Friday, February 29th, 2008



Good Morning.  It’s Friday, February 29, 2008, and this is your first early morning briefing.

After a single airing on NBC, Quarterlife has been pulled and will likely show up later on this season on Bravo.  The off-internet series from Marshall Herskovitz and Edward Zwick delivered a 1.3/4 for its 10p debut, placing it third in the time period earlier this week.  Next week NBC will fill the hour with Deal or No Deal, and thereafter with repeats of Law & Order.

Tonight’s Premieres:
Lifetime: Your Mama Don’t Dance at 9p
Univision:  Nuestra Belleza Latina at 10p

Saturday Premiere:
Food Network: Rescue Chef at 12p

Sunday’s Premieres:
ABC: Oprah’s Big Give at 9p and Here Come the Newlyweds at 10p
Discovery Channel: Human Body at 9p
FOX: Unhitched at 930p
FX: Dirt at 10p
MTV: That’s Amore! at 10p

HALLMARK MOVIE CHANNEL IN HD – It’s all movies.  It’s all family.  It’s all for you.


No surprises here as ABC announced early pick-ups of several alternative series for the 2008-2009 season: America’s Funniest Home Videos, Dancing with the Stars, Extreme Makeover: Home Edition, Supernanny and Wife Swap.

Just four years after the Lord of the Rings film trilogy brought in over a billion dollars into the coffers of New Line Cinema the forty-year old independent film company will be taken over by Warner Bros. and become a much smaller entity. New Line’s Co-Chairmen and Co-CEOs Robert Shaye and Michael Lynne have elected to leave the studio, but are in discussions about possible future business relationships with the company. Under Warner Bros. New Line’s projects will include horror, comedy and urban flicks.

The Style Network acquired the reality show Making It Big from Beyond Distribution. Over 13 episodes the original series follows young professionals as they battle one another for job connections and mentoring from a high-positioned leader in their chosen industry. The series begins March 5 at 7p.

Timeless International confirmed its First Business program is set to go this fall. First Business just added both a late fringe and early morning news feed and around May 1 it will launch a daily news feed for stations containing soundbites, news packages, a one-minute market look and promos.


It’s all movies.  It’s all family.  It’s all for you.

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Classic theatrical films from major studios.
Hallmark Hall of Fame feature presentations.
The best of Hallmark Channel original movies.
Special event series.

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Room 403 Productions, LLC, owned and operated by David A. Hurwitz and Paul Cockerill, optioned the rights and will partner with Imagination Television to develop the radio contest and board game Battle of the Sexes for primetime television. Presently, Room 403 Productions is working with Reveille on NBC’s American Gladiators and will soon begin production with Mark Burnett Productions on a reality competition series called Jingles for CBS.

Terri Johnson Murray and Julie Rose McCully, former Executive Producers at TLC have established Grapevine Multimedia in partnership with Banyan Productions. The new company will produce programming for the network, as well as content for online and other companies, organizations and advertisers.

THR reports Family Guy’s Cleveland Brown may be getting his own spinoff series.  Currently in development wtih Fox and 20th Century Fox TV, the project is called Cleveland and may be used to augment Fox’s Sunday night lineup of animated series.

Two new projects have been ordered by Fox, both based on UK formats, says VarietyOutnumbered from MRC and Hat Trick, is about a family of three unusually bright kids and the trials and tribulations of raising such a brood.  Spaced from Wonderland Sound and Vision with Warner Bros. TV and Granada, is about a two people who pose as a couple in order to win the lease on an inexpensive apartment.

TruTV has ordered up six episodes of Man vs. Cartoon – exploring the ageless question if what happens in cartoons can be duplicated in real life with humans, reports THR. The cartoons will come from the Warner Bros. library, and the show is from Warner Horizon and Pilgrim Films & Television

On Wednesday night during NBC’s The Tonight Show with Jay Leno, Billy Ray Cyrus confirmed he will be the new host of Nashville Star, the music competition series which will debut this summer on NBC.

Rossi Morreale, current host of the syndicated game show Temptation, was selected to host Can You Duet, CMT’s new weekly music competition show that will premiere April 14 at 1030p. This series is produced by FremantleMedia North America

Casting Call: Cable network Chiller is once again hosting the “Dare to Direct Contest” where fans are invited to write, produce and submit short horror films. Prizes and the chance to be featured on Chiller’s 2008 Dare to Direct to Direct Film Festival on Halloween night will go to the finalists and winners. All contest rules and information can be found at and the film festival’s website


