Friday, February 22nd, 2013

Cynopsis: DIGITAL

Good morning. It’s Friday, February 22, 2013, and this is your first early morning digital briefing.

More than 179.5 million Americans watched nearly 36.2 billion online videos in January 2013, according to comScore.

Key Findings:

  • Google/YouTube stood at the top of comScore’s rankings, capturing 150 million unique viewers in January. Following that behemoth were (57 million unique viewers), VEVO (50.1 million), NDN (49.1 million), and Yahoo sites (43.7 million).
  • For monthly video views, Google/YouTube was king once again with more than 12.3 billion total views, followed by AOL with 766.5 million. Among the top ten ranked by unique viewers, Google/YouTube won out at 391.2 minutes per viewer, followed by NDN (72.1 minutes), AOL (63.1 minutes), and Yahoo (56.6 minutes).
  • Americans watched 9.1 billion video ads in January 2013. The top five properties: Google (1.82 billion views); BrightRoll (1.54 billion); Hulu (1.37 billion), (1.13 billion), and Liverail (0.96 billion). comScore reports that video ads reached more than 50% of the total US population an average of 58 times during January. Hulu delivered the highest frequency of video ads with an average of 56.9 ads per viewer.

Nickelodeon has launched the Nick App for the iPad. Featuring a swipe-able, tile-based visual layout, the ad-supported app offers kids access to more than 1,000 pieces of Nickelodeon content, including original short-form videos, behind-the-scenes clips and photos featuring Nick stars and animated characters, and various polls and games. The app also features On the Road with BTR, an original docu-reality series and Nick Studio 10, a daily afternoon show in which four kids challenge each other to make funny content. Nick Studio 10 will air on Nickelodeon beginning this spring. The app also offers full-length episodes of current Nick shows, though that requires authentication through participating TV providers. Available for free in the US, the app will also roll out to additional devices in the coming months.

Turner Sports, in partnership with the NCAA and CBS Sports, will live stream all 67 games from next month’s March Madness tournament, allowing fans to watch them online and on iOS and Android devices. Full access will require fans to authenticate their TV subscription. Those who don’t have the necessary credentials will still be able to stream all CBS-broadcasted games for free on as well as use the preview option to watch up to four hours of live streaming coverage.

Digital download service Digiboo’s interactive kiosks are now available in Boise Airport terminals. The kiosks offer (literally) on-the-go consumers access to more than 800 movies and TV shows, including recent theatrical releases like Looper and The Amazing Spider-Man and popular current TV fare like Revolution, Big Bang Theory, and Mad Men. The kiosks allow consumers to download the titles to USB drives as well as directly to iOS, Android, or Windows device via a Wi-Fi connection.

Billboard and Nielsen will now factor YouTube video viewing data into determining which songs make it into the Billboard Hot 100 weekly charts. The new measurement methodology will encompass official music videos, including those available on YouTube through VEVO, as well as user-generated clips that utilize authorized audio, according to Billboard. This will affect the main Billboard Hot 100 rankings as well as the publisher’s genre-based charts.


2013 Digital Content Newfronts Coverage
With the 2013 Digital Content Newfronts approaching, Cynopsis: Digital keeps you up on all of the latest news and information before, during and after the conferences.
To reserve ad space contact: Mike Farina | 203.218.6480 | [email protected]

Cynopsis: Digital Special eReports
[April 25] 2013 Digital Content Newfronts
All the top news leading into the Digital Newfronts]

[May 7] 2013 Digital Content Newfronts: Wrap-up
[A recap of the highlights and trends from the Digital NewFronts]


Nielsen plans to introduce an expanded TV ratings system that measures video viewing on set-top boxes, gaming consoles, and other connected devices that deliver video from streaming services like Netflix and Amazon Instant Video, according to The Hollywood Reporter. Initially, this new system will also incorporate video consumption on iPads and other tablets inside the home. However, Nielsen has plans for a “second phase” of improvements that will more comprehensively measure tablet viewing. Look for the overhauled ratings system by the start of the 2013 fall TV season.

Flurry has added Crash Analytics and User Acquisition Analytics to its Flurry Analytics mobile app advertising and measurement service. Both tools use a single SDK and are available to all Flurry customers for free. Crash Analytics enables developers to diagnose why their mobile app crashed in order to improve future user experiences. It’s currently available in beta for Android developers, with an iOS version coming later this month. User Acquisition Analytics enables app marketers to track the success of their campaigns across different marketing channels, including CPC and CPI display networks, as well as their own email and CRM campaigns.


