Friday, December 5th, 2008


Cynopsis: Kids!


Good morning. It’s Friday, December 5, 2008 and this is your first early morning Kids briefing.  

Just out in theaters, Twilight has a TV home.  Showtime Networks Inc. and Summit Entertainment enter into an exclusive output deal, under which the pay cable channel will air up to 42 of Summit’s theatrical movie released between 2008-2012.  The terms of the deal were not released.  Alex Fragen, Summit’s President/Domestic Television Distribution handled negotiations for the studio.

It is indeed holiday time for Mattel.  A federal judge has granted Mattel a huge win in regards to its copyright battle with toy company competitor MGA Entertainment, which makes the Bratz fashion dolls.  The judge in the case has ordered MGA to stop making the Bratz dolls as well as ceasing to sell and license the dolls, which have expanded to many more than the original four dolls and now includes numerous accessories and lines, including Bratz Petz, Bratz Boys and Baby Bratz.  Earlier this year a jury found that creator/designer Carter Bryant had developed the original line of four Bratz dolls while still employed by Mattel.  That said, MGA is of course appealing the ruling.  The judge did however provide MGA with a small gift of, for the moment the dolls can remain on retailer shelves, at least until the judge reviews the appeals and motions that will be heard in February 2009.

This week marks Scholastic’s officially release of the new Harry Potter related book, The Tales of Beedle the Bard, which of course is written and even illustrated J.K. Rowling.  Here in the US, one of only seven original hand written and illustrated copies of The Tales of Beedle the Bard (157 pages), is now on display at The New York Public Library’s Humanities and Social Sciences Library at Fifth Avenue and 42nd Street (the exhibit is free), where it will remain until January 4, 2009.  The exhibit also includes a video of the owner reading one of the tales, and visuals of several pages of the book.  For HP fans around the world The Children’s High Level Group is publishing three versions of the book in cooperation with Scholastic, Bloomsbury and Amazon, available this week as well in the US, UK and online, with all net proceeds will go to supporting the work of the charity.


Annual holiday kids/family specials airing this month on the broadcast networks include:


  • December 5 (8-10p) – How The Grinch Stole Christmas (2000, live-action movie)
  • December 8 (8-9p)  A Charlie Brown Christmas (digitally re-mastered 1965 special)
  • December 15 (8-9p)  I Want A Dog for Christmas Charlie Brown! (2003)

December 12:

  • 8p  Frosty The Snowman (1969)
  • 8:30p  Frosty Returns (1992)
  • 9-10p  Flight Before Christmas (2008)  an animated special about a young reindeer, Niko (Emma Roberts) with drams of becoming an expert flying reindeer like his dad (Norm McDonald).

Boomerang celebrates holiday season this month with Christmas Party, an hour and a half of holiday programming each Saturday and Sunday, 4-5:30p, and culminating with a 30-hour marathon beginning at 9a on Christmas Eve.  Specials featured in Boomerang’s Christmas Party include:

  • December 6: Yogi’s First Christmas (1980), 4p
  • December 13: Casper’s First Christmas (1979), 4:30p
  • December 20: The Town That Santa Forgot (1993), 4p; The Smurfs Christmas Special (1982) at 4:25p
  • December 24: A Flintstones Christmas Carol (1994), 1:30p
  • December 25: Nutcracker Scooby (1984), 2p

Canada’s Family Channel welcomes the holiday season with a line-up of holiday movies and marathons of series beginning today with the premiere of The Christmas Carol Movies at 7:30p.  Additionally, the channel will showcase Yeti throughout the holiday season, which includes a sweepstakes.  Yeti will be featured in a series of segments that reveal different aspects of the Yeti, with viewers invited to track the Yeti on-air as well as on a mini site, which will also include the Yeti in a range of games and activities, beginning tonight as well.

  • The network’s holiday programming features weekend movies, December 5-21 (Fridays at 7:30p, Saturdays/Sundays at 12p and 1:30p, and Saturday at 9p) including The Man Who Saved Christmas, Call Me Claus, Jack Frost, The Christmas Tree, babes in Toyland and One Magic Christmas.
  • Christmas Day (11:49a to 12:30a), the network presents a marathon of family holiday movies.
  • Additionally New Year’s week, December 29 – January 2, will feature marathons of the network’s series, eight back-to-back episodes of each day from 11:49a  followed by a What’s What version of a Disney TV movie.

