Friday, December 10th, 2010


Cynopsis: DIGITAL
 12/10/10

Good morning, it’s Friday, December 10, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Indie filmmakers and producers eager to build audiences via YouTube got a big break – the world’s biggest video site has removed the 15-minute upload limit for selected users. The company made the announcement in its blog, saying the change stems from the copyright protection tools YouTube has implemented. “This launch has been made possible in part by the continued advances in our state-of-the-art Content ID system, as well as our other powerful tools for copyright owners. Over 1000 global partners use Content ID to manage their content on YouTube, including every major U.S. movie studio and music label,” the company said. While YouTube has allowed longer videos to be uploaded by many of its partners, the new policy extends to additional users who have “a history of complying with YouTube Community Guidelines.” YouTube is by far the biggest platform for gaining audiences and this change will likely help producers expose their work to more viewers. It’s a smart move for YouTube as well, as it builds more good will with creators and brings more content to the site.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
NATPE snagged some A+ speakers for its conference next month in Miami. WPP CEO Sir Martin Sorrell will keynote on January 24 with a talk on content creation and synergy. The programming lineup also includes Ben Silverman with Electus, David Eun of AOL, Rino Scanzoni of GroupM, Cesar Conde of Univision, Ted Sarandos of Netflix and others. On the talent side, Burn Notice stars Gabrielle Anwar and Sharon Gless will also speak. NATPE is including an advertising innovation track to connect brands, buyers, and studios and has landed speakers from American Express, AT&T and Pepsi. This year’s event will be held January 24-26 at the Fontainebleau Resort in Miami, marking NATPE’s move to Miami after a long run in Vegas.

Cable network Spike TV inked a deal with TV check-in service Philo to create badges for the Video Game Awards this Saturday on Spike. Philo is like FourSquare for TV, letting users check in and about the TV shows they are watching. The badges are connected to new games debuting in 2011 such as “Batman: Arkham City,” “Resistance 3” and “Thor: God of Thunder.”

 

~ INNOVATORS & START-UPS ~

Netflix Chief Content Officer Ted Sarandos will receive the new Award of Excellence in Innovation at next summer’s Banff World Television Festival. Netflix has earned the honor for its work in helping big and small content creators reach new digital audiences, the festival said.
 


A CYNOPSIS MESSAGE


 

Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Upcoming Issue: Across Ethnicities (12/13)

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

Click to view specials on Kids, Tweens, & Teens, Women, Men & Baby Boomers
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480


 

~ DIGITAL ADVERTISING ~

 
IAB is launching the Mobile Marketing Center of Excellence, a new division tasked with helping grow the mobile marketing and advertising business. Ericsson exec Anna Bager joins as VP and General Manager. The center will focus on consumer research, case studies, best practices and other areas.

 

 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

Now authors can stress weekly about their sales figures thanks to a deal between Amazon and Nielsen BookScan that brings Nielsen’s point of sales data to writers. Sales figures are now available to authors who sign up in Amazon’s Author Central database. BookScan is the industry standard for the book business and purports to track 75 percent of print trade books sold in the United States, but many industry experts have called into question its numbers. Some authors have even said BookScan numbers only account for 15% of their actual sales because BookScan doesn’t include school, library or digital sales.       

~ TRENDS, RESEARCH, ETC.  ~

 
While still small compared to TV, the mobile video viewing market in the United States is growing quickly.  Nielsen reported that the number of people watching mobile video in the second quarter of this year rose more than 43% compared to the same period last year.
 
iPad sales will keep soaring, eMarketer says. The research firm predicts Apple will have sold 8.5 million iPads by year-end, comprising 88% of the tablet market. Next year, Apple is on track to sell nearly 20 million, with more than 30 million slated to make their way to consumers in 2012. At that point, Apple’s share of the tablet market will be 74%. Staying current on the world’s news is the most popular use of the iPad with 75% of users spending at least 30 minutes a day consuming news, according to a study from the Donald W. Reynolds Journalism Institute at the University of Missouri. The report revealed sobering, but not unexpected news for papers ­ more than half of print newspaper subscribers who use their iPad at least an hour a day for news are very likely to cancel their print subscriptions within six months, the study sad.
                      

