Friday, February 29th, 2008


Cynopsis: Kids!


Good morning. It’s Friday, February 29, 2008, and this is your first early morning briefing.

Time Warner Inc., announced its movie studio New Line Cinema would become a unit under the Warner Brothers studio banner.  While New Line will maintain separate development, production, marketing, distribution and business affairs operations, these efforts will be closely integrated and coordinated with Warner Bros. to capitalize on film performance and operating efficiencies, achieve significant cost savings, and improve margins.  The company says the move will allow New Line to more fully reap the benefits of its movies by, for example, by affording it the opportunity to retain international film rights and exploit them through Warner Bros. global distribution.  New Line’s Co-Chairmen and Co-CEOs Robert Shaye and Michael Lynne have elected to leave the studio, but are in discussions about possible future business relationships with the company.

Correction: Contrary to what was reported here yesterday; TV-Loonland AG has given notice to 9 members of its 15-person Munich office.  The move is part of TV-Loonland’s continuing restructuring efforts.  I regret the error and its subsequent effects.


Young actor Freddie Highmore will lend his voice to Astro Boy, the lead in Imagi Studios’ CG animated feature film of the same name.  Directed by David Bowers (Flushed Away), the Astro Boy movie will be released by Warner Bros. and The Weinstein Co. in 2009.  The movie is based on the manga character, Astro Boy, created by Osamu Tezuka in 1952.  The original Astro Boy anime series debuted in Japan in 1963, followed by its premiere in the US on NBC, subsequent animated Astro Boy series bowed in the 1980s and 2003.

The BBC’s preschool-targeted multiplatform CBeebies has commissioned Way To Blue (working title) (100×20) a new mixed live-action/animated preschool series from The Foundation, a unit of the RDF Media Group.  Focused on young kids and their emotions, Working To Blue takes viewers to Nara, a live-action world inhabited by animated characters, each reflecting a unique emotion.  Based on an original idea by Dan Good, who serves as a creative consultant on the series, Working To Blue is slated to bow on CBeebies from 2009.  RDF Kids & Family holds the worldwide rights across all media to the property and will distribute the series.

Precious Moments partners with Sabella Dern Entertainment to produce a series of Precious Girls Club g-rated movies, which will be introduced in select theaters in 2009 through Kidtoon Films.  Aimed at Girls 4-8, The Precious Girls Club concept is designed to offer a comfortable place where “girls can stay young” for a bit longer and will revolve around “good values.”


Animation Collective and Turner Entertainment Networks Asia, Inc. (TENA) have inked a deal that will see all four seasons of the Thumb Wrestling Federation: TWF short-form series air on all Cartoon Network, Boomerang and Pogo feeds across India, Philippines, Taiwan, Southeast Asia, and New Zealand.

The CBBC launches Run!, a new interactive online live tournament on from March 3, 2008.  Each weekday at 7p for four weeks, players are invited to go online and take part in the multi-player racing game, Run!  Players will compete alone or with friends and other across the UK, by joining one of two teams, each with its own story and characters, and select their avatar.  At the end of every week, the team with most players over the finish line will be named the winners of the week. At the end of the four weeks, the team that wins the most weeks wins Run! The most winning team will be announced both online and on CBBC’s Sportsround, Saturday, March 29.

The New York International Children’s Film Festival (NYICFF) begins today in NYC, with the US premiere of the Australian mockumentary Razzle Dazzle: A Journey Into Dance by Darren Ashton.  The festival, which runs over the course of three weekends through March 16, will present some 100 films from 25 countries and includes pictures for kids, tweens and teens 3-18.  Additionally, beginning today, kids are invited to take part in the NYICFF’s first online film festival, where kids can view and vote on films, as well as review them, and talk to filmmakers via ).  Over the last year the festival has taken its act on the road with its first national tour, showcasing the best of the NYICFF, which ran July 2007-January 2oo8 and will now continue through April 2008.  Festival information, including target ages for each movie featured, can be found at .


