Friday, December 21st, 2007


Cynopsis: Kids!


Good morning. It’s Friday, December 21, 2007, and this is your first early morning briefing.

DreamWorks Animation has entered into a deal with Technicolor Services, a unit of France-based Thomson SA, to produce CGI animated feature films in India. The financial terms of the agreement were not released.  Building off of Thomson’s investment earlier this year in Paprikaas Animation Studios, the joint Technicolor and DreamWorks movies will be produced at the 3D animation studio in Bangalore.  Under the deal, DreamWorks Animation will assist Technicolor in recruiting, training and development of animation talent to work at the Paprikaas facility in India.


Entertainment Rights’ fox puppet Basil Brush to star in a modern day version of the classic Saturday morning series Multi-Coloured Swap Shop, which originally aired 1976-82.  The BBC has commissioned the new live series 13-week, which will be titled Basil’s Swap Shop, from Entertainment Rights and will be produced by The Foundation, a unit of Rdf Media Group, for air Saturday mornings on BBC Two, from January 5 through March 22 2008 (9-10a).  Co-hosting with Basil on Basil’s Swap Shop is human actor Barney Harwood (Prank Patrol).  The new studio based live series will feature a mix of interactive elements, comedy sketches and celebrity guests (who will show-up to swap with kids as well) and an online component.  Beginning December 26 the Swap Shop website will be up and running at, where kids will be able to leave details of their swap.  The sixth season of The Basil Brush Show ran this fall on CBBC and BBC1.

Elsewhere, BBC Drama is looking for two new teen-targeted series for air on BBC Three and BBC Switch, the latter is a multi-pronged radio, TV and broadband service for Teens 12-16.  Specifically, Ben Stephenson, Head of Drama Commissioning explains they are, “seeking relevant stories that the target audience can engage with …”, with the goal of launching the new series in winter 2009, the shows will benefit from the support of a fully integrated multimedia campaign.  The new series will come on the heels of the recently commissioned dramas on the channel, including Spooks Liberty, P.A.s, Phoo Action, Being Human, Dis/Connected, West 10 LDN, Things I Haven’t Told You and Mrs Inbetweeny.

Crystal Sky Pictures’ The feature film adaptation of the video game Tekken will reportedly be directed by Dwight Little, per Variety.  Tekken, a teen-rated martial arts game is published by Namco, which is hugely popular in Japan, will begin production in Shreveport LA in February 2008.  Namco plans to release the sixth Tekken game in North America this January 2008.


A new, multi-year agreement between Disney-ABC International Television and Russian state broadcaster Channel One will cover the licensing of features, live action series, animated shows, and made-for-TV movies in addition to the launch of monthly family film timeslot, The Wonderful World of Disney.  The slot will run monthly for 10 months a year.

Monday Night Football on ESPN and ESPN HD gets a visit from Miley Cyrus, Disney’s Hannah Montana, this Monday night, December 24.  Cyrus will be featured in a pre-taped holiday-themed open that will air before the Denver Broncos vs. Sand Diego Chargers game at 8p.  In the segment Cyrus points to memorable moments of the 2007 Monday Night Football season.


GoFish, an online youth entertainment network, appoints Jim Moloshok as Executive Chairman.  Moloshok, former President of HBO Digital Initiatives and SVP of Yahoo! Entertainment, will consult with GoFish on its strategic plans among other things.  Previously Moloshok also served as President of Warner Bros. Online and President and CEO of


