Cynopsis: Kids!
02/29/08
Good morning. It’s Friday, February 29, 2008, and this is your first early morning briefing.
Time Warner Inc., announced its movie studio New Line Cinema would become a unit under the Warner Brothers studio banner. While New Line will maintain separate development, production, marketing, distribution and business affairs operations, these efforts will be closely integrated and coordinated with Warner Bros. to capitalize on film performance and operating efficiencies, achieve significant cost savings, and improve margins. The company says the move will allow New Line to more fully reap the benefits of its movies by, for example, by affording it the opportunity to retain international film rights and exploit them through Warner Bros. global distribution. New Line’s Co-Chairmen and Co-CEOs Robert Shaye and Michael Lynne have elected to leave the studio, but are in discussions about possible future business relationships with the company.
Correction: Contrary to what was reported here yesterday; TV-Loonland AG has given notice to 9 members of its 15-person Munich office. The move is part of TV-Loonland’s continuing restructuring efforts. I regret the error and its subsequent effects.
NEW PRODUCTION & DEVELOPMENT
Young actor Freddie Highmore will lend his voice to Astro Boy, the lead in Imagi Studios’ CG animated feature film of the same name. Directed by David Bowers (Flushed Away), the Astro Boy movie will be released by Warner Bros. and The Weinstein Co. in 2009. The movie is based on the manga character, Astro Boy, created by Osamu Tezuka in 1952. The original Astro Boy anime series debuted in Japan in 1963, followed by its premiere in the US on NBC, subsequent animated Astro Boy series bowed in the 1980s and 2003.
The BBC’s preschool-targeted multiplatform CBeebies has commissioned Way To Blue (working title) (100×20) a new mixed live-action/animated preschool series from The Foundation, a unit of the RDF Media Group. Focused on young kids and their emotions, Working To Blue takes viewers to Nara, a live-action world inhabited by animated characters, each reflecting a unique emotion. Based on an original idea by Dan Good, who serves as a creative consultant on the series, Working To Blue is slated to bow on CBeebies from 2009. RDF Kids & Family holds the worldwide rights across all media to the property and will distribute the series.
Precious Moments partners with Sabella Dern Entertainment to produce a series of Precious Girls Club g-rated movies, which will be introduced in select theaters in 2009 through Kidtoon Films. Aimed at Girls 4-8, The Precious Girls Club concept is designed to offer a comfortable place where “girls can stay young” for a bit longer and will revolve around “good values.”
MORE KIDS STUFF
Animation Collective and Turner Entertainment Networks Asia, Inc. (TENA) have inked a deal that will see all four seasons of the Thumb Wrestling Federation: TWF short-form series air on all Cartoon Network, Boomerang and Pogo feeds across India, Philippines, Taiwan, Southeast Asia, and New Zealand.
The CBBC launches Run!, a new interactive online live tournament on www.bbc.co.uk/cbbc from March 3, 2008. Each weekday at 7p for four weeks, players are invited to go online and take part in the multi-player racing game, Run! Players will compete alone or with friends and other across the UK, by joining one of two teams, each with its own story and characters, and select their avatar. At the end of every week, the team with most players over the finish line will be named the winners of the week. At the end of the four weeks, the team that wins the most weeks wins Run! The most winning team will be announced both online and on CBBC’s Sportsround, Saturday, March 29.
The New York International Children’s Film Festival (NYICFF) begins today in NYC, with the US premiere of the Australian mockumentary Razzle Dazzle: A Journey Into Dance by Darren Ashton. The festival, which runs over the course of three weekends through March 16, will present some 100 films from 25 countries and includes pictures for kids, tweens and teens 3-18. Additionally, beginning today, kids are invited to take part in the NYICFF’s first online film festival, where kids can view and vote on films, as well as review them, and talk to filmmakers via www.gkids.tv ). Over the last year the festival has taken its act on the road with its first national tour, showcasing the best of the NYICFF, which ran July 2007-January 2oo8 and will now continue through April 2008. Festival information, including target ages for each movie featured, can be found at www.gkids.com .