Lee Ettinger is named VP/Business Development, York Entertainment.  Ettinger, who will report to CEO Tanya York, will drive international sales, identify new sales avenues and revenue stream, build new media tech and acquisition efforts.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/18-2/24/2008 , 6a-6a:
K2-11                                                                                     Total Delivery (000)
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/18; 8-9p)      5336
NICK:    SpongeBob SquarePants (2/18; 7:30p)                          3318
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/19; 5-6p)      2988
NICK:    SpongeBob SquarePants (2/18; 7p)                               2874
NICK:    SpongeBob SquarePants (2/18; 6:30p)                           2547
NICK:    SpongeBob SquarePants (2/23; 9:30a)                           2479
NICK:    iCarly (2/23; 8p)                                                        2459
NICK:    SpongeBob SquarePants (2/23; 11:30a)                         2453
NICK:    SpongeBob SquarePants (2/23; 12p)                             2417
NICK:    SpongeBob SquarePants (2/18; 6p)                               2334
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/18-2/24/2008 , 6a-6a:
K6-11                                                                                       Total Delivery (000)
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/18; 8-9p)        4156
NICK:    SpongeBob SquarePants (2/18; 7:30p)                            2231
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/19; 5-6p)        2043
NICK:    SpongeBob SquarePants (2/18; 7p)                                 1904
NICK:    iCarly (2/23; 8p)                                                          1875
NICK:    Zoey 101 (2/24; 8p)                                                     1842
NICK:    SpongeBob SquarePants (2/18; 6:30p)                             1628
FOX:     American Idol (2/20; 8-10p)                                           1595
NICK:    SpongeBob SquarePants (2/23; 9:30a)                             1587
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/22; 8-9p)         1569
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/18-2/24/2008 , 6a-6a:
Tweens 9-14                                                                          Total Delivery (000)
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/18; 8-9p)          3153
FOX:     American Idol (2/19; 8-10p)                                            1967
NICK:    Zoey 101 (2/24; 8p)                                                       1925
FOX:     American Idol (2/20; 8-10p)                                            1868
FOX:     American Idol (2/21; 8-9p)                                              1572
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/19; 5-6p)           1545
NICK:    iCarly (2/23; 8p)                                                            1482
NICK:    SpongeBob SquarePants (2/18; 7:30p)                              1473
NICK:    Zoey 101 (2/24; 7:30p)                                                  1312
DSNY*: Suite Life of Zack & Cody (2/20; 5:30p)                            1307
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/18-2/24/2008 , 6a-6a:
Teens 12-17                                                                               Total Delivery (000)
FOX:     American Idol (2/19; 8-10p)                                            2115
FOX:     American Idol (2/20; 8-10p)                                            1716
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/18; 8-9p)          1379
FOX:     American Idol (2/21; 8-9p)                                              1322
ABC:     Academy Awards (2/24; 8:30-11:38p)                               1274
NICK:    Zoey 101 (2/24; 8p)                                                       1058
FOX:     Don’t Forget the Lyrics (2/21; 9-10p)                                 867
USA:     WWE Entertainment (2/18; 10-11:07p)                               822
NICK:    iCarly (2/23; 8p)                                                             788
NICK:    Fairly OddParents Movie/Fairly Odd Baby (2/19; 5-6p)            757
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 25, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1157; K6-11 570; TWEENS 9-14 411
DISNEY CHANNEL:     K2-11   901; K6-11 536; TWEENS 9-14 416
CARTOON NETWORK: K2-11   455; K6-11 251; TWEENS 9-14 188
TOON DISNEY:           K2-11   168; K6-11   81; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 26, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1269; K6-11 618; TWEENS 9-14 429
DISNEY CHANNEL:     K2-11   815; K6-11 509; TWEENS 9-14 432
CARTOON NETWORK: K2-11   464; K6-11 264; TWEENS 9-14 191
TOON DISNEY:           K2-11   171; K6-11   95; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 27, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 1071; K6-11 520; TWEENS 9-14 383
DISNEY CHANNEL:       K2-11   830; K6-11 498; TWEENS 9-14 379
CARTOON NETWORK:   K2-11   528; K6-11 322; TWEENS 9-14 209
TOON DISNEY:             K2-11   157; K6-11   74; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Babies are born without kneecaps. They appear when the child is 2-6 years of age.

Answer to Yesterday’s Trivia Question:  Characters Bronx, Hudson, Broadway and Lexington, amongst others, could be found on what animated TV series? GARGOYLES (Disney)   Kudos to: EJ Offurum-Tru TV/NY; Erika Lewis-The Lippin Group/NY; Kyle Luna-Animation Insider/Tobyhanna, PA; Bob Friedland-Toys”R”Us, Inc./NY; Kurtis HumfeldKMSP/WFTC/Eden Prairie, MN; Mark Gabriel-Disney Consumer Products/Glendale, CA; Kat Garcia-Davis Public Relations/Encino, CA

