A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
ER
NBC’S #1 PROGRAM THIS SEASON WITH WOMEN 18-49
ALSO RANKS #7 IN PRIMETIME
Extreme Makeover: Home Edition, Criminal Minds, Ghost Whisperer ER
Available exclusively from Warner Bros. Domestic Cable Distribution
Source: NTI Explorer, prime. Season=09/18/06-11/26/06 MC US AA%.
Cyn opsis
12/01/06
Good morning. It’s Friday, December 1, 2006, and this is your first early morning briefing.
All hail, the November sweep is dead! Okay, it’s not really dead Dorothy, but it is over. Leading the march among the A18-49 crowd was ABC with a 4.1/11, a share point better than the tie between CBS and NBC, both averaging a 3.8/10. Fox was #4 with a 3.0/8 and The CW averaged a 1.5/4 in the demo. As usual, CBS led among the total viewers with 13.0 million, followed by ABC’s 11.6 million. All the numbers with percents up or down vs. last year, are below in the ratings section.
Tonight’s Premiere:
BBC America: My Family at 8p, Worst Week of My Life at 840p
Cable U – Know Networks Better. Pitch Smarter. Available worldwide in just THREE days …
Elsewhere, the dispute between Sinclair Broadcast Group and Mediacom Communications had seemingly reached an impasse with Sinclair expected to come off the cable system as of midnight last night. However, in the final hours, an agreement to extend the current deal until January 5, 2007, was reached, giving both sides a couple more weeks to get this figured out. At the center of the dispute is the retransmission fees Sinclair is demanding for carriage on the Mediacom systems, reaching approx 800,000 homes in Sinclair markets.
The NFL Network scored a top-rated telecast when it broadcast the Denver Broncos vs. Kansas City Chiefs match on Thanksgiving night. The 8p November 23 game delivered a 2.8 HH national rating, and a final 8.0 HH rating within the NFL Network universe of 40 million homes.
Lifetime has backed away from two series Lovespring International and Angela’s Eyes, choosing not to renew either one. Both shows debuted last summer and did moderately well, but just not well enough for a second dance. The comedy series Lovespring averaged 839,000 total viewers; while crime drama Angela’s Eyes delivered 1.73 million total viewers.
Coming Monday, the official launch of CableU , the subscriber-based website for programmers and producers alike, in partnership by Cynopsis and CABLEready. A website for programmers and producers, it’s full of up-to-date proprietary research, analysis, strategic information and insights on 25 U.S. cable networks. Whether your pitching a new show or scheduling one, CableU has all the tools needed. Check it out – take the Virtual Tour. I think you’ll agree – the depth of useful information is pretty outstanding.
A&E Network has bestowed a “kiss” of approval to renew Gene Simmons Family Jewels for a sophomore season. Production on the 20 new episodes about Gene and his eccentric family has begun, with an unspecified premiere date for next year. The series is produced for A&E by The Greif Company/A Day With, Inc and the Gene Simmons Company.
CBS is looking at a new untitled project from the creators of Two and a Half Men, Chuck Lorre and Lee Aronsohn, for a comedy starring Allison Janney in her first TV role since The West Wing, according to Variety. This was somewhat expected as the network had signed a talent holding deal with Janney, with producer Tagline Television.
Lifetime Television has ordered a go for the drama project Army Wives produced by The Mark Gordon Company and Touchstone Television, based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank. The 13-episode drama, which will debut next March, will be filmed on location in Charleston, SC and will focus on four women and one man living on an army base and the pressures they face being part of a military family. Kim Delaney and Catherine Bell will lead the ensemble cast.
CBS has ordered a pilot of another project called Fugly, about three beauty-challenged sisters who pool their money to buy one an extreme makeover. The plan then is for the three to capitalize on the sister’s newfound good looks. The pilot script was written by Greg Garcia, the creator of My Name is Earl, and will be produced by 20th Century Fox TV, per Hollywood Reporter. The script was originally written for Fox a couple of years ago, but wasn’t picked up.
Sling Media, Inc. has named Jason Hirschhorn as President and Ben White as CCO of a new division, Sling Media Entertainment Group starting up in New York. They will head a team charged with delivering new applications, services and experiences for Slingbox customers. Both guys will spearhead current and future collaborations with creators, distributors and advertisers.
