Friday, December 9th, 2011

Cynopsis: DIGITAL

Good morning. It’s Friday, December 9, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here .

Twitter has overhauled both its website and apps. The redesign will make the user experience simpler and faster, according to Twitter co-founder Jack Dorsey and CEO Dick Costolo. The sleek new visual design includes the shifting of a user’s main Twitter feed to the right side of the screen; conversely, the navigation bar slides over to the left. The top bar is now separated by four main tabs, “Home,” or the main timeline; “Connect,” a.k.a mentions and retweets from other users; “Discover,” a new function designed by Twitter that features current trends along with news that Twitter has determined is relevant to that specific user; and over to the right side of the page, general user profile-related items. Starting with 21 initial partners, brands will get the opportunity to have “enhanced” profiles that offer wide profile banners and the option to feature an individual tweet above the regular feed. Some users already have access to the new Twitter online, while others will gradually receive it in the coming weeks. More information on the redesign can be found here .


On December 10, Yahoo! will be co-hosting the primetime GOP presidential debate with ABC News. As Yahoo! and ABC news have an existing online content partnership, the debate will feature a multiplatform, real-time audience engagement initiative through Yahoo! News. This will include a real-time polling and feedback portion done through IntoNow from Yahoo!, a social TV mobile app (and former Digital WOTD) that will allow viewers to check-into the debate and read related news and tweets. Through the app, viewers will also be able to respond to polls, giving the moderators an opportunity to provide real-time feedback to both the audience and the debaters. Additional analysis on both the debate and the polls will be provided online by David Chalian of Yahoo! News during commercial breaks. Pre- and post-debate coverage will also be broadcasted online on Yahoo! and

Facebook will soon be launching a “Subscribe” button for websites. The upcoming plug-in is capable of being embedded onto sites, allowing users one-click access to subscribing to the site’s updates on the social media channel. An optional service, Subscriptions are intended for users who want to receive updates from brands, celebrities, journalists or any other individual with whom they are not Facebook friends. If elected, the user’s News Feed will be populated with updates from the subscription as they are published.

Speaking of Facebook, A+E Networks’ HISTORY Channel’s page on the social networking site has reached 7 million fans. The channel becomes the third cable network to surpass this milestone, following MTV and Discovery.

Verizon FiOS is teaming up with Spanish-language network Vme to sponsor a series of live holiday events at select malls in LA, New York, Dallas and Washington, D.C. As per the partnership, Verizon will sponsor mall displays, including interactive digital stations featuring Vme programming, as well as videos from other FiOS channels. The two companies will also hold a sweepstakes in each market, which will award the winner numerous big gifts, including a 60″ TV, an iPad, an iPod, a computer and a $2,400 gift card for FiOS services.


Rich media advertising platform provider Crisp Media has purchased Smart Device Media. The agreement will help Crisp Media enhance its ad services offering by matching Smart Device’s array of mobile advertising inventory from premium publishers with brand advertisers. As part of the deal, the new company will still operate as Crisp Media and Smart Device co-founder Jason Young will assume the role of CEO for Crisp Media; the company’s outgoing CEO, Boris Fridman, will continue to serve as board member.

GateHouse Media has announced a new private exchange, with digital media buying platform MediaMath signing on as one of its exclusive buyers. Powered by Casale Media’s real-time bidding technology and bid management platform, the private exchange is designed to make it easier for select agency trading desks and demand-side platforms (such as MediaMath) to purchase GateHouse Media inventory. GateHouse Media is a local news and information media company that owns over 400 hyper-local web properties across 20 states, as well as over 150 local newspapers in the Massachusetts market alone.


IGN has signed an agreement with FreeWheel to use the video technology company’s Revenue & Payments Management (RPM) Partner platform. An extension to FreeWheel’s RPM platform, RPM Partner will allow IGN to manage all of its partner contracts and ensure that the correct payments are issued to the appropriate parties at the right time. RPM Partner was developed to help media and entertainment companies manage contracts and payments across various business models, including subscriptions, rentals, downloads and merchandising. While the end-to-end financial operations RPM platform from FreeWheel is currently employed by numerous entertainment companies, IGN will be one of the first to sign onto the RPM Partner extension; the company was already a customer of FreeWheel’s monetization rights management platform prior to this new deal.


Two-thirds of tech marketers surveyed expect their budgets to rise an average of 3.5% in 2011 over 2010, finds a global study from IDG Research Center. Digital Programs will account for 50.1% of the marketing/ad budget, with 58% allocated towards demand generation and 42% on branding. The survey also found that 2011 predicted digital spending is split in half between branded tech media websites and a combination of ad networks, exchanges and real-time bidding systems. In terms of what types of digital ads will be prioritized in the 2012 spending budget, respondents’ answers indicated that lead generation will grab 26.6% share of budget, with display/banner ads and digital video likely receiving a 19.6% and 7.8% share, respectively.