Today’s Trivia Question: On the animated series Jakers! The Adventures of Piggley Winks (PBS Kids), who is the voice of Wiley the sheep ? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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JOB OPENING: ADMIN ASSISTANT/RECEPTIONIST/NY: 1-2 yrs exp. Should have media exp or interest. MS Office. Admin support/greet visitors/phones/mail/filing/supplies/etc. Apply:   Position VSA555  (3/7)

JOB OPENING: ACCT SPRVSR DIGITAL MEDIA & TECHNOLOGY/mPRm Public Relations/LA: 5 yrs exp & strong grasp of ent & tech industries, with high-level media relationships & mngmnt skills. Reply: [email protected]  (3/7)

JOB OPENING: FREELANCE EDUCATIONAL CONSULTANT: P/T, review scripts for animated kid’s series to ensure appeal and age-appropriateness. Prior experience a plus. Send resume to [email protected]. (3/7)

JOB OPENING: SALES DIRECTOR/Adconion Media Group (formerly EuroClick)/Chicago:  Min. 4+ years of Sales experience and generating monthly revenues above target goals. Email resume’s to: [email protected] (3/7)

JOB OPENING: TEMP MGR DIGITAL MEDIA/Sundance Ch/NY: Create RFPs, media plans & sales materials. Manage banner inventory via DFP & prepare weekly reports. Knowledge of Omniture web analytics. Res: [email protected]    (3/7)

JOB OPENING: TEMP ASSOC PRODUCER DIGITAL MEDIA/Sundance Ch/NY: Website plng/prod. Edit/compress/syndicate video for multipltfrm delivery. Content entry via CMS. Develop widgets/blogs/digital apps. Res: [email protected] (3/7)

JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to:  [email protected] (3/7)

JOB OPENING: RESEARCH MANAGER/Nickelodeon/NYC:  Min 4 yrs exp. in primary research; Solid exp. in kids-oriented environment; BA in Psychology, Education, Child Development or Marketing req. EOE/M/F/D/AAP apply at (3/6)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+ yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP.  Apply (3/6)

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+ yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC: 6+ yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: VP CREATIVE/Logo/NYC: 10+ yrs leading creative in TV/Adv/Entertainment, Strng strat thinker, brand skills, Strng mgmt bckgrd, Heavy workload, Pop culture/Diversity passionate EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: SR DIGITAL PRODUCER/VH1.Com/NYC: 7+ yrs online/web production exp, Strg written/oral/creativity skills, Knwldge of VH1 prgming. Knwlge in SEO/multipltfm content/ HTML/Flash. EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+ yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies.Send [email protected] (3/6)

JOB OPENING: RESEARCH ANALYST/Comcast Networks/NY-Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d. Apply: REQ61002BR (3/5). EEO/AA/drug free.  (3/5)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2 yrs exp pln’g or buyer. Exc comm skills. Client service mindset. Apply: (3/5)

JOB OPENING: VP MKTG & PROMO/SANTA MONICA, CA/GSN, The Network for Games: Rep to EVP Mktg. 12+yrs exp in media mktg, pref TV, web and cable exp. BA/BS Business/Mktg.  Send Res/Cov Letter:  [email protected] (3/5)

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: [email protected] (3/5)

JOB OPENING: VP, LEGAL AFFAIRS/ABC Studios/LA: Assist SVP in mgmt of all legal affairs; strong drafting, analytical, organizational, leadership skills; JD+ 10 yrs exp in studio/prod co. Apply: Req ID #144088 (3/5)

JOB OPENING: ONLINE MEDIA PLANNER/Special Ops Media/NY: Coord planning/execution of online media buys-Negotiation, research, reporting and client/pub relationships. 1 yr exp interactive req’d. Apply: [email protected] (3/5)

JOB OPENING:  DIGITAL MKTG MGR/Epic Records/NY: Help direct the digital mktg strategy for diverse roster of musical artists. Apply: (enter 201767in Job-ID field and click Search). (3/5)

JOB OPENING: TV SYNDICATION EXEC/Eclipse TV:  Seeking exper synd vet w/ major mrkt exper to clear sports and ent prog. Innovative comp – a great opp to work on development and sales. [email protected] (3/5)

JOB OPENING: AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at (3/5)

JOB OPENING: ACCT MGR/NAT’L SALES/BET/Chicago: Cable TV salesperson w/strong presentation skills. Sales/agency exp. & BA/BS degree req’d. Comfortable w/multi-platform & integrated opps . Email: [email protected] (3/5)

JOB OPENING: DIRECTOR, RESEARCH/BET/Chicago: BA/BS degree + 3-5 yrs. marketing & media research exp. w/proficiency in Nielsen systems req’d. Email: [email protected] (3/5)