Coincidentally, an Email to the Editor came in yesterday regarding the Slingbox … it’s at the base of this email. –Cyn
ReelzChannel has appointed David Anderson as VP/Human Resources. Based in Los Angeles, David will manage the company’s human resources department and be involved with recruiting, training and development and administrative functions.
Joseph A. Gamble has been upped to SVP/Central California for Comcast. Based in Sacramento, Joseph will continue to supervise Comcast’s operations in Central California, which includes four offices based in Sacramento, Stockton, Fresno and Yuba City and more than 2,000 employees.
November Sweeps – FINAL Primetime Ratings 11/2-11/29/06
A18-49:
ABC 4.1/11 (-7% vs. Nov. 2005)
CBS 3.8/10 (-14%)
NBC 3.8/10 (+15%)
FOX 3.0/8 (-6%)
CW 1.5/4 (flat)*
Total Viewers:
CBS 13.0 million (-10% vs. Nov. 2005)
ABC 11.6 million (-1%)
NBC 10.5 million (+10%)
FOX 7.4 million (-5%)
CW 3.6 million (-2%)*
FYI – Univision and Telemundo numbers were not delivered to Cynopsis in time for this edition, but will be printed here once they do arrive.
*2006 CW total viewer and A18-49 numbers are compared to the average of WB and UPN’s numbers from 2005.
Source: Nielsen Media Research (data includes sports programming)
Top 10 M-F Syndicated Strip Series for the week of 11/13-11/19/06 ranked by HH Rtg
Wheel of Fortune (CTDG) 9.0 AA
Jeopardy (CTDG) 7.2 AA
Oprah Winfrey Show (CTDG) 7.1 AA / 7.3 GAA
Entertainment Tonight (CTDG) 5.5 AA / 5.7 GAA
Everybody Loves Raymond (CTDG) 5.4 AA / 7.1 GAA
Dr. Phil Show (CTDG) 5.3 AA / 5.4 GAA
Judge Judy (CTDG) 4.8 AA / 7.3 GAA
Seinfeld (Sony) 4.7 AA / 5.4 GAA
Friends (Warner Bros.) 3.8 AA / 4.5 GAA
Inside Edition (CTDG) 3.5 AA / 3.5 GAA
Live with Regis and Kelly (Buena Vista) 3.5 AA
Source Nielsen Media Research – Live + SD Data
New M-F Syndicated Strip Series for the week of 11/13-11/19/06 ranked by HH Rtg
Rachael Ray (CTDG) 2.1 AA (debuted 9/18)
According to Jim (Buena Vista) 2.0 AA / 2.3 GAA (debuted 9/18)
Scrubs (Buena Vista) 1.7 AA / 2.1 GAA (debuted 9/18)
Still Standing (Twentieth Television) 1.6 AA / 1.8 GAA (debuted 9/11)
Cristina’s Court (Twentieth Television) 1.4 AA / 1.8 GAA (debuted 9/20)
Dr. Keith Ablow (Warner Bros.) 1.1 AA / 1.1 GAA (debuted 9/11)
Judge Maria Lopez (Sony) 0.9 AA / 1.4 GAA (debuted 9/11)
One on One (CTDG) 0.9 AA / 1.2 GAA (debuted 9/11)
Greg Behrendt Show (Sony) 0.8 AA / 0.8 GAA (debuted 9/12)
Megan Mullally Show (NBC Universal) 0.8 AA / 0.8 GAA (debuted 9/18)
Source Nielsen Media Research – Live + SD Data
Top 10 M-F Syndicated Strip Series for the week of 11/13-11/19/06 ranked by A18-49
Seinfeld (Sony) 2.9 AA / 3.2 GAA
Everybody Loves Raymond (CTDG) 2.9 AA / 3.9 GAA
Oprah Winfrey Show (CTDG) 2.8 AA / 2.9 GAA
Friends (Warner Bros.) 2.5 AA / 3.0 GAA
Wheel of Fortune (CTDG) 2.3 AA
Entertainment Tonight (CTDG) 2.3 AA / 2.3 GAA
That ’70s Show (Carsey Werner) 2.3 AA / 2.8 GAA
King of Queens (Sony) 2.2 AA / 3.0 GAA
Dr. Phil Show (CTDG) 2.0 AA / 2.0 GAA
Jeopardy (CTDG) 1.9 AA
Source Nielsen Media Research – Live + SD Data
New M-F Syndicated Strip Series for the week of 11/13-11/19/06 ranked by A18-49