~ GADGETS & APPS ~

 
AETN is leveraging its Facebook platform to now sell merchandise such as DVDs, tee-shirts, hats and bobbleheads from shows like History’s Pawn Stars and American Pickers and A&E’s Dog the Bounty Hunter and Paranormal State. The network group plans to launch additional Facebook fan shops in the first quarter of 2011. 
 
Fans of Who Wants to be a Millionaire can now play the latest version of the game show’s app on iPads, iPhones and iPod Touches. Sony Picture Television’s 2waytraffic International launched the 2011 version in 70 countries.

 

  ~ WEBSITE OF THE DAY ~

 
Google has produced its “ Zeitgeist 2010: Year in Review” video. Check it out if you want to relive some of the biggest moments of the year through search, video and images, such as Wikileaks, Angry Birds and the European Debt Crisis.  According to Google, the fastest rising search queries in 2010 were Chatroulette, iPad and Justin Bieber.
 
Later – Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital
12.10.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: SCORING TICKER PRODUCER/GOLF Channel/ORLANDO: 5+ yrs in stats & graphics exp. preferable/strong writing skills/Sports knowledge required. Resumes @ [email protected]  Comcast EEO/AA/Drug Free Workplace (12/17)

JOB OPENING: RESEARCH ANALYST/Fuse/NY:  Create custom presentations to support all Ad Sales efforts. Strong data comm skills req’d. 2+ yrs exp w/Nielsen Toolbox & syndicated research systems. Rez to [email protected] “RA” in sub (12/17)

JOB OPENING: DIRECTOR, TRADE MKTG/Syfy Network/NYC: Responsible for directing all stages of strategic develop., creative execution, & production involved in marketing Syfy to the advertising community NBCunicareers.com Req# 1287863 (12/17)

JOB OPENING: CNBC.COM INVENTORY MGR/NBC/NYC:  Resp for processing inv related requests determine inv levels/usage patterns; coord w/sales planning team in discussing allocation & pricing considerations. www.Nbcunicareers.com Job#1280400 (12/17)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY:  BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to [email protected]   (12/17)

JOB OPENING: SLS AC/BBC/NYC:  Work w/ internal & external contacts to provide sales support, internal reporting & agency coordination. Excellent communication skills. apply: www.bbcamerica.com/employment.jsp   (12/17)

JOB OPENING: ACCOUNT MNGR SLS/BBC/NYC: Gen rev & deliver to target, dev rltnshps & biz w/ agencies/clients. Must know US media landscape. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: SNR MGR IT/BBC/NYC: Key contact for staff, lead dev of tech strat, support biz units, maintain systems. www.bbcamerica.com/employment.jsp to apply (12/17)

JOB OPENING: OPS MGR/BBC/NYC:  Manage workflow b/w CS team & Tech Services, ensure delivery of assets and compliance of CS edit systems, software versions & media management. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: FREELANCE JR WEB DESIGNER/BBC/NYC: Dev & maintain internal & external web designs. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: EDITORIAL DIR/BBC/NYC:  Drive strategic direction of CS team, provide feedback on scripts/pieces. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: DIR COMMUNICATIONS/Miami:  cover all channel activity in Latam, position channel in consumer & trade press, event org etc. Must have exp in Latam & media industry. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: CREATIVE ASST/BBC/LA: Provide research, creative concept dev & artwork for new projects/games. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ASSOC VP MRKTNG/BBC/NYC/BBC:  Lead mrktng for BBCA, manage 4 ppl, determine & Deliver mrktng strat. 5-10 yrs exp, strong communication skills. Apply: www.bbcamerica.com/employment.jsp   (12/17)
 
