Friday, August 5th, 2011

Cynopsis: Kids!

Good morning. It’s Friday, August 5, 2011, and this is your first early morning Kids briefing.

ABC will air the hour-long back-to-school special  Science is Rock and Roll, which celebrates the First Robotics Competition‘s 20th annual First (For Inspiration and Recognition of Science and Technology) Championship, on Sunday, August 14 at 7p.  Inventor/First founder Dean Kamen and of the Black Eyed Peas have partnered on the special that aims to support the importance of STEM (Science, Technology, Engineering and Math) education, and will feature live performances by The Black Eyed Peas and Willow smith, along with appearances by Just Bieber, Steven Tyler, Bono, Jack Black, Miley Cyrus and Josh Duhamel.  Kamen (he’s the guy who invented the drug infusion pump, the Segway, iBot wheelchair, and the remarkable advanced Luke prosthetic arm) established First ( ) with the goal of inspiring an appreciation of science and technology in young people, while also building their self-confidence.  If you have never been to a First event, you should  it is very cool and thousands of kids from elementary school through college take part  boys and girls and it isn’t just a nerdy thing.


Disney taps Michael Gracey, a director of commercials and a master visual effects artist, to direct its live-action Snow White feature film, The Order of the Seven (f/k/a Snow and the Seven), per Heat Vision.  Gracey had been an animator with Animal Logic, which worked on the animated movie Happy Feet.  France Lawrence (Water for Elephants, I Am Legend) was previously set to direct the picture, but has since left the project.  Writer Michael Arndt (Toy Story 3) recently gave the script for the movie a re-write.


The Hub is heating up for its Dog Days of Summer weeklong programming event August 8-14, which will feature dog-themed movies and culminates with the premiere of new episodes of Hasbro Studios‘ animated series Pound Puppies.  Two new Pound Puppies episodes will debut back-to-back on Saturday, August 13 9a-10a.  The dog-centric movies featured during the week include 102 Dalmatians, Air Bud, All Dogs Go to Heaven and Cats & Dogs.

Nickelodeon will premiere new episodes of its animated series Fanboy and Chum Chum on Saturday, August 27, 11a-12p.  Wrapping around the new episodes will be new behind-the-scenes promos for the series featuring actors Josh Duhamel and Jamie Kennedy, who voice the characters of Oz and Kyle, along with the animated versions of Fanboy and Chum Chum, who are voiced by David Hornsby and Nika Futterman.


THQ and Mattel will release the new Barbie Jet, Set & Style videos game for Wii (the Wii Remote), Nintendo DS and DSi in September 2011.  The game will invite Barbie fans create “Hair-tastic” hairstyles, couture fashions and do makeup and nails, by using realistic movements with the different handheld systems, across ten cities around the world.  The game lets players develop and perfect their skills and help prepare a Global Glam Fashion Show for Barbie.

Skyreader Media will release the re-mastered classic kid/family book series Norbert Nipkin, by Canada’s Robert McConnell, for digital release.  Illustrated by Pixar artist Steve Pilcher, each of the five eBooks is reintroduced with new paintings and animations and will be available for the iPad.


Three Lego Minifigures depart earth today on NASA‘s Juno deep-space probe, which is on a five-year mission to Jupiter to underline the importance of planetary research and help NASA understand the structure, atmosphere, magnetosphere and history of the planet.  The three specially constructed of aluminum Lego Minifigures are part of the Lego Bricks in Space project, a joint outreach and educational program developed under the partnership between Lego Group and NASA that aims to encourage kids to explore science, technology, engineering, and math (STEM), and improve their understanding of our solar system.  The three minifigures on Juno are depictions of the Roman god Jupiter, his wife Juno and the father of science Galileo Galilei and will be featured on ( ), which features educational material about space and offers downloads, videos, a Legonaut game, and space exploration facts.  Later this year the website will showcase videos of experiments conducted with the Lego Education models on the International Space Station.  The launch period for Juno opens today (with a launch window of 11:34a-12:43a) and extends through August 26.