Scrubs (Buena Vista) 1.2 AA / 1.4 GAA (debuted 9/18)
According to Jim (Buena Vista) 1.1 AA / 1.3 GAA (debuted 9/18)
Still Standing (Twentieth Television) 0.9 AA / 1.0 GAA (debuted 9/11)
Rachael Ray (CTDG) 0.8 AA (debuted 9/18)
One on One (CTDG) 0.6 AA / 0.7 GAA (debuted 9/11)
Dr. Keith Ablow (Warner Bros.) 0.5 AA / 0.5 GAA (debuted 9/11)
Cristina’s Court (Twentieth Television) 0.5 AA / 0.7 GAA (debuted 9/20)
Greg Behrendt Show (Sony) 0.4 AA / 0.4 GAA (debuted 9/12)
Megan Mullally Show (NBC Universal) 0.4 AA / 0.4 GAA (debuted 9/18)
Judge Maria Lopez (Sony) 0.4 AA / 0.6 GAA (debuted 9/11)
Source Nielsen Media Research – Live + SD Data
Wednesday – A18-49 Analysis: CBS secured a win on the final night of the November sweep with 4.4/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC was #2 at 3.1/8, and then FOX 2.7/7, ABC 2.3/6, CW 2.3/6, UNIV 1.6/4 and TELE 0.4/1. 8p was an interesting hour, as FOX’s Bones’ 3.2/9 narrowly edged out the finale of CBS’ Jericho at 3.1/9, and CW’s America’s Next Top Model finished third overall with 2.8/8. CW’s Next Top Model also was #1 among W18-34 for the hour with a 5.2/15. At 9p, CBS was the decisive winner with Criminal Minds at 5.0/13. CBS came out on top at 10p, too, with CSI: NY at 5.1/14.
Live + Same Day Household Ratings: Wednesday, November 29, 2006 – SWEEP DAY #28 time period averages. Source: Nielsen Media Research
CBS 9.5/15 Jericho – Fall Finale 6.4/10, Criminal Minds 11.4/17, CSI: NY 10.5/17
NBC 5.9/9 Special: Christmas in Rockefeller Center 6.2/10, The Biggest Loser 6.0/9, Medium 5.5/9
FOX 4.8/7 Bones 5.5/9, Bones [r] 4.0/6
ABC 4.6/7 Show Me the Money 5.3/8, Day Break 3.4/5, Special Edition of 20/20 5.0/8
CW 3.3/5 America’s Next Top Model 4.0/6, One Tree Hill 2.7/4
UNIV 2.1/3 La Fea Más Bella 2.5/4, Mundo de Fieras 1.9/3, Don Francisco Presenta 1.7/3
TELE 0.6/1 Marina 0.7/1, Amor Mio 0.6/1, Amores 0.6/1, Decisiones 0.5/1
A18-49: CBS 4.4/12, NBC 3.1/8, FOX 2.7/7, ABC 2.3/6, CW 2.3/6, UNIV 1.6/4, TELE 0.4/1
A CYNOPSIS MESSAGE FROM CABLE U
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Pitch Smarter.
CableU
is a new subscription-based online service unlike anything ever offered before. Designed specifically for producers and programmers, CableU will help position programs and optimize opportunities in the U.S. cable television market.Available worldwide in just THREE days!
Monday, December 4, 2006
For more information, e-mail us at [email protected] .
Friday Fun Fact: The fastest human swimmer can swim at 6 miles per hour. The fastest mammal – the dolphin – can swim up to 35 miles per hour.
The History Channel presents This Day in History:
1959: The Antarctica Treaty is signed, banning armed forces and weapons testing from the entire continent, parts of which had been claimed by several nations. An armed clash between Argentine and British forces and the attractiveness of the continent for nuclear testing prodded the United States and the USSR, along with ten other nations with claims, to forswear military activity. It was a modest first step toward arms control during the Cold War.