JOB OPENING: AFFILIATE SALES ASST/NYC/BBC:  Sales support/admin. Learn ropes of affiliate sales and media industry. Must be detail oriented and highly motivated. Apply: www.bbcamerica.com/employment.jsp   (12/17)

JOB OPENING:   SR DIGITAL MARKETING MGR/Music Choice/NY:  Develop online mktng/social media strategy and execute online/social/mobile mktng programs for Music Choice. 6+ years online mktng exp. required. http://tinyurl.com/2esubou (12/17)

JOB OPENING: SALES PLANNER/NYC:  All planning facets of media campaign orders, update plans/customize presentations, send materials,order input,reconcile contract/order discrepancies, steward accounts [email protected] (12/16)

JOB OPENING: MKTG SOLUTIONS MANAGER/G4/LA: Job respond. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (12/16)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (12/16)

JOB OPENING: PROD COORDINATORS/SpeakeasyFX: Need 2 strng coordntrs for anim. series-1 to trck notes &1 to trck scenes as they move thru studio.Must have strng MS Office skills;Animation exp a must. Apply: [email protected] (12/15)

JOB OPENING:  DIR, MERCHANDISE/New York:  Increase revenue by optimizing e-commerce mktg & merchandising online stores. Apply: www.aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=82748 (12/15)

JOB OPENING:  PROMOTION MGR-ONLINE/Disney Interactive CHI: A track rec translating mktg + promo objectvs into results 4 advrtsrs. 4+yrs heavy mktg/promo exp w/2+ yrs online a MUST. Strong pres. Skills a must.  [email protected] (12/15)

JOB OPENING: CG OPERATOR (Duet), Part time NESN/MA: Utilize Chyron Duet in a fast-paced live studio operation to design, develop and implement graphics. www.nesn.com (12/14)

JOB OPENING: ACCOUNT EXECUTIVE/NESN/MA: Reporting to the Local Sales Manager, this position requires a team oriented, creative sales professional adept at growing existing accounts while developing new business www.nesn.com (12/14)

JOB OPENING: TECHNICAL DIRECTOR/NESN/MA: Reporting to the Studio Operations Manager, this position will provide technical direction for a sports news program www.nesn.com (12/14)

JOB OPENING: DIR DIG MEDIA AD SALES PLAN’G & ACCT MGT/NYC: Lead both teams for ent sites in NBCU portfolio. Lead x-functl process improvements/efficiencies working w/ Mktg, Ad Ops/Inv/Finance. www.nbcuniversalcareers.com Job:1281946 (12/14)

JOB OPENING: MKTG MGR NBC/NYC: Asst Mktg Dir & increase sales for msnbc. Interface w/ ext customers & translate needs of the target brand into “sellable” prgrms that generate rev for msnbc. www.nbcuniversalcareers.com job ID: 1288387 (12/14)

JOB OPENING: MANAGER, AD SLS RESEARCH/Vh1/LOGO/NY: 5+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (12/14)

JOB OPENING: ASSOCIATE MEDIA DIRECTOR/Zenithmedia/NY: Lead a media planning team in strategy development and overall administration of client media needs. Send resumes to: [email protected] (12/14)

JOB OPENING: ASSOCIATE RSRCH ANALYST/KNOX/SCRIPPS NETWORKS: 1+ YRS &/or Internships in Media RSRCH. Daily research support for Affiliate & Ad Sales, SNI Digital & other corporate clients. Apply to # 1860, www.scrippsnetworks.com (12/14)

JOB OPENING: VP RETAIL SALES & MARKETING/WALMART TEAM LEADER/Nickelodeon/NYC: 10+yrs Retail Sales/Promos/Consumer Marketing, 5 yrs mgmt exp, Deep Relationships/Knwlge of Walmart, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/14)

JOB OPENING: DIRECTOR ANIMATION MARKETING/Nickelodeon/NYC: 7+yrs Consumer Mrkting Exp w/in Ent/Media/Retail, Strng Success record of Initiatives & Leadrship, Strng Strat Planng exp,EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (12/14)

