Friday, December 3rd, 2010


Nicktoons: The fastest-growing kids network!
Led by Avatar, Dragon Ball ZKai and NFL Rush Zone: Guardians of the Core, Nicktoons beat Disney XD in prime delivery with all kid demos & has the highest boy comp in TV!

Look for more growth in 2011 with new seasons of Iron Man, Speed Racer & the launch of Voltron Force!

Srce: Nielsen L+7(1) 2004-11/16/10, TD, P2+ AA(000) NKTNS, DXD, NICK, DSNY, TOON(2) 6/28/10-9/26/10, M-Su 8p-12a, K6-11, B6-11, T9-14, G9-14AA (000)(3) 12/28/09-9/26/10 M-Su 6a-6a, B6-11 Aud Comp %, P2+ base all net Sub to qual

Cynopsis: Kids!

Good morning. It’s Friday, December 3, 2010, and this is your first early morning Kids briefing.

The Foundation, a unit of Zodiak Media Group, enters into a deal with Al Jazeera Children’s Channel (JCC, Middle East) for a new kid’s game show.  The Foundation is set to head into production on The Buzzer (working title, 115×30) in January 2011 at the Twofour54 studios in Abu Dhabi, with JCC slated to debut the series in September.  The Buzzer will pit two teams (of three players each) head-to-head in multiple rounds of mental and physical challenges as they make their way to the ‘Ultimate Buzzer’ at the top of the ‘Tower’.  Hosted by Saeed Sarhan (co-hose of kid’s game show Addarb (The Trail)), the series will be filmed in Arabic.  The Buzzer is produced by Steve Pinhay and directed by Tony Grech for The Foundation.  The series is executive produced by Nigel Pickard, who was recently named to head Zodiak Middle East/Asia/Australasia in addition to his position as Group Director/Kids and Family Entertainment, UK, Zodiak Media Group, and Ged Allen for the Foundation and Malika Alouane for JCC.  Zodiak Rights and JCC jointly own the format rights to The Buzzer.


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Upcoming Issues: Baby Boomers (12/6), Across Ethnicities (12/13)

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

Click to view specials on Kids, Tweens, & Teens, Women, & Men
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480


Viewers will one again get to determine much of Disney Channel’s New Year’s Eve programming lineup, Shake It Up New Year’s, by voting online for their favorite content of 2010 beginning today, December 3.  Fans can vote for their favorite series episodes, music videos, and so forth in 10 categories.  In addition to viewers choices Shake It Up New Year’s, which will air Friday, December 31, 6p-1a, and will also feature the debut of Camp Rock 2: The Final Jam Freestyle Jam at 8p, which features stars from the movie and the choreographer teaching viewers dance moves, and sneak peeks at upcoming new Disney Channel and Disney XD series and original movies, including Phineas and Ferb: Across the 2nd Dimension.  The evening will also feature a range of guest appearances by stars from the network as well as some of the comments from viewers made during the voting process.  Additionally, Radio Disney will count down the top 10 Disney Channel videos of 2010 in a one-hour special on January 1 at 12p.

Nickelodeon celebrates the season with a host of new and returning favorite holiday-themed episodes and specials of Nickelodeon, Nick at Night and Nick Jr. series beginning today, December 3 and running through Sunday, December 26.  Among the premiere holiday specials/episodes are:


  • Saturday, December 4: Big Time Christmas (8p), the previously announced hour-long Big Time Rush special featuring guests stars Snoop Dogg and Miranda Cosgrove; Nick Cannon’s School Gyrls TV movie, A Very School Gyrls Holla-Day (9p)
  • Sunday, December 12: The Penguins of Madagascar, The All Nighter Before Christmas (7p)

Nick at Nite

  • Friday, December 3: A Glenn Martin, DDS holiday episode, A Very Martin Christmas (10:30p), featuring guest voice appearance of Mel Brooks and original song from Billy Idol

Preschool Holiday premieres

  • Monday, December 6: Team Umizoomi, Santa’s Little Fixers (11:30a)
  • Sunday, December 12: Olivia, Christmas Surprise/Olivia Builds a Snowlady (10a); Dino Dan, Twas a Dinosaur/To Flee or Not to Flee (5p)
  • Monday, December 13: The Fresh Beat Band, Fresh Meats in Toyland (1:30p)