Corus welcomes the 2009 with three new series on YTV (Canada), including Escape from Scorpion Island, Kid vs Kat, and Casper’s Scare School, as well as previously unseen episodes of Mystery Hunters and Wolverine & the X-Men, along with a range of movie premieres and new episodes of returning series.  New series joining YTV include:

  • Escape from Scorpion Island  – kicks off in a special premiere timeslot Monday, January 5 at 4:30p.  From there, the series will air over the course of three weeks with 3×30 episodes daily at 7:30a, 4p and 7p, with one-hour recap episodes airing Sundays January 11 and 18 at 12noon.
  • Kid vs Kat  the series premiers in Crunch, the network’s Saturday morning cartoon block, on Saturday, January 10 at 8:30a. Kid vs Kat is produced by Studio B in association with YTV.
  • Casper’s Scare School  the animated series premieres Sunday, January 11 at 8:30a, the show’s regular timeslot.
  • YTV also hosts weekly family movie blocks: Big Fun Fridays at 7p; ZAPX hosted by Simon, Sundays at 6p; and the new Moovi bot, Saturdays and Sundays at 4p.  And with that January movie premieres include, Zorro and Scarlet Whip Revealed, Zorro: Return to the Future, among others.

HIT Entertainment and Canada’s Aboriginal Peoples Television Network (APTN), the first national Aboriginal television network in the world, have partnered to launch The Pingu Show this fall during the APTN Kids programming block.  Under the deal APTN will air 74 episodes of The Pingu Show in English (Wednesdays at 8a, Thursdays at 8:30a) and French (Sundays and Mondays at 8a) during its commercial-free kids programming line-up.  APTN ( reaches approximately 10 million households across Canada

Animation Collective debuts 11 new exclusive Three Delivery webisodes (1.5 minutes each), in conjunction with the Three Delivery series, which currently airs in the US on Nicktoons Network.  The webisodes roll out each Friday, beginning today through January 2, 2009, on . Additionally, the official Three Delivery website will offer new features including craft projects (Chinese lanterns, character models, fortune-tellers) and Kung Fu lesson sheets, and the Magic Fate Bowl game.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 3, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1120; K6-11 507; TWEENS 9-14 368
DISNEY CHANNEL:     K2-11   670; K6-11 431; TWEENS 9-14 322
CARTOON NETWORK: K2-11   548; K6-11 353; TWEENS 9-14 243
TOON DISNEY:           K2-11   105; K6-11   54; TWEENS 9-14   37
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Coca-Cola was originally green.

Answer to Yesterday’s Trivia Question:   On the family comedy series The Wonder Years, what actor played Kevin’s sister Karen’s boyfriend later in the series whom she eventually married?  DAVID SCHWIMMER Kudos to: Wendy Stone-Golf Channel/
Orlando; Kelly-Ann Fentress-Nick Preschool Brand Creative/NY; Russ Camlet-NBCU/NY; Stephanie Cimmino-TeleRep, Inc./NY; Andrea Blain-Andrea Blain Public Relations/Skokie, IL; Al Ovadia-Al Ovadia & Associates, Inc./Hidden Hills, CA; Tyffany Hayes-KABC/Glendale, CA; Pat Brady-CESD/LA; Jamie Kokiw-Segal Licensing/Toronto

Today’s Trivia Question: Who was the narrator of the 2000 film Dr. Seuss’ How the Grinch Stole Christmas starring Jim Carrey? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: STRATEGIC MARKETING MANAGER/SciFi/NBCU/NY: Develop and execute cross-platform marketing solutions to drive revenue to SCI FI and BA & 5 yrs industry exp. , job#853374 (12/12)

JOB OPENING: ANALYST, RESEARCH/Music Choice-Support sales, mktg& prgmg across multiple platforms w/ accurate & actionable research. BA/BS 2-4 yrs media research exp. req. [email protected] (12/12)

JOB OPENING: VP/PROD/ Leading CDN non-fiction Prod Co: Oversee variety of Factual & Fact Ent prgrms. Successful candidate must possess strong budget dvpmnt/mgmnt skills. Prior exp w/ est. brdcstr pref’d. Res to: [email protected] (12/12)

JOB OPENING: MEDIA INDUSTRY BUSINESS SYSTEMS ANALYSTS. Multiple-NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (12/12)

JOB OPENING: AFFILIATE MKTG MGR/NY: Spanish-fluent mgr to dvlp affil materials incl. cross-channel, web, VOD, etc. Direct agencies, support sales staff, mng budget, US Hispanic mktg experience req. EOE [email protected] (12/11)

JOB OPENING: SR SCHED./Discovery/MD:Resp for sched daytime/manage acquisitions process. Min 3yrs exp in scheduling, programming, research. Apply: #8386. No relo. (12/10)

JOB OPENING: SR DIRECTOR of SALES/Vancouver, Canada: Bus development & key account mngmnt; knwldg of LA Film business & North American post production communities. 10 yrs exp in sales/mktg. Apply to: [email protected] (12/10)

JOB OPENING: FREELANCE PROMO PROD/Rising sports TV network/Glendale: Head up its promo dept.Previous promo producing exp REQ’D, pref @ ntwrk level, & sports promo exp is advised. Res/reel link: [email protected] (12/6)

JOB OPENING: FREELANCE PROMO EDITOR/Rising sports TV network/Glendale: Master-class FCP skills, pref w/After Effects knwldg.Previous promo editing exp REQ’D, pref at ntwrk level & sports promo exp. Res/reel link: [email protected] (12/6)