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/10-12/16/2007 , 6a-6a:
K2-11                                                 Total Delivery (000)
NICK:    SpongeBob SquarePants (12/15; 11:30a)         2454
NICK:    SpongeBob SquarePants (12/15; 12p)              2423
NICK:    SpongeBob SquarePants (12/15; 12:30p)         2271
NICK:    SpongeBob SquarePants (12/15; 11a)              2172
NICK:    SpongeBob SquarePants (12/15; 9:30a)           2112
ABC:     Shrek The Halls (12/11; 8-8:32p)                     2102
ABC:     Winnie the Pooh at Xmas Too (12/11; 8:32-9p) 2083
NICK:    SpongeBob SquarePants (11/16; 9:30a)           2076
DSNY*:  The Polar Express (12/13; 8-9:50p)                 2075
NICK:    SpongeBob SquarePants (12/14; 7:30p)           2064
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/10-12/16/2007 , 6a-6a:
K6-11                                                 Total Delivery (000)
NICK:    SpongeBob SquarePants (12/15; 12p)              1582
NICK:    SpongeBob SquarePants (12/15; 11:30a)         1556
DSNY*:  Suite Life of Zack & Cody (12/10; 6:30-6:55p) 1549
DSNY*:  Suite Life of Zack & Cody (12/13; 7:30p)         1537
DSNY*:  The Polar Express (12/13; 8-9:50p)                 1519
DSNY*:  Suite Life of Zack & Cody (12/15; 8p)              1502
DSNY*:  Suite Life of Zack & Cody (12/10; 6-6:25p)      1469
DSNY*:  Suite Life of Zack & Cody (12/15; 10-10:25p)  1466
DSNY*:  Suite Life of Zack & Cody (12/10; 7:30p)         1453
DSNY*:  Hannah Montana (12/10; 7p)                          1438
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/10-12/16/2007 , 6a-6a:
Tweens 9-14                                      Total Delivery (000)
DSNY*:  Suite Life of Zack & Cody (12/15; 8p)              1365
DSNY*:  Suite Life of Zack & Cody (12/16; 8:30p)         1345
DSNY*:  Suite Life of Zack & Cody (12/10; 7:30p)         1334
DSNY*:  Suite Life of Zack & Cody (12/13; 7:30p)         1307
DSNY*:  Hannah Montana (12/10; 7p)                          1304
DSNY*:  Suite Life of Zack & Cody (12/10; 6-6:25p)      1267
DSNY*:  Suite Life of Zack & Cody (12/15; 10-10:25p)  1257
DSNY*:  Hannah Montana (12/11; 7p)                          1238
DSNY*:  Suite Life of Zack & Cody (12/10; 6:30-6:55p) 1231
DSNY*:  The Polar Express (12/13; 8-9:50p)                 1226
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/10-12/16/2007 , 6a-6a:
Teens 12-17                                           Total Delivery (000)
USA:     WWE Entertainment (12/10 9-10p)                       1013
FOX:     Family Guy (12/16; 9-9:31p)                                1010
FOX:     American Dad (12/16; 9:31-10p)                           898
FOX:     NFL Various Teams & Times (12/16; 4:15-7:25p)    872
MTV:    The Hills (12/10; 10p)                                            853
USA:     WWE Entertainment (12/10 10-11:19p)                  848
FOX:     Simpsons (12/16; 8-8:31p)                                    800
USA:     WWE Entertainment (12/10 8-9p)                           781
MTV:    The Hills Live After Show (12/10; 10:30p)                768
MTV:     Shot at Love: One Shot Too Many (12/11; 10-11p)  757
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, December 15, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.3/6 Avg. (7a-12p)
Will & DeWitt 0.4/4; Magi Nation 0.8/7; Shaggy Scooby-Doo Get A Clue 1.4/7; Tom and Jerry Tales 1.9/8; Skunk Fu! 1.7/7; Teen Titans 1.4/5; Eon Kid 1.5/6; Johnny Test 1.4/6; Legion of Super Heroes 1.3/6; The Batman 1.1/6
ABC 1.2/5 Avg. (9a-1p)
The Emperor’s New School 0.9/4; The Replacements 1.2/5; That’s So Raven 1.4/6; That’s So Raven 1.6/7; Hannah Montana 1.5/6; Suite Life of Zack & Cody 1.6/7; Power Rangers Overdrive 0.8/4; Power Rangers Overdrive 0.5/2
FOX (4Kids TV) 0.8/3 Avg. (8a-12n)
Adrenaline Project 0.6/3; Dinosaur King 0.7/3; Chaotic 0.7/3; TMNT Fast Forward 0.6/2;
TMNT Fast Forward 0.8/3; Dinosaur King 1.0/4; Viva Pinata 0.8/3; Yu-Gi-Oh GX 0.8/4
NBC (Qubo on NBC) Avg. 0.5/2 (7:30a-12p)
Jacob Two Two 0.4/2; Dragon 0.2/1; My Friend Rabbit 0.5/2; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.6/3; Jane and the Dragon 0.6/3
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7a-12p, 7a-7:30a/10:30a-12p*)
Care Bears 0.4/1; Strawberry Shortcake 0.8/3; Cake 0.5/2; Sushi Pack 0.1/0; Dino Squad 0.1/1; Horseland 0.6/3
*Times vary from market to market

