Friday, February 26th, 2010

Cynopsis: DIGITAL



Good morning, it’s Friday, February 26, 2010, and this is your first early morning digital briefing.

Addressing EU concerns that its search results unfairly bury competitor’s services, Google struck back on Thursday claiming that its algorithms generate better and more relevant results than any manually-curated system. The gist of the argument, waged by Amit Singhal – a fellow in Google Search – is that search is extremely complex and that Google does it better than anyone by ranking the “authoritativeness” of other sites. Google is expected to formally respond to complaints in the coming weeks, which EU officials will take into account before deciding to launch a full-blown inquiry. The company has vehemently denied that it has abused its market power.


Cable network Oxygen is partnering with live streaming platform next week to set up a live event following a new episode of Bad Girls Club at 10 pm ET/PT. Tanisha from season two of the show returns for the network’s first-ever live episode of Oxygen’s “After Hours” on, an online companion show to Bad Girls Club. Fans are encouraged to chime in via live chat and integrated Facebook and Twitter feeds.
Apple‘s iTunes store announced that it has sold its 10 billionth song. The catalog now includes over 12 million songs, 55,000 TV episodes and 8,500 movies including 2,500 in premium-priced HD.
Here Media‘s gay-themed magazine and website The Advocate premiered of its first TV newsmagazine, The Advocate On-Air, on


Google announced on its Twitter account that public status updates from Facebook are now showing up on Google searches via the company’s new real-time search feature, first announced in Dec. (Updates that aren’t tagged for public consumption will not show up.) The algorithm now pulls in real-time blog postings, tweets and MySpace updates.
Online film magazine Reverse Shot is bringing its curated video interview series to Babelgum’s website and iPhone & Android apps. Babelgum will be hosting Reverse Shot’s “Talkies” and “Direct Address” videos, which feature interviews with both established and emerging directors.
Conan O’Brien may not pull in sufficient numbers to hold onto the 11:30 spot on NBC but he’s already big on Twitter. Conan opened his very own Twitter account on Wed. and has managed to attract over 300k followers.


Video ad network Tremor Media announced an upgrade to its Acudeo ad targeting solution, utilizing real-time audience data to package inventory. The idea is to reduce waste and redundancy by shifting audience criteria so that it’s as up-to-date as possible. A new partnership with online measurement firm Quantcast will also provide detailed, anonymous data that segments audiences by attributes relevant to advertisers.
Interactive classified advertising software provider Adicio unveiled new Professional Editions of its classified platforms for the Careers, Real Estate and Automotive markets, targeting small to midsized publishers.
ComScore announced that it has signed Microsoft Advertising to use its Audience Advantage platform to help optimize consumer packaged goods advertising in the U.S., from clients such as Campbell Soup and Alberto Culver.


Shares of portable device maker Palm tumbled yesterday as the company reduced it outlook for its fiscal year, noting that FY 2010 revenues will be “well below” previous forecasts of $1.6 to $1.8 billion. Palm’s new Pre smartphone has suffered from stiff competition from Apple, Android and BlackBerry devices.
IAC’s acquired competitor Singlesnet for an undisclosed amount.
Independent Film & Television Alliance President Jean Prewitt criticized the merger of Comcast and NBC for threatening source diversity and viewer choice before an address to the House Judiciary Committee. She warned that the merger threatens to stifle the distribution of independently created programming on newer mediums including cable VOD and broadband platforms.


Consumers on the Android and iPhone platforms continue to be actively engaged with the applications they download, according to a new survey from mobile ad network AdMob, acquired by Google late last year. iPhone and Android users downloaded approximately the same total number of apps and spent approximately the same amount of time using them. However, iPhone users continue to download more paid apps, with 50% of users purchasing at least one paid application/month compared to 21% of Android users. Other findings included:

  • the iPhone represented 47% of US smartphone usage in AdMob’s network in January 2010, followed by Android (39%), RIM  (7%) and webOS devices (3%)
  • iPod touch owners download an average of 12 apps/month, 37% more than iPhone and Android users who download approximately nine new apps. webOS users downloaded an average of six apps/month
  • iPod touch users spent an average of 100 minutes/day using applications, compared to 87 minutes/day for webOS users, 80 minutes/day for Android 79 minutes/day for iPhone
  • 73% of Android users are male, compared to only 56% of iPhone OS users. The average iPhone user is 14 years older than the average iPod touch user, of which 78 percent are below the age of 24
  • 91% of iPhone users and 88% of iPod touch users would recommend their device, compared to 84% of Android users and 69% of webOS users

About a third of consumers were at least “somewhat interested” in having 3D capability on their TV, but cost, content availability and convenience of watching in 3D ranked high among concerns about adopting the technology, according to a new NPD Group study. The cost of a 3D TV and the cost of getting 3D content on their TV concerned 60% of consumers; having to possibly pay more for 3D content from their provider was a cause of concern by 64% of consumers; while 61% worried about the cost of the set itself. DisplaySearch, an NPD Group company, expects 1.2 million 3D-capable TVs to ship in 2010, with the number growing to 15.6 million in 2013.