The Hub sets up a special week of holiday programming for families, Monday-Friday, December 20-31.  The week will feature holiday-themed episodes of its series and a range of holiday movies as part of Hub Family Movie Night.  As previously announced the week also features the Christmas Day, December 25, world premiere of The Hub’s original series R.L. Stine’s The Haunting: The Series, with back-to-back episodes at 8p and 8:30p.  Some of the other network specials and events scheduled for the week include:

  • Friday, December 24: The Christmas Toy (10-11a), a Jim Henson holiday special; Atomic Betty: NO-L 9 (3-4p); holiday themed episodes of the network’s series Hubworld (6:30p) and Family Game Night (7-8p); and Muppets Christmas Carol (8-10p)
  • Saturday, December 25: Muppets Take Manhattan (9-11p)
  • Sunday, December 26: Larger Than Life (8-10p)
  • Friday, December 31: Good Boy (8-10p)
  • Additionally, the network will run a Naughty or Nice contest, Saturday, December 25, 8a-10a.  Kids can go online (
  • ) beginning Monday, December 6 to begin voting and narrowing down which of The Hub’s animated characters they believe is the naughtiest or nicest.

Cake acquires the worldwide distribution rights to the live-action, sci-fi series, The Sparticle Mystery (13×30), which stars an all kid cast and is set to debut on CBBC (UK) in early 2011.  The adventure series revolves around kids being left alone on Earth (a la Lord of the Flies) to fend for themselves, following on the heels of a top secret science experiment that goes terribly wrong and transports all people over 14-years-old to a parallel universe.  These kids must to their best to survive while realigning each particle and its symmetrical partner (or “sparticle”) to bring back the adults and set things back on course before its too late.  The Sparticle Mystery is created, written and produced by team that behind the CBBC series Summerhill.

Netcarbon ( ), a Malaysia-based animation studio, completes an international distribution rights deal for the K6-9 targeted, 3D animated series Supertots (26×11).  US-based Everest International Distribution will handle marketing and sales for the property worldwide (excluding Malaysia).  Supertots revolves around five kids with super powers, who are peace keeping officers of Superfleet, as they explore the galaxy and go up the evil genius wannabe Zeeboz.

DHX Media complete new international deals for the new preschool stop-motion animated series Rastamouse (52×11).  ABC TV (Australia) picks up the broadcast rights for the series, with ABC Commercial taking the home video rights to all 52 episodes.  Also acquiring the TV rights for the series are Canal+ (MiniMini) for Poland and HOP! for Israel.  Commissioned by CBeebies (UK), where the series will premiere in 1Q 2011, Rastamouse is produced by Three Stones Media with Dinamo Productions and Little Roots.  The series based on the books by Michael De Souza and Genevieve Webster.  DHX Media represents the worldwide TV rights to Rastamouse (excluding the UK), and the worldwide licensing and merchandising rights for the property.


FremantleMedia Enterprises (FME) inks two new licensing deals for Rebecca Bonbon, the French bulldog character created by the illustrator of Hello Kitty.  The first line of Rebecca Bonbon licensed products is set to launch in the UK for fall/winter 2011.  New Rebecca Bonbon licensees include: Fashion UK for women’s clothing (including tops, t-shirts, denim and jersey-wear; Grace Cole for branded toiletries and cosmetic gift sets.  Additionally, FME recently also signed deals with Impex for a range of fashion bags, collection of jewelry, lighting and housewares from Groovy UK, socks and tights from Roy Lowe and Sons, kid’s and adult nightwear by Aykroyds and TDP, and stationery by Blueprint.

Alligator Books enters into a new license deal with Entertainment One for the preschool animated property, Ben and Holly’s Little Kingdom.  Under the deal Alligator Books will create a line of creative play products for preschoolers including sticker pads, sticker paradise, sticker boxes, sticker fun and magnets, which will launch at retail in the UK in spring 2011.  Ben and Holly’s Little Kingdom debuted in the UK on Nick Jr. in 2009 and then on Five’s Milkshake block from April 2010.

