Cynopsis: Kids!
12/24/10

Good morning. It’s Friday, December 24, 2010, and this is your first early morning Kids briefing.

Disney Channel‘s introduces messaging for its new preschool/family-targeted Disney Junior multiplatform brand continues this Sunday, December 26, with the debut of the first in a series of three on-air spots during the network’s plays of Toy Story and Toy Story 2, at 6p and 8p respectively.  The new messages focus on storytelling and characters, and features real kids with their favorite Disney characters.  Each of the spots shows a real kid using their imagination to travel from our world to the world of one of the Disney Junior shows (e.g. Handy Manny, Mickey Mouse Clubhouse etc.).  Set to launch in February 2011, Disney Junior, which is currently known as Playhouse Disney, will introduce content across the daily TV block on Disney Channel, an integrated website, VOD, mobile and paid download platforms.  There will be 25 Disney Junior channels around the world, also currently Playhouse Disney channels, as well as via blocks on broadcast partners. In 2012 Disney Junior will launch as a basic cable and satellite channel in the US.

MORE KIDS STUFF

In New Zealand, TVNZ grows its kid/family and youth programming with the expansion of programming on its government-funded public broadcasting channel TVNZ 7, and the launch of a new commercial free-to-air digital channel (name TBD) aimed at teens/young adults 15-24 in March 2011.

• TVNZ 7 will add a preschool block that will take programs from its TVNZ 6 channel, as well as adding family-targeted information shows to its lineup.  TVNZ 7 will remain commercial free until 2012, when its funding government situation expires.  Meanwhile, TVNZ 6, also government funded, will shutter in March 2011.
• The new youth channel will exist both on-air and online, in an effort to provide viewers with interactive and social opportunities.  Programming on the new youth channel is expected to feature a range of genres, including reality and factual entertainment shows, and hosted shows as well as themed nights (e.g. extreme sports, concerts).  This new channel will broadcast midday to midnight, with eight hours of the schedule to feature first run content.

Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami.  If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-viewed special edition, please send your submission to lisa@cynopsis.com no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

MARKETING/LICENSING

Nickelodeon Consumer Products International inks further deals for SpongeBob SquarePants across the emerging markets:

• Licensee C-Trade signs on for sports equipment and accessories (bikes, rid-on cars, tennis sets, play tents, etc.) for K5+.  The deal covers a range of states, including Armenia to Uzbekistan via Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Moldova, Russia, Tajikistan, Turkmenistan and Ukraine, where the products will be available at retailers such as Auchan, Metro, Real, Detskii Mir, Dochki Sinochki, Korablik and Deti.
• Unilever renews its deal for toothpaste for Turkey and Northern Cyprus.  Retailers in the region that have signed up for the product include Tansas, Migros, Carrefour, Real and Metro.
• Pentra signs on as a SpongeBob licensee for a range of bags, backpacks, badges and charms, and mobile cases, clocks, lamps, mugs and stationery for Poland, Estonia, Latvia and Lithuania.  Retailers that will offer the products include Auchan, Smyk and Biedronka.