A recent Strategy Analytics study forecasts sales of HTML5-supporting handsets to increase by 365% between 2011 and 2016, reports Mobile Marketer. “As the HTML5 standard’s development grows with more APIs being added in the near-to long-term, we will witness the overall functionality and user experience of HTML5-based apps reaching closer to existing non HTML5-based apps and services,” said Neil Shah, a wireless device strategies analyst at Strategy Analytics. Shah went onto predict that social networking, gaming and mobile video apps will “lead the pack for HTML-based solutions in 2012,” according to the report. HTML5 adoption is growing as Adobe recently jettisoned its Flash service in favor of focusing more towards HTML5 development.


Facebook has reorganized its corporate team around five specific product areas in order to “streamline the product development process,” said the social networking company in a statement. Chief Technology Officer Bret Taylor will lead the mobile division; VP of Product Christopher Cox will head general product; Director of Engineering Greg Badros will oversee ads engineering; VP of Engineering Mike Schroepfer will be responsible for the engineering department; and Product Manager Sam Lessin will oversee the group focusing on profiles and the new Facebook Timeline feature. Each division head will report directly to CEO Mark Zuckerberg.


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Storyline Online is a video streaming program from the SAG Foundation that features videos of SAG members reading children’s books out loud; it reaches an average of 1 million views per month across the globe. Each book that is read is accompanied with activities and lesson ideas. To benefit the SAG Foundation, the Screen Actors Guild Awards has kicked off its Holiday Auction, where proceeds from a plethora of prizes (ranging from VIP packages to the SAG Awards to signed memorabilia from celebrities) will go to sustain both Storyline Online and the SAG Foundation’s other children’s literacy program, BookPALS. Check out more information on the Holiday Auction, biddable prizes and other upcoming auction events here.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  RADIO PRODUCER/Martha Stewart/NYC: seeking a producer for a live daily 2 hr radio show; will air M-F, 6-8PM. Involved w/all aspects of pre/post prod. (12/16)

JOB OPENING:  AD SALES RSRCH MGR/ Provide anlys & insights to sales teams. Rsrch trends w/in Internet, advts’g & sports ind.BA + 3+ yrs online rsrch/mktg new media. (12/16)

JOB OPENING:  MSN SALES MGR/FOX Sports Interactive Media/NY: ID sales opps for Fox Sports. Provide creative & op support on proposals & gen. media plans. BA/BS. 3+ yrs exp in dig. as sales exp req’d. Mgmnt exp req. (12/16)

JOB OPENING:  SALES MANAGER OF LONG FORM/DISH Network/Denver: Responsible for selling full & part time long form avails. 3+ yrs. related exp req. Apply: [email protected]  (12/16)

JOB OPENING:  VP, CONTENT DIST/MTV/NY: Mnge selected content dist opps (new deals, renewals) from strt to finish. At least 6 yrs TV/online industry in bus dev, content distribution, strtgy, or corp dev. (12/16)

JOB OPENING: PRODUCER-ON AIR PROMOS/NICKELODEON/NYC: Resp: conception to delivery of Nick on-air promotions. 5+yrs writer/prod exp & 3+yrs Cable/Network On Air promotion exp a must. Apply: (12/15)

JOB OPENING: DIR, CNBC ON-AIR AD SALES MKTG/NY: Partner w/key CNBC stakeholders to market & increase sales of the network (domestic & int’l mkts). 8+ yrs exp. To apply, visit Job#3623BR (12/15)

JOB OPENING: COMMUNICATIONS MANAGER/Scripps Networks/Knox TN: Develop internal & external communications/5+yrs experience in corporate communications or PR exp.: Req.# 2561 (12/15)

JOB OPENING: FIELD PROD/WGBH/BOSTON: Mngmnt, FT, 52 Weeks. Oversee prod of field unit. 5 yrs field producing. Exp w/ reality TV & supervising staff. Ability to travel. Apply: (12/15)

JOB OPENING: SR MGRAD SALES MKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mktg exp; exp TV/Cable & ad sls mktg +; #4659 (12/15)

JOB OPENING: LINE PRODUCER/VH1/NYC: 5 + yrs exp. in reality series or specials production mgt; Strong budget, calendar development & vetting exp on various productions a must; B.A EOE/M/F/D/AAP (12/15)

JOB OPENING: RESEARCH DIRECTOR/Zoom Media/NY: lead audience measurement, sales research & effectiveness studies for fast-growing video media co. 7+ yrs research exp w/ TV, agency or vendor background. Apply [email protected] (12/14)

JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales.  COVER/RES: [email protected] (12/14)