Answer to Yesterday’s Trivia Question: On what sitcom did stuffed Clarence the Armadillo come to life? NIGHT COURT Kudos to: Michael Strocko-University of Miami School of Law/Coral Gables; Tracy Rainford-Invision Inc/NY; Erica Hansen-Turner Broadcasting Sales, Inc/NY; Sakura Komiyama-Goodman Media International/NY; Kenny Mueller-Time Warner Cable Media Sales/Dallas; Ted Blumberg -Cuneo Advertising/Minneapolis; Chris Crosby-Keenspot.com/Cresbard SD; John Wick-Mandible/Lozano TX; Rachel Capata-Kauff McClain & McGuire LLP/LA; Allan Schwegmann-Actuality Productions, Inc/LA; Clayton Marshall-Sony Pictures Television International/Culver City
Today’s Trivia Question: Where would you find on TV the boys from Camp Henderson hanging out at the Bluebird Cafe? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Cyn
12.01.06
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Classifieds: Trish Pihonak – 203-926-9878 / [email protected]
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: ACCOUNT EXEC/New York, NY: Cablevision seeks Account Exec for Ad Sales. 2+yrs ad sales exp. Valid NY DL. Please visit www.cablevision.jobs and apply to job 1056BR (12/8)
JOB OPENING: MANAGER, ONLINE PROMOTIONS MARKETING/NY: 2-5 yrs online advtsing/mktg; digital exp a must. Strg knowledge of online technologies and emerging media. 2 openings at Nick. EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/8)
JOB OPENING: SALES PLANNER/Superstation WGN, NY: Build proposals, steward deals, and support AEs. Requires 2 yrs industry exp, proficient in Media Math/Excel/Word. Dealmaker/BMS/Transact a plus. Send resume to [email protected] (12/8)
JOB OPENING: CRTV DIR/IFC/NYC: ON AIR PROMOS for popular cable net; oversee day to day promotion and branding of network. 7+ yrs ent/media exp. Strong detail/org/comm skills. Resumes to: [email protected] (12/8)
JOB OPENING: RESEARCH DIR/Sports and Ent./NY: Media rsch supporting TV ad sales, supervise staff, dev sales pres, audience estimates, maintain rate cards, Req: BA, knowledge w/ Nielsen and Sports. resume [email protected] (12/7)
JOB OPENING: MGR, AFFILIATE AUTHOS/VERSUS -Stamford, CT:Manage affil dbase & provide support to cable systems.3+ yrs rel exper and proficiency w/dbases req’d. Apply at www.versus.com job req# 39244BR EOE/AA/drug free (12/7)
JOB OPENING: PROG RESEARCH MGR/Bravo/NY: Provide detailed analyses/ratings reports, 3+ yrs exp. in media research, Nielsen audience data, NPower, Galaxy Explorer exp, & MarketBreaks. Apply online www.nbcunicareers.com job #557567 (12/7)
JOB OPENING: ASSOC DIR, AD SALES RESEARCH/Bravo, NY: Min 6 yrs exp in TV research using Nielsen tools produce prog & daypart estimates for strategic planning & inventory mgmt. Apply online www.nbcunicareers.com job #557146 (12/7)
JOB OPENING: ASSISTANT MEDIA BUYER/Wyeth Advertising Inc./Madison, NJ: BA, strong computer skills and ability to multitask in a deadline sensitive environment req’d. Resume to: [email protected], or fax to: 973 660-7508. EOE (12/7)
JOB OPENING: AD SALES ASST/Galavision, NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: [email protected] (12/14)
JOB OPENING: EASTERN REGION ACCT DIR/Screenvision/NY: Sales. work w/ Sales Planner & Sales Coord to build media programs from concept through sale. BA req’d 6-10 yrs selling media advertising. Res to: [email protected] (12/7)
JOB OPENING: REGN’L ACCT DIR (2)/Screenvision/LA & Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. [email protected] (12/7)
JOB OPENING: VP, ENT. PUBLICITY/NBC UNIVERSAL/NY: Liaison between East & West Coast press and publicity units, 10 yrs. exp. www.nbcunicareers.com job # 562039. (12/7)
JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact: [email protected] (12/7)
JOB OPENING: SVP, DIGITAL STRATEGY/NBC UNIVERSAL/NY: Grow Bravo’s digital business, 10 yrs. editorial exp. www.nbcunicareers.com job # 561091 (12/6)
