Friday, February 15th, 2008



“… Hallmark Channel has taken up the slack with TV movies
that are consistently among the highest-rated on cable.”

– ADAM BUCKMAN, New York Post

Mystery Woman:  Redemption
World Premiere Original Movie
Saturday, March 1 @ 9/8c



Good Morning.  It’s Friday, February 15, 2008, and this is your first early morning briefing.

CBS confirmed renewals of 11 series for the 2008-2009 season: Cold Case, Criminal Minds, CSI, CSI: Miami, CSI: NY, Ghost Whisperer, NCIS, Numb3rs, Two and a Half Men, Without a Trace as well as the frosh comedy The Big Bang Theory. CBS previously announced renewals for Survivor and The Amazing Race.

Tonight’s Finales:
Lifetime: How to Look Good Naked at 9p
USA: Psych at 10p

Sunday’s Premieres:
FUEL TV: FUEL TV Presents Camp Woodward at 830p
Fox Movie Channel: Life After Film School at 930p
CBS: Dexter at 10p


In an unusual industry move, NBC and MTV are partnering on a promotional stunt where both networks will premiere the original drama series quarterlife from Marshall Herskovitz and Edward Zwick on the same day. MTV will air a 22-minute sneak preview of the show February 26 at 430p after TRL, then the hour-long program will premiere on NBC at 10p. NBC will also give MTV promotional spots and snipes to include in the preview. Beginning March 2, the show will move to 9p Sunday’s on NBC. Herskovitz and Zwick are no strangers to MTV, as their series My So-Called Life was re-broadcast on the cable net in the 1990s after being cancelled on ABC.

Four networks, ABC, CBS, CW and FOX, will all present traditional upfront shows. NBC remains a question mark, having said during the writers strike it may not go forward with a full blown upfront presentation this year. ABC’s showcase will be May 13 at Lincoln Center; CBS’ is set for May 14 at Carnegie Hall; while on May 15 FOX will hold its upfront at the New York City Center and CW will host at Madison Square Garden.  With that said, however, all four networks may change their presentations to make them more low-key.

FOX unveiled a couple of summer series: season four of So You Think You Can Dance starts off with a two-night, four-hour premiere on May 22 at 8p with Part 1 and Part 2 on May 29 at 8p and the series opener of When Women Rule the World (wt) on June 2 at 8p.

Girlfriends, a staple on UPN and now on The CW for 8 years, will call this season its last.  The show will not produce a final episode to air this season.  Rather network has chosen to only resume production following the strike on shows that it plans to bring in the fall. In a statement, the CW said in part: “This was a very difficult decision for us, and was based solely on the considerable cost to license each episode in an extremely unusual business environment.”  The network is considering producing a special retrospective on the show to air this season.

TV Land opens a new reality series High School Reunion March 5 at 10p. If this one sounds familiar, it should be – the series aired previous on The WB, tho these new episodes feature the classmates reuniting after twenty years, not ten.

HGTV will bring back its interior design competition show HGTV Design Star for a third season starting June 8 at 9p. Prior to that, viewers are invited to vote for their favorite semi-finalist to be added to the show. From February 18 through March 3, two designers, Kimberly Lewis and Stephanie Cook, will compete through an online vote via with the winner joining the TV show cast of professional architects, interior designers, business owners and artists. The judging panel for this third installment will consist of Vern Yip, Cynthia Rowley and Martha McCully.

USA Network has picked up the exclusive cable rights to the Paramount/Lucasfilm’s Indiana Jones and the Kingdom of the Crystal Skull, which comes out in theatres on May 22.  According to Variety, USA has acquired this film as well as the three previous Indiana Jones films, and the window on those earlier titles will tie in with the spring premiere of the newest Harrison Ford installation. Crystal Skull goes to USA in 2011. 

A fifth season of Wire in the Blood begins on BBC America April 6 at 8p. The four two-hour episodes open with “Prayer of the Bone” an episode shot in Austin, TX. The series is a co-production of Coastal Production and BBC America in association with Ingenious Broadcasting 2LLP and distributed by Southern Star.

Early next month, TLC introduces a new real-life series that allows stay-at-home moms to have a secret life in the career fast-lance once again. The Secret Life of a Soccer Mom, with host Tracey Gold, premieres March 3 at 10p. During each 60m episode, a different mom will be profiled as she experiences what it would be like to return to the 9-to-5 world. At the end, she will have to choose between her duel life or return to her family. The series is produced by GRB Entertainment and will be simulcast on TLC and TLC HD.