EXECUTIVE MOVES
Lee Ettinger is named VP/Business Development, York Entertainment. Ettinger, who will report to CEO Tanya York, will drive international sales, identify new sales avenues and revenue stream, build new media tech and acquisition efforts.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/18-2/24/2008 , 6a-6a:
K2-11 Total Delivery (000)
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/18; 8-9p) 5336
NICK: SpongeBob SquarePants (2/18; 7:30p) 3318
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/19; 5-6p) 2988
NICK: SpongeBob SquarePants (2/18; 7p) 2874
NICK: SpongeBob SquarePants (2/18; 6:30p) 2547
NICK: SpongeBob SquarePants (2/23; 9:30a) 2479
NICK: iCarly (2/23; 8p) 2459
NICK: SpongeBob SquarePants (2/23; 11:30a) 2453
NICK: SpongeBob SquarePants (2/23; 12p) 2417
NICK: SpongeBob SquarePants (2/18; 6p) 2334
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/18-2/24/2008 , 6a-6a:
K6-11 Total Delivery (000)
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/18; 8-9p) 4156
NICK: SpongeBob SquarePants (2/18; 7:30p) 2231
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/19; 5-6p) 2043
NICK: SpongeBob SquarePants (2/18; 7p) 1904
NICK: iCarly (2/23; 8p) 1875
NICK: Zoey 101 (2/24; 8p) 1842
NICK: SpongeBob SquarePants (2/18; 6:30p) 1628
FOX: American Idol (2/20; 8-10p) 1595
NICK: SpongeBob SquarePants (2/23; 9:30a) 1587
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/22; 8-9p) 1569
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/18-2/24/2008 , 6a-6a:
Tweens 9-14 Total Delivery (000)
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/18; 8-9p) 3153
FOX: American Idol (2/19; 8-10p) 1967
NICK: Zoey 101 (2/24; 8p) 1925
FOX: American Idol (2/20; 8-10p) 1868
FOX: American Idol (2/21; 8-9p) 1572
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/19; 5-6p) 1545
NICK: iCarly (2/23; 8p) 1482
NICK: SpongeBob SquarePants (2/18; 7:30p) 1473
NICK: Zoey 101 (2/24; 7:30p) 1312
DSNY*: Suite Life of Zack & Cody (2/20; 5:30p) 1307
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/18-2/24/2008 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: American Idol (2/19; 8-10p) 2115
FOX: American Idol (2/20; 8-10p) 1716
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/18; 8-9p) 1379
FOX: American Idol (2/21; 8-9p) 1322
ABC: Academy Awards (2/24; 8:30-11:38p) 1274
NICK: Zoey 101 (2/24; 8p) 1058
FOX: Don’t Forget the Lyrics (2/21; 9-10p) 867
USA: WWE Entertainment (2/18; 10-11:07p) 822
NICK: iCarly (2/23; 8p) 788
NICK: Fairly OddParents Movie/Fairly Odd Baby (2/19; 5-6p) 757
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 25, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1157; K6-11 570; TWEENS 9-14 411
DISNEY CHANNEL: K2-11 901; K6-11 536; TWEENS 9-14 416
CARTOON NETWORK: K2-11 455; K6-11 251; TWEENS 9-14 188
TOON DISNEY: K2-11 168; K6-11 81; TWEENS 9-14 53
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 26, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1269; K6-11 618; TWEENS 9-14 429
DISNEY CHANNEL: K2-11 815; K6-11 509; TWEENS 9-14 432
CARTOON NETWORK: K2-11 464; K6-11 264; TWEENS 9-14 191
TOON DISNEY: K2-11 171; K6-11 95; TWEENS 9-14 61
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 27, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1071; K6-11 520; TWEENS 9-14 383
DISNEY CHANNEL: K2-11 830; K6-11 498; TWEENS 9-14 379
CARTOON NETWORK: K2-11 528; K6-11 322; TWEENS 9-14 209
TOON DISNEY: K2-11 157; K6-11 74; TWEENS 9-14 47
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: Babies are born without kneecaps. They appear when the child is 2-6 years of age.
Answer to Yesterday’s Trivia Question: Characters Bronx, Hudson, Broadway and Lexington, amongst others, could be found on what animated TV series? GARGOYLES (Disney) Kudos to: EJ Offurum-Tru TV/NY; Erika Lewis-The Lippin Group/NY; Kyle Luna-Animation Insider/Tobyhanna, PA; Bob Friedland-Toys”R”Us, Inc./NY; Kurtis Humfeld–KMSP/WFTC/Eden Prairie, MN; Mark Gabriel-Disney Consumer Products/Glendale, CA; Kat Garcia-Davis Public Relations/Encino, CA
Today’s Trivia Question: On the animated series Jakers! The Adventures of Piggley Winks (PBS Kids), who is the voice of Wiley the sheep ? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
02.29.08
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