Cynopsis: DIGITAL
8/24/07
Good Morning, it’s Friday, August 24, 2007 and this is your first early morning digital briefing.
YouTube isn’t the only Web 2.0 phenomenon inching closer to a business model as Facebook is fast at work on its own advertising solution, according to The Wall Street Journal. The social networking giant aims to develop a system that will act like an AdWords for social networking, placing ads within specific user’s pages based on a variety of criteria including age, gender, geographical location, hobbies and musical tastes. The ads would show up on the “news feed,” the scrolling activity list that updates users on what their friends are doing. Sound like a money maker if they can get it to work. Facebook’s unique user base grew to 30.6 million visitors in July.
MySpaceTV premiered the first ten episodes of the post-apocalyptic online CG animated series Afterworld produced by Santa Monica-based Electric Farm Entertainment. Slated for 130 two-to-three minute webisodes, the series is being touted as the most expensive web series to date with a budget of $3 million. The show already has some fans, as earlier episodes drew more than 1 million views on YouTube and bud.tv. Meanwhile Electric Farm is working with Sony Pictures International TV to distribute the show on mobile devices and as a traditional 13 x 30 show oversees, according to the LA Times. The Sci-Fi Channel in Australia began airing the show this month.
Fox is offering up the pilot episode of the new drama K-Ville for free across 200 popular entertainment portals including AOL.com, Yahoo! and TVGuide.com, as well as the Fox.com Fox on Demand website. The police drama, scheduled to premiere September 17 at 9 pm ET, stars Anthony Anderson and Cole Hauser as two cops trying to restore order in Katrina-torn New Orleans. The first 17 minutes of the cliffhanger Prison Break will also be made available.
The Weather Channel Interactive and The Home Depot launched a new microsite to serve as a digital component to a new network segment, The Home Depot Project of the Week. The site offers step-by-step home project instructions, video tutorials and shopping lists that link directly to HomeDepot.com.
ABC News Digital increased its unique user base by 19% year-on-year to 9.9 million in July, according to Nielsen/NetRatings. Users posted more than 64,000 comments on ABCNews.com, spurred by discussions on hot topics such as the al Qaeda cell found in the U.S. and the FBI report claiming Iraqis were being smuggled across the Rio Grande.
CartoonNetwork.com says it reached an all-time high in terms of average time spent on the site per user. Nielsen/NetRatings’s July numbers reported CartoonNetwork.com users spent an average of 77 minutes per visit, placing it 26th among all U.S. domains in time spent. More than 170 casual games available for free on the site have improved stickiness, according to the network.
Tween digital doll site Stardoll announced a partnership with Mary-Kate and Ashley Olsen and their kateandashley brand. Stardoll users can dress up their doll avatars in their original designs, interact directly with the designers and participate in a virtual fashion contest judged personally by Mary-Kate and Ashley.
Online video distribution platform Dovetail.tv launched a Facebook application allowing independent producers and distributors to embed, browse, search, rate and review Dovetail films directly from the Facebook site. The films play in the Flash format on a Mac and PC-compatible peer-to-peer client on the user’s desktop. The Dovetail widget also supports HD-quality streams.
Video navigation site WeShow rolled out a widget of its own designed to help users play and manage videos without opening a web browser. WeShow is also launching widgets designed to play videos on popular social networking sites including MySpace, Facebook, Hi5 and Ning. The widget can be configured to visually match the look and feel of the user’s page.
Sony Computer Entertainment unveiled a digital terrestrial TV tuner and PVR named PlayTV for the PlayStation3 game console, scheduled for release in Europe in early 2008. The device will contain two HD tuners for watching and recording TV and enable content to be transferred to PSP handhelds via USB.
OMG! Linguists are beginning to fret that online lingo and IM shorthand are beginning to have an adverse effect on the language of Shakespeare and Milton, according to a page one story in The Wall Street Journal. While English has always been an extremely flexible language – absorbing words from myriad cultures and languages – online speak presents unique challenges. A lack of agreement on correct pronunciation is one issue.
