Friday, February 25th, 2011

Cynopsis: Kids!


Good morning. It’s Friday, February 25, 2011, and this is your first early morning Kids briefing.

Disney acquires Togetherville ( ), an online social network targeted to kid 10 and younger, per TechCrunch.  Terms of the deal were not disclosed.  Launched in October 2010, Togetherville promises a safe and secure experience, such as allowing parents to monitor what their kids are doing on the site, including parents approving each connection (“friend”) their kid makes as they create their own “neighborhoods”.  Parents have to be members of Facebook in order sign up their kids for a Togetherville account.  According to the report, in addition to building neighborhoods via Facebook friends, kids can also do so via School Communities, which does not require that their parents and friends’ parents be connected through Facebook.

Viacom International Media Networks enters into a deal with Street Surfing to serve as the pan European sponsor of the Nickelodeon 2011 Kids’ Choice Awards (KCA), which airs on April 2, 2011.  The multi-platform deal will feature street Surfing’s new Wave Scooter in promotion for the KCA.  The sponsorship also includes an online competition for chance for the winner and their family to attend the KCAs.  Nickelodeon in Canada will air the 2011 KCAs live and special localized versions of the show, featuring region-specific categories/winners, will air in select markets across Europe.  Fans around the world will be able to vote online to decide on the winners.


Sid The Science Kid celebrates Earth Day with four new episodes that will premiere April 18-21 on PBS Kids (Check local listings for times).  The four new episodes explore different environment related themes including: what happens to water when it goes down the drain; why does Sid’s Dad wear a mask when he paints; where does trash go; and can an tree stump be a place for small creates to live?  From The Jim Henson Company and KCET/LA, Sid The Science Kid is an animated preschool series that encourages kids to explore and experience science.  The curriculum-based series also offers support resources for teachers ( ), parents and caregivers ( ) and at the parent and teacher blogs ( ).  Earth Day is celebrated annually on April 22.

MTV Networks International will showcase the new Nick Jr CGI animated series Bubble Guppies at MIP TV this April 4-7, 2011.  Set in an 3D underwater classroom, the interactive preschool variety show was created by Robert Scull and Jonny Belt (The Backyardigans).  The series debuted on Nickelodeon US as biggest preschool series premiere in three years.  Bubble Guppies (season 1) has already been acquired by France Television, Singapore’s Mediacorp’s kids’ channel OKTO and by Malaysian agency Juita Viden on behalf of NTV7.

Entertainment One (eOne) launches the refreshed Ben and Holly’s Little Kingdom ( ) website, featuring a new look and enhanced content, this weekend.  Developed by Bionic Communications, the site will now feature unique animation and web cam based activities in addition to a selection of themed games, clips, and an online shop selling licensed merchandise.

Correction: Nickelodeon’s new original TV movie Best Player, starring Jerry Trainor and Jennette McCurdy, will premiere on Saturday, March 12, 8-10p, and not the date listed here yesterday.


HIT Entertainment names Learning Curve as the German toy licensee for the preschool property Fireman Sam.  Under the new multi-year deal for the brand, Learning Curve will distribute Fireman Sam products from UK master toy partner, Character Options.  This new deal expands on HIT’s relationship with Learning Curve, which continues to represent HIT’s Thomas & Friends and Bob the Builder in Germany.  The CTM agency currently represents Fireman Sam in Germany on behalf of HIT.

Nickelodeon Consumer Products International inks a SpongeBob SquarePants licensing deal in Brazil with Globaal Shoes.  Set to be available for fall/winter 2011/12, Globaal’s new SpongeBob sneaker lines are inspired by music and urban culture with a retro twist (1950s and 60s).  Globaal is promoting the shoe collections via its Facebook pages at Globaal Shoes Brasil.

BabyTV grows its publishing program with new licensing deals in Portugal and Canada.

  • Portuguese publisher Porto Editora will produce books in a range of formats, including storybooks, activity books and shaped books based on BabyTV’s characters and properties. Titles will begin releasing second quarter 2011.  BabyTV’s Portuguese licensing agent, Popcorn, crafted the deal.
  • Smart Kids Canada, BabyTV’s Canadian publishing partner, will launch a line of interactive early learning books in fourth quarter 2011.  The new titles features a battery operated 24-page interactive book with piano keyboard and number and color-coded musical notes.