Saban Brands established a new in-house digital department, Saban Brands Digital, which will expand its existing and acquired brands with digital content, social media and interactive products, new business (e.g. video games, mobile apps, eCommerce etc), and marketing campaigns.  Saban Brands Digital will report to Elie Dekel, President, Saban Brands.  Heading up the new unit are:

  • Frederic Soulie will serve as VP/Digital Content Distribution, responsible for the licensing strategy of Saban Brands properties in the home video, online video, video games and software categories.  Soulie previously toiled for Endemol USA, overseeing their digital distribution and business development, and for DIC Entertainment/Cookie Jar Entertainment as VP/Business Development for Digital Media.
  • Dan Silberberger joins Saban Brands as VP/Digital.  He will head up operations, business development, product development, and marketing for the new in-house department.  Most recently, Silberberger was VP/Business Development, Kiip.  He previously toiled for Electronic Arts leading its iPod/iPhone business, and for Nextel Communications (Sprint), running its games and entertainment business.
  • Marni Landes is named Digital Marketing Manger.  Landes, who will report to Silberberger, is responsibilities include implementing online campaigns and driving traffic to Saban Brands’ websites, as well as developing strategies to increase mobile app downloads and to monetize them. Landes spent the last five years heading up social media initiatives for Goldstar.
  • The team also includes Chris Thomes, who joined Saban Brands earlier this year as Executive Director/Digital Productions.  Thomes previously served as Executive Producer for Disney’s Interactive Media Group.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 7/25-7/31/11 , 6a-6a:
K2-11                                         Total Delivery (000)
NICK:    Victorious: Locked Up (7/30; 8-9p)           2427
DSNY*:  Good Luck Charlie (7/31; 8p)                   2410
NICK:    Victorious: Locked Up (7/31; 11a-12p)      2278
NICK:    SpongeBob SquarePants (7/30; 10a)         2280
DSNY*: Friends For Changes Games (7/31; 8:30p) 2225
NICK:    SpongeBob SquarePants (7/30; 11:30a)    2221
NICK:    SpongeBob SquarePants (7/31; 10a)         2088
NICK:    SpongeBob SquarePants (7/31; 10:30a)    2069
NICK:    Fairly OddParents (7/29; 12:30p)              2063
NICK:    SpongeBob SquarePants (7/30; 11a)         2059
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 7/25-7/31/11 , 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*: Good Luck Charlie (7/31; 8p)                    2076
DSNY*: Friends For Changes Games (7/31; 8:30p) 1903
NICK:    Victorious: Locked Up (7/30; 8-9p)           1902
DSNY*: Shake It Up (7/26; 9:30p)                        1580
NICK:    Victorious: Locked Up (7/31; 11a-12p)      1553
DSNY*: A.N.T. Farm (7/31; 9:30p)                        1514
DSNY*: So Random (7/31; 9p)                              1509
DSNY*: A.N.T. Farm (7/29; 8:35-9p)                     1467
DSNY*: 16 Wishes (7/28; 9-10:40p)                      1460
DSNY*: Wizards of Waverly Place (7/25; 9:30p)      1439
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 7/25-7/31/11 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
NICK:    Victorious: Locked Up (7/30; 8-9p)           2103
DSNY*: Good Luck Charlie (7/31; 8p)                    1786
DSNY*: Friends For Changes Games (7/31; 8:30p) 1558
DSNY*: Shake It Up (7/26; 9:30p)                        1926
NICK:    Victorious: Locked Up (7/31; 11a-12p)      1291
DSNY*: So Random (7/31; 9p)                              1286
DSNY*: A.N.T. Farm (7/29; 8:35-9p)                     1250
NICK:    Victorious (7/27; 7:30p)                           1210
NICK:    Victorious: Freak Out (7/26; 7-8p)             1197
DSNY*: A.N.T. Farm (7/31; 9:30p)                         1195
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 7/25-7/31/11 , 6a-6a:
Teens 12-17                      Total Delivery (000)
NICK:     Victorious: Locked Up (7/30; 8-9p) 1231
ADSM**: Family Guy (7/27; 11:30p)             960
ADSM**: Family Guy (7/25; 11:30p)             949
ADSM**: Family Guy (7/27; 11p)                  881
ADSM**: Family Guy (7/26; 11:30p)             870
ADSM**: Family Guy (7/26; 11p)                  842
NICK:      iCarly (7/25; 2p)                           816
ADSM**: Family Guy (7/28; 11:30p)             809
ADSM**: Family Guy (7/25; 11p)                  792
ADSM**: Family Guy (7/28; 11p)                  764
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 30, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.6/4 Avg. (7a-12p)
Magi-Nation 0.1/1; Magi-Nation 0.3/3; Sonic X 0.6/5; Sonic X 1.0/7; Yu-Gi-Oh 0.8/4; Sonic X 0.9/4; Dragon Ball Z Kai 0.7/3; Dragon Ball Z Kai 0.6/3; Yu-Gi-Oh 0.5/2; Yu-Gi-Oh 5D 0.6/3
ABC 0.6/3 Avg. (9a-12p)
The Emperor’s New School 0.5/3; The Replacements 0.8/4; That’s So Raven 0.6/3; That’s So Raven 0.5/2; Hannah Montana 0.5/3; Suite Life of Zack & Cody 0.7/3
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.3/3; Busytown Mysteries 0.1/1; Doodlebops Rockin Road Show 0.2/1; Horseland 0.2/1; Horseland 0.5/2; Trollz 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.1/1; Shelldon 0.1/0; Magic School Bus 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.2/1; Pearlie 0.3/1