JOB OPENING: AD SALES COORD/ TV One/NY: Exp in order entry & creating flow charts a + but willing to train the right person. See our website for a detailed job description & other exciting career opportunities at www.tvoneonline.com (12/6)
JOB OPENING: VP/ BIZ DEV: Excellent cble net contacts wanted for NY non-fiction TV pro co. Need strong sales exp (6 + yrs), solid pitching, strng ability to write & negotiate. Ntwrk or agency exp pref’d. Res: [email protected] (12/6)
JOB OPENING: NATIONAL TV BUYING SUPERVISOR/LA/Network Cable & Syndication: Entertainment exp a plus. Will relocate. Apply [email protected] (12/6)
JOB OPENING: DIRECTOR, MARKETING/SONY PICTURES TELEVISION INTERNATIONAL: Prefer bilingual (Spanish/English). Solid digital and promotion exp. A must. Television/Cable Mrktng exp. Necessary. Apply: www.sonypicturesjobs.com EOE (12/6)
JOB OPENING: SR LOCAL TV BUYER/Pearl River, NY (15 miles from NYC): Min 6 yrs exp. in Local TV, barter exp is a plus for Active Int’l. Resumes to: [email protected] or call 845-732-8943. (12/13)
JOB OPENING: CONSUMER PRODUCTS DIRECTOR/Toronto: Responsible for generating sales revenue & contributing to the profitability of Canadian licensing activities. Send resume & cover letter to: [email protected] (12/5)
JOB OPENING: MRKTNG EXEC BROADCAST/BAND/Toronto, Ontario: Lead 2007 mrkting strategy for state of the art broadcast network to build brand, grow audience & drive success through adverts/events/PR. CV: [email protected] (12/5)
JOB OPENING: ASST IN ACCT DEPT/Abacus Media/Santa Monica: General office duties/support for acct. dept. Excel exp, good phone skills, basic AP entry & organizat’l skills.Good pay & benefits. E-mail resume to [email protected] (12/5)
JOB OPENING: TRAFFIC COORD/Comcast Spotlight/Northern NJ: Mng placement of commercial spots in on-air schedules; liaison w/sales team to max inventory; strong time-mngmnt skills; team player. BA/BS req’d. Apply at www.comcast.com (12/2)
JOB OPENING: EXEC- ASST/Gaithersburg MD: U will need to do everything 4 busy CEO. Must have Exc. Written/Oral/Dictation skills. Ability 2 travel & WKL8. Resumes to: [email protected] (12/2)
JOB OPENING: ACCOUNT EXECUTIVE/The Outdoor Channel/NYC: Immediate opening for aggressive/self-starter w/ 3+ yrs. Nat’l sales experience. Pls send resume to: [email protected] (12/2)
JOB OPENING: NEW MEDIA SALES PLANNER/AETN,NY: Create Plans, steward accts, coord make goods & post analysis prep. 2yrs exp plnn’g or buyer. Exc comm. & client service. New media/internet exp a+. Res&Sal Req’d: [email protected] (12/2)
JOB OPENING: COORDINATOR. BUS. AFFAIRS/NBC Universal/NY: Admin support to EVP & VP; BA req.; assist with first-run synd., legal research, content screening, and program scheduling. Submit to www.nbcunicareers.com #558894 (12/2)
WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
WINTER INTERNSHIP/CREDITS ONLY: COMMUNICATIONS INTERN – Gain experience in entertainment public relations firm. Please send resume and contact me at [email protected] (12/6)
WINTER INTERNSHIP/CREDITS ONLY: ABC/RESEARCH INTERNSHIP: Asst in the tracking of prime time and all network prgrmng for ABC as well as competition, attend wkly staff meetings Analytical skills, MS office. Excel a +. www.disneycareers.com (12/6)
WINTER INTERNSHIP/CREDITS ONLY: PR INTERNS/LA: Join our team for marketing, advertising and special events for entertainment, arts and food clients. Strong writers wanted. Please send resume, cover letter and writing sample to: [email protected] (12/5)
WINTER INTERNSHIP/CREDITS ONLY: PUBLICITY & MKTG INTERNSHIP/The Catalyst Group/NYC: Mkgt. & Publicity Agcy. spec. in alt. rock & hip hop music & ent: TCG also prod.& creates content development for TV/broadband. Please respond to [email protected] (12/5)