Gallery HD, part of the VOOM HD suite of networks, debuts a new half-hour 10-episode series, Forger’s Master Class featuring well-known art forger John Myatt on March 3 at 830p. In each episode, John will teach three aspiring artists how to copy a masterpiece from landscapes by Hopper and Cezanne to a portrait by Renoir down to the last technique.

Season three of After Hours with Daniel resumes on MOJO HD March 16 at 9p. This new season follows Chef Daniel Boulud as he co-creates late-night meals with chefs in five South Florida restaurants over five 30m episodes and in New Orleans for five more. Tiara Blu Films is the production company.

ABC New Media Sales, a division of ABC National Television Sales, signed a representation deal with PumpTop TV, a digital media network with screens at gas pumps currently in several West Coast markets. PumpTop TV has a network of 3,000+ screens at major gas station companies in the Los Angeles, San Diego, San Francisco and Sacramento markets as well as Phoenix starting next month. New installations will occur in Dallas, Houston, New York, Chicago, Philadelphia and Boston later this year. PumpTop offers :15 and :30 spots with full-motion, broadcast quality audio and video or static image, animated GIF or Flash spots without audio adjacent to news content from ABC News Now.

ION Media Networks, Inc. just added its 24-hour linear digital channels qubo, ION LIFE and The Worship Network on the Verizon FiOS TV channel lineup in Verizon’s New York and Northern New Jersey markets. Recently, the ION channels were added to the FiOS TV lineup in Philadelphia, California, North Texas and the Washington metro area.

At Nielsen Media’s Client Meeting on Audience Measurement in Las Vegas yesterday, new data regarding playback from Digital Video Recorders (DVRs) was revealed:

  • Comparing total television usage (live viewing plus DVR playback) in November 2007 to November 2005 among A18-49, viewing had increased slightly throughout the day, was 3% higher at 9p and 5% higher between 11p-midnight.
  • Based on this report, Nielsen says the traditional primetime period (8p-11p) is expanding to midnight as viewers create their own “personal television schedules” to watch shows they recorded.
  • Heavy Shifters are mainly middle income women aged 18-49 who record and later watch almost 26 hours of TV programming per week.
  • Medium Shifters watch a little more than the average person and time shift about a third of their TV viewing.
  • Light Shifters, who represent almost 70% of all persons in DVR households, watch less TV than the average viewer, have incomes of $100,000+, most likely own an HD TV set and time shift only 10% of their television time.
  • Nielsen reported people still like to watch news, sports and movies live. Dramas such as House, Grey’s Anatomy and Heroes are most often recorded and viewed later, making up one-third of all time-shifted content. Other shows such as Oprah, soaps like The Young and Restless and reality shows Survivor, The Biggest Loser and Dancing with the Stars are also heavily time-shifted.

Viacom’s Logo network approved an original full-length feature film based on its series Noah’s Arc about four black gay friends living in Los Angeles. The movie’s story line will pick up the action after the series’ second season cliffhanger. Production will begin next month in Canada with a release happening the second half of this year. The cast will include the series’ stars Darryl Stephens as Noah, Doug Spearman (Chance), Rodney Chester (Alex) and Christian Vincent (Ricky).


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Google apparently withdrew from the FCC’s C block wireless spectrum auction, leaving AT&T and Verizon to duke it out for a platform that can be used to deliver advanced interactive wireless services. In so doing, the company may achieve what it wanted all along  more competition in the wireless market without spending a dime, argues Business Week, because the spectrum comes tied with open-access requirements. Meanwhile bidding for the 700 Mhz C block band (which everyone thought Google wanted for the “G-phone”) has petered out after a single $472 million bid  well below the $1.3 billion “reserve” price. Perhaps the FCC should have offered a Buy It Now option.  Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

, the Italian-based 17-month-old company, has established a licensing division, which will be led by Elisa Pezzutti, Manager/Licensing and Communications.  The new division is now handling all licensing efforts for Geronimo Stilton and the company’s other owned character branded properties in Italy, and will work with partners to coordinate licensing and merchandising efforts partners worldwide.  Pezzutti is currently developing a multi-language Geronimo Stilton website. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORYIt’s final.  Elisabeth Murdoch and her London-based Shine Ltd. finalized its acquisition of Ben Silverman’s 6-year old Reveille indie TV company.  The deal went for $125 million.  One of the aspects of the buy sees Ben continuing to profit from Reveille’s The Office for another five years. Full edition: CYN INTERNATIONAL


