Friday, August 24th, 2007


Here’s what one cable network researcher says about the new CableU:

“… CableU provides a number of resources that should prove valuable to our departments … the site features frequently updated analyses of
a long list of cable nets’ programming and development strategies, neatly packaged by network, and difficult to find elsewhere.”

What’s Keeping U? – Know Networks Better. Pitch Smarter.



Good Morning.  It’s Friday, August 24, 2007, and this is your first early morning briefing.

In an interesting move, Fox has combined the premiere and finale of Anchorwoman into one episode. The show premiere – and series finale – on Wednesday night at 8p and earned a paltry 1.0/3 A18-49 ratings and a total of 2.7 million viewers. If you’re one of the few who are really interested to see if Lauren Jones can become a credible news reporter and anchor for KYTX/Tyler, Texas, you’ll have to find out on’s video on demand page.

Tonight’s Premieres:
ImaginAsian TV: Dish with Vivien at 1030p
HBO: Real Time with Bill Maher at 11p
Saturday’s Finales:
BBC America: Jekyll at 8p
WE tv: She’s Moving In at 8p
ABC: Masters of Science Fiction at 10p
Sunday’s Finales:
HBO: Big Love at 9p
Spike TV: The Kill Point at 9p
Lifetime: Army Wives at 10p
MTV: Making the Band 4 at 10p
VH1: Scott Baio Is 45 . . . and Single at 1030p
A&E: Confessions of a Matchmaker at 11p


A spiffed-up The Price Is Right, in its 36th season along with new host Drew Carey will premiere October 15 at 11a on CBS. The new season will have contestants winning more expensive cars, trips to more exotic locations all on a set that has been revamped yet one that still looks familiar to its die-hard fans. The game show is produced by FremantleMedia North America.
Discovery Health returns the show that features the modern-day couple who had one pair of twins followed by sextuplets when they tried for “just one more”. Jon and Kate Plus 8 premieres season two on October 2 at 10p with more trials and joys of the Gosselin family. Two 30m episodes air back-to-back on Thursdays between 10-11p and encore airings of the new episodes will also be shown on TLC starting October 15 at 9p.
MyNetworkTV will introduce two new original primetime programs starting on October 1 and airing weekly on Monday nights:

  • Celebrity Expose (wt) – this weekly series airing at 8p will go in-depth behind the attention-getting headlines of popular celebrities. Produced by Access Entertainment News Productions, the same entity behind syndicated newsmagazine Access Hollywood.
  • Control Room Presents – weekly series at 9p will showcase concert performances in high-definition from various artists such as Mandy Moore at Chicago Park West and Maroon 5 at Montreal’s Cabaret Club. The show will also present interviews and back-stage access to the performers.

Here is the updated MyNetworkTV primetime schedule for this fall (for the full broadcast primetime 2007-08 schedule and premiere dates, check where you can download the full excel spreadsheet off our homepage):

  • Mondays (premiering October 1): Celebrity Expose at 8p and Control Room Presents at 9p
  • Tuesdays (premiering September 4): The Academy at 8p and Jail at 9p
  • Wednesdays (premiering September 12): Decision House at 8p and Meet My Folks at 9p
  • Thursdays: My Thursday Night Movie (2 hours) at 8p
  • Fridays: My Friday Night Movie (2 hours) at 8p
  • Saturdays (premiering September 8): IFL Battleground at 8p and NFL Network: Total Access at 9p

E! Entertainment will extend the 30m late night comedy talk show Chelsea Lately with new episodes through 2007. The weeknight show with host Chelsea Handler features a round-table of guests talking about current news and celebrity gossip as well as one-on-one celebrity interviews and comic field segments.
The Nielsen Company estimates the total number of television households in the U.S. (including Alaska and Hawaii) will move up to 112.8 million by January 1, 2008. This represents a 1.3% increase since last year. Nielsen also estimates the number of 2+ viewers will increase by 1% to 286 million. These new estimates, along with breakdowns by age and demographics, are effective August 27 and will be used for the 2007-2008 television season. Additionally, Nielsen issued some local market growth changes, mostly with markets located in the Sunbelt, which affect the overall DMA ranking:

  • New Orleans grew by 6% and moved up one step to #54
  • Dallas-Ft. Worth is now #5
  • Atlanta jumped to #8
  • Phoenix has continued to grow and is now #12
  • Charlotte became a Top 25 market sitting at #25
  • Palm Springs stretched up four notches to #144
  • Austin had a 6% increase in TV households making it #51
  • Boise moved up to #113 from #118

By the by, have you checked out our website’s Video Resumes page yet?  In addition to the instructional ABC’s of Video Resumes, there are four other VRs there you should take a look at.  And check back often, more get added all the time.
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Fox ordered up a new comedy pilot called This Might Hurt from 20th Century Fox TV and writer/director Jason Winer.  The project is set in a private medical office which is home to a pediatrician, an internist and an OB-GYN.  In addition to the scripted material, will also rely on actors’ improvisation.  Production begins in the next couple of months.

