Cynopsis: DIGITAL

02/25/11

Good morning, it’s Friday, February 25, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

As expected, American Idol is finally joining the 21st Century by allowing electronic ballots to be cast on AmericanIdol.com beginning with next Tuesday’s telecast on Fox. Fans will be required to log in using their Facebook accounts, which will act as a security mechanism to verify the identities of each voter. Each viewer who logs in through Facebook will be allowed to vote up to 50 times during the weekly window after the broadcast. Fox will also continue to accept votes through toll-free phone numbers and text messages (available for AT&T customers only.)
 

 
Disney has acquired carefully monitored kids’ social network Togetherville for an undisclosed sum, as first reported by TechCrunch. The ad-free site, which officially launched in May of 2010, mirrors and works in tandem with Facebook – enabling parents to populate their children’s “online neighborhood” with friends and acquaintances they approve of and kids to create a profile, play games, watch videos, create artwork and send and receive virtual gifts.

 
“The House of Six Doors” from Seas Inc. is the first book printed to include digital watermarking technology dubbed CLIC2C, used in print campaigns throughout Europe. The technology allows readers to access multimedia content related to page they’re on with the use of a smartphone.
 

 
Seattle-based interactive video advertising provider Mixpo introduced a new expandable video ad unit that enables agencies and brand marketers to easily add content to their ads including graphics, text, video, and widgets. The units can also integrate real-time feeds, social media and sharing tools and interactive elements such as coupons.
 

 
WikiLeaks founder Julian Assange was ordered to be extradited to Sweden in a British court yesterday for allegations of rape and assault. He has 7 days to appeal the ruling.
 
Comcast’s white-label digital video management firm thePlatform announced a multi-year deal to power the multiplatform roll out of Australian telco Telstra‘s cloud-based BigPond video service. The IP-based BigPond will provide movies, TV shows and sports to viewers via set-top boxes, connected TV and Blu-ray players from CE manufacturers including Samsung and LG. thePlatform had been powering on-demand video for the BigPond online portal.
 
Display advertising technology firm Collective has acquired Bellevue, WA-based Oggifinogi for an undisclosed sum. Oggifinogi produces advanced interactive ad units within both the banner and pre-roll space and serves more than 100 clients including NBC, Sony, Paramount and Best Buy.
 

 
Facebook reached another important milestone at the end of last year, reaching more than half of all internet users in the U.S. at least once a month and nearly 90% of social networking users, according to eMarketer. By comparison, Twitter is still more of a niche service, attracting less than 10% of online users.
 
US Facebook Users and Penetration 2009-2013
                                             2009   2010   2011   2012   2013
Facebook users (millions)         84.3  116.8  132.5   143.4   152.1
% Change                             90.3% 38.6% 13.4%   8.2%  6.1%
% of social networking users  74.6%  86.8% 89.6% 90.9% 92.6% 
% internet users                    39.0%  52.2% 57.1% 60.0% 62.0% 
% of population                     27.4%  37.6%  42.3% 45.3% 47.6%
Source: eMarketer, Feb. 2011

 
Apple released its first new MacBook Pro models in more than a year, featuring faster dual-core i5 and quad-core i7 Intel processors, Facetime HD video chat and a new high-speed connection technology from Intel dubbed Thunderbolt. (How about a cross marketing campaign with the new Thor movie?) Thunderbolt transfers data to peripherals at a rate of 10 gigabytes/second – meaning that transferring a CD would take less than a second.
 
CNN has launched an app for devices built on Android’s Honeycomb tablet platform such as the just released Motorola Xoom – the first tablet to ship with Android 3.0. It is the first app to provide a direct gateway into CNN’s iReport citizen journalist interface, allowing users to instantly upload photos and videos through the Xoom’s front and rear cameras. The app displays the latest iReport “assignments” and asks users to rate what they see.
 

 
AOL announced some major management changes to accommodate the arrival of Arianna Huffington as President and Editor-in-Chief of content, under the renamed entity Huffington Post Media Group.

• David Eun is exiting as President of AOL Media
• Jon Brod, currently President, AOL Ventures, will add the title of COO of the Huff Po Media Group, reporting directly to Arianna
• Ned Brody will now be charged with overseeing all network B2B offerings including Ad.com, ADTECH, 5Min, Pictela, Seed, and StudioNow
• Artie Minson has been named Chief Financial & Administrative Officer of Paid Services, also overseeing human resources, corporate communications, brand marketing, etc.

 
MediaLink Chairman/CEO Michael Kassan has joined the Advisory Board of custom ad solutions provider and content syndication platform Mochila.
 
New York-based cinema advertising company Screenvision tapped Kevin J. Neary to serve as the company’s Chief Financial Officer. He formerly served as SVP and CFO for Ziff Davis Enterprise.
 
Opera Solutions hired former IBM Deputy CTO of Cyber Security Herb Kelsey to the company’s analytics leadership group as VP, Analytics. Herb will lead Opera’s projects in cyber security and intelligence analysis.
 