Wednesday – A18-49 Analysis:  FOX remained in the winner’s circle Wednesday night at 8.0/21 A18-49, according to final national ratings from Nielsen Media Research. FOX finished first with American Idol at 8p with 9.8/26 and continued at the top with The Moment of Truth during 9p at 6.0/15. NBC’s Law & Order was successful at 10p with a 3.0/8.

Live + Same Day Household Ratings: Wednesday, February 13, 2008 (February Sweep Day 14)time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 11.5/18      American Idol 14.3/22, The Moment of Truth 8.4/13

NBC: 6.6/11         Deal or No Deal 7.1/11, Law & Order: CI 5.9/9, Law & Order 6.8/11

CBS: 4.7/7           Big Brother 9 3.7/6, Criminal Minds [r] 5.0/8, CSI: NY [r] 5.3/9

ABC: 4.4/7          Wife Swap 3.5/5, SuperNanny 5.8/9, Cashmere Mafia 3.9/6

UNIV: 1.9/3         Al Diablo con los Guapos 2.4/4, Pasion 1.9/3, Don Francisco Presenta 1.5/3

MNT: 1.1/2          Cupid’s Funniest Moments 1.1/2, Masters of Illusion: Impossible Magic 1.0/2

CW: 0.9/1           America’s Next Top Model Exposed Part 2 1.0/2, One Tree Hill [r] 0.8/1

TELE: 0.7/1        La Traicion 0.6/1, Victoria 1.0/2, Pecados Ajenos 0.6/1

A18-49: FOX 8.0/21, NBC 2.7/7, ABC 2.4/6, CBS 2.0/5, UNIV 1.5/4, CW 0.5/1, MNT 0.5/1, TELE 0.4/1


MTV Networks’ Entertainment Group promoted Temple Williams to SVP/Production to manage production of long form scripted and reality series, specials, tent-poles, on-air promotions and marketing for Comedy Central, Spike TV and TV Land. He will also oversee all daily production operations, technical personnel, production budgets and production planning for the MTVN Entertainment Group. Temple will report to John Cucci, COO, MTVN Entertainment Group.

Diana Wilkin assumes the post as President/Affiliate Relations for the CBS Television Network to oversee all operations of the department as well as business affairs, contract renewals and daily activities. She succeeds Peter Schruth who held this position since 1995.

Bill Lane will be the new VP/GSM of WHBQ/Memphis the Fox affiliate owned and operated by the Fox Television Stations. Most recently, Bill was the GM of WRHL/Richmond for the last eight years.

Restructuring by NBC in its current series program department resulted in Teri Weinberg, EVP/NBC Entertainment expanding her position where she supervises development to overseeing all current series programs. Jeff Ingold, SVP/Comedy Development and Katie O’Connell, SVP/Drama Development at NBC Entertainment will oversee current programming in their respective areas and report to Teri Weinberg. In addition, Erin Gough Wehrenberg previously EVP/Current Series, NBC Entertainment will move to Universal Media Studios as EVP, managing network development and current programming, reporting to Katherine Pope, President.


MORE Networks: over 140 and counting.

MORE Information: schedules, network needs & trends, breaking news and more.

The CableU Top 30 Report Card: the first-ever unbiased report of the state of the cable programming market.

U Want It? U Got It! – Know Networks Better. Pitch Smarter.

Friday Fun Fact:
Bats always turn left when exiting a cave.  Batman always turned left leaving the Bat Cave too. 