Casting Call: Looking for or pining for love? Lifetime is casting for its new series The Date Doctor and wants straight or gay males and females living in the tri-state area to apply for this chance to work with Matt Titus, a successful match maker in New York City. Interested singles should email a recent photo, your dating history, occupation and why you should be selected to find your true love on this show to [email protected] and put “Date Doctor” in the subject line. Be sure and include your day and evening phone numbers and email address. Casting directors prefer receiving email submissions and will only open emails with picture attachments. However, if you need to snail-mail your entry send it to: Jodi Collins Casting, 39 West 19th Street, 12th Floor, New York, NY 10011 and put “Date Doctor” on the outside of the envelope.
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Aaron Speilberg moved to Program Director at 1050 ESPN Radio/New York up from Executive Producer. Aaron will be in charge of all the station’s programming operations as well as the on-air talent and production staff.
The Weather Channel hired Jerry Arias as Affiliate Marketing Director to create and execute marketing strategy in support of business initiatives and network programming. Jerry was previously a Manager in the Affiliate Sales and Marketing Teams at Fox Cable Networks.
Clear Channel Katz Advantage upgraded John Garbo to VP/Manager of Network Advantage based in Los Angeles.


Today in Cynopsis Kids

  • CBeebies picks up two new series
  • hits a new high
  • Stardoll inks a deal with Mary-Kate and Ashley

Today in Cynopsis International

  • Sony Pictures Television International to launch Sony Entertainment Television and Animax in Africa on MultiChoice
  • Cablevision Systems Corp. adding iO Chinese package to iO International
  • Cineflix Productions commissioned for 50+ hours of new production for in U.K., Canada, and U.S.

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Facebook has ambitious plans of its own building an AdWords for social networking
  • Afterworld launched on MySpaceTV, the most expensive web-initiated show to date
  • Google says usage of its mobile apps have spiked since the iPhone went on sale



Wednesday – A18-49 Analysis:  NBC was successful Wednesday night winning with a 2.4/7 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS’ game show Power of 10 took the 8p hour with a 2.2/7. Also during 8p FOX premiered a new series Anchorwoman which posted a fifth place tie with CW’s America’s Next Top Model encore at 1.0/3. It was NBC’s turn at 9p as the comedic reality show Last Comic Standing won with a 3.1/9. Then at 10p, the #1 status see-sawed back to CBS as the CSI: NY repeat delivered a 2.4/7.

Live + Same Day Household Ratings: Wednesday, August 22, 2007 time period averages. Source: Nielsen Media Research

CBS       5.6/10       Power of 10 5.8/10, Criminal Minds [r] 5.5/9, CSI: NY [r] 5.4/9

NBC       4.3/7         Outrageous TV Moments [r] 4.1/7, Last Comic Standing 4.5/7, Dateline: NBC 4.3/7

ABC       2.6/4         According to Jim [r] 3.2/6, According to Jim [r] 3.1/5, NASCAR in Primetime 2.3/4, Primetime: The Outsiders 2.3/4

FOX       2.3/4        Anchorwoman [p] [f] 2.0/4, Bones [r] 2.6/4

UNIV      1.9/3        Amar sin Limites 1.4/2, Destilando Amor 2.3/4, Don Francisco Presenta 1.9/3

CW        1.5/3        America’s Next Top Model [r] 1.5/3, America’s Next Top Model [r] 1.6/3

TELE      0.8/1        Madre Luna 1.0/2, Junto Al Tri 0.5/1, Rumbo Pre-game 0.5/1, Rumbo al Mundial:Mexico vs. Colombia 0.8/1

A18-49: NBC 2.4/7, CBS 2.2/7, UNIV 1.6/5, ABC 1.5/4, CW 1.0/3, FOX 1.0/3, TELE 0.7/2

Friday Fun Fact: UPS has found through research that is uses less gas, causes less accidents and saves more time by having their drivers take mostly right hand turns during their routes and doing their routes from left to right.

