Monday, January 30, at 4p.  The series will air on the network Monday-Friday, with encores on the weekend. The Super Hero Squad Show was produced in 2009 by Film Roman and Marvel Animation.

TeenNick‘s drama Degrassi welcomes four new freshmen as well as familiar faces with the premiere a new season (14×30) of the series that is filled with the same intrigue (read: love triangles, rivalries, and scandals) we have become so accustomed.  TeenNick will debut the new episodes beginning Monday, February 20 at 9p with the premiere of “Underneath it All” Pt. 1 followed by “Underneath it All” Pt. 2 on Friday, February 24, at 9p. The new Degrassi episodes will premiere Fridays at 9p. Leading up to the February 20 premiere, the Degrassi cast will host five Party with Degrassi screening events across the US, where they will provide fans with an exclusive sneak peek of the new season. During the week of February 13, TeenNick will invite viewers to Party with Degrassi premiere screening parties, featuring series cast members, in LA, NY, Chicago and Minneapolis, with the fifth city to be determined by the fans. Beginning today fans can vote on Facebook ( and Twitter (@degrassinsider) to have the Degrassi cast visit their city.

You’re in luck – there’s a late submission deadline! If you didn’t get your Cynopsis: Kids !magination Awards entry in, the late submission deadline is January 20, 2012.*  Find out more about the Cynopsis: Kids !magination Awards ( and learn how to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter, your kid targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. *Entries sent in after 1/11/12 will incur a late fee.


Rich Magallanes upped to SVP/Nickelodeon Animation, Current Series. Magallanes will manage Nick’s animation series’ Executives in Charge and oversee production of current animated series including Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Kung Fu Panda: Legends of Awesomeness and The Penguins of Madagascar. He will report to Brown Johnson, President/Nickelodeon Animation. Most recently, Magallanes, who has been with Nickelodeon for 15 years, was VP/Animated Current Series. Additionally, he also managed the Nickelodeon Writing and Artist Fellowship Programs at the Burbank Animation Studios, and co-developed and managed the production of Nickelodeon’s re-boot of the animated Teenage Mutant Ninja Turtles franchise, which debuts this year. Congrats Rich.

Nelvana Enterprises names kid industry veteran Andrew Kerr as Head of Consumer Products, The Americas and Australasia. In his new position Kerr will be responsible for strategy, brand management and development for Nelvana properties, overseeing worldwide home entertainment, as well as consumer product licensing in The Americas and Australasia. Based in Toronto at Nelvana’s Corus Quay offices, Kerr will report to Colin Bohm, MD, Nelvana Enterprises.  Kerr previously served as EVP/Consumer Products and Marketing, International for Entertainment Rights/Classic Media and prior to that as EVP/Global Licensing and Marketing at Ragdoll. He also held senior marketing and licensing positions at several entertainment and consumer product companies.

Atlantic Productions appoints John Morris to the newly created position of Commercial Director.  Morris will be responsible developing new commercial initiatives across multiple platforms for the company, including distribution and sponsorship efforts as the company expands its portfolios internationally.  Most recently, Morris headed sales and co-productions and digital platforms at Cookie Jar Entertainment.  He previously worked for senior positions with HIT Entertainment, IMG, Sparrowhawk Distribution, RTL/Disney, and BBC Worldwide.

