Friday, August 9th, 2013

Cynopsis: DIGITAL

Good morning. It’s Friday, August 9, 2013, and this is your first early morning digital briefing.


Only one of the Top 100 Global Brands does not have a presence on YouTube. The other 99 have collected 9.5 billion views of more than 285,000 videos on more than 2,200 channels. And now the folks at Pixability have closely studied how they’ve all done and offered up the lowdown along with a few best practices in a new white paper. Some surprising details:

  • Fewer than half of the brand videos posted gained 1,000 views or more, while 1,300 of the videos topped 1 million views.
  • 37% of brand channels hadn’t been updated with new content in more than four months and many of the channels were inactive.
  • Top brands post 78 new videos per month, while top media companies post 500 per month.
  • Top brands that integrate videos with social media had 89x more tweets and 330x more Facebook activity than those that didn’t.

In Other Words: Start cranking out those videos and make ’em shareable.

Warning, only a few spots left. From NHL Commissioner Gary Bettman to the launch of FS1 to Turner’s David Levy to a league CMO Roundtable and more, don’t miss the action! Get your tickets to the Cynopsis Sports Business Summit before they are all gone. Register now at


Barry Diller’s Aereo is creeping into more cities with its $8 monthly charge to see live, streaming video of what’s playing right now over on those networks that you generally pay a lot more moulah to see. Aereo, which won a case filed against it by broadcasters already, will be available in Miami, Houston, and Dallas next month.


The digital shift is coming, swift and sure… and it isn’t just the digital people who think so anymore. Seventy percent of media buyers predict that more TV dollars will switch to digital within the next year, an IAB surveyof the recent Digital Content Newfronts attendees found. Also:

  • 78% said they came away from the week of 17 presentations with at least one opportunity their company or a client.
  • 64% of ad buyers with responsibility for multiple media platforms said they anticipated their “TV plus Digital Video” buys to increase over the next year.
  • 33% of buy-side attendees said the Internet ad industry marketplace positively affected their plans for digital video advertising buys.

One criticism of the whole shindig? 74% of buy-side attendees requested shorter event times at next year’s NewFronts.

Nielsen and FreeWheel have agreed to a partnership that will see FreeWheel integrating Nielsen Online Campaign Ratings into its video ad management platform, giving its clients the ability to easily track campaign measurement and tag their ads as of September. The hope is to significantly streamline the measurement process for joint FreeWheel and Nielsen clients.


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For sponsor information, please contact Mike Farina at (203) 218-6480.
For registration information, please contact Pete Romasat (203) 899-8483


Nick Landry, a product manager at Infragistics, a manufacturer of user interface development tools, who heads up the company’s mobile-development tools group, recently created a “top 100 iOS apps” list and then checked out how many of them could be found in Android, Windows 8, and Windows Phone versions. The Windows Store only had 54 of them. Some of the apps not found there include Facebook, Zillow, and Pinterest.

Grupo Clarin’s Yuisy, the largest video games, app, and digital content developer and publisher in Latin America, has partnered with the Exim Licensing Group’s Exim Tech to create online strategies that will help Exim’s licensing program get even stronger.

NBC’s Today Show has launched an app so folks have a way of accessing the show’s videos, stories, and images to share with pals. The app also provides a “behind the scenes access to the TODAY team,” but don’t expect to get a gander of Matt Lauer or Savannah Guthrie rolling out of bed way before the sun rises. The app will also offer surveys and special deals.

PayPal co-founder Max Levchin and former Google exec Mike Huang just launched Glow, an iPhone fertility app that doesn’t just track menstrual cycles as other such apps do. This one uses data to provide more reproductive health info as well as the best times to conceive. There is a version for men, too, so women don’t have to be solely responsible for carrying around the worry and the info. Plus, if the app doesn’t work, it also offers a premium service called Glow First that actually will help fund fertility treatments. Users can pay in $50 monthly for 10 months and if they aren’t pregnant by then, the company will help fund treatments. Levchin has put $1 million into a fund to get that started.

Disney has just released a new $13.99 iPad app. Disney Animated, that gives users access to animation art from all 53 animated films that Disney has produced over the years. It’s the most expensive price for an app that Disney has set, but where else are you going to have access to content from The Fox and the Hound and The Emperor’s New Groove? The app has stills, animated clips, interviews with animators, and, well, a boatload of background.

