Cynopsis: Kids!
12/09/11
Good morning. It’s Friday, December 9, 2011, and this your first early morning briefing.
LA-based A Squared Entertainment (A2) and India’s Tata Elxsi, a design, animation and effects studio, have finalized their partnership to form the joint venture A Squared Elxsi Entertainment (A2E2), initially announced in January 2011. Under the joint venture, A2E2 will create, develop and distribute original kid-targeted brands, including animated entertainment, digital gaming and originally designed consumer products. Tata Elxsi’s Visual Computing Lab (VCL) is an animation, visual effects and game development studio based in India, with a studio in Santa Monica, California. Having worked on a range of movie and TV projects, its most recent productions include the movie Roadside Romeo (co-produced by Disney and Yash Raj Films) and TV commercials for Coke, Reebok, and Wrigley. Co-presidents Andy and Amy Heyward will manage the new A2E2 from the LA office. A2 and Tata Elxsi were brought together by sportscaster Vijay Amritraj, also a former tennis star, who will serve in an advisory role for the new joint venture. Also serving an advisory role for A2E2 is Elizabeth Daley, the University of Southern California’s (USC) School of Cinematic Arts Dean.
Hasbro unveils its plans to eliminate polyvinyl chloride (PVC) from all new core toy and game packaging beginning in 2013. Hasbro has already begun to phase out PVC from some packaging, and has committed to completely eliminating PVC in packaging for new product beginning in 2013. “At a time when consumers have an abundance of choices, we hope our track record of innovation and corporate citizenship including our focus on sustainable packaging and product safety, will give shoppers one more reason to choose our products…,” said Brian Goldner, Hasbro’s president and chief executive officer. Phasing out PVC in packaging is the most recent effort in a series of sustainable packaging initiatives by Hasbro.
LICENSING
Vivid is will launch its Everything’s Rosie toy line, based on V&S Entertainment‘s preschool animated series of the same name, in the Portuguese market via distributor Giochi Preziosi Spain in September 2012. The series-based toy line includes Feature Plush, interactive and musical toys and vehicles, and will include games and collectables. Everything’s Rosie was recently acquired by Portuguese broadcaster Canal Panda. Giochi Preziosi also distributes the Everything’s Rosie toys in Spain. V&S Entertainment in on the verge of appointing a Portuguese licensing agent, which will bring local expertise to the development of the licensing program and ensure products across a range of categories, and will be available for launch in 2012 simultaneous to the toys.
Nickelodeon debuts its first virtual Nick Toy Machine this weekend at 100 Simon Malls across the US. Based on the look of a traditional vending machine, the virtual Nick Toy Machine is, not surprisingly, predominantly Nickelodeon orange and stands 7-feet tall and 3.5-feet wide. Consumers can go up to the machine view images of a range of Nickelodeon’s Dora the Explorer and Victorious toys, and then scan the corresponding QR code and purchase the selected item using their smartphones. The toys will be delivered directly to the consumer’s home.
Cartoon Network will host a special airing of The Pokemon Company International‘s feature Pokemon the Movie: Black Victini and Reshiram, tomorrow, Saturday, December 10 at 7p. This programming event follows on the heels of the North American theatrical debut of Pokemon the Movie: White Victini and Zekrom, which released at 200+ theaters nationwide last week.
In other Cartoon Network programming news… the network will ring in the New Year with New Year’s Eve and New Year’s Day programming marathons:
- Saturday, December 31 the network will host Adventure Time New Year’s Eve Countdown from 1p-7p, during which it will feature 24 episodes of the animated series Adventure Time.
- 2012 gets underway on Sunday, January 1 with New Year’s Day with Looney Tunes, featuring a day of classic Looney Tunes shorts and episodes of The Looney Tunes Show from 9a to 6p.
Family Channel (Canada) will air a Wizards of Waverly Place 36-hour marathon featuring 84 consecutive episodes of the series from Thursday, January 5, 2012 at 8a, which will culminate with a special one-hour special of the series on Friday, January 6, 2012 at 8p. Immediately following the special episode at 8:45p, Family Channel will air an episode of the new series Austin & Ally, and will cap off the night with Wizards of Waverly Place The Movie beginning at 9:08p. To support the one-hour Wizards of Waverly Place episode, fans can log onto Family.ca where two new series-themed games will be featured, one from December 30 and other beginning January 5. Fans can catch up on the past season (season four), excluding this special one-hour episode, on Family OnDemand and Family Online from January 6 – 12, 2012. The special episode will be available on Family OnDemand and Family Online on January 13.