JOB OPENING: WRITER/PROD /NYC: 5+yrs creating on-air promos; seeking brand savvy prod w/ strong conceptualization & writing skills, proven exp. w/ live action & design driven creative solutions EOE/M/F/D/AAP apply: (3/4)

JOB OPENING: MEDIA RSRCH SPRVSR/MEDIA PLAN’G SPRVSR/SEATTLE, WA: Work on a Top 15 US advertiser. Plan strategies across all Touchpoints from traditional, digital, events, stunts. [email protected] (3/4)

JOB OPENING: SVP IDEA DIRECTOR/SAN FRANCISCO, CA:  Drive exploration of consumer insights – focus on the creation new, bleeding edge media ideas and approaches. [email protected]   (3/4)

JOB OPENING:  PLAN’G SPRVSR/OPTIMEDIA/NY:   Never Settle, Never Stop. Various accts , incl. top airline.  Exposure to all media. 4+ yrs media plan’g/buying exp. . Res/sal req to: [email protected] (3/4)

JOB OPENING: AD SALES TRAINER/AETN, NY: Responsible for training new AETN Ad Sales staff. Respond to user’s systems issues. 2yrs ad sales systems exp. MS Word & Excel. Customer svc a must. Apply: (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/LA: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: , #7704 (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/NY: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: , # 7706  (3/4)

JOB OPENING: DIRECTOR, PROGRAMMING/iN DEMAND/NYC: License programming for VOD, PPV.  Bachelor’s + 5-7 yrs exp licensing & existing program supplier relationships.  Apply:  [email protected] (3/4)

JOB POSTING: SR RES ANALYST PROG/MKTG/A&E TV-NY: Res analyses & estimates for Prog/Mktg/Sched/PR Dvlp strat. presentations. BA/BS & 3 yrs TV res  cable/rep/bcast/agency. Nielsen. Res: (3/01)

JOB POSTING: CREATIVE DIR ON-AIR PROMO/AETN/NY: Mng on-air communications incl’g promos, graphics & show pkgs. BA/BS 7+ yrs exp in on-air promo & design. AVID, Final Cut Pro, Adobe Suite req’d. Apply: . (3/01)

JOB POSTING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE.Res: [email protected]  (3/01)

JOB POSTING: NYC MEDIA BUYING/PLAN’G AGENCY looking for MEDIA PLNER/ASSIST TO CEO/PRES. Media knwldg & Excel/PP skills req’d. Also TRAFFIC/CLEARANCE . Handle client commercial clearances/trafficking. Contact: [email protected] (3/01)

JOB OPENING: AE /Luxury Link/NY: Must have online ad sales exp. Knowledge of agencies/clients across all categories. Luxury, Auto, Retail, Fashion, Beauty, Real-Estate. Send resume to:  [email protected] (3/01)

JOB OPENING: PRINT PRODUCTION MANAGER/Discovery/MD:  Min. 3-5 yrs advertising agency exp. w/print buying and critique high end color. Exp. Scheduling/Budgets. Photoshop & Quark Xpress.  Apply: req# 7681 (3/01)

JOB OPENING: ACCT EXEC/Documentary Channel/New NYC: Position for expanding offc: Emmy-winning net. AE w/ 5+yrs exp. Concept/integrated sell at client/senior agency level. Apply: [email protected] (3/01)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/6)

SPRING INTERNSHIP CREDITS ONLY:  LIVE ENHANCEMENT INTERN/NY: Keep track of all sponsorships, enhancements & all requested elements that require logging during a live event. For more info/submit resume, visit req ID 5500BR   (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  Highly motivated/organized TV PRODUCER seeks Sr level producer position.More than12 years of experience in various formats such as talk, entertainment. Prefer employment in S Florida/LA area. [email protected] (3/5)

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR:  3 Emmy noms; NBC, Discovery, E!, CMT, TLC, VH-1; reality/ent/doc; LA based.  [email protected]     (3/4)

SITUATION WANTED:  PRODUCTION ASSISTANT: 2 yr exp as exec asst to VP of Ad Sales. Versatile,  outgoing, excellent communication skills. Seeking F/T position in a more
creative capacity. Exp’d w/ working on set. [email protected] (3/4)

SITUATION WANTED : Accomplished Advertising, Marketing, Sales Promotion & Direct Marketing Executive experienced in developing advertising programs. Will consider Agency, freelance & consulting assignments. Contact [email protected] (3/01)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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