YouTube founders Chad Hurley and Steve Chen are taking on Vine and Instagram by launching their own video app, MixBit. The free app currently only has an iOS version, but will have an Android version by the end of September if all goes as planned. The app allows users to combine other MixBit videos found on the company’s website into one longer film. Tarantino wannabes can film, record, and edit films that are up to one hour in length right on the mobile device.


Viggle, the app that acts as a “second screen” for TV loyalty, has launched the Viggle Audience Network, giving advertisers access to an audience of nearly 10 million users. Viggle has three million registered users; the rest come from a combination of such launch partners as Boxfish, BuddyTV, and Dijit Media’s NextGuide, and Viggle will be able to sell ads across the group. At its first anniversary in January, Viggle’s customers had spent 176 million TV hours checked in with the app; by May, the number had swelled to 24,932,949, Viggle President and COO Greg Consiglio tells Cynopsis Digital. “From our launch through June 10, Vigglers redeemed 1,824,043 rewards with a retail value to consumers of $13 million. Second-screen experiences like ours are making TV more interactive, fun, and rewarding.” All that fun has also meant pulling in more than $10 million in revenue from its January 2012 launch to the end of March this year, Consiglio shared.

Mobile advertising company NativeX claims that its new targeting features are “the most precise demographic targeting technology to date.” NativeX is using hundreds of thousands of attributes to target consumers, including the usual device type and location along with age, income, gender, ethnicity, education, purchasing history, and plenty of other things. During testing of the new targeting, there was an increase of 500 to 600 percent in eCPMs.


The Live on Letterman concert series has already surpassed 185 million views on and Vevo with its showcases of some big-name acts, such as Adele and The Killers. Now it will be adding more interactive features. When musicians John Mayer and John Legend appear on his show on August 19 and 20, respectively, the Live on Letterman sequence that is streamed live to and Vevo will have multiple camera angles for viewers to choose from, “share the moment” instant photos, and the ability to help pick the last song as well as trivia games to play during the performance. The concerts will also be available on demand afterward.


FremantleMedia North America has promoted David Luner to the newly created position of executive vice president, brand partnerships and franchise management. He’ll now oversee all of the company’s ancillary businesses, including digital, integrated marketing and brand partnerships, licensing, and live events, among other things… Real Media Group has added Lindsey Bono and Kara Nilan to its media sales team in New York. Bono most recently worked at DraftFCB while Nilan was part of Real Media owner 24/7 Media’s account management team… Andrew Morse is joining CNN Worldwide as senior vice president, overseeing domestic news gathering and digital editorial efforts. Morse is leaving is spot as Bloomberg LP head of U.S. television.


Cynopsis: Kids Webinar
How to (Really) Increase Kid Brand Revenue through Licensing
Tuesday *August 27, 2013*1:30-3:00 p.m. ET

Hosted by:Cathy Applefeld Olson, Editor, Cynopsis Kids
Daisy Kline –
VP, Marketing & Brand Management at Scholastic
Pete Yoder –
VP, U.S. Consumer Products at Cartoon Network Enterprises
Melissa Segal – EVP, Global Consumer Products at The Jim Henson Company
Sean Gorman –
President at American Greetings Properties


Whitney Houstonwould have been 50 today if she hadn’t “accidentally drowned” in a Beverly Hilton Hotel the day before the 2012 Grammys. Houston is still the only artist to have seven consecutive No. 1 hits on Billboard’s Hot 100 chart. Her biggest hit, of course, was probably this little tune that Dolly Parton wrote back in the early ’70s and had a hit with herself, “I Will Always Love You.”


Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
**More Info/Website Coming Soon**

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.

See you tomorrow,
Mark Miller 

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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CynopsisCLASSIFIEDSFor More classifieds, visit classifieds page here.