Nintendo is adding e-reader software to its new line of Nintendo DX hand-held gaming devices, enabling kids to take a break from gaming by reading snippets of Mark Twain and The Bard. The screen of the DSi XL, due out on March 28, is larger than the DS Lite model and will offer a bundle of 100 classic books for $19.99 following the launch. The unit is slated to cost $189.99.
Mobile video sharing platform Thwapr introduced new sharing capabilities on Facebook and Twitter. The new “Thwap It!,”  feature allows users to share pictures or videos to mobile phones without registration or application download. The platform supports more than 200 devices for mobile video including many of the most recent smartphones.


Paul Greenberg was named President, Digital of Time Inc.’s Lifestyle Group, overseeing 10 digital properties including,, and He reports to Lifestyle Group President Steve Sachs. Paul comes to Time from TV Guide Online, where he served as EVP and GM.


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YouTube’s tagline may be “broadcast yourself” but social broadcasting enabler Vpype (pronounced Vee-Pipe) is hoping that its Facebook app can provide broadcasting functionality within the most world’s most populated social network. The Milpitas, CA-based start-up launched a few weeks back offering a simple video greeting tool that can send and share live and archived videos. (Of course a retweet function will also help alert the masses.) But a tool like Vpype clearly has the potential to be a far-reaching killer app, with plans to migrate to other social networks and platforms. The company kicked off its first live Screenplay Pitch contest on Facebook this week. Would be scribes are invited to pitch their ideas in a 5-minute podcast to a group of Hollywood pros led by Julie Richardson, Producer of Collateral. (Five minutes is the max, but shorter pitches are probably preferred – think Buck Henry’s bit in The Player.) On April 26th, 2010 the top ten finalists will be announced on the Contest Group page on Facebook, each of who will be given a slot in a live pitching event on May 1.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  DIRECTOR RESEARCH TV RATINGS & DIGITAL METRICS/OWN (LOS ANGELES): Oversee Ratings and Digital reporting and analysis. Expert in TV ratings systems. Digital experience a huge +. Apply @   (3/5)

JOB OPENING:  DIR PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintain/evolve ongoing series. Showrunning exp req’d along w/ 6yrs cable nets exp in prgrm prod or mngmnt w/sig creative input. #1403 (3/5)

JOB OPENING: CREATIVE DIR/FOX Sports MKTG. Lead/manage LA based creative promo campaigns for multi-sports networks. Strong VFX; 5+ yrs on-air promo exp-related commercial/agency/trailer exp. Resumes to FNG18628 (3/3)

JOB OPENING: INTERNATIONAL TV PRGRM SALES EXEC/LA:5+ yrs min w/reality,specials, series, formats. Team player, major mkt exp, salary plus incent. Send industry ref, salary to: [email protected] (3/3)

JOB OPENING: LINE PROD/ Silver Spring: Contract thru agency mng major new series. Sprvs budget, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref exp at DIR/EIC level.  [email protected]    (3/2)

JOB OPENING: PR ASSOCIATE TELENEXT MEDIA, Inc/NY:- PR and promotion of several entertainment properties, including a television show & websites. 3-5 yrs exp. necessary. Full details: (2/27)

JOB OPENING: ACCT MGR DIRECT RESPONSE-BET NETWORKS:Bachelor Degree, 5+yrs exp. in advertising industry, knowledge of broadcast cable/DR industry, strong mathematical & interpersonal skills. resume: [email protected] (2/27)

JOB OPENING: ACCT MGR/MSA Media/NYC:  Relationship mgmt, consulting, product mgmt, project mgmt, bus development, mktg, third party mgmt – Gabriel/other SW. Min 5 yrs exp. Send resume/Salary to: [email protected] (2/27)

JOB OPENING: SALES ASST/Cablevision Norwalk, CT:   Min1 yrs exp in Ad. Mktg, Sales or Bus related field. Support Ad Sales team. Prof in Word/Excel/Ppt. See full posting and apply to req 10644BR (2/27)

JOB OPENING: BROADCAST PUBLICITY ADMIN/CBS Communications/NY: Work with CBS Broadcast Publicity staff promoting CBS & CW Programs to Broadcast & Online outlets. Apply to Position number 4741 (2/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (3/4)

SITUATION WANTED:  DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/4)

SITUATION WANTED:  VOICE OVER TALENT:  Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at (3/4)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/CONTENT PARTNERSHIPS/NY: expert Lego builder. 10 yrs TV exp building awesome spaceships. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/3)

SITUATION WANTED: PRODUCER/EDITOR/VIDEOGRAPHER:NYC/NJ based Producer with 15 years of broadcast TV experience. Specialize in producing weekly magazine programs – Contact [email protected] (3/3)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (3/3)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected]  (3/3)

SITUATION WANTED: Seeking FT position at advertising agency or TV network (3 yrs exp at children’s ad agency with responsibilities ranging from asst buying, traffic, clearance, & finalizing invoices). Plz email me: [email protected] (3/2)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (3/2)

SITUATION WANTED: PRODUCER/WRITER/DEVELOPMENT CONSULTANT: NYC based Producer with over 8 years of reality, doc, music programming, and news experience. Domestic and international Field and Post network credits – [email protected] (3/2)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod & distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (2/27)

SITUATION WANTED: DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: Email: [email protected] (2/27)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (2/27)

SITUATION WANTED:  Need a Video or Spot? Need to engage an audience? See my Reel SPOT DIRECTOR Seeking Representation, Freelance or Staff gig. Major Credits, Effectiveness & Awards. [email protected] (2/27)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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