EXECUTIVE MOVES

MGM Holdings appoints former Pixar CFO Ann Mathers to MGM’s Board of Directors of the newly restructured company.  Mather will serve as the Lead Director of the nine-member Board, which also includes Gary Barber and Roger Birnbaum, CEO of MGM and Co-Chairman of Metro-Goldwyn-Mayer Inc. and its operating subsidiaries.  Earlier this week MGM announced its restructuring plan became effective.  As the Lead Director, Mather will oversee governance of the studio and its operating units, and will work in tandem with directors Barber and Birnbaum; former CBS CFO Fred Reynolds; former MySpace President Jason Hirschhorn; Christopher Pucillo, founder, Solus Alternative Asset Management; Patrick H. Daugherty, a partner at Highland Capital Management; and Kevin Ulrich, CEO, Anchorage Capital Group. The final Board vacancy is expected to be filled soon.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/13-12/19/10 , 6a-6a:
K2-11                                         Total Delivery (000)
NICK:    SpongeBob SquarePants (12/16; 5:30p)   2494
NICK:    SpongeBob SquarePants (12/18; 10:30a) 2475
NICK:    SpongeBob SquarePants (12/19; 9:30a)   2473
NICK:    SpongeBob SquarePants (12/18; 10a)      2454
NICK:    SpongeBob SquarePants (12/18; 9:30a)   2346
NICK:    The SpongeBob Movie (12/13; 6-8p)        2271
NICK:    SpongeBob SquarePants (12/19; 9a)        2221
NICK:    SpongeBob SquarePants (12/14; 5:30p)   2181
NICK:    iCarly (12/13; 5:30p)                              2113
NICK:    SpongeBob SquarePants (12/16; 5p)        2105
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/13-12/19/10 , 6a-6a:
K6-11                                        Total Delivery (000)
NICK:    iCarly (12/13; 5:30p)                             1527
NICK:    iCarly (12/16; 7p)                                  1492
DSNY*: Sonny With A Chance (12/19; 9p)            1489
NICK:    SpongeBob SquarePants (12/16; 5:30p)   1480
NICK:    SpongeBob SquarePants (12/18; 10a)      1479
NICK:    SpongeBob SquarePants (12/18; 10:30a) 1471
NICK:    SpongeBob SquarePants (12/18; 9:30a)   1453
DSNY*: Shake It Up (12/19; 8:30-8:55p)              1442
NICK:    SpongeBob SquarePants (12/19; 9:30a)   1404
NICK:    iCarly (12/13; 5p)                                   1390
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/13-12/19/10 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*: Sonny With A Chance (12/19; 9p)              1585
DSNY*: Shake It Up (12/19; 8:30-8:55p)               1496
DSNY*: Wizards of Waverly Place (12/ 17; 8p)        1309
DSNY*: Hannah Montana Forever (12/19; 8p)         1294
DSNY*: Wizards of Waverly Place (12/ 17; 11p)      1185
DSNY*: Wizards of Waverly Place (12/ 17; 10:30p) 1153
NICK:    iCarly (12/13; 5:30p)                               1131
NICK:    iCarly (12/16; 7p)                                    1127
DSNY*: Shake It Up (12/17; 10p)                          1109
DSNY*: Hannah Montana Forever (12/19; 9:30p)    1099
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/13-12/19/10 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
DSNY*: Sonny With A Chance (12/19; 9p)                  996
CBS:     NFL National (12/19; 4:26p-7:21p)                961
NBC:     Sunday Night Football (12/19; 8:31p-11:29p) 930
FOX:     NFL Sunday  Single (12/19; 1:03p-4:22p)     900
DSNY*: Hannah Montana Forever (12/19; 8p)             898
DSNY*: Shake It Up (12/19; 8:30-8:55p)                   871
DSNY*: Hannah Montana Forever (12/19; 9:30p)        790
DSNY*: Hannah Montana Forever (12/19; 10p)           780
NICK:    Merry Xmas Drake & Josh (12/18; 11a-1p)     735
DSNY*: Wizards of Waverly Place (12/ 17; 12a)          733
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, December 18, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 1.0/6 Avg. (7a-12p)
Cubix 0.3/3; Cubix 0.5/4; Sonic X 1.1/6; Sonic X 1.2/6; Yu-Gi-Oh 1.3/6; Sonic X 1.2/5; Dragon Ball Z Kai 1.3/5; Dragon Ball Z Kai 1.4/6; Yu-Gi-Oh 5Ds 1.2/5; Yu-Gi-Oh 5D 1.0/4
ABC 0.8/3 Avg. (9a-12p)
The Emperor’s New School 0.6/2; The Replacements 0.7/3; That’s So Raven 1.0/4; That’s So Raven 1.0/4; Hannah Montana 0.8/3; Suite Life of Zack & Cody 0.9/4
NBC (Qubo on NBC) Avg. 0.4/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; Magic School Bus 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.5/2; Pearlie 0.5/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.4/2; Doodlebops Rockin Road Show 0.3/1; Busytown Mysteries 0.1/0; Sabrina’s Secret Life 0.3/1; Busytown Mysteries 0.2/1; Sabrina: The Animated Series 0.5/2