Now you can check up the Guinness World Records digitally, with the launch of the searchable ebook version of Guinness World Records 2011 ($12.99), including 4,000 records and specially formatted for variety of existing eReader.  Hachette Book Group, which distributes the print edition of Guinness World Records, will also be distributing the eBook edition.”

Sesame Workshop is adding a monthly subscription option to their Sesame Street ebookstore ($3.99/monthly), which already features an annual unlimited subscription option ($39.99/year).  Managed by Impelsys, the ebookstore is comprised of 125+ Sesame Street ebook titles, with new titles added regularly.


Among the nominees for the 53rd Annual Grammy Awards announced during The Grammy Nominations Concert Live!! – Countdown To Music Biggest Night on CBS, were those in two kid specific categories.  The Grammy Awards will be handed on Grammy Sunday, February 13, 2011, at Staples Center in LA, and airing live on CBS, 8=11:30p.  Kid categories and nominees include:

Best Musical Album For Children: album – artist (label)

  • Here Comes Science – They Might Be Giants (Disney Sound)
  • Jungle Gym – Justin Roberts (Carpet Square Records)
  • Sunny Days – Battersby Duo (TBD 2010)
  • Tomorrow’s Children – Pete Seeger With The Rivertown Kids And Friends (Appleseed)
  • Weird Things Are Everywhere! – Judy Pancoast (Mamanook Music)

Best Spoken Word Album For Children: album – artist (label)

  • Anne Frank: The Diary Of A Young Girl: The Definitive Edition – Selma Blair (Random House Audio/Listening Library)
  • The Best Candy In The Whole World – Bill Harley (Round River Records)
  • Healthy Food For Thought: Good Enough To Eat – Various Artists (East Coast Recording Company)
  • Julie Andrews’ Collection Of Poems, Songs, And Lullabies – Julie Andrews & Emma Walton Hamilton (Hachette Audio)
  • Nanny McPhee Returns – Emma Thompson (Macmillan Audio With Universal Studios)


Jana Bennett, currently Director/BBC Vision, will move over the BBC Worldwide, the BBC’s commercial arm, where she has been named President/Worldwide Networks and Global iPlayer.  Bennett, who officially takes up her new position in February 2011, will head up all BBC Worldwide’s wholly-owned BBC branded channels and will also be responsible for BBC Worldwide’s 50% stake in UKTV, as well as the Global iPlayer, part of BBC Worldwide’s multi-platform distribution strategy for delivering UK TV content internationally, and which will pilot in the first part of 2011.  BBC Worldwide’s channels include CBeebies, BBC Entertainment, BBC Knowledge, BBC Lifestyle, and BBC HD and are available in over 100 markets.  UKTV, where Bennett has been a board director since 2002, has 10 UK channels, including Dave, Watch and Yesterday.  Bennett is created with building a successful portfolio of channels during her eight years, first as Director/BBC Television and then as Director/BBC Vision, which has grown in the ratings even in the last difficult year.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 1, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1097; K6-11 444; TWEENS 9-14 273
DISNEY CHANNEL:     K2-11   815; K6-11 473; TWEENS 9-14 364
CARTOON NETWORK: K2-11   350; K6-11 230; TWEENS 9-14 165
DISNEY XD:               K2-11   136; K6-11   97; TWEENS 9-14   84
NICKTOONS:              K2-11     79; K6-11   59; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:    Aside from medical costs, it’s been determined that new parents in the U.S. typically spend $7,000 in a baby’s first year on everything from diapers to formula to day care.

Answer to Yesterday’s Trivia:   Who am I?  I’m a rebel. I want to go to “L Squared”, I plan to make a band, and I really don’t like “Double E’s”.  Who am I?  ANGEL ON LIZZIE MCGUIRE  Kudos to … no one.  Oops!