This Day in History: 1949 – The North Atlantic Treaty Organization (NATO) came into being.

Answer to Yesterday’s Trivia Question: In a series of 80’s TV commercials a stern “Inspector 12” was responsible for inspecting the goods of what company? HANES  Kudos to: Bernard Schmidling-WTEN/Albany, NY; Mike Spruill-WOFL/Orlando; John Carlo-RHI Entertainment/NY; Barbara Flam-NHR/Atlanta; Lance Papenfuss-KTTC/MN; Kristin Staskowski- Marketron Broadcast Solutions/AL; Buffy Johnson-Charter Media/St. Louis; Heather R. Floore-KDAF/Dallas-Ft. Worth; Lisa Brenner-Electric Entertainment/LA; Alan Dybner-Rubana Entertainment/LA; Ken DuBow-Porchlight/Tarzana; William “Chip” Beaman-Soundelux Design Music Group/Hollywood

Today’s Trivia Question:   In the movie, What’s Eating Gilbert Grape, starring Johnny Depp and Leonardo DiCaprio, what was the name of the place where Gilbert worked?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MGR SALES PLANNING & OPS/WGN/NY: Mng day-to-day aspects of plan’g dept; Inv Mgmt, Pricing, Posting, Training. 4 yrs exp cable or brdcst, mgmt/supv exp pref. Dealmaker, BMS, Transact. E-mail res: [email protected] (8/31)

JOB OPENING: MGR, PROMO PLANNING/WE tv/LI: 2+ yrs sched/traff exp in Broad/Cable network.Implement & supervise overall planning strat & guide day-to-day operations. BA & Gabriel pref. res to #4209BR (8/31)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: [email protected] EOE (8/31)

JOB OPENING: SR MGR PROGRAMMING & ACQUISITIONS/Animus Group/MIA: Exp on Sales, TV Prod & Ad Agency: pitching TV ideas, licensing activities, branded ent shows, negotiate content, prod shoots etc: 5+yrs min. [email protected] (8/31)

JOB OPENING: EXEC ASST/NYC/CITY LIGHTS: Support President. Must be detailed-oriented, prof. phone demeanor and excellent comm/org/admin skills. Strong PC skills and multi-tasking. Send resume to [email protected] (8/30)

JOB OPENING: SVP, Media Sales Research/Warner Bros. TVD/NY: Knowledge of financial forecasts and analysis/network, cable, syndication. Nielsen Research. Nat’l up-front presentations. Email: [email protected] RE:UCTC/85699BR (8/30)

JOB OPENING: DIR. AD SALES/Ovation TV/W. Coast: Dvlp solutions and position network to senior levels of advertiser at client/agency to max. sales/inventory/cpm goals. 5yrs media or w coast exp BA/BS. Re 2: [email protected] (8/30)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (8/30)

JOB OPENING: TEMP RESEARCH MGR/Telemundo TV Stations/NY: Servicing TLMD sales and news: reports, analyses, presentations, etc. 3+ years research exp. Advanced Excel, PowerPoint, Word skills. Apply: [email protected]   (8/30)

JOB OPENING: TRAFFIC & MEDIA PLANNER/FEARnet Phila, PA: Handle traffic issues and placement of ads broadband video for network. 2-3 years min. traffic exp. w/in a network, SIMS software a +. Apply: Req#52464 (8/30)

JOB OPENING: PRODUCERS AND ASSOCIATE PRODUCERS/New York based Nationally Syndicated Talk. Need ASAP. Must have talk experience. email: [email protected] (8/29)

JOB OPENING: MARKETING RESEARCH ANALYST/Univision/NY: Develop presentations to support national sales. Strong writing & analytical skills required. Contact: [email protected] (8/29)

JOB OPENING: ACCOUNT EXECUTIVE/Outdoor Channel/NYC: Immediate opening for aggressive/self-starter w/ 3+ yrs. Nat’l sales experience. Pls send resume to: [email protected] (8/29)

JOB OPENING: COMMERCIAL/TRAFFIC OPS ADMINISTRATOR-NBC UNI/NY: Temp to perm. Degree w/ min 2 yrs related exp. keyword job#558504 (8/29)

JOB OPENING: RESEARCH COORDINATOR/ CBS/LA: For our TV Research department. Please apply online at and reference job number 2260. EOE (8/29)

JOB OPENING: EXEC ASST/BET/LA: 5+yrs entertainment exp.Support top network all aspects of Entertainment Prog dept;Liaison with all internal depts. Some travel & long hours reqd. Resume: [email protected] (8/29)

