Friday, January 11th, 2008




Beats: Law & Order: CI (orig), House of Payne, Project Runway,
The Office, South Park, Family Guy, Real Housewives & House

First 4 Seasons Available
For Your Broadcast or Cable Network Now!

Source: NHI, L+SD (000).  Basic Cable, Pgms=Trackage. Season=10/1/07-12/30/07, 8+ t/c, excludes kids, sports and PC type code.



Good Morning.  It’s Friday, January 11, 2008, and this is your first early morning briefing.

Strike Update: 

  • Weinstein & Co. have signed an interim deal with WGA, meaning the indy studio can get back to work on new film projects. This deal is similar to the one signed with UA Films last week, both of which allow the striking writers to get back to work with these studios.
  • The WGA West Awards dinner has been cancelled and will be replaced by a news announcement (a la Golden Globes) of WGA winners on February 9th.  There has been no decision yet on whether the WGA EAST awardfest will go on as scheduled.
  • CBS News and WGA have arrived at a tentative agreement, subject to ratification by CBS News’ WGA West and East union members. The last agreement had expired in 2005. The agreement includes TV and radio news writers, promotional writers, as well as researchers and graphic artists.
  • The strike is now more than two months old, and at this point there is no scheduled return to the negotiating table.

Tonight’s Premieres:
USA Network: Monk at 9p and Psych at 10p
CMT: My Big Redneck Wedding at 930p
Comedy Central: Comedy Central Presents at 10p
HBO: Real Time with Bill Maher at 11p

Saturday’s Premieres:
MTV: Made at 11a
Food Network: Rachael’s Vacation at 9p

Sunday’s Premieres:
FOX: Terminator: The Sarah Connor Chronicles at 8p
VH1: Rock of Love with Bret Michaels at 9p and Scott Baio is 46 . . . . And Pregnant at 10p


MTV’s reality series Making The Band 4, Season 2 returns January 28 at 10p. A sneak preview special Battle of The Sexes: A Making The Band First Look will air January 19 at 1p. In the new season, the band selected by Diddy reunites, along with the surprise solo winner Donnie. Joining them will be the winners of Making The Band 3, Danity Kane and it will become a race to see which group finishes their album first. The series is produced by Bad Boy Entertainment.

Young Broadcasting Inc. hired financial advisors Moelis & Company to help with the sale of television station, KRON/San Francisco. Young Broadcasting wants to finalize an agreement for the sale of KRON-TV before the end of first quarter. Young Broadcasting purchased KRON-TV in 2000 and in 2006 the station became a MyNetworkTV affiliate.

CBS Corporation completed the sale of television stations in four markets to Four Points Media Group, LLC, a division of Cerberus Capital Management, L.P. for $185 million in cash. This deal completes CBS’ previously announced local TV station and radio station divestitures. To date since December 2006, CBS has sold 39 radio stations in 10 markets and 11 TV stations in seven markets for a total of $922 million. CBS still owns 29 TV stations and 140 radio stations.


Returning this summer to ABC is The Bachelorette, from Warner Horizon Television and Next Entertainment, reports Variety. No word yet on who our bachelorette will be.  On the flip side, The Bachelor is expected to return in early spring.

FX new drama pilot project Sons of Anarchy, fka Forever Sam Crow, about a twentysomething guy who is working on balancing life in his motorcycle club (Sons of Anarchy) with his new young family, has cast the three lead roles, reports THR.  Charlie Hunnam plays our young male star; Scott Glenn plays his stepfather, and Katey Sagal his mother.  Signed on to direct is Allen Coulter.

Casting Call: Clarification  Fine Living TV Network is looking for men and women age 25-45 in need of a surprise fashion makeover for an upcoming big event such as a high school reunion or starting a new job or dating. The participants will work with the host and a style expert on a day of shopping, while a space expert redesigns their closet. To nominate a friend as a surprise, send their name, age, contact number, email address and photo, along with a brief description about their wardrobe issues and big event to