Bestseller Children’s Fiction (top 10), Week of February 14, 2011: Title; Author (Publisher)
The Lost Hero; Rick Riordan (Disney-Hyperion)
Witch & Wizard: The Gift; James Patterson & Ned Rust (Little, Brown)
The Red Pyramid; Rick Riordan (Disney-Hyperion)
I Am Number Four; Pittacus Lore (Harper)
Moon Over Manifest; Clare Vanderpool (Delacorte)
The Book Thief; Markus Zusak (Knopf)
Witch & Wizard; James Patterson & Gabrielle Charbonnet (Little, Brown)
Big Nate Strikes Again; Lincoln Peirce (HarperCollins)
Matched; Ally Condie (Dutton)
Fallen; Lauren Kate (Delacorte)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


The premiere of Nickelodeon‘s hour-long special Big Time Rush episode, Big Time Beach Party, on Monday, February 21 at 8p, was the day’s top show on broadcast and basic cable TV with K6-11 (1.78 million) and Tweens 9-14 (1.54 million), up over the same time last year by +186% and +177% respectively.

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 21, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1642; K6-11 901; TWEENS 9-14 638
DISNEY CHANNEL:     K2-11 1320; K6-11 848; TWEENS 9-14 613
CARTOON NETWORK: K2-11   617; K6-11 413; TWEENS 9-14 294
DISNEY XD:               K2-11   267; K6-11 214; TWEENS 9-14 175
NICKTOONS:              K2-11   163; K6-11 126; TWEENS 9-14   96
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 22, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1227; K6-11 521; TWEENS 9-14 328
DISNEY CHANNEL:     K2-11 1085; K6-11 610; TWEENS 9-14 446
CARTOON NETWORK: K2-11   500; K6-11 317; TWEENS 9-14 271
DISNEY XD:               K2-11   216; K6-11 163; TWEENS 9-14 116
NICKTOONS:              K2-11   128; K6-11   83; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 23, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1181; K6-11 490; TWEENS 9-14 318
DISNEY CHANNEL:     K2-11   993; K6-11 515; TWEENS 9-14 347
CARTOON NETWORK: K2-11   450; K6-11 294; TWEENS 9-14 225
DISNEY XD:               K2-11   194; K6-11 140; TWEENS 9-14   93
NICKTOONS:              K2-11   115; K6-11   77; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The one-foot measurement is based on one-third of the length of the arm of King Henry I (1068-1135) of England.  It was King Edward II of England (1324) who decreed the inch to be equal to three barleycorns end to end.

Answer to Yesterday’s Trivia:  What hoity toity on a classic TV sitcom owned a french poodle named Claude?  Hint:  She was the wife of a supporting character.  MRS. MILBURN DRYSDALE  on the BEVERLY HILLBILLIES  Kudos to: Lorri Fricks-Cobblestone Entertainment/Knoxville; JB Gray-Cartoon Network/Atlanta; Tom Boyd-WGN/Chicago

Today’s Trivia Question:   This classic TV character’s maiden name is Fiona Conway, but her husband Buddy had a nickname more befitting her bubbled brain personality.  What was it?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SUPERVISING PROD/MTV/NYC: Strong writing skills; able to mng a team; give creative notes on rough cuts, oversee sev episodes at once.5 yrs exp prod’g docu-series/reality. Resume/cover: [email protected] (3/4)


JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID Emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp/ EOE (3/4)

JOB OPENING: DIRECTOR, PUBLICITY/Mun2/UNIVERSAL CITY:  Please visit for more info, job#342BR  (3/4)

JOB OPENING: CONSULTANT, BRAND STRATEGY/INTEGRATED MKTG/truTV/NY: Dev strategic integrated mktg concepts & mng projects in support of ad sales 5+ yrs brdcast/cable integrated mktg exp. Apply: [email protected] (3/4)