JOB OPENING: SR RESEARCH ANALYST/FX Ad Sales/NY, NY: Provide audience tracking & trending reports to Ad Sales mgmt through analysis of research database applications. BA plus 2-3+ yrs ad sales research exp in advertising req. FNG0000834 (12/14)

JOB OPENING: PRICING/PLANNING ANALYST/Fox Cable Networks/NY, NY: Conduct high level analytic reprt’g, confirm deal inventory, reconcile prog. grids. BA plus 2+ yrs sales plan’g, pricing exp at media co. FNG0000822 (12/14)

JOB OPENING: RESEARCH MGR FX AD SALES/NY, NY: Manages/prioritizes analyst workflow & oversee schedule input process (MyEvents). Dvlp thought pieces, presentations around existing metrics & new technologies. BA plus 3+ yrs media research. FNG0000836 (12/14)

JOB OPENING: DIR, ON-AIR PROMO/REELZ/Albuquerque, NM: Manage promo team. Develop & execute strategy. 5 yrs mgmt exp. Apply: [email protected] (12/14)

JOB OPENING: MGR, CONSUMER & DIGITAL MKTG/REELZ/Albuquerque, NM: Manage Media & Digital campaigns. Social media a must. Cable, Agency exp a must. Apply: [email protected] (12/14)

JOB OPENING: DOCUMENTARY PRODUCERS & PROD MGR/LA: Producers needed w/strongstory/journalism skills for doc/bio series. Also looking for Prod MGR. Reply w/position in subject line to [email protected]  (12/14)

JOB OPENING: MGR, INTEGRATED SALES/MKTG/FUEL TV/LA: Plan, dvlp/mng ad sales mktg bus. activities. BA/BS plus 5+yrs ad sales or mktg exp in sports or ent. Understand gen mktg in TV, web, digital media & print. (12/14)

JOB OPENING: MGR CORP OUTREACH/A+E Networks/NY: Prod Mgr for educational, mktg & pgmg projects. Video exp. pref. (12/13)

JOB OPENING: EXEC PRODUCER/SCIENCE CHANNEL/MD or NY: Create & Produce groundbreaking tv programs; creative oversight on a variety of prod projects; 10+yrs exp; network exp. # 4839 (12/13)

JOB OPENING: DIR BRAND & MULTIPLATFORM RESEARCH/CNN/NY: Lead rsch on brand/soc media/ multiplat fast paced news envir. Exp Omniture/comScore/analyt & reporting skills, soc media rsrch pref’d. 8+yrs rsch exp, [email protected] (12/10)

JOB OPENING: MGR CORP OUTREACH/NY: Oversee broad spectrum of marketing, educational, & programming projects for Corporate Outreach. (12/10)

JOB OPENING: SR ACCOUNTANT/SCRIPPS NETWORKS/NY: Ease w/operating in Intern’l enviro w/ exp handling multicurrency transactions & equity accounting for non-consolidated entities. 5+yrs exp req’d. Res: #2736 (12/10)

JOB OPENING: DIRECTOR, FINANCE/NY: Manage the day-to-day financial operations of the Consumer Products Division for A+E Networks. (12/10)

JOB OPENING: TRAFFIC COORD/DAS/Cablevision/ Woodbury L.I.: 3rd party Ad Serving exp. such as DFP, DFA, DSM helpful. Sales Planning and HTML exp a plus. To see full posting and apply visit job # 15981BR (12/10)

JOB OPENING: MKT MGR/RLTV/NYC: Execute ad sales, aff. sales, on-air promo and cons mkt strategy, 5+ yr exp w/in cable or tv. Cover letter and resumes: [email protected] (12/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NBCU’s Jerry Springer and Steve Wilkos Show. TV Production/Audience Coordination. Studio in Stamford, CT, short walk from MetroNorth. Fast paced & hands on! Re: [email protected]  (12/15)

FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (12/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  FIELD PRODUCER w/ ENG Vans – 35′-70′ Telescoping Mast Cams w/360′ pan-tilt control, mobile editing and live webcasting – Covered Cannes, BHFilm Fests, Red Carpets & Product Launches. [email protected]  (12/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/15)

SITUATION WANTED: Award-winning network/agency CREATIVE DIRECTOR commercials, promos, ad sales, online, print, strategy, brand, integrated marketing and live action production. Please contact at (12/14)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/14)

SITUATION WANTED: I’M ALL YOURS Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/13)

SITUATION WANTED: SOCIAL MEDIA CONSULTANT/PROMOTER: Looking for work promoting web content (articles, videos, pictures, etc.) All budgets considered. I can get you views on your blog! [email protected] (12/13)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (12/10)

SITUATION WANTED: STAND IN FOR KIDS/Los Angeles, 20 + years experience, seeking a Pilot, TV series, Feature Film. Stats: SAG and AFTRA, Height 4’7, Blonde, Blue eyes. Contact Desiree Szabo, [email protected] for pix and resume (12/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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