WINTER INTERNSHIP/CREDITS ONLY: INTERNS . Production company for travel/food/lifestyle. Duties episode logging, inventory, research. Salary: College credit. Send resume to: [email protected] (12/5)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: Professional Casting / Admissions Director with prestigious ACTING SCHOOLS seeks new opportunity.I work with integrity, polish & a very positive attitude (“The Secret”). [email protected] (12/7)
SITUATION WANTED: BA student graduating in May 07 seeking position in Chicago or CA; excellent music and media experience; multi-task oriented; driven and energetic; contact Jeremiah Cosner at: [email protected] (12/7)
SITUATION WANTED: TV prof w/MBA & 15+yrs exp seeks NYC based mgmt position in COMM OPS, TECH OPS, NET OPS, SAT OPS or related areas. Exc tech & mngrl’ skills. Extnsv exp w/major cable ntwrks. Avail 1/1/07 due to layoff. [email protected] (12/5)
SITUATION WANTED: NYC: Recent college grad with hands-on production experience in film and radio seeking an entry level or PA position in the prod ind.I am a hard worker looking to get started in production. [email protected] (12/5)
SITUATION WANTED: Changing course in a rapidly changing industry – Hit situation comedy nuts and bolts TV producer is seeking an opportunity in new media production. Please contact Gregg at [email protected] (12/2)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
WHAT’S ON TONIGHT: Friday, December 1, 2006
ABC: Movie: Polar Express, 20/20
CBS: Olay Presents Ice Wars, Numb3rs
CW: Friday Night Smackdown
FOX: Justice, Trading Spouses: Meet Your New Mommy
i: Mama’s Family, Mama’s Family, Growing Pains, Growing Pains, Diagnosis Murder
MNT: Desire, Fashion House
NBC: 1 vs. 100, Las Vegas (2-HR)
TELE: Marina, Amor Mio, Amores, Decisiones
UNIV: La Fea Mas Bella, Mundo de Fieras, Casos de la vida real: Edicion especial
EMAILS TO THE EDITOR —
RE: Sling Box
Sling it on…
If you are a frequent traveler and haven’t yet discovered the sling box, this article is worth a read. My husband is a football fanatic and that is putting it mildly. So when his employer offered us an assignment in Hong Kong, his first concern was keeping up with his favorite team. As luck would have it, we discovered the sling box. Attach this contraption to a cable box at home, download the software onto your computer and all you need is a hi-speed Internet connection to watch American television anywhere in the world. We actually used it to watch live TV on the flight between New York and Hong Kong and it worked – who would’ve thought!
Much as I love this piece of invention and bless it’s creators each day, I can’t help but wonder how the networks and advertising community have reacted to it. I think the sling box offers a unique opportunity to capture an already engaged audience. If someone is going through the trouble of watching a show or game on their laptop, in flight or after a long day at work thousands of miles away, they are serious viewers. I am surprised that no advertiser has joined hands with sling media to leverage this opportunity. After all, amidst all the buzz about losing viewers to DVR and TiVo and the need for innovative advertising, here is another opportunity waiting to be exploited. The last time I checked, the sling box is already available in ten countries including the US, UK and Canada. While some might question the future of such a device, I have full confidence in it. Social networking sites, barely noticed a couple of years ago, are the hot bed for advertisers today. Granted that the sling box is extremely niche at the moment, but we’ve all heard of long tail, right?
— Vibha Mehta
Feel free to respond to this Email to the Editor, or submit one on a different topic. Editor retains the right to include or not, as well as reduce the length as necessary. Send your submissions by simply replying to this email.