JOB OPENING:AE DIRECT RESPONSE/ION/NY: Reqd 3 yrs DR Ad Sales, strong agency & client relationships, grow & develop new business, increase rates. Team Player. Strong oral/written/computer skills. Apply at [email protected] EOE (8/16)

JOB OPENING:COUNSEL/BURBANK: 4+yrs relevant dev/prod exp @ TV studio or law firm. Animation exp. pref. handling orig. prgrmng matters. Ample exp handling dvlpmnt & prod of origi prgrmng for TV  rights /content clearance matters. Apply HERE(8/16)  

JOB OPENING:ASSIST DIR, BROADCAST SERVICES/NCAA/Indy: Resp: primary contact with ESPN and TURNER, CBS related to programming, production and TV/Dig Ops.  Min 3 yrs exp TV prgrmng/prod req’d. More info/ APPLY HERE (8/16) 

JOB OPENING:PARTNER MGR/HBO/NYC: Oversee activities initiatives related to mgmt & implementation of HBO’s marketing efforts w/designated digital partners in an effort to drive HBO GO & MAX GO awareness. Please apply @  (8/16)

JOB OPENING:MGR, MARKET RESEARCH/HBO/NYC: Managing primary quantitative and qualitative mkt rsrch projects. Proficiency in statistical analysis software tools. Min. 5-7 yrs of consumer mkt research exp. (8/16)

JOB OPENING:SR WRITER/PRODUCER/A&E/NY: Develop innovative, break-through creative that drives ratings, revenue & brand image. 5 yrs exp producing first-in-class creative campaigns. Apply:

JOB OPENING:SR ART DIR/Lifetime/NY: Creative lead in art directing & designing advertising, promo, digital & mktg materials. 8 yrs exp in ad agency, graphic design firm or tv/cable. Apply: (8/16)

JOB OPENING:SR. MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (8/16)

JOB OPENING:DIR, PARTICP & RESIDS/AMC/NY or LA: Serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res (8/15)

JOB OPENING:LIFESTYLE FREELANCE PROD/TV 25/Baltimore area: Passionate! Specialize Food/Entertaining/Home Decor/Real Estate. Dvlp prgrmng & show ideas; has strong writing skills; professn’l producing background for dig. or TV. Reel/res: HERE (8/15) 

JOB OPENING:DIR-ONLINE DEVELOPMENT/AMCN/NYC: responsible for all website & mobile development across all networks, 10+ yrs. exp. architecting & designing Linux, Apache, MySQL, PHP CLICK HERE (8/15)
JOB OPENING:  TRAFFIC COORD/Al Jazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume/apply HERE (8/15)   

JOB OPENING:  APC OPERATOR/NBCU/SOUTHEAST/SOUTHWEST: Owned Television station in the Dallas/Fort Worth area, KXTX TV, has a rare opportunity for a detailed oriented, multi-skilled, full-time APC Operator  Apply HERE (8/15)   

JOB OPENING:  SALES PLANNER-ACCT MNGR/PEARSON/POPTROPICA/NYC:Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/15)

JOB OPENING:SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales  dealmaker, media math. BA/BS req’d send resume to [email protected] (8/14)

JOB OPENING:AD SALES PLANNER/NUVOtv/NYC: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for someone looking to join fast growing bus w/future growth opps. Res/salary history: [email protected] (8/14)

JOB OPENING:EXEC ADMIN ASST, PRGMNG/Crown Media/Studio City: Support EVP, Prgrming/VP, Sched & Acquisitions/VP, Prgrmng for Hallmark Channel & Hallmark Movie Channel. 3 yrs exp supporting Sr execs/prior exp TV/Prod. Info/apply HERE (8/14)

JOB OPENING:DIR ACCT MNGMNT/Origin Digital, an Accenture Co./NYC: Worldwide leader in enabling LIVE events on 2nd screens, seeking star to build revenues. New media/sports/sale/tech. background. [email protected] (8/14)

JOB OPENING:DIR. DIGITAL PRODUCTION OPS/Hub/LA: Resp: planning, dev/design strategic thinker, attn. to detail. 7 + yrs web editorial 4 + yrs mgt. role Exp. Apply at: (8/14)

JOB OPENING:INTERACTIVE PRODUCER/Hub/LA: Resp: concept, build, launch & mgr’ing entertaining content exp. on hubworld & various dig. platforms 5+ yrs online content. Apply at: (8/14)