SMC Entertainment (SMC), the new entertainment and brand management division of consumer products manufacturer Sun-Mate Corporation, appoints Pamela Harris to the newly created position of Director/Licensing. Harris will report to SVP/Licensing Lisa Streff. A 20-year industry veteran, Harris will be responsible for sales and licensing of SMC Entertainment’s managed brands, including the newly acquired property The Jungle Book, across various categories.  She will also be charged with developing promotional partnerships and retail programs. Harris previously toiled for Paramount Pictures, Fox Film Corp, Lorimar-Telepictures, Carolco, Sony Signatures, and Hearst Entertainment, as well as a consultant to agencies including Licensing Works!, Firefly Brand Management, SloaneVision, and Brentwood Licensing.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/2-1/8/12 , 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*: Wizards of Waverly Place (1/6; 8-9p)       4970
DSNY*: Jessie (1/6; 9p)                                      4151
DSNY*: Wizards of Waverly Place (1/6; 7:30p)      2914
DSNY*: Fish Hooks (1/6; 9:30p)                           2874
DSNY*: Wizards of Waverly Place (1/6; 7p)           2591
CBS:     AFC Wildcard Playoff (1/8; 4:41-8:13p)     2445
DSNY*: Wizards of Waverly Place (1/6; 6:30p)      2349
NICK:    SpongeBob SquarePants (1/7; 10:30a)     2218
NICK:    SpongeBob SquarePants (1/8; 10a)          2182
NICK:    SpongeBob SquarePants (1/7; 10a)          2067
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 1/2-1/8/12 , 6a-6a:
K6-11                                        Total Delivery (000)
DSNY*: Wizards of Waverly Place (1/6; 8-9p)       4181
DSNY*: Jessie (1/6; 9p)                                      3497
DSNY*: Wizards of Waverly Place (1/6; 7:30p)      2419
DSNY*: Fish Hooks (1/6; 9:30p)                           2387
DSNY*: Wizards of Waverly Place (1/6; 7p)           2142
DSNY*: Wizards of Waverly Place (1/6; 6:30p)      1895
DSNY*: Wizards of Waverly Place (1/7; 12p)         1657
NICK:    iCarly (1/7; 8p)                                      1644
DSNY*: Austin & Ally (1/6; 10p)                           1605
DSNY*: Shake It Up (1/8; 8:30p)                         1600
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 1/2-1/8/12 , 6a-6a:
Tweens 9-14                             Total Delivery (000)
DSNY*: Wizards of Waverly Place (1/6; 8-9p)       3763
DSNY*: Jessie (1/6; 9p)                                      2947
DSNY*: Wizards of Waverly Place (1/6; 7:30p)      2145
DSNY*: Wizards of Waverly Place (1/6; 7p)           1804
DSNY*: Fish Hooks (1/6; 9:30p)                           1703
DSNY*: Wizards of Waverly Place (1/6; 6:30p)      1630
NICK:    iCarly (1/7; 8p)                                      1558
DSNY*: Shake It Up (1/8; 8:30p)                         1454
CBS:     AFC Wildcard Playoff (1/8; 4:41-8:13p)    1409
DSNY*: Wizards of Waverly Place (1/7; 12p)         1352
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 1/2-1/8/12 , 6a-6a:
Teens 12-17                              Total Delivery (000)
DSNY*: Wizards of Waverly Place (1/6; 8-9p)       1876
MTV:     Jersey Shore (1/5; 10-11:04p)                1635
CBS:     AFC Wildcard Playoff (1/8; 4:41-8:13p)    1476
DSNY*: Jessie (1/6; 9p)                                      1362
ABCF:   Pretty Little Liars (1/2; 8-9p)                   1091
NBC:     NFL Playoff Game (1/7; 8:09-11p)           1055
DSNY*: Wizards of Waverly Place (1/6; 7:30p)      1015
NICK:    iCarly (1/7; 8p)                                        974
FOX:     NFC Wildcard Game (1/8; 1:06-4p)            948
DSNY*: Wizards of Waverly Place (1/6; 6:30p)        903
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 7, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/4 Avg. (7a-12p)
Magi-Nation 0.1/2; Magi-Nation 0.2/2; Sonic X 0.5/3; Sonic X 0.6/3; Yu-Gi-Oh 0.7/4; Yu-Gi-Oh Zexal 0.7/3; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.8/3; Tai Chi Chasers 1.0/5; Yu-Gi-Oh 1.1/5
NBC (Qubo on NBC) Avg. 0.5/2 (10a-1p)
Turbo Dogs 0.4/2; Shelldon 0.4/2; Magic School Bus 0.3/1; Babar 0.6/3; Willa’s Wild Life 0.6/3; Pearlie 0.5/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.4/2; Doodlebops Rockin Road Show 0.3/1; Doodlebops Rockin Road Show 0.3/1; Danger Rangers 0.1/1; Busytown Mysteries 0.2/1; Horseland 0.4/2