CYNOPSIS DIGITAL – TODAY’S TOP STORY reporting this week from CES in Las Vegas:  For a company that doesn’t have an official presence at CES, it’s startling how much buzz Apple is generating at the show. The latest speculation is that Warner Bros. will be among the studios jumping on board the iTunes movie rental model Apple is set to announce next week at MacWorld, joining Fox, Paramount, Disney and LionsGate. Titles are expected to cost $3.99 for 24 hours, according to unnamed sources from Bloomberg, viewable on computers, iPods and large screen TVs via the slow-selling Apple TV (which should get quite a boost from the service.) Meanwhile the rumor that Apple is ready to unveil to a Yellow Submarine version of the iPod, preloaded with the entire Beatles catalogue, has resurfaced once again.   Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYN OPSIS KIDS – TODAY’S TOP STORY:  Best known as a publisher of horror, action, and sci-fi comic books and graphic novels, IDW Publishing is launching a kid’s division titled Jonas Publishing and imprint called Worthwhile Books.  In launching the new imprint IDW has inked deals with Hollywood writers and producers to pen kid’s books, in addition to entering into a first-look agreement with UK kid’s publisher Meadowside Books.  Worthwhile will be the exclusive US publisher of select Meadowside titles and will retain domestic film and TV rights to those properties.  The first Meadowside title, of the 10 or-so books a year Worthwhile intends to publish, is Michael Recycle, by Ellie Bethel, about an environmental hero will be published in March.  Full edition: CYN KIDS.

CYN OPSIS INTERNATIONAL – TODAY’S TOP STORY: Dufferin Gate Productions Inc. now fully belongs to Toronto’s Peace Arch Entertainment Group Inc. after the latter completed the acquisition of the remaining 59.99% of the shares. PeaceArch initially acquired 40.01% of Dufferin Gate in July 2007. Under the terms of the deal, Peace Arch acquired all of the shares of Dufferin Gate for approximately CAD $5.4 million in cash plus CAD $600,000 in common shares of Peace Arch. Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the week of 12/24-12/30/07 ranked by HH Rtg
Wheel of Fortune (CTD)                                    6.8 AA
Jeopardy (CTD)                                                5.6 AA
Judge Judy (CTD)                                             4.9 AA / 7.6 GAA
Oprah Winfrey Show (CTD)                               4.7 AA / 4.7 GAA
Two and a Half Men (WB)                                 4.4 AA / 5.6 GAA
Dr. Phil Show (CTD)                                         4.0 AA / 4.0 GAA
Everybody Loves Raymond (CTD)                      4.0 AA / 5.2 GAA
Family Guy (2/T)                                             4.0 AA / 4.5 GAA
Seinfeld (SPT)                                                 3.9 AA / 4.5 GAA
Entertainment Tonight (CTD)                            3.5 AA / 3.6 GAA
Source Nielsen Media Research – Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 12/24-12/30/07 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.8 AA / 3.2 GAA
Two and a Half Men (WB)                                2.6 AA / 3.2 GAA
Seinfeld (SPT)                                                2.5 AA / 2.8 GAA
Everybody Loves Raymond (CTD)                    2.3 AA / 2.9 GAA
King of Queens (SPT)                                     1.9 AA / 2.7 GAA
Friends (WB)                                                 1.8 AA / 2.1 GAA
Wheel of Fortune (CTD)                                  1.7 AA
Oprah Winfrey Show (CTD)                             1.7 AA / 1.8 GAA
Judge Judy (CTD)                                          1.7 AA / 2.6 GAA
Dr. Phil Show (CTD)                                       1.5 AA / 1.5 GAA
Source Nielsen Media Research – Live + SD Data

Wednesday – A18-49 Analysis:  NBC prevailed Wednesday night at 3.1/8 A18-49, according to final national ratings from Nielsen Media Research. The night started off with a win for NBC’s Deal or No Deal during 8p at 3.6/10. The rest of primetime belonged to CBS as Criminal Minds won at 9p with 3.8/10 and at 10p CSI: NY did best with 3.5/10.

Live + Same Day Household Ratings: Wednesday, January 9, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 7.4/12      Deal or No Deal 8.4/13, Law & Order: CI 6.3/10, Law & Order 7.4/12

CBS: 6.7/11        Power of 10 3.8/6, Criminal Minds 8.9/14, CSI: NY 7.3/12

ABC: 5.0/8         Wife Swap 4.9/8, Supernanny 5.8/9, Cashmere Mafia 4.3/7

FOX: 2.5/4         Back to You [r] 2.7/4, Back to You [r] 2.5/4, ’til Death [r] 2.3/4, ’til Death [r] 2.3/4

UNIV: 1.9/3        Amar sin Limites 1.9/3, Pasion 2.1/3, Don Francisco Presenta 1.7/3