JOB OPENING: FREELANCE POST SPRVSR/POST PROD/Rising sports TV network/Glendale:Knwldg Final Cut Pro hrdwr/sftwr systems a must.3yrs + of post sprvsng exp.Post coord doesn’t count.Res: [email protected] (12/6)

JOB OPENING: FREELANCE SR EDITOR/Rising sports TV network/Glendale: Knwldg of Final Cut Pro hrdwr/sftwre systems. Previous sports event editing exp REQ’D.res/reel link: [email protected] (12/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER/SPRING INTERNSHIP CREDITS ONLY: RLR Associates Ltd. seeks intern w/interest in Sports & Ent with strong creative & writing skills. Rsch./writng/broadcast reels/website updates/mkting. 2-3 days/wk Resume to Bella: [email protected] (12/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Shooting in NY? Need a great PRODUCTION ASSISTANT? For trained, experienced and motivated PA’s who are certified by the NYC Mayor’s Office call the MINY hotline 24/7 at 718-757-5816. Our service is FREE. (12/12)

SITUATION WANTED: MKTG/ADV/PROMOTIONS/NYC prof w/exp in ent & TV seeks opp. w/ agency/network/prod. company. Skills: Web Analytics,SEM, Event Prod., Premiums,Re-branding.Email: [email protected] (12/12)

SITUATION WANTED: EXCEPTIONAL MARKETING PRO adept at strategy, project management & implementation, whatever needed. Good thinking! Smart, savvy, hands-on, good humor. Freelance, part- or full-time. [email protected] (12/12)

SITUATION WANTED: Creative and professional AVID AND FCP EDITOR with 9+ years experience in broadcast, promos, and documentaries looking to add to his NYC-area client base. Reel at . Contact [email protected] (12/12)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmy Awards. National Geographic on NBC and PBS. Discovery, History Channel and MSNBC. Contact email: [email protected] (12/12)

SITUATION WANTED: TV DEVELOPMENT EXEC: nonfiction programming, with hits airing now, seeks Manager/Director position at Prod. co. or Network. Most recently was Manager at a Prod. co. (LA based, but would relocate) [email protected] (12/12)

SITUATION WANTED: RESEARCH DIRECTOR-20+ yrs media, Nielsen, Hisp, & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Avail – contract basis. Email: [email protected] (12/12)

SITUATION WANTED: MKTG CONSULTANT/FREELANCE/NY professional w/ 15+ yrs exp sales/ mktg/sponsorship/product placement in entertainment industry & family/kid oriented universe seeks FT/PT or proj based. [email protected] (12/12)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (12/11)

SITUATION WANTED: ASSOCIATE PRODUCER/NY: With extensive experience in advertising, film, , and web. Proficient with Final Cut Pro, Photoshop, MS office. Will Travel. (12/10)

SITUATION WANTED: ORIGINATIVE KIDS TV PRODUCER/DIRECTOR/EDITOR w/ 18+ yrs hands-on exp. Seeks agent & TV/new media projects. Credits: PBS Kids (Buster, Fetch!, Zoom), History, CBS, BBC. Screen reels & CV: (12/10)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR: Docusoap, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent director/ writer, strong storyteller and showrunner. 8+ yrs. Will travel. [email protected] (12/10)

SITUATION WANTED: MKTG/ADVERTISING/PROMOTIONS/NYC professional w/exp in entertainment & TV seeks opp. w/ agency/network/prod. company. Skills: Web Analytics, SEM, Event Prod., Premiums, Re-branding. Email: [email protected] (12/10)

SITUATION WANTED: UPFRONT FREELANCER/PROJ MGR with 15+ cable TV mktg experience. Can also help with ad sales, consumer and affil mktg related projects inc. promotions, sweeps, events, proposals, trade shows. [email protected] (12/10)

SITUATION WANTED: RESEARCH DIRECTOR, network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, MS suite, supervisory exp., references. Full-time or consulting. [email protected] (12/10)

SITUATION WANTED: ASSOC MEDIA DIRECTOR 15+ years exp. with most media. Strong overall background particularly b-2-b and retail. Agency or client side, also consider vendor-side mktg position. [email protected] (12/10)

SITUATION WANTED: TRAFFIC MANAGER with over 12 years exp seeks position in Radio/TV/Entertainment or traffic software in NY/NJ Area only.   [email protected] (12/9)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (12/9)

SITUATION WANTED: SR OPERATING EXEC w/deep knowledge of media business ops, ad sales, finance, research, programming.Able to identify strategic and operating opportunities, recognize risks and take action. relo [email protected] (12/9)

SITUATION WANTED: Emmy Award-winning WRITER/PRODUCER short-form animation & digital content, available for freelance writing/producing work. Reel & resume: or contact [email protected] (12/9)

E-mail [email protected] for rates and specs for Job Openings.

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