Samsung and Apple weren’t only the top smartphone vendors, but also the top “smart connected device” vendors in 2012, according to new data released by the International Data Corporation(IDC).

  • Samsung shipped 250 million smart connected devices (desktop and portable PCs, smartphones, tablets) in 2012, up a staggering 119.3% from the 114 million devices it shipped in 2011.
  • Second-place Apple shipped 218.7 million smart connected devices in 2012, up 44.3% from the 151.5 million devices it shipped in 2011.
  • Overall, IDC says 1.2 billion smart connected devices were shipped in 2012, most of which were smartphones (722.4 million shipments in 2012). Tablets are growing fast though, increasing its market share 78.4% from 2011 to 2012, when 128.3 million units were shipped.


AOL Advertising has appointed Marta Martinez as its new Head of Sales Strategy & Operations. In the newly created role, Martinez will oversee sales strategy and operations functions for AOL Advertising, including business operations and planning as well as the development and packaging of ad solutions for clients.

Former A&E exec Lori Conkling has joined NBCUniversal as EVP/Strategy and Business Development for the company’s newly created area focusing on the monetization of cross-platform content. In her new role, Conkling is tasked with developing actionable business strategies for NBCU’s new and existing digital businesses, with a particular focus on mobile. She will report directly to Lauren Zalaznick, EVP at NBCUniversal.

Telemundo Media has promoted Christine Maggiore-Escribano to the position of SVP/Integrated Marketing Solutions. In her new role, Escribano will lead the marketing and network sales teams and oversee the development and implementation of strategic marketing initiatives for clients across Telemundo Media assets.

Digital management consultancy The 614 Group has added three industry veterans, David J. Moore (Chairman and CEO of 24/7 Media), Marc Goldberg (SVP/Business Development at About), and David Jacobs (SVP/Publisher Services for AOL Networks), to its Board of Advisors. The 614 Group offers general business and financial advice, digital ad compliance best practices, and counsel related to digital marketing solutions providers.

Digital marketing agency The Visionare Group has rebranded itself as TVGla and is moving to new digs in LA’s Playa Vista. TVGla will continue to develop and implement digital marketing campaigns for clients such as Showtime, Mattel, PepsiCo, Universal Pictures, Paramount, and Kia Motors.


Cynopsis: Kids !magination Awards

There’s still time to enter – late submission deadline – FEB 27!

The !magination Awards honor the year’s most outstanding and imaginative achievements in programming, marketing and promotion – the efforts that will have lasting impact, the efforts that make us proud to be part of such a creative community.

Click here to visit the awards webpage for information on categories & how to enter.


Well, the Academy Awards are this Sunday night. If you’re an awards show junkie like I am, here are a couple of cool things to check out in advance of and during the telecast:

The Oscars App: It features info on all nominees, movie trailers, exclusive videos, and photos, as well as “hosted specials” covering fashion and the nominated films and actors. On Sunday, the app will offer access to over a dozen live streams of the red carpet and the backstage area. A “Direct Mode” feature will allow users to control which of the cameras they want to view. Also cool: the Live and Loud Celebration, from BiteSize TV.

The Google Oscars Page: It’s also got an incredible amount of data and videos covering all of the nominees. The user interface is what strikes my fancy, though the ability to host a Google+ Hangout during the show isn’t a bad idea, either.


Cynopsis: Kids! Webinar: 3 weeks away!
Thursday, March 14, 2013  || 1:30-3:00pm ET

Leveraging the Second Screen in the New Kids Market

Get the latest insights and tactics as we navigate best practices for creating second-screen programming and using it to drive tune-in, increase stickiness and bolster your bottom line.

Register Now..

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: ANALYST, SALES/NYC: Pricing/Plan’g Analyst/freelance & perm positions avail/Fox Networks: 1-2 yrs TV or media ind exp, EXCEL exp, det orientated, Mutitask a must; Sales Rep, Services Apply: (FNG0001899) (3/1)

JOB OPENING: NBC SPORTS GROUP/Stamford, CT: AVID EDITOR(8340), PRODUCER(8768), MKTG OPS  MGR(8641). Visit us: and reference job id#. Join the team at our state of the art production facility (3/1)

JOB OPENING: SR RESEARCH ANALYST/A+E NETWORKS/NY: Prov analyses/estimates for Prog/Mktg. Assist with presentations & strategy. Min 3ys TV rsch. Knowledge of Nielsen/secondary rsch tools. #155099, (3/1)

JOB OPENING: MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at  (3/1)