CW: 1.5/2           Crowned 1.3/2, Gossip Girl 1.7/3

MNT: 1.0/2         Whacked Out Videos 1.0/2, Whacked Out Videos 2 0.8/1, Secrets of Psychics Revealed 1.1/2

TELE: 0.7/1        Madre Luna 0.8/1, Victoria 0.9/1, Pecados Ajenos 0.5/1

A18-49: NBC 3.1/8, ABC 3.0/8, CBS 3.0/8, UNIV 1.5/4, FOX 1.4/4, CW 0.9/2, MNT 0.6/2, TELE 0.5/1


Natalie Allen joins The Weather Channel’s Climate Initiative team. Natalie will be an Anchor on Forecast Earth along with Dr. Heidi Cullen and also will report in the field on people focused on climate change and green solutions.


2008 is here … Are U ready?

Start the year with CableU ‘s Cram Session Special! Get one month of unlimited access to everything on CableU .

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Friday Fun Fact:
Wild Flamingos are pink due to their diet which is high in alpha and beta-carotene derived mainly from shrimp and blue-green algae.

This day in History:  1973 – Baseball’s American League adopted the designated-hitter rule on a trial basis.

Answer to Yesterday’s Trivia Question: “Be careful how you use it” was the slogan for what men’s product advertised in the 60’s?  HAI KARATE    Kudos to:  Alan Browdy-Lifetime/NY; Ron Yurman-Short Hills Media Group/Short Hills, NJ; Monica Caraffa-RDR Promotions/Media, PA; Rusty Wolfe-Digital Juice, Inc./Orlando, FL; Charlie Conner-Clear Channel Television/Tulsa, OK; Jackie Blumer-Charter Media/St. Louis; Dory Melman Petsrillo-PetryTV/Dallas; Cody Stanton-Equity Media Holdings Corp./Little Rock, AR; Javier Willis-Cuervo Entertainment/Encino,CA; Vic Lowrey-Vic Lowrey Video Productions/Santa Clarita, CA; Coleen Raymann-Disney-ABC/Burbank; Mike BrennanWriters Boot Camp/Santa Monica, CA

Today’s Trivia Question: Bryan Greenberg plays a carefree bachelor on the primetime series October Road.  On what other primetime series did he have a very different role as a tied down teenage father?    (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR MGR, MEDIA RELATIONS/NPR/DC: PR pro with great business/ad/trade/tech placement exp to promote NPR’s extensive gvt relations, digital, business, HD radio activities. (1/18)

JOB OPENING: PLAN’G/SCHED’G PROMOS & INTERSTITIALS FOR BROADCAST AIR LOGS: 2+ yrs exp media planning, program’g & sched’g, traffic, or related field. Strong GRiPIT and/or BMS database skills for content sched’g. Visit : (Req ID 130381)  (1/18)

JOB OPENING:  SR COORD ADMIN/IFC/NY:  Coord all finance/adm process. Assist w/ business plan’g (forecasting& budgeting)&A/P. 1-3 yrs exp, Ent exp pref’d. Degree in Finance/Bus/Comm pref.
res: ref #5076BR (1/18)

JOB OPENING: NEW BUSINESS DEVELOPMENT ACCT EXEC/WTIC/WTXX/Hartford: seeking New Business Development AE w/ at least 1 yr media sales exp; broadcast TV, cable, or radio exp. preferred; strong work ethic; Resume:

JOB OPENING: INTEGRATED SALES MGR/AETN/NY: Looking for your next creative opp? Have  solid understanding of ad sales/media/ratings/mktg? Enjoy writing/presenting to groups? Take next step in career! Apply: (1/18)

JOB OPENING: MGR, RESIDUALS/RHI Ent/NY: Exp mngng a residual payment process. Knwldg of internat’l/domestic union & ind (film & talent) agreements, regulations. Strong org/negotiation/forecasting skills. Res:

JOB OPENING: DIR AFFILIATE SALES/ NY&LA: 4+ yr affil sls exp; strng presentation and comm skills; trvl up to 50%; strong PC and teamwork skills; BA degree req’d. Apply:

JOB OPENING: DIR AFFIL SLS MKTG/SiTV/LA: min 8yrs mktg/cable exp a must/resp to work w/Mktg & Affil Sls to lead/mng/and execute for multi-platform and event promos. BA req’d. Resume & salary history to.