On the YouTube blog users mostly trashed the idea of having to watch ads with their favorite programs, confirming worries that the longer online content is made available without ads, the harder it would be to get viewers to adapt to them.
Not to be left out, video social networking site Broadcaster.com began testing ads on various channels within its site a full year earlier than originally planned. The company has been testing targeted video ads with advertisers including Netflix, American Express and Verizon, which can be configured to appear in community-uploaded videos.
Google is reporting a spike in the usage of its mobile services after the iPhone went on sale. Usage for the mobile versions of Gmail, Google Maps and Google Search, all featured on the iPhone, increased by 40%-50% at a time when traffic usually drops due to vacations. Now what will happen with Google Stars where a user can zoom into various galaxies and stars?
Amid reports that television watching is trending downwards, Nielsen reported an increase of 1.3% in the number of U.S. TV households for the 2007-2008 season. Nielsen also estimates that the number of viewers aged 2+ increased by 1 percent to 286 million. Women 55 and over and persons 55-64 saw the biggest overall bumps, increasing by 2.4% and 3.8% respectively. Meanwhile DMA rankings shifted slightly with Dallas/Ft. Worth climbing to 5th, Atlanta moving up to 8th and Phoenix moving up for the third year in a row to 12th.
Social network profiles are starting to have an effect on how people will vote in the upcoming elections, according to a new poll from Global Market Insite. About 17% of those surveyed said they had checked out a candidate’s profile on MySpace, Facebook or other sites, with 53% claiming they are more likely to vote for that candidate after seeing the profile. Interestingly, 62% of the candidate profile visitors were over 30 years old.
The ubiquitous Martha Stewart has done a pretty good job with her MySpace profile. It’s clean, well organized, positive and features video bloopers from the Martha Stewart show as well as stills from her younger years that should appeal to the MySpace base. (In one pic Martha is in a bathing suit, and she looks good!) Contrary to other celebrities, she also actually seems to be writing the blog entries on the site herself. Her latest entry was posted while vacationing in France.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
08.24.07
Cynopsis Ad Sales: Mark Bohn- 203-583-1224 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: MGR SALES PLANNING & OPS/WGN/NY: Mng day-to-day aspects of plan’g dept; Inv Mgmt, Pricing, Posting, Training. 4 yrs exp cable or brdcst, mgmt/supv exp pref. Dealmaker, BMS, Transact. E-mail res: [email protected] (8/31)
JOB OPENING: MGR, PROMO PLANNING/WE tv/LI: 2+ yrs sched/traff exp in Broad/Cable network.Implement & supervise overall planning strat & guide day-to-day operations. BA & Gabriel pref. res to www.cablevision.jobs #4209BR (8/31)
JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: [email protected] EOE (8/31)
JOB OPENING: SR MGR PROGRAMMING & ACQUISITIONS/Animus Group/MIA: Exp on Sales, TV Prod & Ad Agency: pitching TV ideas, licensing activities, branded ent shows, negotiate content, prod shoots etc: 5+yrs min. [email protected] (8/31)
JOB OPENING: EXEC ASST/NYC/CITY LIGHTS: Support President. Must be detailed-oriented, prof. phone demeanor and excellent comm/org/admin skills. Strong PC skills and multi-tasking. Send resume to [email protected] (8/30)
