Friday, February 1st, 2013


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Good morning. It’s Friday, February 1, 2013, and this is your first early morning briefing.

Today’s/Tonight’s Premieres:
Hallmark Channel: Who Let the Dogs Out at 1p
Investigation Discovery: Who the (Bleep) at 10p & 1030p
TV One: Belle’s at 10p

Tonight’s Finale:
Investigation Discovery: Desperate Measures at 9p

Saturday’s Premiere:
OWN: Unfaithful at 9p

Saturday’s Finale:
Science: An Idiot Abroad at 9p

Sunday’s Special:
CBS: Super Bowl XLVII Live Kick-off Show at 6p followed by Super Bowl XLVII at approx. 630p

Sunday’s Premiere:
ASPiRE: The Scroll at 8p


CNN picked up the non-fiction series Crimes of the Century from executive producer Ridley Scott.  The program will air during weekends on CNN/US beginning this year and examines major historic news events from the Madoff scandal to the Oklahoma City bombing.  Scott Free Productions produced the series.  This acquisition along with offerings such as Anthony Bourdain’s Parts Unknown and Morgan Spurlock’s Inside Man (which will both air on weekends beginning this April), are outside the realm of CNN’s news-only programming.  Some see these acquisitions as an attempt to boost ratings for the network, which saw some erosion over recent months.  Says Vinnie Malhotra, SVP/Development and Acquisitions at CNN Worldwide, “This acquisition is another step in our mission to broaden the scope of programming on CNN and give viewers even more of the stories and information that impact their lives.”

Ready to scare up some more viewers, Lifetime has ordered 10 episodes of the drama Witches of East End starring Julia Ormond, Jenna Dewan-Tatum, Rachel Boston, and Madchen Amick.  With a planned premiere for later this year, Lifetime partnered with Fox 21 to adapt the project for television which is based on Melissa de la Cruz’s novel of the same name.  Rob Sharenow, EVP/Programming of Lifetime Networks said, “We’ve been thrilled about Witches of East End and its powerful premise since the moment we bought the property, and our friends at Fox 21 helped develop it for television. This is one of the most exciting ensemble casts we’ve seen and the whole show is fresh, original and just right for Lifetime.”

Celebrating its 10th broadcasting anniversary in the US, Here TV ( will be continuing to provide LGBT stories. Yesterday Here TV revealed its New Frontiers Film Project, a call for recently completed film and television fare focused on the LGBT experience.  Selected projects will air on the network across its cable and online platforms throughout 2013.  Filmmakers can submit DVDs to New Frontiers c/o Here TV, 120 West 45th Street, Suite 2300, New York, NY 10019 or send a link to [email protected]. For more information about the New Frontiers Film Project, go to

Programming Alert: Bounce TV’s COO Jonathan Katz launches the network’s Black History Month tribute today with the Our History programming initiative. “Our perspective on Black History Month is truly unique, because our founders, Martin Luther King III and Ambassador Andrew Young, are history-makers themselves. Their involvement allows the network to produce compelling programming such as the original short-form series “Memories of My Father” in which Martin shares his personal stories about his father, MLK Jr.,” commented Katz.  Go to


Dr. Mehmet Oz, host of syndicated talk show The Dr. Oz Show from Sony Pictures Television Distribution, will lend his expertise for iVillage during the week of February 4th as part of the site’s 2013 Guest Editor series.  iVillage, one of the largest communities for women online will showcase Dr. Oz’s opinions and advice on such themes as Melt the Fat Away and Dr. Oz’s Flat Belly Diet.  This is the second year of the series, which featured First Lady Michelle Obama last year. “What better way to start the New Year than with a focus on health and weight loss,” said Liz Zack, Editorial Director at iVillage. “Dr. Oz is such a wealth of knowledge on this subject and we’re also excited to mine our smart community for their best ideas on living healthier and happier lives.”


Discovery Channel’s series Fast n’ Loud gears up for a second season debuting February 18 at 9p.  Car enthusiasts Richard Rawlings and Aaron Kaufman are back and ready to find automobile treasures in Texas junkyards and more. 

A new season of The Dead Files is back on Travel Channel’s lineup beginning March 8 at 10p.  The all-new episodes feature the duo of retired homicide detective Steve DiSchiavi and medium Amy Allan as they partner to investigate more accounts of haunted activity across America.  The Dead Files is produced by Painless Entertainment, Inc. for Travel Channel.