This day in HistoryBorn on this day: Galileo (1564), Susan B. Anthony (1820), Harvey Korman (1927), Jayne Seymour (1951), Chris Farley (1964)

Answer to Yesterday’s Trivia Question:  In a 1969 film called Change of Habit, Elvis Presley, in an unlikely role as a doctor, was paired with a nun. Who played the nun? MARY TYLER MOORE     Kudos to: Katie Ilch-Food Network/NY; Carl Mayes-The Nielsen Company/Oldsmar, FL; Nancy Pines-Brand Pharm/NY; Marge Pistulka/Coral Springs, FL; Candace Heathington-Comcast Spotlight/Houston; Stephanie Brom-Gannett Television/Dallas; Keith Paxton-KDFI-My27/Dallas; Kathy Cunningham Alphin-RadioVision/Denison, TX; Karen Tobin/Woodland Hills, CA; Roz Seibold-Tucson Hearing Clinics/Tucson; Greg Stewart-Evolution Media/Burbank; Michael Lopez-Solid Ground/San Francisco; Jill Boniske-JB Creative Consulting/Shanghai; Vicki McKee-CTV Marketing/Toronto; Marisa Fusaro-Mountain Road Productions/Ottawa; Sheldon

Today’s Trivia Question:   This short-lived early 80’s sitcom was adapted from a movie of the same name which was based on a hit song from 1968 sung by Nathan Brake. What was the name of this show?  (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: REGIONAL NAT’L SALES MGR/KSBI-TVDT, OKC: Proven success record & 5+yrs exp working regn’l /nat’l accts. Knwlg of Nielsen ratings & effective/creative pckgng strategies a must. Some travel req’d. Res to:

JOB OPENING: SR SYSTEM ANALYST: Act as Sales liaison for sys reqments, issues & support, EDI, troubleshoot, train, test, proj mgmt, EDI coord, & wk w Donovan for VAN (Value Added Ntwrk). Apply: Req 135147 EOE (2/22)

JOB OPENING: ACCT MGR-NAT’L SALES/BET/New York,NY: Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email:

JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume:

JOB OPENING: EXEC DIR PROD/ GSN, The Network for Games/ SANTA MONICA: Report to VP Prog. 10 yrs. exp in Prod incl 5 yrs exp Line Prod. BA/BS degree in related field. Send Res/Cov Letter:

JOB OPENING: ACCOUNT EXEC/ Ovation TV/New York: Immediate opening for 5+yrs exp professional. Heavy client/planning selling; seek new business/create marketing platforms tailored for client’s needs Apply:

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JOB OPENING: DIRECTOR, RESEARCH/E!, Style & G4/LA: BA 5+ yrs media research experience w/proficiency in Nielsen systems required. Apply: or

JOB OPENING: DIRECTOR-APP DEV. SALES & TRAFFIC SOLUTIONS/CT (Fairfield County): Radio exp. Preferred. PMI cert. a plus. Project planning, rollout planning, support planning.   Resume to: 

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to:

JOB OPENING: SALES PLNR/DIRECTV/NY: This position supports our AD Sales Group with their sales efforts and manages accounts on a day-to-day basis. For immediate consideration, please send resume to:

JOB OPENING: SALES PLANNER/The Knot Inc/NY: Presale research, prepare RFP, manage inventory, competitive industry analysis. 2-3 yrs. Interactive media exp. pref. Email Resume/Salary:
(subject Sales Planner).  (2/21)

JOB OPENING: VP, STRATEGY & RSRCH/HowStuffWorks/IL: Lead team resp for executing initiatives to max website traffic & search engine exposure, creation of content roadmap & optimizing digital bus. opps. See howstuffworks .com/jobs (2/21)

JOB OPENING: VP/AD OPS/HowStuffWorks/ATL: Seeking strong individual for achieving rev objectives mthly, campgn mgmt, sev other duties. See for more info. (2/21)

JOB OPENING: COORD, PRICING & PLANNING/STYLE-Comcast Nets/NY: 1+ yr industry exp; Resp for tracking inventory, processing MSA posting, oversee EDI & supporting sales staff. Apply: 60506BR EEO/AA/Drug Free (2/20)

JOB OPENING: DIR OF MARKETING/LA: entertainment research co: Implement marketing/PR to sell full line of prod/serv. Degree+min 5 yrs mrktng mgmt w/PR exp Resume/salary hist to  h ttp:// (2/20)

JOB OPENING: COUNSEL /iN DEMAND/NYC:  Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment.  Reply: 

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Cablevision/Wall, NJ: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NJ DL.  See full posting and apply to req 5068BR (2/20)

JOB OPENING: PROGRAMMING MGR/TLC/LA: Provide support on range of projects in dev & prod for primetime incl. reviewing materials, cuts, managing production, etc. 5 yrs exp. broadcast/cable. Apply: , #7657  (2/20)