Zodiak Kids, Zodiak Media Group’s kid’s production and distribution arm, secures new sales for the animated series Redakai, Conquer the Kairu (52×30). The series has been picked by Cartoon Network Latin America, Clan TV (Spain) and Panda Biggs (Portugal). Additionally, Zodiak Kids has signed a DVD deal with Zon Lusomundo (Portugal). A Zodiak Kids/Marathon Media (Totally Spies, Gormiti) and Spin Master (Bakugan) co-production, Redakai, Conquer the Kairu was originally produced for Gulli and Canal J. The series was previously acquired by Cartoon Network US, YTV (Canada) and Cartoon Network EMEA.
Hey, over here. The first annual Cynopsis Kids !magination Awards is currently for accepting submissions for your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns that supports that content. To find out more about the Cynopsis Kids !magination Awards at (www.cynopsis.com/kidsawards). To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.
Aardman Digital launches Home Sheep Home 2, the sequel to the popular online game Home Sheep Home that debuted February 2010 and has had 109+ million plays to date. Featuring characters from the TV series Shaun the Sheep, the new puzzle adventure game, referred to as a ‘Little Epic’ across three episodes, sees Shaun, Shirley and Timmy playing the lost sheep in three scenarios: Lost Underground, Lost in London, and Lost in Space. Home Sheep Home 2 is available across three platforms, with web and PC download versions developed by Aardman Digital and an iOS version developed by Bristol-based agency Mobile Pie and published Chillingo (Angry Birds, Cut the Rope). The Lost Underground episode for the web is available now via flash games portal Not Doppler with the other two episodes scheduled to follow in 2012. The iOS version features episodes one and two at launch with a third episode to be added in 2012. The PC download game includes all 3 episodes. All formats include a range of exclusive bonus content including collectible items and un-lockable cheat modes.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/28-12/4/11 , 6a-6a:
K2-11 Total Delivery (000)
DSNY*: Good Luck Charlie, Its Christmas (12/2; 8-9:30p) 3923
DSNY*: Austin & Ally (12/2; 9:30p) 3253
DSNY*: Good Luck Charlie, Its Christmas (12/4; 8:30-10:05p) 2563
DSNY*: Phineas and Ferb (12/3; 7:45-8p) 2528
DSNY*: So Random (12/2; 10p) 2383
DSNY*: Austin & Ally (12/4; 8p) 2381
CBS: Rudolph the Red-Nosed Reindeer (11/29; 8-9:01p) 2274
NICK: Victorious (12/3; 8p) 2244
NICK: SpongeBob SquarePants (12/3; 9a) 2173
NICK: SpongeBob SquarePants (12/3; 9:30a) 2124
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/28-12/4/11 , 6a-6a:
K6-11 Total Delivery (000)
DSNY*: Good Luck Charlie, Its Christmas (12/2; 8-9:30p) 3285
DSNY*: Austin & Ally (12/2; 9:30p) 2703
DSNY*: Good Luck Charlie, Its Christmas (12/4; 8:30-10:05p) 2180
DSNY*: Phineas and Ferb (12/3; 7:45-8p) 2077
DSNY*: So Random (12/2; 10p) 1967
DSNY*: Austin & Ally (12/4; 8p) 1915
NICK: Victorious (12/3; 8p) 1825
DSNY*: Phineas and Ferb (12/3; 7-7:45p) 1627
DSNY*: So Random (12/4; 7:30p) 1576
DSNY*: Good Luck Charlie (12/2; 10:30p) 1469
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/28-12/4/11 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: Good Luck Charlie, Its Christmas (12/2; 8-9:30p) 2366
DSNY*: Austin & Ally (12/2; 9:30p) 2131
DSNY*: Good Luck Charlie, Its Christmas (12/4; 8:30-10:05p) 2098
DSNY*: Austin & Ally (12/4; 8p) 1704