JOB OPENING:  SALES ASSISTANT DIRECT RESPONSE AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising preferred to asst Direct Response team. Prof w MS Office req. See full posting and apply @ (3/4)

JOB OPENING: TRAFFIC COORDINATOR AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ (3/4)

JOB OPENING:  SALES ASSISTANT AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ (3/4)

JOB OPENING: COORD PROD/NYC Prod Co:  Mng three casting dir/3 diff series. Highly orgnzd. Exp in either prod management, production, or development positions in TV.  TV exp a must & casting exp a +.  Resume/cover: [email protected] (3/4)

JOB OPENING: MULTIMEDIA DESIGNER/QVC/WEST CHESTER PA:  has immediate Multimedia Designer opportunities to support mobile apps, interactive TV, etc. Exp w/mobile a must. View job descr & apply at (3/3)

JOB OPENING: CORP COMM MGR/Univision/NY: 5+ yr exp. TV background pref’d. Generate ratings releases & coverage. Dvlp & execute press materials & strategic media plans. Interest & exp in sports media a +. [email protected] (3/3)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng jr staff members & asst Rsrch Dir in completion of complex special projs. 5+ yrs brdcst and/or cable TV rsrch or another media-related field a must. BA deg req’d. Resume: [email protected] (3/3)

JOB OPENING: DIRECTOR TECHNICAL SERVICES/LA: Saban Brands seeks to lead content mngmnt, asset mastering & operational workflow for WW distribution, vendor relations, near/long term asset storage & security: [email protected] (3/3)

JOB OPENING:  DIRECTOR/NAT’L ACCTS/AFFILIATE/Scripps Networks/KNOXVILLE, TN. Support neg primary agreements/renewals, lead neg on new media/non-linear agreements, collaborate on strategy on Key Acct’s, #2171 (3/3)

JOB OPENING: EXP’D PT MEDIA ADMIN ASST/NYC: Light office mgmt & exec support to CEO & team. Ability to work independently; Must have good written/verbal comm skills; Prof. in MS Office. Send resume: [email protected] (3/2)

JOB OPENING:  AFFILIATE OPERATIONS ASSISTANT/Sportsman Channel/New York office:  Great opportunity for college grad to learn all aspects of back office cable network operations.  Apply (3/2)

JOB OPENING: SENIOR MANAGER, CRM/WWE/Stamford, CT, As critical strategist, drive evolution of CRM programs & capabilities, including targeted advertising & audience marketing, customer retention/loyalty, etc.- (3/2)

JOB OPENING: AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (3/2)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ (3/2)

JOB OPENING: SR MGR ADVERTISING SALES RESEARCH /DIRECTV/New York, NY or El Segundo, CA and AD SALES RSRCH ANALYST/DIRECTV/ New York, NY or El Segundo, CA For add’l info: Job# 1100255 and Job# 1100319 (3/2)

JOB OPENING: SR EXEC. WEB PRODUCER/Owings Mills, MD: Mng web proj. & people. Exp: 5+ yrs web prod, online tech for formal/informal  education,  interactive dev using Flash, online course dev. using Moodle. (3/2)

JOB OPENING: SR ANALYST/BRAVO/NYC: Provide top line, detailed analyses covering Bravo’s online properties & competitors. Produce traffic estimates & rationale for sales.2 yrs online rsrch, exp w/Omniture. 942BR (3/1)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Network/LA: AE w/ 5+ yrs national cable ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/1)

JOB OPENING: AFFIL MKTG MGR/ATL: 3+ yrs affil mrkting.Key Industry contacts req. Exp. w/Excel/Ppt/Keynote/Illustrator. Prior exp. with dev. & impl. trade shows. Prov mrkting/sales supp to Affil team. Res: [email protected] (3/1)

JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp.Strong org skills w/event plan’g exp. Exp. w/ Excel/Photoshp/Ppt/Keynote/Illus.Prior exp. w/ dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: [email protected] (3/1)

