Cynopsis: Kids!
08/08/08
Good morning. It’s Friday, August 8, 2008, and this is your first early morning Kids briefing.
Scholastic inks a deal to sell its US direct-to-home continuities business to Norway’s Sandvik AS, a company that sells books for kids up to 7-years-old directly to parents via email and the internet. Scholastic announced in December it was looking to sell-off the division. The terms of the deal were not disclosed. Scholastic’s direct-to-home continuities division sells educational book and multi-media subscriptions to consumers via telemarketing and direct mail. The agreement does not include Scholastic’s facilities in Maumelle, AR and Danbury, CT.
NEW PRODUCTION & DEVELOPMENT
Author James Patterson’s young adult book series Maximum Ride will be adapted for the big screen by Columbia Pictures, which has acquired the feature film rights, per Variety. Don Payne (Fantastic Four: Rise of the Silver Surfer, My Super Ex-Girlfriend) will pen the script for the movie, with Patterson serving as executive producer and Avi Arad, Aria Arad and Steven Paul producing. A quick look at Amazon.com shows that the fifth book in the series is titled Waterwings: A Maximum Ride Novel will be published on March 16, 2009 by Little, Brown and Company. Additionally, the site indicates that Maximum Ride, Vol. 1 Manga (Maximum Ride The Manga) will be released by Yen Press (www.yenpress.us), an imprint of Hachette Book Group USA, on January 6, 2009, followed by volume 2 in October 2009.
MORE KIDS STUFF
Astral Media’s Family Channel (Canada) concludes its summer music focused programming block, Family Jams, with the premiere of Disney Channel’s The Cheetah Girls: One World, on Friday, August 22 at 8p, the same day and date it bows on Disney Channel. An early look at the Disney Channel Original movie, which features the Cheetah Girls in India, will be available via Family OnDemand from Tuesday, August 19.
Qubo will host the world TV premiere of the new 3D CGI animated series Turbo Dogs across its broadcast blocks on this October 2008. Specifically, Turbo Dogs will bow: on ION Television on Friday, October 3, where it will air regularly on Fridays at 3:30p; on qubo on NBC, Saturday, October 4 and Saturdays thereafter at 12 noon; in Spanish on Telemundo on also on October 4 and Saturdays thereafter at 8a; and on qubo Channel on Sunday, October 5 (time TBD). Based on the Racer Dogs picture book by Bob Kolar, Turbo Dogs is provided by Scholastic Media and co-produced by CCI Entertainment and HuHu Studios.
Australia’s Channel Ten acquires the UK family-targeted fantasy/drama series Merlin (13×60) episodes) FremantleMedia Enterprises, which holds international rights for the series (excluding the UK), for air on the channel in 2009. The mixed live-action/CGI animated series, which is slated to premiere on BBC1 this September 2008, features an animated dragon voiced by actor John Hurt. Produced by Shine Television for BBC, Merlin also features CGI animation created by The Mill, the visual effects team behind the movie Gladiator. FremantleMedia has also inked broadcast deals for the series for the US where the series will air on NBC in winter 2009, and in Canada on CTV.
Nickelodeon changes the date for the second season of Wow! Wow! Wubbzy! to Tuesday, September 2, 2008. New episodes of the series will air Tuesday-Friday, September 2-5 at 1:30p.
Two Corrections: The correct link for the beta version of the social network for Beacon Street Girls is http://beta.beaconstreetgirls.com/. And the title for the upcoming Wow! Wow! Wubbzy! DVD is A Tale of Tails and not as it appeared yesterday.
MARKETING/LICENSING
The Really Useful Group (RUG) taps Jetix Consumer Products (JCP), the licensing division of Jetix Europe, to serve as its merchandising agent. Under the deal JCP will represent non-theatre merchandising for RUG’s popular musicals including Cats, Joseph and the Amazing Technicolor Dreamcoat, Starlight Express, cats and Evita across all European territories, Israel and the Middle East. RUG will continue to license merchandising for these titles inside theatres. JCP will showcase these properties and launch merchandising programs for these musicals at Brand Licensing in London October 1-2, 2008.
EXECUTIVE MOVES
Chapman Entertainment expands with promotions and new hires:
- Adele Sinclair joins Chapman’s licensing team as Produce Development Executive UK, overseeing UK product approvals on both Fifi and the Flowertots and Roary the Racing Car. Most recently she toiled for Wesco as Graphic and Product Designer, where she worked on both brand among others. Sinclair will report to Licensing Manager, Caroline High.
- Ross Allen is upped to Product Development Executive International. Ross, who had been Product Development Coordinator, will be responsible for international approvals across the two brands. He will also repot to High.