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   ABC took the wraps off of Stage 9 Digital Media, a separate creative studio dedicated to producing original series for the internet and other emerging platforms. Although Voicemail was technically its first project, Squeegees represents the studio’s first major release, created by a comedy troupe that calls itself Handsome Donkey. New episodes of the character-driven sitcom about a group of slacker window washers will appear on and (beginning March 3) on YouTube each Monday and Friday. Toyota is sponsoring the show’s first 10-episode run. Other projects in the works include a sci-fi thriller called Trenches from Shane Felux (creator of fan film Star Wars: Revelations) as well as a second season of Voicemail.  Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORYTime Warner Inc., announced its movie studio New Line Cinema would become a unit under the Warner Brothers studio banner.  While New Line will maintain separate development, production, marketing, distribution and business affairs operations, these efforts will be closely integrated and coordinated with Warner Bros. to capitalize on film performance and operating efficiencies, achieve significant cost savings, and improve margins.  The company says the move will allow New Line to more fully reap the benefits of its movies by, for example, affording it the opportunity to retain international film rights and exploit them through Warner Bros. global distribution.  New Line’s Co-Chairmen and Co-CEOs Robert Shaye and Michael Lynne have elected to leave the studio, but are in discussions about possible future business relationships with the company.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORYU.K.-based Target Entertainment acquired 10-year old indie drama producer Greenlit Rights Ltd.  Greenlit Rights founder Jill Green, will remain on board as MD with the company offices staying put in their current location. The company specializes in event drama and series productions.      Full edition: CYN INTERNATIONAL


Wednesday – A18-49 Analysis:  FOX capped the February Sweep by winning Wednesday night at 9.0/23 A18-49, according to final national ratings from Nielsen Media Research. American Idol delivered a double-digit first place during 8p at 10.0/26. The 9p hour also went to FOX as the last 30m of Idol and Back to You averaged an 8.0/20 (AI did an 11.5/28 at 9p and BTY posted a 4.4/11 at 930p). NBC kept its #1 place at 10p as Law & Order did a 3.3/9.

Live + Same Day Household Ratings: Wednesday, February 27, 2008 (February Sweep Day 28)time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 13.7/21      American Idol 15.7/24, Back to You 7.5/12

NBC: 6.4/10         Deal or No Deal 5.9/9, Law & Order: CI 5.6/9, Law & Order 7.7/13

CBS: 4.7/8           Big Brother 9 3.6/6, Criminal Minds [r] 5.4/8, CSI: NY [r] 5.3/9

ABC: 4.2/7          Wife Swap 3.5/5, SuperNanny 5.2/8, Men in Trees 3.9/7

UNIV: 1.9/3         Al Diablo con los Guapos 2.4/4, Pasion 1.8/3, Don Francisco Presenta 1.5/3

CW: 1.8/3           America’s Next Top Model 2.4/4, Pussycat Dolls Present: Girlicious [r] 1.3/2

MNT: 0.9/1          Whacked Out Videos 1.1/2, Whacked Out Videos [r] 0.9/1, Masters of Illusion: Impossible Magic 0.9/1

TELE: 0.8/1        La Traicion 0.6/1, Victoria 1.0/2, Pecados Ajenos 0.7/1

A18-49: FOX 9.0/23, NBC 2.6/7, ABC 2.3/6, CBS 2.2/6, UNIV 1.7/4, CW 1.5/4, MNT 0.5/1, TELE 0.5/1



Mediasmith recruited Mark MacQuarrie as VP/GM and Mary Goodell as Group Media Director. Mark started in January to supervise all financial, legal, HR, corporate, media operations and administrative activities. Mary brings extensive experience in high level team management and integrated media plan creation as well as new business strategy to her new position.

Lee Ettinger joined York Entertainment as VP/Business Development where he will spearhead international sales, handle senior level recruiting and identify new sales avenues and revenue areas with regard to markets served, new media, partnerships and acquisitions for the company. Lee will report direct to Tanya York, CEO.


USE CableU.

Programmers who know their competition are using CableU right now!

A&E – BET – Comcast – Discovery Networks – ESPN – Five UK – HGTV – History Channel – MTV – National Geographic Channel –
Smithsonian Networks -Sundance Channel – VOOM – ZDF

What are U waiting for? – Know Networks Better. Pitch Smarter.

Friday Fun Fact:  The power of Oprah – on Wednesday last week on her show, there was mention of a particular type of Brooks Brothers no-iron women’s shirt. After the 4p airing in NYC that day and thru the next, the mid-town store of Brooks Brothers sold more than 5,000 of these shirts.  Well, make that 5,002 – how do you think I knew this fun fact?

This day in History:  1288 – Scotland established this day as one when a woman could propose marriage to a man. In the event that he refused the proposal he was required to pay a fine.