JOB OPENING: DIR RSRCH & INFO/National Association of Broadcasters/DC: Exp’d candidate to fill position currently available. Please visit our web site at www.nab.org for the complete listing about this opportunity (12/14)

JOB OPENING: STRATEGIC MEDIA PLANNER/Philadelphia Area: Client Media Dept.,5-7 years Media Planning Exp, Agency, Broadcast & Interactive Exp a plus – Please send resume to [email protected] (12/14)

JOB OPENING: ACCOUNT DIRECTOR, AFFILIATE SALES/ Current TV/NYC: 5+yrs sales, marketing and acct. mgmt in affiliate distribution. Strong acct. relationships with top 10 MSO’s a +. Travel req’d. Resumes to: [email protected] (12/11)

JOB OPENING: ASSOCIATE DIR PRIME & ASSOC DIR NEWS/ABC TV/NYC: Create, maintain, implement Ad-Sales related marketing efforts for all Prime/News related assets of network 5+ yrs exp in media disneycareers.com Reqs: 272120 & 272118 (12/11)

JOB OPENING: TRAFFIC COPY/LOG COORD-NY: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (12/11)

JOB OPENING: SUPERVISOR, ONLINE PROGRAMMING/iNDEMAND/NYC: Handles all content info and programming for storefronts + supplier relationships. Degree+2-3 yrs cable/online media. Apply: [email protected] (12/11)

JOB OPENING: MANAGER, VOD PROGRAMMING/iNDEMAND/NYC: Programming, scheduling & negotiating for content. Degree + 5 years in programming/scheduling/cable. Heavy Excel. Apply: [email protected] (12/11)

JOB OPENING: HBO DIRECTOR, INT’L DISTRIBUTION  Latin American Sales/NYC: Min 3 yrs exp in licensing feature films, TV series & movies to broadcasters in Latin America. Fluency in Spanish req’d. Apply: http://bit.ly/g3kMdP (12/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: DVLPMNT/MARKETING /LA prod company: Must be available 2 days a wk, w Mac/Final cut experience. Small stipend to cover travel expenses &lunch. www.PIC.tv Resume/cover: Vstudiola @gmail.com   (12/14)

SPRING INTERNSHIP CREDITS ONLY: ON-AIR Dept/iN DEMAND/NYC: seeking interns to help in in-house edit facility  logging, viewing reels, tape dup. Apply: [email protected] (12/11)

SPRING INTERNSHIP CREDITS ONLY: MARKETING & PR Depts/iN DEMAND/NYC: seeking intern to support marketing activities and publicity for movies, sports and events. Apply: [email protected] (12/11)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROD INTERNS/NBC STUDIOS/NYC:  completion of at least two yrs of college level courses related to field of interest is pref’d  Proficient PC skills good organizational skills a must. Resume to: [email protected] (12/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/17)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Features Accurate, Reasonable fast turnaround. Email:  [email protected] (12/16)

SITUATION WANTED:Need a creative editor/consultant?HD editor/dir/shooter w/Final Cut system & 7D shoot pckg. 21 yrs int’l exp:HISTORY, BBC,PBS, NPR,NGOs, iBook trailers, iPhone apps. Reel/contact>alangrazioso.com (12/14)

SITUATION WANTED:CREATIVE DIRECTOR/DESIGNER/ILLUSTRATOR/NYC: Exceptional concept through completion. Freelance or staff. Portfolio: www.baerdavis.com Email: [email protected] (12/14)

SITUATION WANTED: SALES POWERHOUSE in TV, FILM & MEDIA 6+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email [email protected] (12/14)

SITUATION WANTED: ADMIN ASST/NY: American U.grad w/4+ yrs admin exp., large exp. w/ client interaction, strong organizational skills, proficient knowledge of all MS Office 03 & 07 & can work on Macs. Email Jen @ [email protected] (12/11)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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