JOB OPENING: PROGRAMMING COORD/TLC/LA: Track/maintain cuts, treatments, show materials, in various stages of dev. & prod. Liaise w/outside prod. companies. 2 yrs exp. in broadcast/cable. Apply: , #7658  (2/20)

JOB OPENING: PRODUCTION  PRODUCTION COORDINATOR(Freelance) AETN, Stamford, CT: Work closely with Production Management to support fast-paced production department. M-F, 9-5 – very administrative. Apply:

JOB OPENING: ACCT EXEC (3)/Ent. Studios, Inc/NY, LA, CHIC:. Motivated sales talent to mng station sales in first-run TV synd. Strong leaders w/ except’l presentation skills. Time mngmnt & exc PC skills a must. Res to:

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JOB OPENING: REGIONAL COORDINATOR /LIFETIME NY: Support the sales efforts of the Distribution and Field Marketing staff and service our affiliated cable systems. Apply at: (2/19)

JOB OPENING: DIR MKTG/G4: 5+ yrs media mktg exp; track record of successful cmpg launches; highly strat & creative pers; exc writing skills; resp for media plans across all platforms (G4’s & bought media)

JOB OPENING: MEDIA MGR/Nat Geo/DC: Manage media/assets in media/content mgmt environment. 3-5 yrs cable or TV database system mgmt exp. Please apply at (FNG10835). (2/19)

JOB OPENING: MGR, PROMOTIONS/WALT DISNEY INTERNET GROUP/LA: 3+ years marketing/promo exp; track record translating markgt & promo objec. Apply at: and search on JOB ID#: 137078 (2/19)

JOB OPENING: DIRECTOR PROGRAMMING/DIY/KNOXVILLE: Manage all aspects of commissioned programs. Strong writing & story editing skills a must, reality TV exp a+. 3 yrs TV prod exp at major cable net req’d. (2/19)

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EOE (2/19)

JOB OPENING: AUDIENCE DEV. DIRECTOR/ LIFETIME TV NY: provide strategic direction and consulting, for performance-based campaign management, optimization, and ROI. Apply at: (2/19)

JOB OPENING:  AE AD SALES/The Hotel Networks/NY/LA/Chi: Establ & grow ad sls rev. Send res to:

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JOB OPENING:  AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at (2/16)

JOB OPENING:  RESEARCH INTERNSHIP/Hallmark Channel/LA: Learn about cable television, ratings and programming. Must take for class credit. Available now! Email resume to

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JOB OPENING: PROD MGR/Discovery/MD: 5 yrs prod exp. Knwlg AICP/AICE bids. Knwlg post prod. process incl. technically/logistically. Exc negotiation, multi task, att to detail. Strong PC skills. Apply: req# 7589  (2/16)

JOB OPENING: POST PROD COORD/Discovery/MD: 3 yrs media environ. Knowledge of programming, editing, digitizing, billing/budgets. Excellent multi task, problem solving skills. Strong comp skills.  Apply: req # 7576  (2/16)

JOB OPENING: MANAGER, FINANCE/PBS KIDS SPROUT/Comcast/PHILA.: Looking for your next opp? Have a solid understanding of accounting/budgeting/forecasting and systems? Take next step in career! (2/16)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP  CREDITS ONLY: PR /NYC: Boutique agency (kids TV, toys, CE, licensing) seeks smart, mature, highly-organized, communications-oriented intern. College JRs or SRs only. Apply to

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED:  SHOWRUNNER/FIELD PRODUCER/WRITER: 10+ years producing for MTV, VH1, FUSE. Expertise in Celebrity Interview, Lifestyle, Entertainment News, Bio, Clip, and Reality genres.
/ (2/21) 

SITUATION WANTED:  Emmy Award Winning TV PRODUCER seeking exec/mgmt or producer position with production company or network. Background includes talk, reality and game.

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for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, February 15, 2008

ABC: Grey’s Anatomy [r], Desperate Housewives [r], 20/20
CBS: Ghost Whisperer [r], Celine Dion: That’s Just the Woman in Me, Numbers [r]
CW: Friday Night Smackdown!
FOX: House [r], House [r]
ION: Movie: Clover [7p], Movie: Enslavement: The True Story of Fanny Kemble
MNT: Movie: Hotel Rwanda
NBC: 1 vs. 100, Las Vegas
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, In Search of Shakespeare (Part 2) [r]
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, La Familia P. Luche

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

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