Answer to Yesterday’s Trivia Question:  Future President Ronald Reagan and his wife, then known professionally as Nancy Davis, starred together in what 1957 film?  HELLCATS OF THE NAVY   Kudos to:  Andy Bamberger-A&R Media Group/Orlando; Leslie Kavanaugh-Roman Brand Group/Indianapolis; Brandon Clark-Horizon Media/NY; Joanne Milano-RJ Palmer/NY; Karianne Wright-Charter Media/St. Louis; Chuck GordonCharter Media/Birmingham, AL; Robin Winslett-GJR Entertainment/Alvin, TX; Rich Koz-WCIU/Chicago; Nick Monroe-KGTV/San Diego; Mike Heflin-Cannella Response Television/LA; Christopher Morrow-CBS Television/LA; Dennis Treleven-Fox Cable Networks/LA

Today’s Trivia Question: Whose theme song asked him “where will you be camping tonight? Lonely man, will your heart stay free and light”?    (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ADMIN ASSISTANT/RECEPTIONIST/NY: 1-2 yrs exp. Should have media exp or interest. MS Office. Admin support/greet visitors/phones/mail/filing/supplies/etc. Apply:   Position VSA555  (3/7)

JOB OPENING: ACCT SPRVSR DIGITAL MEDIA & TECHNOLOGY/mPRm Public Relations/LA: 5 yrs exp & strong grasp of ent & tech industries, with high-level media relationships & mngmnt skills. Reply:

JOB OPENING: FREELANCE EDUCATIONAL CONSULTANT: P/T, review scripts for animated kid’s series to ensure appeal and age-appropriateness. Prior experience a plus. Send resume to
. (3/7)

JOB OPENING: SALES DIRECTOR/Adconion Media Group (formerly EuroClick)/Chicago:  Min. 4+ years of Sales experience and generating monthly revenues above target goals. Email resume’s to:

JOB OPENING: TEMP MGR DIGITAL MEDIA/Sundance Ch/NY: Create RFPs, media plans & sales materials. Manage banner inventory via DFP & prepare weekly reports. Knowledge of Omniture web analytics. Res:

JOB OPENING: TEMP ASSOC PRODUCER DIGITAL MEDIA/Sundance Ch/NY: Website plng/prod. Edit/compress/syndicate video for multipltfrm delivery. Content entry via CMS. Develop widgets/blogs/digital apps. Res:

JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to: 

JOB OPENING: RESEARCH MANAGER/Nickelodeon/NYC:  Min 4 yrs exp. in primary research; Solid exp. in kids-oriented environment; BA in Psychology, Education, Child Development or Marketing req. EOE/M/F/D/AAP apply at (3/6)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+ yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP.  Apply (3/6)

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+ yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC: 6+ yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: VP CREATIVE/Logo/NYC: 10+ yrs leading creative in TV/Adv/Entertainment, Strng strat thinker, brand skills, Strng mgmt bckgrd, Heavy workload, Pop culture/Diversity passionate EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: SR DIGITAL PRODUCER/VH1.Com/NYC: 7+ yrs online/web production exp, Strg written/oral/creativity skills, Knwldge of VH1 prgming. Knwlge in SEO/multipltfm content/ HTML/Flash. EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+ yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies.Send

JOB OPENING: RESEARCH ANALYST/Comcast Networks/NY-Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d. Apply: REQ61002BR (3/5). EEO/AA/drug free.  (3/5)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2 yrs exp pln’g or buyer. Exc comm skills. Client service mindset. Apply: (3/5)

JOB OPENING: VP MKTG & PROMO/SANTA MONICA, CA/GSN, The Network for Games: Rep to EVP Mktg. 12+yrs exp in media mktg, pref TV, web and cable exp. BA/BS Business/Mktg.  Send Res/Cov Letter: 

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to:

JOB OPENING: VP, LEGAL AFFAIRS/ABC Studios/LA: Assist SVP in mgmt of all legal affairs; strong drafting, analytical, organizational, leadership skills; JD+ 10 yrs exp in studio/prod co. Apply: Req ID #144088 (3/5)

JOB OPENING: ONLINE MEDIA PLANNER/Special Ops Media/NY: Coord planning/execution of online media buys-Negotiation, research, reporting and client/pub relationships. 1 yr exp interactive req’d. Apply:

JOB OPENING:  DIGITAL MKTG MGR/Epic Records/NY: Help direct the digital mktg strategy for diverse roster of musical artists. Apply: (enter 201767in Job-ID field and click Search). (3/5)

JOB OPENING: TV SYNDICATION EXEC/Eclipse TV:  Seeking exper synd vet w/ major mrkt exper to clear sports and ent prog. Innovative comp – a great opp to work on development and sales.