JOB OPENING: ACCT EXEC/mtvU (Ad Sales) NYC: MTV’s 24-hour college channel/Dev Multi-pltfrm cmpgns (TV, Digital & Sponship)/5yrs Natl Ad Sales Exp/Relatshps w/ existing clients & media/New Biz Dvlpmnt. Apply: (1/17)

JOB OPENING: ONLINE SALES RSRCH. ANLST/Disney/N. Hollywood: BS in Bus, Mktg or related field. 1-3 yrs + online exp. Exc  PC Skills, Exp working w/ ad sales & 3rd party rsrch tools. APPLY: search JOB ID: 137869 (1/17)

JOB OPENING: SR WRITER PRODUCER, TRAILERS/HBO: Seeking high end Preditor for theatrical promo campaigns. 5 yrs exp conceiving/producing inventive short-form content & a hands-on tech approach. Apply: , #91737BR (1/17)

JOB OPENING: RESEARCH MGR/Music Choice:  Support sales, mktg& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS 4-6 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref.

JOB OPENING: AD SALES CONSULTANT/92nd Street Y/NYC: Develop program to provide businesses ad space in Y-materials. Pay: set-up fee & commission.3-5yrs Ad.Sales exp & vision for program req. Apply: 
EOE  (1/17)

JOB OPENING: AUDIENCE DEV. DIRECTOR/ LIFETIME TV NY: provide strategic direction and consulting, for performance-based campaign management, optimization, and ROI. Apply at: (1/17)

JOB OPENING: BUSINESS DEVELOPMENT COORD/ LIFETIME TV: Responsible for Online Reporting and Analysis/ Assist in Budget Tracking & Accruals/ Liaison between BD & Finance Apply at: (1/17)

JOB OPENING: TRAFFIC SUPERVISOR/CABLEVISION/Jericho, NY:  Min. 4 yrs Traffic exp. Working knwldg of Open TV/Eclipse Traffic & Billing/Strata/ TIM Proposal system. View full posting and apply to req id #5027 (1/17)

JOB OPENING: WRITER/PRODUCER/Nick Jr./Noggin/NYC:  Min 5+yrs creating on-air promos/ad campaigns for TV or ad industry; Exp dev & mgt project budgets; Fluent in all aspects of post production. EOE/M/F/D/AAP apply (1/17)

JOB OPENING:  MANAGER AD SALES (TRADE) MKTG/TV LAND/MTVN-NY: BA; 5 yrs mktg exp. Creative thinker w/ strong proj mgmnt sk; highly organized. Understands brand mgmnt, advtg, promos, resrch. EOE/M/F/D/AAP. Apply (1/17)

JOB OPENING: CONTRACT ADMIN/BBC/NYC: Set up new clients in SAP SD. Track AR status for sales. Mng review distribute/process invoices. Maintain reconciliations.  Process customer credits. Res to

JOB OPENING: ACCOUNT MANAGER, ADVERTISING OPERATIONS/NY or CA (tivo759): Primary contact for subscription cycle & provide support for Stop||Watch clients. Apply at: (1/16)

JOB OPENING: SALES ASST/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/time mgment/comm/PC & math skills. Prepare flowcharts/presentations. Spanish a +. EOE.Res:

JOB OPENING: RESEARCH ANALYST/SuperstationWGN/NY: Pgrm trends,estimates,sales promotion, pgm maintenance.1+ years in Cable, Spot, or agency. Proficiency in Xcel,Pwpt,,Nielsen software,& MRI. Send resume to

JOB OPENING: SR. COUNSEL/HIT ENTERTAINMENT/NYC: Draft, Negotiate, Advise on entertainment contracts & agreements for licensed products and publishing. 3+yrs. in-house exp in entertainment/media. Apply to:

JOB OPENING: PRODUCERS/AP’S/PA’S/Chicago: Must be able to book real people & work well in fast-paced environment.  Talk or Court TV exp. a plus.  Send resume to:

JOB OPENING: DIRECTOR OF PROMOS DEV/TBS/TNT/truTV (NY): Must have min 7yrs of exp in promos/mkting, advertising.Develops partnership strategies, client proposals & presentations. Apply via, Req#  92623. EOE (1/15)

JOB OPENING: ACCOUNT EXECUTIVE-PR AGENCY/NYC: Toys and kids’ entertainment. 2-4 years consumer-product PR experience, major media/blog placements ideal. Resume, cover note, salary requirements to:
. (1/15)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING SALES/NYC:  This position is responsible for developing new and incremental business on the Time Warner Cable footprint. #91313. EOE/M/F/D/V (1/15)