- Bethan Jones is promoted to Marketing Executive and Polly Palmer joins the company as Marketing Assistant. Both will report to Head of Marketing, Melissa Brown.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/28-8/3/2008, 6a-6a:
K2-11 Total Delivery (000)
DSNY*: Hannah Montana (8/3; 8:30p) 2491
DSNY*: The Incredibles (7/28; 12-2p) 2250
NICK: SpongeBob SquarePants (8/3; 12p) 2168
NICK: SpongeBob SquarePants (8/2; 11:30a) 2132
NICK: SpongeBob SquarePants (7/31; 11:30a) 2132
NICK: Fairly OddParents (8/2; 10a) 2101
DSNY*: Studio DC: Almost Live (8/3; 8p) 2100
NICK: SpongeBob SquarePants (7/30; 11:30a) 2100
NICK: SpongeBob SquarePants (7/28; 11a) 2041
NICK: SpongeBob SquarePants (8/3; 11:30a) 2034
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/28-8/3/2008, 6a-6a:
K6-11 Total Delivery (000)
DSNY*: Hannah Montana (8/3; 8:30p) 2021
DSNY*: Studio DC: Almost Live (8/3; 8p) 1767
NICK: iCarly (7/28; 4p) 1431
NICK: iCarly (7/28; 3:30p) 1422
DSNY*: Suite Life of Zack & Cody (7/30; 9:30p) 1414
DSNY*: The Incredibles (7/28; 12-2p) 1413
NICK: Fairly OddParents (8/2; 10a) 1412
DSNY*: Suite Life of Zack & Cody (7/28; 9:30p) 1407
DSNY*: Wizards of Waverly Place (7/31; 10p) 1392
NICK: Fairly OddParents (8/1; 8p) 1377
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/28-8/3/2008, 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: Hannah Montana (8/3; 8:30p) 1792
DSNY*: Studio DC: Almost Live (8/3; 8p) 1388
NICK: iCarly (7/28; 4p) 1385
NICK: iCarly (7/28; 3:30p) 1264
DSNY*: Suite Life of Zack & Cody (7/30; 9:30p) 1245
NICK: Drake and Josh Really Big Shrimp (7/31; 1-2p) 1215
DSNY*: Wizards of Waverly Place (7/31; 10p) 1206
NICK: iCarly (7/28; 4:30p) 1199
DSNY*: Suite Life of Zack & Cody (7/28; 2:30p) 1167
DSNY*: The Incredibles (7/28; 12-2p) 1148
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/28-8/3/2008, 6a-6a:
Teens 12-17 Total Delivery (000)
FAM: Secret Life of the American Teenager (7/29; 8-9p) 1217
ADSM**: Family Guy (8/3; 11p) 940
DSNY*: Hannah Montana (8/3; 8:30p) 930
ADSM**: Family Guy (7/30; 11:30p) 924
ADSM**: Family Guy (7/31; 11:30p) 875
ADSM**: Family Guy (7/29; 11:30p) 800
NICK: iCarly (7/28; 4p) 773
DSNY*: The Incredibles (7/28; 12-2p) 767
NICK: Drake and Josh Really Big Shrimp (7/31; 1-2p) 764
DSNY*: Wizards of Waverly Place (7/31; 10p) 747
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, August 2, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.1/6 Avg. (7a-12p)
Will & DeWitt 0.4/4; Magi Nation 0.5/5; Tom and Jerry Tales 0.9/6; Tom and Jerry Tales 1.2/8; Chaotic 1.1/6; Spectacular Spider-Man 1.3/7; Spectacular Spider-Man 1.5/7; Teenage Mutant Ninja Turtles 1.5/7; Yu-Gi-Oh GX 1.1/5; The Batman 1.1/6
FOX (4Kids TV) 0.9/5 Avg. (8a-12n)
Viva Pinata 0.3/3; Viva Pinata 0.4/3; Teenage Mutant Ninja Turtles 0.9/5; Teenage Mutant Ninja Turtles 1.0/5; Sonic X 1.2/6; Dinosaur King 1.2/6; Kirby 1.1/6; Winx Club 1.0/5
ABC 0.7/4 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.7/4; That’s So Raven 0.9/4; That’s So Raven 0.8/4; Hannah Montana 1.0/5; Suite Life of Zack & Cody 1.2/6; Power Rangers Jungle Fury 0.4/2; Power Rangers Jungle Fury 0.5/3
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Jane and the Dragon 0.2/1; Zula Patrol 0.2/1; 321 Penguins/Larryboy Adventures 0.2/1; Veggie Tales 0.2/1; Babar 0.3/1; My Friend Rabbit 0.2/1
CBS (Kewlopolis on CBS) 0.2/1 Avg. (7-10a/10a-12p)