Final K6-11 Ratings for Saturday, December 15, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.8/24 Avg. (7a-1p)
Jimmy Neutron 1.8/21; Jimmy Neutron 2.6/23; Fairly OddParents 3.8/22; Fairly OddParents 4.3/21; SpongeBob SquarePants 4.7/20; SpongeBob SquarePants 5.8/23; Back at the Barnyard 5.7/22; Tak and the Power of Juju 4.1/17; SpongeBob SquarePants 5.7/24; SpongeBob SquarePants 6.4/28; SpongeBob SquarePants 6.5/31; SpongeBob SquarePants 5.8/29
CARTOON NETWORK 1.9/10 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.3/13; Chowder 2.2/13; Out of Jimmy’s Head 2.6/13; Pokemon: Diamond & Pearl 2.2/10; Pokemon: Diamond & Pearl 2.1/8; Ben 10 1.9/8; Ben 10 2.3/9; Teen Titans 2.4/10; Totally Spies 2.0/9; Cartoon Cartoon (60 min) 1.5/7
DISNEY CHANNEL 1.6/8 Avg. (7a-1p)
The Wiggles 1.3/15; Johnny and the Sprites 1.5/13; My Friends Tigger & Pooh 1.8/11; Bunnytown 1.5/7; Mickey Mouse Clubhouse 1.7/8; Mickey Mouse Clubhouse 1.7/7; Little Einsteins 1.5/6; Hand Manny 1.4/6; Bunnytown 1.1/4; Charlie and Lola 1.1/5; Suite Life of Zack & Cody 2.2/10; Suite Life of Zack & Cody 3.0/15
TOON DISNEY (Jetix) 0.7/4 Avg. (8a-1p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.4/3; NASCAR Racers 0.6/4; Power Rangers Ninja Storm 0.9/5; Mickey’s Once Upon A Christmas (90 min) 1.4/5; Kim Possible 0.6/2; House of Mouse 0.5/2; House of Mouse 0.5/2; House of Mouse 0.5/2; House of Mouse 0.4/2;

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 18, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1091; K6-11 556; TWEENS 9-14 381
DISNEY CHANNEL:     K2-11   786; K6-11 512; TWEENS 9-14 364
CARTOON NETWORK: K2-11   520; K6-11 528; TWEENS 9-14 374
TOON DISNEY:           K2-11   160; K6-11   65; TWEENS 9-14   35
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 19, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1020; K6-11 503; TWEENS 9-14 420
DISNEY CHANNEL:     K2-11   829; K6-11 516; TWEENS 9-14 393
CARTOON NETWORK: K2-11   501; K6-11 586; TWEENS 9-14 206
TOON DISNEY:           K2-11   170; K6-11   85; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: The largest snowflake ever recorded measured approximately 15 inches across. It fell in Montana in January 1887.