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Software as a Service online micropayment fundraising site Fundly, which has helped non-profits and political campaigns raise over $200 million to date, unveiled a new Facebook fundraising app, which is helping to bring the power of social networking to the fundraising space. The app, already being utilized by the American Red Cross and Communities in Schools, enables groups to recruit supporters, post thank you messages on their supporters’ walls and process micropayments using the Facebook Payments platform. The biggest challenge for non-profits is to grow the size of their supporter base and a social networking strategy has got to be at the center of this in this day and age.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
02.25.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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JOB OPENING: SUPERVISING PROD/MTV/NYC: Strong writing skills; able to mng a team; give creative notes on rough cuts, oversee sev episodes at once.5 yrs exp prod’g docu-series/reality. Resume/cover: [email protected] (3/4)

JOB OPENING: DIRECTOR, MARKETING/TELEMUNDO/UNIVERSAL CITY:  Please visit www.nbcunicareers.com for more info. job#344BR (3/4)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID Emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp/ http://corp.epixhd.com/jobs/ EOE (3/4)

JOB OPENING: DIRECTOR, PUBLICITY/Mun2/UNIVERSAL CITY:  Please visit www.nbcunicareers.com for more info, job#342BR  (3/4)

JOB OPENING: CONSULTANT, BRAND STRATEGY/INTEGRATED MKTG/truTV/NY: Dev strategic integrated mktg concepts & mng projects in support of ad sales 5+ yrs brdcast/cable integrated mktg exp. Apply: [email protected] (3/4)

JOB OPENING:  SALES ASSISTANT DIRECT RESPONSE AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising preferred to asst Direct Response team. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (3/4)

JOB OPENING: TRAFFIC COORDINATOR AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ www.hallmarkchannel.com (3/4)

JOB OPENING:  SALES ASSISTANT AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (3/4)

JOB OPENING: COORD PROD/NYC Prod Co:  Mng three casting dir/3 diff series. Highly orgnzd. Exp in either prod management, production, or development positions in TV.  TV exp a must & casting exp a +.  Resume/cover: [email protected] (3/4)

JOB OPENING: MULTIMEDIA DESIGNER/QVC/WEST CHESTER PA:  has immediate Multimedia Designer opportunities to support mobile apps, interactive TV, etc. Exp w/mobile a must. View job descr & apply at www.qvc.com/careers (3/3)

JOB OPENING: CORP COMM MGR/Univision/NY: 5+ yr exp. TV background pref’d. Generate ratings releases & coverage. Dvlp & execute press materials & strategic media plans. Interest & exp in sports media a +. [email protected] (3/3)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng jr staff members & asst Rsrch Dir in completion of complex special projs. 5+ yrs brdcst and/or cable TV rsrch or another media-related field a must. BA deg req’d. Resume: [email protected] (3/3)

JOB OPENING: DIRECTOR TECHNICAL SERVICES/LA: Saban Brands seeks to lead content mngmnt, asset mastering & operational workflow for WW distribution, vendor relations, near/long term asset storage & security: [email protected] (3/3)

JOB OPENING:  DIRECTOR/NAT’L ACCTS/AFFILIATE/Scripps Networks/KNOXVILLE, TN. Support neg primary agreements/renewals, lead neg on new media/non-linear agreements, collaborate on strategy on Key Acct’s, www.scrippsnetworks.com #2171 (3/3)

JOB OPENING: EXP’D PT MEDIA ADMIN ASST/NYC: Light office mgmt & exec support to CEO & team. Ability to work independently; Must have good written/verbal comm skills; Prof. in MS Office. Send resume: [email protected] (3/2)

JOB OPENING:  AFFILIATE OPERATIONS ASSISTANT/Sportsman Channel/New York office:  Great opportunity for college grad to learn all aspects of back office cable network operations.  Apply www.thesportsmanchannel.com (3/2)

JOB OPENING: SENIOR MANAGER, CRM/WWE/Stamford, CT, As critical strategist, drive evolution of CRM programs & capabilities, including targeted advertising & audience marketing, customer retention/loyalty, etc.- www.wwe-careers.com (3/2)

JOB OPENING: AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (3/2)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ www.hallmarkchannel.com (3/2)

JOB OPENING: SR MGR ADVERTISING SALES RESEARCH /DIRECTV/New York, NY or El Segundo, CA and AD SALES RSRCH ANALYST/DIRECTV/ New York, NY or El Segundo, CA For add’l info: www.directv.com/careers Job# 1100255 and Job# 1100319 (3/2)

JOB OPENING: SR EXEC. WEB PRODUCER/Owings Mills, MD: Mng web proj. & people. Exp: 5+ yrs web prod, online tech for formal/informal  education,  interactive dev using Flash, online course dev. using Moodle. www.mpt.org/careers (3/2)

JOB OPENING: SR ANALYST/BRAVO/NYC: Provide top line, detailed analyses covering Bravo’s online properties & competitors. Produce traffic estimates & rationale for sales.2 yrs online rsrch, exp w/Omniture. www.nbcunicareers.com 942BR (3/1)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Network/LA: AE w/ 5+ yrs national cable ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/1)

