Cynopsis: Sports
01.11.13

Good morning. It’s Friday, January 11, 2012, and this is your first early morning Sports briefing. 

NBC Sports Group opened the books to its plans for Super Bowl programming across NBC, NBC Sports Network and NBC Sports Radio. The company’s production headquarters in New Orleans are set to offer The Dan Patrick Show,The Box Score, Pro Football Talk, as well as the debut of The Crossover: with Beadle and Briggs during Super Bowl week, plus NFL Pro Bowl pre-game, halftime and post-game coverage. NBC Sports Network will feature more than 24 hours of programming to mark the most ever in the network’s history from a Super Bowl site. The NFL Pro Bowl will run on NBC at 7p on Jan. 27, with pre-game, halftime, and post-game coverage of the Pro Bowl originating from the NBC Sports set in New Orleans. Host Dan Patrick will be joined by Tony Dungy, Rodney Harrison, Peter King, and Mike Florio.

On the Air

The NHL Players’ Association opened voting yesterday on the new CBA, with players having a 36 hour window through Saturday morning to vote on the new labor deal, according to ESPN. The union will announce the result after voting is finished. If the majority votes in favor of the deal, training camps will open on Sunday with a 48-game regular season set to start on Jan. 19.

ESPN’s slate of non-BCS bowl games drew upticks this past season with telecasts across ESPN, ABC, ESPN2 and ESPNU averaging 3,661,000 viewers and a 2.3 US rating. That marks a boost of 5% for both categories over the previous season.

MLB Network is studying film during the off-season, announcing a new series Costas at the Movies that will debut on Monday at 8p. Hosted by Bob Costas, each 30-minute episode will talk with some of the talent behind famed flicks such as Cobb, Bad News Bears, A League of Their Own, Eight Men Out and The Natural. On hand will be the likes of Tommy Lee Jones, Geena Davis and directors Penny Marshall and Barry Levinson.

Michael Phelps transitions from the pool to the fairway as the latest subject of Golf Channel’s The Haney Project, which begins its fifth season on Monday, Feb. 25 at 9p. This season will feature Phelps looking to improve his game from tee to green with the guidance of Tiger Woods’ former swing coach over the course of eight weekly, 60-minute episodes.

ESPN is adding to its college lacrosse schedule, lining up 53 total games – 44 regular season, 46 men’s and seven women’s – including the crowning of the ACC, BIG EAST, America East and Ivy League tournament champions for the 2013 season. This year will see the debut of the ESPNU Wednesday Men’s Lacrosse Game of the Week showcasing nationally-ranked teams. The action begins on Friday, Feb. 8 with Siena taking on Johns Hopkins at 5p on ESPNU.

BTN will be live from Assembly Hall in Bloomington on Saturday for a special one-hour Tip-Off show leading into the day’s only matchup of two ranked teams. Dave Revsine hosts alongside analyst Shon Morris with coverage starting at 11a before Minnesota and Indiana tip off. Gus Johnson will call the game with Jim Jackson as analyst.

Gravity Collection announced a SPPA for a $30 million equity line with Lambert Private Equity that will be used to expand its national and global reach with “key acquisition, programming, distribution and branding.” “Our plan is to build the GCI channel offering globally, and have it feature the largest and best collection of quality action and outdoor sports content available within a single branded action sports channel in the world, as well as multi-platform,” said Harry S. Vested, Jr., CEO of Gravity Collection, Inc.

ESPN Deportes Nueva York 1050AM and MSG reached a deal allowing the Spanish-language station to carry select Knicks home games for the remainder of the 2012-13 season. The channel’s first Knicks game broadcast will be tonight with the team hosts the Bulls at 8p. Play-by-play coverage will be led by Clemson Smith Muniz, who is also the voice of the New York Jets on 1050AM, and Tiny Cains.

FOX Sports Radio and KKSP-FM announced that FOX Sports Radio will launch on the station effective immediately. The station will flip to sports, re-branding as FOX Sports Radio FM93.3 Little Rock and will air FOX Sports Radio’s programming as well as network’s the complete weekend lineup. The station will also air assorted local daytime programming.

Celebrate the passing of 2012 in style! Now is the time to submit for our 2013 Cynopsis Sports Media Awards. The deadline is February 1 and we want to see your best work from the past year. Don’t let someone else take your trophy! Click here for entry information.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

PepsiCo and Anheuser-Busch InBev are betting on an alliance to drive sales. The two companies will cooperate in retail stores via in-store marketing ahead of the Super Bowl in an effort dubbed “The Big Bet,” according to Ad Age. The co-branded marketing materials reportedly include display signs showing two bags of Doritos, two bottles of Pepsi and two bottles of Bud Light along with the Super Bowl logo as well as the slogan, “Super Bowl. Super Team. Super Party.”

Kia Motors reupped its sponsorship of the Australia Open through 2018, bringing 17 straight years of support for the tournament. As part of its sponsorship, Kia will supply the event with a fleet of more than 100 vehicles that transport tennis players, officials and VIPs around Melbourne.

The Professional Bull Riders announced that Ford Trucks will remain the title sponsor of the elite Built Ford Tough Series tour in a partnership that also includes television billboards, as well as in-arena and chute signage, PA announcements, video board spots and tickets. Ford became the “Official Vehicle of the PBR” in 2000, and became the title sponsor of the elite tour in 2003.

Tire Rack was named the Official Tire Retail Partner of the US Ski and Snowboard Association as an associate partner with activation around five major USSA events nationwide this winter beginning with next week’s USANA Freestyle Cup in the Olympic village of Lake Placid.

Digital Fields

CineSport has launched a new series on Hulu that taps the talents from the broadcast networks to bring a new take on the NFL. The series, Football inside Out, features the likes of Cris Collinsworth, Boomer Esiason, Howie Long and Phil Simms, meeting with local reporters from top newspapers to offer analysis on the sport. The series launched last week on Hulu as well as in syndication via CineSport’s network of websites.

The Main Event

Basketball fans should tune in to BTN for Minnesota and Indiana at noon. Meanwhile, NFL playoff action has a dandy with Packers/49ers on FOX later that evening at 8p.

A CYNOPSIS MESSAGE

ON THIS DAY in 1973: The American League adopts the designated hitter rule.

Answer to Our Last Sports Trivia Question: The 49ers retired #8 in honor of what player? Answer: Steve Young. Kudos: Andreas Droste-NBC Sports & Olympics/NY; Jordan Goldberg-Disney and ESPN Media Networks/NY; Mark Tannenhauser-Turner Digital/NY; Kyle Helm-CBS Sports Network/NY; Spencer Wade-ION Media Networks/West Palm Beach; Jon Langerman-WXCW TV MundoFOX/Ft. Myers; Gregg Hess-NCC Media/Atlanta; Tom Haidinger-Advantage International/Darien; Bill Adusei-Comcast SportsNet/Houston; Jim Dittemore-I Will Race You MotorSports Management/KC; Ross Reardon-WJTV-TV/WJTV.com/Jackson; Ron Salcedo-Zimmerman/Nashville; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Clifford A. Smith-Root Sports/Denver; Dani Beaulieu-USA TODAY Sports Media Group/LA; Brian Sullivan-KHQ-TV/Spokane; Colleen Leary-Wikia/San Francisco; Jim Bernard-FOX Sports/LA.

In The Know: How were the first points scored in last year’s Super Bowl? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
01.11.13

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