JOB OPENING: MEDIA MANAGER (NETWORK ON-AIR)/Discovery/Silver Spring MD: Min of 3 yrs media strategy and planning exp. required. Submit resume to job opening number 6188. EOE M/F/V/D  (1/15)

JOB OPENING: SALES ASST CABLEVISION/WOODBURY NY: 2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 4906BR  (1/15)

JOB OPENING: MANAGER, ONLINE SALES RESEARCH/Disney/N. Hollywood: 5 yrs + Media/Online research supporting online ad sales. Exp working w/ mult 3rd party rsrch tools. APPLY: search for JOB ID: 132016 (1/15)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC Brdcstg Co:  Strategic integrated exp: ecom, wireless, online, ITV-mktg/adv/branding tactics.  Sal: six figures. Resume to: 
om’; document.write( ‘‘ ); document.write( addy_text11449 ); document.write( ‘</a>’ ); //–>   (1/12)

JOB OPENING:  ONLINE ACCT EXEC/Comcast Networks (E!-G4-Versus-MyStyle-FEARnet)/Chicago:3+ yrs exp in online media buying/sales. Selling focused in Chicago&w/in Midwest territory. Apply: 58664BR (1/12)

JOB OPENING:  SALES ASST/Fuse/NY: Asst w/daily sales & srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills. BA req’d. Rez: Job#2007-654 (1/12)

JOB OPENING:  RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard and custom reports on all Nielsen systems; MRI and or/Simmons databases. See full posting and apply at (1/12)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC Brdcstg Co:  Strategic integrated exp: ecom, wireless, online, ITV-mktg/adv/branding tactics.  Sal: six figures. Resume to: 
om’; document.write( ‘‘ ); document.write( addy_text11449 ); document.write( ‘</a>’ ); //–>   (1/12)

JOB OPENING: AD SALES RESEARCH ANALYST/Sr. ANALYST/Nickelodeon/NYC: 2+ yrs exp. in media; Strong PC skills, Galaxy Explorer, NPOWER & Market Breaks; Familiarity w/ NetRatings, @Plan, Ad Relevance. EOE/M/F/D/AAP apply (1/12)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

INTERNSHIP CREDITS ONLY: CEO Intern: “5 Students. 1 Willing Business. An 8 Wk Takeover. And the footage to prove it all.” Looking for 2 interns to help w/ pre-prod & plan’g for an exciting new r-TV show. Apply now:  (1/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: REALITY SHOWRUNNER/PROD. : Makeover, Docusoap, Lifestyle, Competition/House formats. Resonant leader, excellent writer/director, creative, always on time and on budget.

SITUATION WANTED: Selective-college grad, excellent communicator, writer, fast learner, creative thinker (idea person), reliable, organized. Leadership experience. Would like to get feet wet in media industry


SITUATION WANTED:  COPYWRITER/PR / SCRIPTS:   Award-winning writer delivers compelling, fresh, fun content.  Ads for all media that generate results.  Quick turnaround.
  Website (1/15)

SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC:  Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. 

SITUATION WANTED: ADVENTUROUS CABLE PRO: Proven Brand-Builder. (2 start ups Celeb/music). Idea Generator. Series/show runner. Creative Leader. “Impressive resume.” “Smart, dedicated.” NY/NJ/PA
. (1/12)

SITUATION WANTED: EXP.PRODUCER/WRITER/FIELD DIRECTOR. 3 EMMY NOMS. Reality, Docs, News, Ent., Talk. Seasoned, smart, personable. LA based willing to travel or temp. relocate.

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, January 11, 2008

ABC: Grey’s Anatomy [r], Cashmere Mafia [r], 20/20
CBS: Ghost Whisperer, Moonlight, Numbers
CW: Friday Night Smackdown!
FOX: Bones [r], House [r]
ION: Movie: Mario and the Mob [7p], Movie: Sea People
MNT: Movie: Jason’s Lyric
NBC: 1 vs. 100, Friday Night Lights, Las Vegas
PBS: Washington Week, Now, Bill Moyers’ Journal, Slavery and the Making of America [r]
TELE: Madre Luna, Victoria, Pecados Ajenos
UNIV: Amar sin Limites, Pasion, La Familia P. Luche

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