JOB OPENING: ADVERTISING ACCOUNT EXEC/West Nyack, NY: Cablevision seeks Account Exec for Local Ad Sales. 2+yrs ad sales exp. Valid NY DL. Please visit and apply to job 4147BR (8/28)

JOB OPENING: SALES COORD/Cablevision/NYC: Min. 1 yr exp. Asst the Dir. National Ad Sales in the daily operation of sales. Strong PC skills inc. Word, Excel and Ppoint. Please visit apply to req id 4085BR (8/28)

JOB OPENING: DIR RSRCH/TRIFECTA/NY: Resourceful, self-starter to support Nat’l Ad Sales, Dist& Prod Co. LA & NY based. Strong analytical/data interpretation/knwldg Nielsen Sys, NPower, Galaxy & Myevents. Res: [email protected] (8/28)

JOB OPENING: DIR PRIME RESEARCH/ABC NY: Resp for the analysis of Nielsen rtgs for the network. Strong writing, analytical, estimating skills a must. Knowledge of Galaxy, NPower req. 5-8 yrs exp. Apply #108770 (8/28)

JOB OPENING: AR ADMIN/BBC NYC: Cash collections, credit control, track collections & AR status of all sales departments. Minimize level of outstanding debt, reconcile customer accounts. Resume to [email protected] (8/28)

JOB OPENING: ASST DIR., SALES CONS PROD/BBC NYC: Manage exist accnts, dvlp new rev stream US & Canada. Manage 3rd party vid license rltnshps, mange prod distrib, dvlp new opp & grow exist cust biz. Res to[email protected] (8/28)

JOB OPENING: SALES ACCT EXEC/BBC NYC: Gen rev, biz devlpmnt, client meetings. Manage & build biz in growth markets. Acct Management, strong comm. Skilz, ability to dvlp cust accnt rltnshps. Res to [email protected] (8/28)

JOB OPENING: PRICING AND PLANNING ANALYST/FOX/NY: Inventory management & clearance; make goods, availability reports, ad hoc reporting.Media sls exper & knowledge of sls inventory mgmt syst pref. (8/28)

JOB OPENING: FT FREELANCE PRODUCTION/COORDINATOR Comedy Central & Spike TV, NY, NY: Self starter w/ TV post-prod exp. Attention to detail, strong written, communication & MS/Office skills. Apply: [email protected] (8/25)

JOB OPENING: MANAGER, AD SALES MARKETING fuse TV/NY: Executes Ad sales upfront, communication, and trade strategies. 5+ yrs exp within a network or cable tv, ent, media or ad agency is required. Apply @ [email protected] (8/25)

JOB OPENING: MGR, INTEGRATED MKT fuse TV/NY: execute multi-platform integrated mkting opportunities for potential/existing Ad Sales clients. 5+ yrs exp in a network/cable tv, ent, media or ad agency req. App @ [email protected] (8/25)

JOB OPENING: VP, DEVELOPMENT-NBC UNI/Universal City: Work w/ EVP to develop TV programming, enhance relationships w/ broadcasters. Degree w/ min4 yrs related exp. keyword job#618712. (8/25)

JOB OPENING: SYNDICATION ACCOUNT EXECUTIVE/IMG/NY: 2-3 yrs television/syndication sales experience, strong presentations skills, highly organized, some travel required. Email resume — [email protected] (8/25)

JOB OPENING: SALES ASST/VERSUS/G4/CHI: Support sales/ plan’g staff w/daily maint of nat’l ad accts & other office duties.Strong PC skills &Strong comm. Skills and attn to detail a must.BA req’d: [email protected] (8/25)

JOB OPENING: EXEC PROD/VIEWPOINT CREATIVE/LA: 4+ yrs Exec Prod w/ cbl & ntwk mktg & promo exp. Strg biz, intrprsnl, client & judgment skills required. Must be collaborative. Resume & salary hist. to [email protected]   (8/25)

JOB OPENING: VIDEO ANALYST/ Operations/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual editing background, good organizational skills, good visual discrimination skills. Reply to [email protected] (8/25)

JOB OPENING: MANAGER PR/Marketing/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual with excellent writing skills. Experience in PR, Internet and Blogging required. Reply to [email protected] (8/25)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.
Email: nccr&[email protected]   (8/25)