JOB OPENING: VP, AD SALES OPERATIONS/TVONE/NY or MD Base TBD: BA req’d.Min10 yrs exp TV Sales Ops & min 3 yrs exp Sales Ops Mgmt. Strategic & Tact Mgmt. Resp for execution of ad sales orders. Mng/oversee traffic sys. Visit (2/28)

JOB OPENING: DIRECTOR, SALES/Pac-12/SF or LA: 7-10yrs exp in media sales. Natl/local TV, digital & sponsorship. See full posting/apply to: (2/28)

JOB OPENING: MGR DIGITAL RESEARCH/NBC/NYC:  Mng day-to-day responsibility for all activities related to metrics & primary rsrch for the Owned Stations’ dig properties. 3+ yrs exp of web analytics exp. Apply at: (2/28)

JOB OPENING: DIR, POST PROD/FOX NETWORKS ENGINEERING & OPERATIONS/LA: Post Prod mgt exp Net/Post House/Strong Media mgt/Digital workflow exp/staff & client mgt, Sched Ops. (FNG0001864) Apply: (2/27)

JOB OPENING: EXEC IN CHARGE/Leftfield Pictures/NY: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: [email protected] (2/27)

JOB OPENING: EXEC ASST/Discovery/NY: Seasoned C-level admin profess’l to provide high-level support for dynamic CEO; must be able to juggle many projects & work as part of a of 3 support staff 10+ yrs exec asst. exp. (2/27)

JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. 2+yrs & TV exp a must. Full info click here. Apply only: [email protected] (2/27)
JOB OPENING: MGR, DIGITAL CONTENT/WE TV/NYC: Resp for creating unique content offerings for website and other dig plats to engage fans and promo tune-in. Proj. man & soc. media exp a must. 2-4 years dig. content exp. Click here. (2/26)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in sales planning rqd. (2/26)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/REELZ/Albuquerque: Strategic thinker. 7+ years media/mkt research. Proficient with all research tools, dvlp prgm ratings. Digital a plus. Apply: [email protected] (2/26)

JOB OPENING: ANALYST, RESEARCH/REELZ/NYC: Must be proficient with all research tools, analytical, develop reports. 2+ years media/market research. Apply: [email protected] (2/26)

JOB OPENING: MARKETING DIRECTOR/GAC/Knoxville: assist in extending brand reach to consumers. 5 yrs exp in media marketing/entertainment/advertising & knowledge of entertainment and/or music marketing. Click here to apply (2/26)

JOB OPENING: LEGAL ASSISTANT/A+E NETWORKS/NY: Admin support incl extensive doc mgmt/editing, phones, calendaring, travel arrangements. Excellent customer svc, detail-oriented. (2/26)

JOB OPENING: MARKETING ASSISTANT/NBCUniversal/NYC: Support EVP, Syfy Mktg. min 1 yr. exp. Self-starter who thrives in fast-paced environment. Must be organized w/strong communication skills. Apply: (8821BR) (2/26)

JOB OPENING: PRGM SCHDULNG MNGR/TVGN/HLYWD: Mng ntwk prgm schdlng & VOD. Wrk w/Prgm Resrch, Sales, Traffic, Re-cuts, Post Prod. 3-5 yrs schdlng /prgm, knwldge of cable network operations. SIMS Fluency is a plus [email protected] (2/23)

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WINTER INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERNS/LA: Join television production company Red Varden Studios’ unparalleled internship/assistant training program. College credit available. For more information, and to apply, view (3/1)

WINTER INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at (3/1)

WINTER INTERNSHIP CREDITS ONLY: AIM TV’s Raw Travel debuts in syndication nationally Fall 13. Seeking interns 2 learn all facets of tv now. Could lead to pay. College credit only. Send to [email protected] (2/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Traffic Professional/NYC: 15 yrs.+ working in all areas of TV Network Traffic and Traffic System Implementation. [email protected] (3/1)

SITUATION WANTED: WRITER/PRODUCER: 15+ yrs. Experience in Cable/Network/Corporate/Pharma. Major sports promo experience. Can edit rough cuts in Avid. Looking for Freelance or staff in NYC/NJ/Philly markets. [email protected] (2/28)

SITUATION WANTED: CHILDREN’S MEDIA position: 5+ years in educational film & children’s TV. Enthusiastic project manager & editor with production, distribution, development experience. [email protected] (2/28)

SITUATION WANTED: DATA ANALYST/NYC: Sports, sales, real estate, programming. Compile pertinent data sets and identify trends to optimize team/business model. Contact [email protected] (2/27)

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