Clarification: FX’s BrandX with Russell Brand premieres February 7 at 1130 and then will move up by a half-hour to 11p starting February 28.


Viewers can stay cozy inside and enjoy a month-long free preview of Outdoor Channel and its suite of outdoor lifestyle programming offered by DISH that began January 30 through February 27.  The free preview is available on DISH through the Outdoor Sports Package. 


HBO is collaborating with Girls executive producers/co-showrunners Lena Dunham and Jenni Konner as writers on a new project about the life of Bergdorf Goodman personal shopper Betty Halbreich based on her forthcoming memoir, All Dressed Up and Nowhere to Go. Halbreich has dressed the rich and famous from the Manhattan department store since the 1970s, including such celebrities as Meryl Streep, Sarah Jessica Parker and Katie Couric.

She’s baaack!  Roseanne Barr has inked a development deal with Universal Television to develop, star and produce a comedy for NBC.  She’ll be working once again with co-EP Steven Greener, who produced her short-lived Lifetime series Roseanne’s Nuts and will serve as EP on the new series along with her. Last year, NBC passed on Barr’s comedy pilot Downwardly Mobile. 

ABC okayed a drama pilot titled Lucky 7 about seven employees of a service station in Queens who win a lottery jackpot.  The drama is based on a British series The Syndicate, which is in its second season on BBC One.  David Zabel and Jason Richman are on board to write the one-hour project produced by ABC Studios and Amblin TV.  Zabel and Richman will serve as EPs along with Amblin’s Darryl Frank, Justin Falvey and Steven Spielberg.

Breaking Bad star Bryan Cranston has signed a first-look deal with Sony Pictures Television, the same studio that produces Breaking Bad, which ends at the end of this summer on AMC.  Cranston will develop and produce and possibly star in a variety of new series projects.


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Wednesday’s new drama series premiere of The Americans on FX attracted 4.7 million total viewers and 2.54 million A18-49 viewers for its first-run episode and subsequent encores.  The series debut episode from 10p-1138p delivered 3.22 million total viewers and 1.57 million with A18-49, which topped the network’s premiere of American Horror Story in total viewers (3.18 million) and Sons of Anarchy among A18-49 (1.55 million).  The Americans, with a cast led by Keri Russell, Matthew Rhys and Noah Emmerich continues in its Wednesday at 10p time slot.

The season two finale of Moonshiners on Discovery Channel on Wednesday posted a 2.3 rating among A25-54; a 2.0 rating with A18-49; and 3.87 million total viewers. 

Broadcast Morning News Shows  Weekly Average Ratings (week of January 21, 2013)
ABC: GMA 5.53 million total viewers; 1.8/12 and 2.11 million A25-54
NBC: Today 4.87 million total viewers; 1.8/12 and 2.09 million A25-54
CBS: This Morning 2.87 million total viewers; 0.9/6 and 1.12 million A25-54
Source: Nielsen, NTI

Broadcast Late Night Weekly Average Ratings (week of January 21, 2013)
ABC Nightline: 1.76 million total viewers; 0.7 and 785,000 A25-54; 0.4 and 550,000 A18-49
NBC Late Night: 1.52 million total viewers; 0.6 and 667,000 A25-54; 0.5 and 585,000 A18-49
CBS Late Late Show: 1.30 million total viewers; 0.5 and 621,000 A25-54; 0.4 and 473,000 A18-49
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Wednesday A18-49 Analysis:  FOX hit the right note among A18-49 Wednesday with a 5.5/15, according to final primetime national ratings from Nielsen. FOX’s American Idol won at 8p with a 5.1/15 and CBS’s special Super Bowl’s Greatest Commercials delivered a 2.0/6 in second place.  FOX’s ratings surged to a 5.8/15 during 9p to carry the lead and Univision moved into #2 with Amores Verdaderos at 2.0/5.  A new episode of Chicago Fire on NBC led at 10p with a 2.1/6 and a repeat episode of CSI on CBS followed next at 1.5/4.