Today’s Trivia Question:  On what series will you find the characters Big Cheese, Polly Ester, Gerri Atric and Al Dente? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  CREATIVE DIR/SR COPYWRITER/TBS/TNT/ATL, GA: Creative Director/Copywriter TV marketing/promos req., innovative, cutting edge, strong writing skills Resumes: [email protected] ;   Ref. #120534BR (12/10)

JOB OPENINGMKTG & PRODUCT MGR/NatGeo/DC: Optimize Home Ent bus. (pkgd media & digital) across int’l mkts. Asst w/ negotiation of distr. agreements. 5 yrs exp in int’l mkt/bus pref’d. Apply:   ID 4373 (12/10)

JOB OPENING  DIR SALES OPS/NBC/NYC: Collaborate w/ Pricing/Plan’g, IT, Sales& external partners to design/deploy func reqs& logic of1stx-platform ad ind sales& reporting sys. Apply: [email protected] ID: 1283541 (12/10)

JOB OPENING  MGR, AD SALES MKTG/NYC/Multimedia Co:  Ideation, proposal writing & execution of integrated sponsorship programs. Strategic, creative thinker, can juggle multiple projects. 4+yrs exp, incl. digital. [email protected]  (12/10)

JOB OPENING:  ANALYST, PROGRAMMING RESEARCH/TV Land/MTV Networks/NYC: Ratings analysis, 1 yr TV research exp. Analytical/numeric/detail/data interpretation skills/Knowledge Nielsen systems. EOE/M/F/D/AAP (12/10)

JOB OPENINGVP SALES DVLPMNT & MRKTNG/NYC/ ABC TV: dev strtgy & presentation materials to drive adv & promo sales efforts of ABC’s assets 10+ yrs media biz digital exp a must Please apply Req: 272119 (12/9)

JOB OPENING:   ONLINE ADV ACCT MGR/ ABC TV/NYC: Coord spnsrshp/ media campgns, proj mgmt, anlyze perf rprts, test creative assets 1+ yrs of exp Please apply: req: 266583 (12/9)

JOB OPENINGTRAFFIC COORD/Comcast Networks/NYC:  2+ yrs exp req. Prepare com’l spots & logs for air. VCI exp pref. (12/9)

JOB OPENINGVP, Digital Sales/The Hub/NYC: Must have strong digital sales and mgt experience, preferably at broadcast net and/or major cable net. Apply at (12/9)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (12/8)

JOB OPENING:  DIGITAL PLANNER/NEW YORK: Support Digital AE’s thru Ad Sls PP&I in efforts to maximize ad revenues. Apply: (12/8)

JOB OPENING:   DIGITAL RSRCH MGR (E!/Style/G4/)LA: Analyze & track online & mobile properties. Distill data into meaningful analyses. 4yrs analytics exp & degree pref’d. Omniture Site Catalyst a must. Apply: [email protected]   (12/7)

JOB OPENING:  DIRECTOR, TALENT/Nickelodeon/NYC:  5+yrs Talent Booking Exp, Est. contacts w/in Ent Biz for booking, Knowledge of NICK brand/popculture/current trends, EOE/M/F/D/AAP. Apply (12/7)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BUSINESS/Nickelodeon/NYC: 6+yrs marketing brand creative exp, Knwlge all media plats, Partnership/Brand Mgmt/Entertainment exp A+, EOE/M/F/D/AAP. Apply (12/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROD INTERNS/NBC STUDIOS/NYC:  completion of at least two yrs of college level courses related to field of interest is pref’d  Proficient PC skills good organizational skills a must. Resume to: [email protected] (12/10)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Development Company seeking part time intern in Times Square area. Looking for smart, funny and reliable person for research on new shows. Good writing skills a plus. Contact [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERNSHIP/Univision Sales/NYC provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:   MARKETING/OUTREACH INTERN/WordWorld/NYC: Write marketing documents and assist with admin needs. Desired skills: strong written and verbal communication, creativity, tech savvy. Res/cov ltr to [email protected] (12/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Dedicated & Experienced in Ad Sales (cable), Marketing & PR. Chicago. Develop media plans, special projects, press releases. Full time & contract work needed. Serious inquiries only. Email [email protected] (12/10)

SITUATION WANTED:  MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (12/10)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  [email protected] (12/7)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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