JOB OPENING: STAFF ACCOUNTANT/OVATION/ARTS TV/Santa Monica.Monthly invoicing.Maint Affil DB. JE’s. Monthly closings & financial statements.BA deg Acctg, Finance, Busn Admin. 3-5 yrs exp. Email resume: [email protected] (3/1)

JOB OPENING: OPERATIONS MGR/NewsOne/NY: To support/maintain day-to-day technical ops of the NewsOne systems. Maintain & grow NewsOne affiliate/client website NewsOneNET. apply at: ID 275299 (3/1)

JOB OPENING: DISNEY MEDIA SALES & MARKETING/NYC: Integrated cross platform sales org, create customized ads for assets in TV, Online, Radio & Print has Research jobs: Please apply at: Req # 260250/274875/274920 (3/1)

JOB OPENING:  PROJECT MANAGER/MOVIE ADS/NICK CREATIVE ADV/Nickelodeon/NYC. 4+yrs Proj/Prod Mgmt exp in movie promotion, Strng Org & Negotiating skills, Resolve creat/ budg conflicts EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING:  SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for network spot sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (2/26)

JOB OPENING:  ACCOUNT EXECUTIVE/ION Media Networks/New York, NY: Seeks AE for network spot sales. 3 to 5 years exp preferred TV adv, est relationships & proven track record. Apply at [email protected] EOE  (2/26)

JOB OPENING:  PROG RESEARCH MGR/NICKELODEON/NYC: 4+ yrs TV ratings resrch; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING: SALES PLANNER/AT&T Advanced Ad Solutions/LA: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply-   (2/26)

JOB OPENING: PROGRAM ADVERTISING MGR (CONSUMER MARKETING)/HBO/NY: Must have 5-7 yrs exp. Studio/entertainment mktg exp preferred and passion for pop culture. Creative briefs, media plans, budgets Apply here: (2/26)

JOB OPENING: INTERACTIVE ART DIRECTOR/HBO/NY: supports team. 5-7 yrs exp web/graphic design. Flash, adobe creative suite, html skills a must. Supervisory exp req. Apply: (2/26)

JOB OPENING: DIGITAL PROJECT MGR/HBO/NY: supports the development, launch and ongoing management of HBO’s digital subscriber products — HBO GO and MAX GO. 3-5yrs pm exp. Apply: (2/26)

JOB OPENING:  ASSOC MGR, SALES & MKTG ANALYSIS/HBO/NY: supports Sales, Mktng, Research and sr management with analysis and reporting. 3+ yrs of quantitative analytic exp. Apply: (2/26)

JOB OPENING: MRG, PRGM RESEARCH/AETN/NY: Provide research-based analysis & insight to support AETN Prgmg, Mktg, Sched & PR. 3+ yrs exp in tv research. Must be familiar with Nielsen data. Apply: (2/26)

JOB OPENING: DIR, DIST MKTG/AETN/NY: Dev strategic mktg plans & mng projects in support of Dist across all brands. 7 + yrs cable mktg exp.Apply: (2/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TALENT/DEV/LA: High paced digital content co. spec. in mobile & online platforms.Detail orientd/str written/oral comm skills.Mac, Excel, PP. Interface w/prod/sales/distrb. Contact 310-806-6410 [email protected]  (3/4)

SPRING INTERNSHIP CREDITS ONLY: PR intern/Los Angeles:  For award winning actress.6 months. unpaid, handling all faucets of PR  press kits, appearances, keeping in touch with entertainment industry professionals. Contact [email protected] (2/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: WRITER’S ASSISTANT: Aspiring TV writer new to LA from NYC. Excellent Variety/USA Today reviews; Austin Film Festival/Nicholl quarter finalist. Work references available. [email protected] (3/4)

SITUATION WANTED:  MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs experience in entertainment. Extensive background in managing people, sophisticated financial modeling and executive presentations. [email protected] (3/3)

SITUATION WANTED: Experienced TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/2)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL or TV Ad Sales/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/1)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development, biz development True Closer!!!!! [email protected] (2/26)

SITUATION WANTED:  ASSOCIATE PRODUCER/NY: 6+ yrs exp at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: Contact:(917) 692-3229 [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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