Live + Same Day Household Ratings: Wednesday, January 30, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 9.2/14          American Idol 9.2/14

CBS: 5.1/8            Super Bowl’s Greatest Commercials 2013 6.0/9, Criminal Minds [r] 4.5/7, CSI [r] 4.9/8

NBC: 3.8/6             Whitney 2.4/4, Guys With Kids 2.0/3, Law & Order: SVU 4.4/7, Chicago Fire 4.9/8

ABC: 3.0/5              The Middle [r] 3.5/5, The Neighbors 3.2/5, Modern Family [r] 3.8/6, Suburgatory 3.0/5, Nashville [r] 2.1/3

UNIV: 2.1/3           Por Ella Soy Eva 2.1/3, Amores Verdaderos 2.4/4, Amor Bravio 2.0/3

CW: 1.6/2              Arrow 1.8/3, Supernatural 1.3/2

UMA: 0.9/2            Cineplex WED [7p start r] 0.5/1, Futbol Central 0.4/1, Mexico National Team 1.1/2

ION: 0.8/1             WWE Main Event 1.0/2, Wednesday 9PM Movie: Man on Fire [r] 0.7/1

TELE: 0.6/1            Pasion Prohibida 0.6/1, La Patrona 0.8/1, El Rostro de la Venganza 0.5/1

A18-49:  FOX 5.5/15, CBS 1.7/5, NBC 1.7/4, UNIV 1.6/4, ABC 1.5/4, CW 0.9/2, UMA 0.8/2, ION 0.4/1, TELE 0.4/1


MTV added former VP/Development Programming at ABC Family Mina Lefevre as SVP and Head/Scripted Programming.  Mina was with ABC Family since its beginning and spearheaded many of its hit shows such as Pretty Little Liars and Melissa & Joey among others.  Now at MTV, Mina will manage all scripted development and programming for the network.  Based in Los Angeles, Mina reports to Susanne Daniels, President/Programming, MTV.

Oxygen Media elevated Matthew Jarecki to VP/Advertising Sales in charge of spurring and expanding national advertising sales in the Northeast region.  Matthew’s focus includes integrated marketing and multiplatform ad sales partnerships.  Based in New York, Matthew will report to Susan Malfa, SVP/Ad Sales for Bravo Media, Oxygen Media, Style Media and Women At NBCU.

DailyCandy tapped Alexa Wilson as VP/Marketing where she will report to Alison Moore, GM/EVP.  Alexa comes to DailyCandy from Hearst Design Group in the role as Executive Director/Marketing. 

Partners + Napier, a Project: WorldWide agency hired Greg Smith as Director/Shopper Marketing at the company’s headquarters in Rochester.  Previously, Greg was with Smith Brothers Agency in Pittsburgh as Director/Shopper Marketing.



2013 Cynopsis: Sports Media Awards
Honoring Top Sports Programs, Campaigns, and People.


Friday Fun Fact:  Margaret Mitchell wrote Gone with the Wind and in her early drafts, the main character was named “Pansy O’Hara” and the O’Hara plantation we know as Tara was called “Fountenoy Hall.”

This Day In History, sponsored by Military Channel: 1953 – “You Are There” with Walter Cronkite premieres on CBS.

Answer to Our Last Trivia Question: This actor/singer guest starred in the first episode of each of the 11 seasons of The Carol Burnett Show (1967-1978).  Carol called him her “Good Luck Charm”  who was he? Jim Nabors. Kudos to: Thomas Winiarski-Turner Entertainment Sales/NYC; David Williams-CTV Knoxville/Knoxville, TN; Dennis Maguire-Apple/Tampa; Suzanne Semilof-CNBC/Englewood Cliffs, NJ; John Kukla-KDFW/Dallas; Murad Kirder-Fox Stations Sales/Dallas; Eric Merrill-Mediacentric/Austin, TX; Barb Throm-Smart Media Partners/St. Louis; Brooke Biondi-NBC Parks and Recreation/Studio City, CA; Tom Moore-Kalt Productions/LA; Greg Stewart/Evolution Media/Burbank; Pat Brady-CESD/LA.

Today’s Trivia Question: Greatest Variety Shows Theme Week: What late-night talk show host once was a writer for The Red Skelton Show? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Later —
Lisa Ball

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Man Standing, Malibu Country, Shark Tank, 20/20
CBS: Undercover Boss, CSI: NY, Blue Bloods
CW: Nikita, The Carrie Diaries [r]
FOX: Kitchen Nightmares, The Following [r]
ION: Cold Case, Cold Case, Cold Case
MyTV: Monk, Monk
NBC: The 44th NAACP Image Awards, Dateline
PBS: Washington Week, Need to Know, Shakespeare Uncovered, Shakespeare Uncovered
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Amenazados, Confesiones de un Combatiente
Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

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