JOB OPENING: DEV EXECS/Magnetic LA: Fast-growing TV prodco looking for dvlpment execs. Strong writers, knwldg of current prgrmng/trends, dvlpmnt casting, sizzle reel production, format dvlpmnt, Photoshop, AVID. Send resume HERE (8/13) 

JOB OPENING: SR ACCT EXEC AD SALES/NY: Expanding Ad Dept. 70m+ Sports Net. 10+ yrs. TV ad sales exp. Excellent agency relationships. Send resume and cov ltr ATTN: ROSE: [email protected] (8/13)

JOB OPENING: CREATIVE DIRECTOR/PROMO PRODUCER/NY: Min 10 yrs TV Network exp. TV Promo & Avid/AE exp req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: EDITOR/NY: Min 10 yrs TV Network exp. Post production, Avid, Adobe AE exp. req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: GRAPHIC DESIGNER/NY: Design/animate graphics for TV network. Digital exp. a plus. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING:SALES REP/TRICK3D/ATL: Animation Studio seeks experienced sales person w/contacts in kids brdcst & media to manage and create client relationships. Send resume to [email protected] (8/13)

JOB OPENING:DIRECTOR, RESEARCH/Fusion, ABC/Univision JV, Miami: oversee all research functions for new network. Min 5 yrs exp incl primary, Nielsen, digital, ad sales. Min 3 yrs cable experience. Apply: HERE (8/13) 

JOB OPENING:SALES PLANNER/UNIVISION NTWK/NY: Create Sales Proposals, monitor/steward accts. Media planning exp pref’d. Knowledge of dealmaker a+. APPLY [email protected] (8/13)

JOB OPENING:SALES PLANNER/NYC: 1 yr exp in dig sales/plnng/trafficking. Generates dig media plans under AE & VP Sales. Ensures campaign delivey, makes adjustments, optimizations, & makes recs when approp. Assiss w/RFP’s & new biz. Apply HERE (8/10) 

JOB OPENING:RESEARCH ANALYST/E! NY: TV Research Analyst for E! Ent for report requests, viewership interpretation, study design. Nielsen Media Research, Star Media, MRI, Simmons preferred. 1-2 yrs experience. APPLY HERE (8/10) 

JOB OPENING:DIGITAL RESEARCH ANALYST/Freelance for E! and Esquire Network/LA: Ad hoc reporting. KPI measurements across VOD, mobile & cross platform. Rentrak, comScore, Omniture tools ideal. Apply HERE (8/10)

JOB OPENING:RIGHTS & CLEARANCES SUPERVISOR/Leftfield/NY: Generates/tracks/compiles net deliverables. Watches down cuts, flags clearance/S&P issues. Estab/facilitate proper depart. workflow. Min 3 yrs exp. Res: [email protected] (8/10)

JOB OPENING: FX Networks/VP BROADCAST DESIGN/LA: Resp for the creative broadcast design, mging the design staff, and the daily maintenance of On-Air graphic. BA/BS, 10yrs exp, AVID/Cinema4 knowledge. (8/10)

JOB OPENING:MGR AD SALES RSRCH & BUS IN/NYC: 4+yrs exp in media rsrch w/brdcst or cble ntwk. Provide insight on sports media & sponsorship industry trends. APPLY HERE (8/10)

JOB OPENING:DIRECTOR, PUBLICITY/A&E/A+E Networks/NY: Develop/implement effective PR strategies, campaigns & execution resulting in positive media For A&E. Full info/Apply: (8/10)

JOB OPENING:SPECIALIST, AD SALES ADMINISTRATION/A+E Networks/NY: Training new employees ranging from Sales Service Rep to Acct Exec. Full Info/Apply: (8/10)

JOB OPENING:PRODUCER/NBCU2013/NYC: Producing content for all SNY Original programming. Apply HERE  (8/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:Motion GFX Internship: Design & animate GFX in AE and C4D for Fortune 500 companies at a well-established NYC video production boutique. Please send resume, link to reel, & cover letter HERE. mailto:[email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY:PRODUCTION INTERNSHIP: Work with producers on video and animation projects for Fortune 500 companies at a well-established NYC video production boutique. Please send resume & cover letter: mailto:[email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY:POST-PRODUCTION/Library Intern/ Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library &cataloguing. Admin work required. Resume to [email protected] (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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