JOB OPENING: TV Buyer/KD&E Inc./NY: 3+ yrs exp in national & local TV buying. Detail Oriented, Excellent organizational skills, multi-tasking, Responsible for Negotiating and maintaining buys. Go to (careers) (8/25)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: FILM DISTRIBUTION INTERN/NYC: Upstart film distribution co. seeking web savvy interns to assist in research projects pertaining to our films for univ. credit. E-mail resume/cover letter to [email protected] (8/31)

FALL INTERNSHIP CREDITS ONLY: SHOW PRODUCTION/matrixx: Seeks fall intern. Will assist with all areas of production, pre-production. Must be available at least 2 full days. Email: [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: DEVELOPMENT, SHOW PROD/Banyan Productions: Seeks fall intern. Will assist with all areas of production, pre-production Must be available at least 2 full days, must receive credit. Email: [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: POST PRODUCTION/Banyan Productions: Seeks fall intern. Intern will follow path of asst Editor or Protools Asst. Organization of avid projects,digitizing, rough assembly of shows. [email protected] (8/29)

FALL INTERNSHIP CREDITS ONLY: NY Int’l Children’s Film Fest Interns, must be responsible, intelligent, organized & can commit 12 hrs/wk min. Great opp to get involved in a major citywide event. Cvr letter & resume: [email protected]  (8/29)

FALL INTERNSHIP CREDITS ONLY: Seeking interns with major in Mktg, Comm and Journalism. Learn in an active mktg/press environment consisting of publicity work, advertising and online marketing. Send res/cover letter to: [email protected]   (8/29)

FALL INTERNSHIP CREDITS ONLY: AWARDS SHOW INTERN Major awards show LA office seeks savvy intern. Prod rsrch, track media breaks, update contacts. Need PR, media or prod background; MAC, Excel, Internet, organiz’l skills. [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: True Entertainment/NYC: TV Production facility looking for hard working, versatile interns for production, post prod & administration. Please email resume [email protected]   (8/28)

FALL INTERNSHIP CREDITS ONLY: TV Prod. Co/NY seeks hardworking, organized intern. Creative, fun atmosphere; great place to learn production and development. Email [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: PROMOTIONS INTERNSHIP Radio Disney AM1560 NY: Fall and Spring 08′ interns. Will be assisting Promotion Staff with live appearances throughout the tri-state area. Please fax resume: (212)615-3268. Attn: Promotions Mgr.

FALL INTERNSHIP CREDITS ONLY: Budd Friedman, founder of the Improv Comedy Clubs is looking for an Intern. Budd’s site: will launch next month. Learn about comedy business from the best! Make contacts for future pd work. [email protected] (8/28)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Los Angeles based Emmy Award winning PRODUCER available for talent booking, research & clearances, writing or consulting gigs.Have extensive talk show, variety and documentary experience.Contact [email protected] (8/31)

SITUATION WANTED: F/T MARKETING/PR: Outgoing, detail-oriented NYC-based go getter with 4+ years film/tv experience. Press release writing, pitching, press database building & news clipping. [email protected] (8/29)

SITUATION WANTED: EXPERIENCED PRODUCTION MANAGER seeking NYC based challenging career in consumer marketing, advertising, promotional marketing, or network telecommunication. Contact: [email protected] (8/29)

SITUATION WANTED: MASTER CONTROL OPERATOR/NY/CT: Award Winning. Harris System Experienced, Network and Cable Network Experienced contact [email protected] (8/25)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT – Friday, August 24, 2007

ABC: Set for Life, George Lopez [r], George Lopez [r], 20/20 [r]
CBS: NFL Preseason Football: New England at Carolina
CW: Friday Night Smackdown!
FOX: Movie: The Animal
ION: Movie: When the Circus Came to Town [7p], Movie: Roxanne: The Prize Pulitzer [9p]
MNT: My Friday Night Movie: 101 Dalmatians [r]
NBC: Miss Teen USA 2007, Law & Order: SVU [r]
PBS: Washington Week, Now, Bill Moyer’s Journal, Expose: America’s Investigative Reports , Scientific American Frontiers [r]
TELE: Madre Luna, La Esclava Isaura, Amor Mio
UNIV: Amar sin Limites, Destilando Amor, La Familia P. Luche, Una Familia de 10

CYNOPSIS EMAILS TO THE EDITOR:   To submit an Email to the Editor, send to [email protected], Subject: Email to the Editor.  By sending an email with the subject Email to Editor and with your full name, you should anticipate it will be published in the next edition of Cynopsis with full attribution.   Not all Emails to the Editor will be published, and those that are may be edited for length and/or language.

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