JOB OPENING: AFFIL MKTG MGR/ATL: 3+ yrs affil mrkting.Key Industry contacts req. Exp. w/Excel/Ppt/Keynote/Illustrator. Prior exp. with dev. & impl. trade shows. Prov mrkting/sales supp to Affil team. Res: [email protected] (3/1)

JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp.Strong org skills w/event plan’g exp. Exp. w/ Excel/Photoshp/Ppt/Keynote/Illus.Prior exp. w/ dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: [email protected] (3/1)

JOB OPENING: STAFF ACCOUNTANT/OVATION/ARTS TV/Santa Monica.Monthly invoicing.Maint Affil DB. JE’s. Monthly closings & financial statements.BA deg Acctg, Finance, Busn Admin. 3-5 yrs exp. Email resume: [email protected] (3/1)

JOB OPENING: OPERATIONS MGR/NewsOne/NY: To support/maintain day-to-day technical ops of the NewsOne systems. Maintain & grow NewsOne affiliate/client website NewsOneNET. apply at: disneycareers.com ID 275299 (3/1)

JOB OPENING: DISNEY MEDIA SALES & MARKETING/NYC: Integrated cross platform sales org, create customized ads for assets in TV, Online, Radio & Print has Research jobs: Please apply at: disneycareers.com Req # 260250/274875/274920 (3/1)

JOB OPENING:  PROJECT MANAGER/MOVIE ADS/NICK CREATIVE ADV/Nickelodeon/NYC. 4+yrs Proj/Prod Mgmt exp in movie promotion, Strng Org & Negotiating skills, Resolve creat/ budg conflicts EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (2/26)

JOB OPENING:  SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for network spot sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (2/26)

JOB OPENING:  ACCOUNT EXECUTIVE/ION Media Networks/New York, NY: Seeks AE for network spot sales. 3 to 5 years exp preferred TV adv, est relationships & proven track record. Apply at [email protected] EOE  (2/26)

JOB OPENING:  PROG RESEARCH MGR/NICKELODEON/NYC: 4+ yrs TV ratings resrch; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (2/26)

JOB OPENING: SALES PLANNER/AT&T Advanced Ad Solutions/LA: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1109084&ctx=1   (2/26)

JOB OPENING: PROGRAM ADVERTISING MGR (CONSUMER MARKETING)/HBO/NY: Must have 5-7 yrs exp. Studio/entertainment mktg exp preferred and passion for pop culture. Creative briefs, media plans, budgets Apply here: http://bit.ly/fD1NYX (2/26)

JOB OPENING: INTERACTIVE ART DIRECTOR/HBO/NY: supports HBO.com team. 5-7 yrs exp web/graphic design. Flash, adobe creative suite, html skills a must. Supervisory exp req. Apply: http://bit.ly/g4OWQB (2/26)

JOB OPENING: DIGITAL PROJECT MGR/HBO/NY: supports the development, launch and ongoing management of HBO’s digital subscriber products — HBO GO and MAX GO. 3-5yrs pm exp. Apply: http://bit.ly/icVYlq (2/26)

JOB OPENING:  ASSOC MGR, SALES & MKTG ANALYSIS/HBO/NY: supports Sales, Mktng, Research and sr management with analysis and reporting. 3+ yrs of quantitative analytic exp. Apply: http://bit.ly/hVL5ix (2/26)

JOB OPENING: MRG, PRGM RESEARCH/AETN/NY: Provide research-based analysis & insight to support AETN Prgmg, Mktg, Sched & PR. 3+ yrs exp in tv research. Must be familiar with Nielsen data. Apply: www.aetn.com/careers.html (2/26)

JOB OPENING: DIR, DIST MKTG/AETN/NY: Dev strategic mktg plans & mng projects in support of Dist across all brands. 7 + yrs cable mktg exp.Apply: www.aetn.com/careers.html (2/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TALENT/DEV/LA: High paced digital content co. spec. in mobile & online platforms.Detail orientd/str written/oral comm skills.Mac, Excel, PP. Interface w/prod/sales/distrb. Contact 310-806-6410 [email protected]  (3/4)

SPRING INTERNSHIP CREDITS ONLY: PR intern/Los Angeles:  For award winning actress.6 months. unpaid, handling all faucets of PR  press kits, appearances, keeping in touch with entertainment industry professionals. Contact [email protected] (2/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: WRITER’S ASSISTANT: Aspiring TV writer new to LA from NYC. Excellent Variety/USA Today reviews; Austin Film Festival/Nicholl quarter finalist. Work references available. [email protected] (3/4)

SITUATION WANTED:  MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs experience in entertainment. Extensive background in managing people, sophisticated financial modeling and executive presentations. [email protected] (3/3)

SITUATION WANTED: Experienced TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/2)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL or TV Ad Sales/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/1)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development, biz development True Closer!!!!! [email protected] (2/26)

SITUATION WANTED:  ASSOCIATE PRODUCER/NY: 6+ yrs exp at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: www.CharlesGoon.com Contact:(917) 692-3229 [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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