Answer to Yesterday’s Trivia Question:  What is the name of cartoon character Hong Kong Phooey’s secret alter ego?  PENRY OR PENROD POOCH    Kudos to:  Kimberly Keeley-Safety4Kids/Stamford, CT; Cassel Kroll-The Lexicomm Group/NY; Chip Beaman-Soundelux Design Music Group/Hollywood; Dom Gardiner-Jetix UK/London

Today’s Trivia Question:  Ah no trivia question today – Cynopsis is off now for the holiday week, returning on January 2nd.  Have a wonderful and safe holiday – see you in the New Year!
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH MGR/Nickelodeon Animation/Burbank: Media-related research experience in the child development/arts education/child psychology filds for one of our newest preschool shows!Apply at   (1/8)

JOB OPENING: MGR,  ONLINE CONT. PROGRAM/Disney/N. Hollywood: BS in Bus, Mktg or related field. 5 yrs + online exp. Exc PC Skills, Exp working w/ website design and production. APPLY: search for JOB ID: 131165 (1/8)

JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Responsible for communicating mktg/promo plans for on and off channel activities supporting fuse’s TV prgrmng, live events & channel image. Please send resume to [email protected] 1/8)

JOB OPENING: SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms.  10+ yrs mkt/sales/promos exp in the ent ind. #90643BR (1/8)

JOB OPENING: WARDROBE STYLIST/NY: Create/maintain wardrobe for 2 hosts for wkly show & lrg TV ntwrk. 2 wks to purchase wardrobe & work on set 1 day and/or night a wk to dress hosts for shoot. res/rate to: [email protected] (1/5)

JOB OPENING: PROP MASTER/NYC: 8 Saturdays, (every 6 weeks) to work with promos of products for TV show. Experience in commercials & ability to create steam, flames, etc… Purchase props.  Res/Rate to: [email protected] 1/5)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE SALES/ESPN/NYC: Need 3+ yrs online Ad sales exp.  Send resume to [email protected]   (1/5)

JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/2-3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail: [email protected] (#91301BR) (1/4)

JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (1/4)

JOB OPENING: SR PUBLICIST/CourtTV/truTVNY: Pitch primetime series/generate creative media attention/press releases/events/support anchors. 3-5 yrs cable/network/entertainment PR exp. Apply: [email protected] (1/4)

JOB OPENING WRITER/PRODUCER/G4TV/Los Angeles: To write & produce promos, campaigns, & interstitials. 5+yrs. exp. in On-Air Promo at broadcast or cable network. More information & to apply visit: (1/3)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected]  (1/3)

JOB OPENING:  INTERACTIVE, SALES PLANNER/NY: Work with the Interactive Ad Sales team for Scripps Networks. Must have Sales Planner or Interactive agency experience. Apply by going to our website,    (1/3)

JOB OPENING: SR PROMO PROD/Award winning 2C Media: Seeking high end prod for nat’l TV promo campaigns. Great writing a must, editorial a +! Send reel: [email protected] or 420 Lincoln Road, Ste 389 Miami Beach  FL 33139 (12/22)

JOB OPENING: RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for NBC Oxygen properties. BA/BS, 2+ yrs exp in media, familiar w/ working data sources. #784838 (12/22)

JOB OPENING:  MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (12/22)

JOB OPENING: RESEARCH PROJECT MANAGER TNT/TBS/COURT TV/NY: Support Ad Sales research projects/trending/positioning/reporting. 5+ yrs media research/advertising/television analysis. Apply: [email protected] (12/22)

JOB OPENING: SERIES PROD/NYC: Oversee prod of a pre-schl animated series, inc. mngng day-to-day ops, guiding creative dir, & ensuring that project adheres to sched/bdgt. PRE-K ANIMATION EXP A MUST. Apply: [email protected] (12/22)

JOB OPENING: SR. DRTV Buyer/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY:  Fox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail  [email protected]  (1/4)

WINTER INTERNSHIP CREDITS ONLY: MEDIA STRATEGY INTERN/National Geographic Channel/Wash DC: You won’t learn this in school! Seeking detail-oriented interns with great computer and organizational  skills. Email resume to [email protected]  (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC: Prof. 5 yrs cable ntwk on-air promo/brand exp. Mng day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. [email protected] (1/4)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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