Final K6-11 Ratings for Saturday, December 18, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.6/22 Avg. (7a-1p)
Jimmy Neutron 1.6/18; Fairly OddParents 2.3/19; T.U.F.F. Puppy 3.4/19; SpongeBob SquarePants 4.4/23; SpongeBob SquarePants 5.4/24; SpongeBob SquarePants 5.9/24; SpongeBob SquarePants 6.0/24; SpongeBob SquarePants 5.9/24; Merry Xmas, Drake & Josh (1×120) 5.0/21
DISNEY CHANNEL 3.2/15 Avg. (7a-1p)
Special Agent Oso (1×50) 1.9/19; Timmy Time Shorts (10 min) 1.9/14; Mickey Mouse Clubhouse 2.0/12; Mickey Mouse Clubhouse 2.1/11; Phineas and Ferb 2.7/12; Phineas and Ferb 3.4/14; Phineas and Ferb 3.7/15; Fish Hooks 4.0/16; Suite Life On Deck 4.5/18; Suite Life On Deck 3.9/16; Wizards of Waverly Place 4.2/18; Wizards of Waverly Place 3.8/16
CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.1/2; Beyblade: Metal Fusion 1.1/9; Pokemon: DP Sinnoh League 1.4/8; Sym-Bionic Titan 1.4/7; Generator Rex 1.5/7; Star Wars: Clone Wars 1.7/7; Bakugan: Gundalian Invaders 1.0/4; Hot Wheels: Battle Force 1.0/4; Hole In The Wall 1.4/6; Wakkos Wish (1×120) 1.6/7
DISNEY XD 1.2/6 Avg. (7a-1p)
Kid vs. Kat 0.4/4; Phineas and Ferb 0.8/7; Phineas and Ferb 1.1/7; Kick Buttowski 1.2/6; Pair of Kings 1.2/6; Suite Life On Deck 1.4/6; Santa Clause 3 (1×117) 1.5/6; Nightmare Before Christmas (1×105) 1.1/5

Friday Fun Fact: According to the Data Group, grandparents spend an average of $82 per grandchild for a holiday gift, $42 for a birthday gift, $74 for a special occasion such as a graduation, and $19 for other occasions like Easter or Valentine’s Day.

Answer to Yesterday’s Trivia:   In 1978 this was the toy to have for the holiday season – parents across the country camped out in front of their local toy store hours in advance of the shipments arriving, just to be sure their little ones at home could say they too had one of the most coveted toys of the season.   The toy line was soon known as “the greatest success story in the long history of dolls.”  What doll is this?    CABBAGE PATCH DOLLS  Kudos to: Joel Maxwell/NY; Kathy May-Fisher Price/East Aurora; John Carlo-Comcast Networks/NY; Mike Doyle-Spot on Media/Madison; Lynn Costello-Hawthorne Direct/Phoenix; LeNea Ricks-KIDK KXPI/Idaho Falls; Barb Throm-creative LAB/St. Louis; Katrina Cicala-Prairie Home Prods/St. Paul; Roslyn Bibby Madison-FX/LA; Ken Van Fossen-Mattel/El Segundo; Tammi Denbow-Fox/LA; Lou Fazio-The Hub/Burbank; Tanya Pirozzo-Corus Ent/Toronto; Pam Lehn-Corus Ent/Toronto; Stephanie Kravos-Tim Hortons/Ontario

No Trivia Question today … Cynopsis is now off for the holidays, back and in your in-box on Monday, January 3, 2011.  Merry Christmas, Happy Holidays and a very Happy and Healthy New Year!

Later —
Gwen Billings for Cynopsis Kids!
12.24.10

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