Care Bears 0.2/1; Strawberry Shortcake 0.3/1; Cake 0.2/1; Sushi Pack 0.2/1; Dino Squad 0.2/1; Horseland 0.2/1
Final K6-11 Ratings for Saturday, August 2, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.8/24 Avg. (7a-1p)
Jimmy Neutron 0.9/13; Jimmy Neutron 1.5/18; Fairly OddParents 2.3/21; Fairly OddParents 2.6/18; SpongeBob SquarePants 3.2/19; SpongeBob SquarePants 4.6/24; Fairly OddParents 5.8/28; Mighty B! 5.2/25; SpongeBob SquarePants 4.8/24; SpongeBob SquarePants 5.2/28; SpongeBob SquarePants 4.7/26; SpongeBob SquarePants 4.7/27
CARTOON NETWORK 1.7/11 Avg. (7a-1p)
George of the Jungle 1.3/16; Flapjack 1.5/13; Chowder 2.2/16; Pokemon: Diamond & Pearl Battle Dimension 2.1/12; Pokemon: Diamond & Pearl Battle Dimension 2.5/13; Ben 10: Alien Force 1.8/9; Transformers: Animated 1.9/9; Bakugan 1.7/9; Robotboy 1.4/8; Ben 10: Alien Force 1.7/9; Ben 10: Alien Force 1.4/8
DISNEY CHANNEL 1.5/9 Avg. (7a-1p)
Handy Manny 1.2/16; Little Einsteins 1.0/12; Handy Manny 1.2/11; Little Einsteins 1.3/9; Handy Manny 1.5/9; Little Einsteins 1.3/7; Handy Manny 1.3/6; Little Einsteins 1.0/5; Handy Manny 1.3/7; Little Einsteins 1.1/6; Catch That Kid (105 minutes) 3.2/18
TOON DISNEY (Jetix) 0.4/3 Avg. (7a-1p)
Legend of the Dragon 0.2/3; The Incredible Hulk 0.2/3; Monster Buster Club 0.3/2; Power Rangers Jungle Fury 0.4/3; Treasure Planet (120 minutes) 0.6/3; Recess 0.3/2; Recess 0.4/2; Recess 0.3/2; Recess 0.2/1
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 5, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1255; K6-11 769; TWEENS 9-14 636
DISNEY CHANNEL: K2-11 1203; K6-11 823; TWEENS 9-14 662
CARTOON NETWORK: K2-11 688; K6-11 452; TWEENS 9-14 325
TOON DISNEY: K2-11 192; K6-11 119; TWEENS 9-14 65
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 6, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1207; K6-11 756; TWEENS 9-14 603
DISNEY CHANNEL: K2-11 1164; K6-11 865; TWEENS 9-14 742
CARTOON NETWORK: K2-11 703; K6-11 464; TWEENS 9-14 329
TOON DISNEY: K2-11 210; K6-11 112; TWEENS 9-14 63
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: The nine-banded Armadillo can walk underwater.
Answer to Yesterday’s Trivia Question: On Nickelodeon’s new animated series The Mighty B!, who provides the voice of the main character, Bessie Higgenbottom? AMY POEHLER Kudos to: Kyle Luna-Animation Insider/Tobyhanna, PA; Lindsay Felty-LoyalKaspar/NY; Annalisa Ciganko-Nickelodeon Consumer Products/NY; Kaitlin O’Brien-Nickelodeon Music Marketing & Talent/NY; Kelly Syers-Program Partners/Venice, CA; Meryl Alper-Nickelodeon/Burbank; Jennifer Clark-Discovery Girls Magazine/San Jose, CA; Betsy Bozdech-Common Sense Media/San Francisco
Today’s Trivia Question: What object does Pinky Dinky Doo’s little brother Tyler have on the front of his shirt? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
08.08.08
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JOB OPENING: LICENSING MGR/Sesame Workshop/NYC: Mng all aspects of licensing for HBA/pckgd goods/Seasonal. Resp. incl. negotiations,budgets, oversee product dvlp.; 5+ yrs licensing exp req’d. [email protected] (8/15)
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SITUATION WANTED: ENTRY-LEVEL DEVELOPMENT/PRODUCTION POSITION for recent Northwestern U Film & History grad. Old & new media experience. Ambitious, creative, analytical, passion for non-fiction and comedy. Contact [email protected] (8/12)
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