Final K6-11 Ratings for Saturday, July 30, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.5/21 Avg. (7a-1p)
Fairly OddParents 1.3/16; Fairly OddParents 1.8/18; Fairly OddParents 2.5/21; Fairly OddParents 3.6/24; SpongeBob SquarePants 4.1/23; SpongeBob SquarePants 4.6/24; SpongeBob SquarePants 5.2/26; SpongeBob SquarePants 4.4/22; SpongeBob SquarePants 4.5/22; SpongeBob SquarePants 4.9/24; Power Rangers Samurai 3.1/16; SpongeBob SquarePants 2.4/13
DISNEY CHANNEL 3.4/20 Avg. (7a-1p)
Special Agent Oso 2.2/27; Mickey Mouse Clubhouse 2.2/22; Mickey Mouse Clubhouse 2.3/19; Jake and the Never Land Pirates 2.4/16; Phineas and Ferb 3.5/19; Phineas and Ferb 3.8/19; Kick Buttowski 3.9/19; Phineas and Ferb 3.9/19; A.N.T. Farm 4.5/22; So Random 3.7/18; Wizards of Waverly Place 3.9/20; Wizards of Waverly Place 4.5/24
CARTOON NETWORK 1.1/6 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.7/9; Generator Rex 0.8/8; Star Wars: Clone Wars 0.7/6; Beyblade: Metal Fusion 1.0/7; Pokemon: Black & White 1.4/8; Bakugan: Mechtanium Surge 0.8/4; Redakai: Conquer the Kairu 0.9/4; Sidekick 0.9/5; Sidekick 1.3/6; Sidekick 1.4/7; Almost Naked Animals 1.6/8; Almost Naked Animals 1.7/9
DISNEY XD 0.7/4 Avg. (7a-1p)
Zeke and Luther 0.2/3; Phineas and Ferb 0.2/2; Phineas and Ferb 0.6/5; Kick Buttowski 0.6/4; Pair of Kings 0.6/3; Kickin It 0.9/5; Zeke and Luther 1.0/5; I’m in the Band 0.8/4; Suite Life On Deck 0.8/4; Suite Life On Deck 1.0/5; Suite Life On Deck 1.0/5; Suite Life On Deck 1.0/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 3, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:    K2-11 1309; K6-11 925; TWEENS 9-14 700
NICKELODEON:         K2-11 1292; K6-11 771; TWEENS 9-14 584
CARTOON NETWORK: K2-11   696; K6-11 476; TWEENS 9-14 318
DISNEY XD:               K2-11   338; K6-11 273; TWEENS 9-14 190
NICKTOONS:              K2-11   137; K6-11   96; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact: 
When England was a province of Rome, the city of Cheshire was noted for its fine cheese. The Romans built a wall around the town to protect it. Cheshire cheese was made in a mold shaped like a cat, later made famous as the smiling feline in Lewis Carroll’s Alice in Wonderland.

Answer to Yesterday’s Trivia Question: This pup’s favorite line was “Aw, you shouldn’t ought have done that to my pal, Yakky” and then of course he’d whack the offender.  Who is he?  CHOPPER on THE YOGI BEAR SHOW  Kudos to: Paula Allen-Nickelodeon Global Publishing/NY; Chip Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question:  On this day in 1924 this comic strip made its debut in the New York Daily News.  What was it?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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SITUATION WANTED:  Emmy-winning PRODUCER/WRITER/DIRECTOR relocating to LA, seeking staff or freelance position. 20 yrs exp. in all genres- travel, reality, doc, talk, sports, etc.  Proficient Avid editor and shooter. [email protected] (8/11)

SITUATION WANTED: Enthusiastic & organized PROGRAMMING ASSISTANT/LA: 3+ yrs exp. as executive assistant in fast-paced environment. 5 yrs prod. and dev. exp. in multi-media platforms. Proficient in MS Office Suite. [email protected] (8/10)

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