Final K6-11 Ratings for Saturday, January 7, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.7/20 Avg. (7a-1p)
3RD & Bird 1.5/21; Mickey Mouse Clubhouse 1.6/16; Mickey Mouse Clubhouse 1.9/14; Jake and the Never Land Pirates 2.1/12; Phineas and Ferb 2.6/14; Phineas and Ferb 3.3/15; Phineas and Ferb 3.9/17; Fish Hooks 4.0/17; Jessie 5.1/23; A.N.T. Farm 5.2/23; Wizards of Waverly Place (1×60) 6.8/31
NICKELODEON 3.2/17 Avg. (7a-1p)
T.U.F.F. Puppy 1.0/14; Penguins of Madagascar 1.7/17; SpongeBob SquarePants 2.5/18; SpongeBob SquarePants 2.9/17; SpongeBob SquarePants 3.7/19; SpongeBob SquarePants 4.1/19; SpongeBob SquarePants 5.1/22; SpongeBob SquarePants 5.3/23; Kung Fu Panda 4.2/19; Kung Fu Panda 3.6/16; Power Rangers Samurai 2.1/10; SpongeBob SquarePants 1.9/9
CARTOON NETWORK 0.9/5 Avg. (7a-1p)
Johnny Test 1.1/15; Redakai: Conquer the Kairu 0.6/6; Beyblade: Metal Masters 1.2/9; Pokemon: Black & White 1.4/8; Ben 10: Ultimate Alien 1.0/6; Star Wars: Clone Wars 0.9/4; Bakugan: Mechtanium Surge 0.8/3; Bakugan: Mechtanium Surge 0.7/3; Bakugan: Mechtanium Surge 0.5/2; Bakugan: Mechtanium Surge 0.6/3; The Looney Tunes Show 1.1/5; The Looney Tunes Show 1.3/6
DISNEY XD 0.6/3 Avg. (7a-1p)
Suite Life On Deck 0.3/5; Phineas and Ferb 0.3/4; Phineas and Ferb 0.5/4; Kick Buttowski 0.7/4; Pair of Kings 0.5/3; Pair of Kings 0.6/3; So Random 0.7/3; Kickin It 1.0/4; Kick Buttowski (1×15) 0.7/3; Fish Hooks (1×15) 0.7/3; Phineas and Ferb 0.7/3; Underdog (1×105) 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 11, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 827; K6-11 335; TWEENS 9-14 225
DISNEY CHANNEL:     K2-11 852; K6-11 431; TWEENS 9-14 342
CARTOON NETWORK: K2-11 468; K6-11 302; TWEENS 9-14 255
DISNEY XD:               K2-11 130; K6-11 103; TWEENS 9-14   93
NICKTOONS:              K2-11   87; K6-11   57; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data




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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MEDIA RATINGS MGR/STAMFORD CT: 2+yrs Nielsen Ratings Exp (Arianna & Galaxy) & working knwede of Sports Broadcasting. Knwldg of SQAD CPMs exp helpful as well as referential DB knwldg. RESUME: [email protected] (1/21)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/ mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (1/21)

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 JOB OPENING: RSRCH DIR/MEREDITH/ATL HUB: Supports offsite sales mgmt in DMA 25+ stations. BA & min 5 yrs in brdcst TV/cable. More info/apply: (1/21)

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JOB OPENING: MANAGER/AD SALES MKTG/HGTV-DIY/NY: Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment. Full details, & select req 2799 (1/14)

JOB OPENING: RESEARCH ANALYST/NY: Support Ad Sales Rsarch team by collecting & evaluating Nielsen ratings & mkt data. 1+ yrs TV media research exp, familiar with the News mkt placea +. To apply, contact [email protected] (1/14)

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JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales. COVER/RES: [email protected] (1/14)

JOB OPENING: ACCT MGR/Vme TV/NYC or Chi: Ad Sales Team Player w/Network Sales exp, Spanish speaking a +. 2+yrs exp advrtsing sales. Strong contacts in Chicago a must. Creative, Good Presenter, knows PP, Word & Excel. [email protected] (1/14)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: DISTRIBUTION INTERN/JIM HENSON CO/LA: Support the sales and marketing team that licenses television series and movies to TV networks, DVD companies, digital platforms, and other clients worldwide. http://[email protected] (1/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/21)

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SITUATION WANTED: New York City – Lead Creative with additional background in production management and 12 years of industry experience. EMAIL: [email protected] PORTFOLIO:

SITUATION WANTED: LA: – I’m seeking position in Public Relations as a coordinator or assistant B.A. 4yrs+exp in media. Written celeb bios,pitch materials,etc. [email protected] (1/14)

SITUATION WANTED: ASSISTANT POSITION: in Production/Casting. Most recent experience: Assistant to Co-EP & Coordinating Producer for Sony Pictures/Harpo Past Employers: CBS News, American Idol, FOX Searchlight Contact: [email protected] (1/14)

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