NICK: Victorious (12/3; 8p) 1660
DSNY*: So Random (12/2; 10p) 1514
DSNY*: Phineas and Ferb (12/3; 7:45-8p) 1394
DSNY*: So Random (12/4; 7:30p) 1361
NICK: Victorious (12/3; 7:30p) 1191
NICK: Victorious (12/3; 7p) 1174
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/28-12/4/11 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: NFL Sunday-National (12/4; 4:22p-Various) 1267
DSNY*: Austin & Ally (12/2; 9:30p) 1208
DSNY*: Good Luck Charlie, Its Christmas (12/2; 8-9:30p) 1178
DSNY*: Good Luck Charlie, Its Christmas (12/4; 8:30-10:05p) 1083
FOX: Family Guy (12/4; 9:01-9:31p) 944
NICK: Victorious (12/3; 8p) 938
DSNY*: So Random (12/2; 10p) 904
FOX: Cleveland (12/4; 9:31-10p) 830
FOX: Simpsons (12/4; 8-8:31p) 823
NBC: Sunday Night Football (12/4; 8:31-11:17p) 787
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, December 3, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.7/3 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.4/3; Sonic X 0.7/4; Sonic X 0.9/4; Yu-Gi-Oh 0.7/3; Yu-Gi-Oh Zexal 0.7/3; Dragon Ball Z Kai 0.9/4; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 0.6/3; Yu-Gi-Oh 0.6/3
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.3/1; Magic School Bus 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.2/1; Pearlie 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.1/1; Doodlebops Rockin Road Show 0.3/1; Busytown Mysteries 0.3/1; Danger Rangers 0.2/1; Busytown Mysteries 0.4/2; Horseland 0.2/1
Final K6-11 Ratings for Saturday, December 3, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.6/17 Avg. (7a-1p)
Fairly OddParents 1.9/22; SpongeBob SquarePants 2.1/17; SpongeBob SquarePants 3.6/22; SpongeBob SquarePants 4.6/23; SpongeBob SquarePants 5.5/24; SpongeBob SquarePants 5.1/21; SpongeBob SquarePants 4.8/19; SpongeBob SquarePants 4.3/17; Kung Fu Panda 3.1/13; King Fu Panda 3.5/15; Power Rangers Samurai 2.5/11; SpongeBob SquarePants 2.2/10
DISNEY CHANNEL 3.6/17 Avg. (7a-1p)
3rds & Bird 1.6/18; Mickey Mouse Clubhouse 1.5/13; Mickey Mouse Clubhouse 2.1/13; Jake and the Never Land Pirates 2.5/12; Phineas and Ferb 3.4/15; Phineas and Ferb 4.5/18; Phineas and Ferb 4.8/19; Fish Hooks 4.2/17; Jessie 4.7/19; A.N.T. Farm 4.7/20; Wizards of Waverly Place 4.6/19; Wizards of Waverly Place 4.8/21
CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.8/10; Generator Rex 1.3/11; Star Wars: Clone Wars 1.4/8; Beyblade: Metal Masters 1.5/8; Pokemon: Black & White 2.0/9; Redakai: Conquer the Kairu 1.1/4; Bakugan: Mechtanium Surge 0.9/4; Johnny Test 1.4/6; Almost Naked Animals 1.1/5; Almost Naked Animals 1.3/5; The Looney Tunes Show 1.9/8; The Looney Tunes Show 1.9/9
DISNEY XD 0.9/4 Avg. (7a-1p)
Phineas and Ferb 0.8/5; Kick Buttowski 0.9/5; Pair of Kings 1.1/5; Pair of Kings 1.1/4; Kickin It 1.4/6; Kick Buttowski (1×15) 1.1/4; Rated A For Awesome 0.7/3; Phineas and Ferb 0.6/3; Cars (1×150) 1.2/5
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 7, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 877; K6-11 345; TWEENS 9-14 196
DISNEY CHANNEL: K2-11 784; K6-11 429; TWEENS 9-14 330
CARTOON NETWORK: K2-11 442; K6-11 262; TWEENS 9-14 207
DISNEY XD: K2-11 182; K6-11 129; TWEENS 9-14 108
NICKTOONS: K2-11 82; K6-11 54; TWEENS 9-14 31
Source: MTVN Research from Nielsen Media Research Data
A CYNOPSIS MESSAGE
Cynopsis Cynopsis: Digital Cynopsis: Kids! Cynopsis: Sports
Friday Fun Fact: No bears are native to the continent of Australia. (Koalas aren’t bears, they’re marsupials.)