JOB OPENING: AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at (3/5)

JOB OPENING: ACCT MGR/NAT’L SALES/BET/Chicago: Cable TV salesperson w/strong presentation skills. Sales/agency exp. & BA/BS degree req’d. Comfortable w/multi-platform & integrated opps . Email:

JOB OPENING: DIRECTOR, RESEARCH/BET/Chicago: BA/BS degree + 3-5 yrs. marketing & media research exp. w/proficiency in Nielsen systems req’d. Email:

JOB OPENING: WRITER/PROD /NYC: 5+yrs creating on-air promos; seeking brand savvy prod w/ strong conceptualization & writing skills, proven exp. w/ live action & design driven creative solutions EOE/M/F/D/AAP apply: (3/4)

JOB OPENING: MEDIA RSRCH SPRVSR/MEDIA PLAN’G SPRVSR/SEATTLE, WA: Work on a Top 15 US advertiser. Plan strategies across all Touchpoints from traditional, digital, events, stunts.

JOB OPENING: SVP IDEA DIRECTOR/SAN FRANCISCO, CA:  Drive exploration of consumer insights – focus on the creation new, bleeding edge media ideas and approaches.

JOB OPENING:  PLAN’G SPRVSR/OPTIMEDIA/NY:   Never Settle, Never Stop. Various accts , incl. top airline.  Exposure to all media. 4+ yrs media plan’g/buying exp. . Res/sal req to:

JOB OPENING: AD SALES TRAINER/AETN, NY: Responsible for training new AETN Ad Sales staff. Respond to user’s systems issues. 2yrs ad sales systems exp. MS Word & Excel. Customer svc a must. Apply: (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/LA: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: , #7704 (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/NY: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: , # 7706  (3/4)

JOB OPENING: DIRECTOR, PROGRAMMING/iN DEMAND/NYC: License programming for VOD, PPV.  Bachelor’s + 5-7 yrs exp licensing & existing program supplier relationships.  Apply: 

JOB POSTING: SR RES ANALYST PROG/MKTG/A&E TV-NY: Res analyses & estimates for Prog/Mktg/Sched/PR Dvlp strat. presentations. BA/BS & 3 yrs TV res  cable/rep/bcast/agency. Nielsen. Res: (3/01)

JOB POSTING: CREATIVE DIR ON-AIR PROMO/AETN/NY: Mng on-air communications incl’g promos, graphics & show pkgs. BA/BS 7+ yrs exp in on-air promo & design. AVID, Final Cut Pro, Adobe Suite req’d. Apply: . (3/01)

JOB POSTING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE.Res:

JOB POSTING: NYC MEDIA BUYING/PLAN’G AGENCY looking for MEDIA PLNER/ASSIST TO CEO/PRES. Media knwldg & Excel/PP skills req’d. Also TRAFFIC/CLEARANCE . Handle client commercial clearances/trafficking. Contact:

JOB OPENING: AE /Luxury Link/NY: Must have online ad sales exp. Knowledge of agencies/clients across all categories. Luxury, Auto, Retail, Fashion, Beauty, Real-Estate. Send resume to: 

JOB OPENING: PRINT PRODUCTION MANAGER/Discovery/MD:  Min. 3-5 yrs advertising agency exp. w/print buying and critique high end color. Exp. Scheduling/Budgets. Photoshop & Quark Xpress.  Apply: req# 7681 (3/01)

JOB OPENING: ACCT EXEC/Documentary Channel/New NYC: Position for expanding offc: Emmy-winning net. AE w/ 5+yrs exp. Concept/integrated sell at client/senior agency level. Apply:

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to

SPRING INTERNSHIP CREDITS ONLY:  LIVE ENHANCEMENT INTERN/NY: Keep track of all sponsorships, enhancements & all requested elements that require logging during a live event. For more info/submit resume, visit req ID 5500BR   (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED:  Highly motivated/organized TV PRODUCER seeks Sr level producer position.More than12 years of experience in various formats such as talk, entertainment. Prefer employment in S Florida/LA area.

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR:  3 Emmy noms; NBC, Discovery, E!, CMT, TLC, VH-1; reality/ent/doc; LA based. 

SITUATION WANTED:  PRODUCTION ASSISTANT: 2 yr exp as exec asst to VP of Ad Sales. Versatile,  outgoing, excellent communication skills. Seeking F/T position in a more
creative capacity. Exp’d w/ working on set.

SITUATION WANTED : Accomplished Advertising, Marketing, Sales Promotion & Direct Marketing Executive experienced in developing advertising programs. Will consider Agency, freelance & consulting assignments. Contact

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, February 29, 2008

ABC: Grey’s Anatomy [r], 20/20, 20/20
CBS: The Price is Right: Million Dollar Spectacular, Ghost Whisperer [r], Numbers [r]
CW: Friday Night Smackdown!
FOX: Bones [r], House [r]
ION: Movie: Aftershock: Earthquake in New York
MNT: Movie: Agent Cody Banks 2: Destination London
NBC: Amnesia, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, In Search of Shakespeare (Conclusion) [r]
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Nuestra Belleza Latina [p ]

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

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