Answer to Yesterday’s Trivia Question: When Yogi Bear is misbehaving, where does Ranger Smith threaten to send him? The St. Louis Zoo. Kudos to: Rich Boland-DISH Network/NYC; John Rough-Dish Network Media Sales/NYC; Michael Sala-Mattel Fisher-Price Friends/NYC; Sarah Funk-Lotus Entravision Reps/NYC.
Today’s Trivia Question: What Looney Tune cartoon was pulled in 1999 for “its ethnic stereotypes,” but a fan campaign convinced the studio to start showing the cartoons again in 2002? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
12.09.11
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JOB OPENING: RADIO PRODUCER/Martha Stewart/NYC: seeking a producer for a live daily 2 hr radio show; will air M-F, 6-8PM. Involved w/all aspects of pre/post prod. https://careers.mslo.com/Pages/JobDescription.aspx?postid=317 (12/16)
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JOB OPENING: MSN SALES MGR/FOX Sports Interactive Media/NY: ID sales opps for Fox Sports. Provide creative & op support on proposals & gen. media plans. BA/BS. 3+ yrs exp in dig. as sales exp req’d. Mgmnt exp req. www.foxcareers.com (12/16)
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JOB OPENING: SR MGRAD SALES MKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mktg exp; exp TV/Cable & ad sls mktg +; www.discovery.com #4659 (12/15)
JOB OPENING: LINE PRODUCER/VH1/NYC: 5 + yrs exp. in reality series or specials production mgt; Strong budget, calendar development & vetting exp on various productions a must; B.A EOE/M/F/D/AAP www.mtvnetworkscareers.com (12/15)
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JOB OPENING: MGR CORP OUTREACH/NY: Oversee broad spectrum of marketing, educational, & programming projects for Corporate Outreach. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=115846 (12/10)
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JOB OPENING: DIRECTOR, FINANCE/NY: Manage the day-to-day financial operations of the Consumer Products Division for A+E Networks. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=115863 (12/10)
JOB OPENING: TRAFFIC COORD/DAS/Cablevision/ Woodbury L.I.: 3rd party Ad Serving exp. such as DFP, DFA, DSM helpful. Sales Planning and HTML exp a plus. To see full posting and apply visit www.cablevision.jobs job # 15981BR (12/10)
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SPRING INTERNSHIP CREDITS ONLY: NBCU’s Jerry Springer and Steve Wilkos Show. TV Production/Audience Coordination. Studio in Stamford, CT, short walk from MetroNorth. Fast paced & hands on! Re: [email protected] (12/15)
FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (12/14)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: FIELD PRODUCER w/ ENG Vans – 35′-70′ Telescoping Mast Cams w/360′ pan-tilt control, mobile editing and live webcasting – Covered Cannes, BHFilm Fests, Red Carpets & Product Launches. [email protected] (12/16)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/15)
SITUATION WANTED: Award-winning network/agency CREATIVE DIRECTOR commercials, promos, ad sales, online, print, strategy, brand, integrated marketing and live action production. Please contact at falloutcreative.com (12/14)
SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/14)
SITUATION WANTED: I’M ALL YOURS Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/13)
SITUATION WANTED: SOCIAL MEDIA CONSULTANT/PROMOTER: Looking for work promoting web content (articles, videos, pictures, etc.) All budgets considered. I can get you views on your blog! [email protected] (12/13)
SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/10)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (12/10)
SITUATION WANTED: STAND IN FOR KIDS/Los Angeles, 20 + years experience, seeking a Pilot, TV series, Feature Film. Stats: SAG and AFTRA, Height 4’7, Blonde, Blue eyes. Contact Desiree Szabo, [email protected] for pix and resume (12/10)
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