JOB OPENING: SVP, Media Sales Research/Warner Bros. TVD/NY: Knowledge of financial forecasts and analysis/network, cable, syndication. Nielsen Research. Nat’l up-front presentations. Email: [email protected] RE:UCTC/85699BR (8/30)
JOB OPENING: DIR. AD SALES/Ovation TV/W. Coast: Dvlp solutions and position network to senior levels of advertiser at client/agency to max. sales/inventory/cpm goals. 5yrs media or w coast exp BA/BS. Re 2: [email protected] (8/30)
JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (8/30)
JOB OPENING: TEMP RESEARCH MGR/Telemundo TV Stations/NY: Servicing TLMD sales and news: reports, analyses, presentations, etc. 3+ years research exp. Advanced Excel, PowerPoint, Word skills. Apply: [email protected] (8/30)
JOB OPENING: TRAFFIC & MEDIA PLANNER/FEARnet Phila, PA: Handle traffic issues and placement of ads broadband video for network. 2-3 years min. traffic exp. w/in a network, SIMS software a +. Apply: www.comcast.com Req#52464 (8/30)
JOB OPENING: PRODUCERS AND ASSOCIATE PRODUCERS/New York based Nationally Syndicated Talk. Need ASAP. Must have talk experience. email: [email protected] (8/29)
JOB OPENING: MARKETING RESEARCH ANALYST/Univision/NY: Develop presentations to support national sales. Strong writing & analytical skills required. Contact: [email protected] (8/29)
JOB OPENING: ACCOUNT EXECUTIVE/Outdoor Channel/NYC: Immediate opening for aggressive/self-starter w/ 3+ yrs. Nat’l sales experience. Pls send resume to: [email protected] (8/29)
JOB OPENING: COMMERCIAL/TRAFFIC OPS ADMINISTRATOR-NBC UNI/NY: Temp to perm. Degree w/ min 2 yrs related exp. www.nbunicareers.com keyword job#558504 (8/29)
JOB OPENING: RESEARCH COORDINATOR/ CBS/LA: For our TV Research department. Please apply online at www.cbscareers.com and reference job number 2260. EOE (8/29)
JOB OPENING: EXEC ASST/BET/LA: 5+yrs entertainment exp.Support top network exec.in all aspects of Entertainment Prog dept;Liaison with all internal depts. Some travel & long hours reqd. Resume: [email protected] (8/29)
JOB OPENING: ADVERTISING ACCOUNT EXEC/West Nyack, NY: Cablevision seeks Account Exec for Local Ad Sales. 2+yrs ad sales exp. Valid NY DL. Please visit www.cablevision.jobs and apply to job 4147BR (8/28)
JOB OPENING: SALES COORD/Cablevision/NYC: Min. 1 yr exp. Asst the Dir. National Ad Sales in the daily operation of sales. Strong PC skills inc. Word, Excel and Ppoint. Please visit www.cablevision.jobs apply to req id 4085BR (8/28)
JOB OPENING: DIR RSRCH/TRIFECTA/NY: Resourceful, self-starter to support Nat’l Ad Sales, Dist& Prod Co. LA & NY based. Strong analytical/data interpretation/knwldg Nielsen Sys, NPower, Galaxy & Myevents. Res: [email protected] (8/28)
JOB OPENING: DIR PRIME RESEARCH/ABC NY: Resp for the analysis of Nielsen rtgs for the network. Strong writing, analytical, estimating skills a must. Knowledge of Galaxy, NPower req. 5-8 yrs exp. Apply www.disneycareers.com #108770 (8/28)
JOB OPENING: AR ADMIN/BBC NYC: Cash collections, credit control, track collections & AR status of all sales departments. Minimize level of outstanding debt, reconcile customer accounts. Resume to [email protected] (8/28)
JOB OPENING: ASST DIR., SALES CONS PROD/BBC NYC: Manage exist accnts, dvlp new rev stream US & Canada. Manage 3rd party vid license rltnshps, mange prod distrib, dvlp new opp & grow exist cust biz. Res to[email protected] (8/28)
JOB OPENING: SALES ACCT EXEC/BBC NYC: Gen rev, biz devlpmnt, client meetings. Manage & build biz in growth markets. Acct Management, strong comm. Skilz, ability to dvlp cust accnt rltnshps. Res to [email protected] (8/28)
JOB OPENING: PRICING AND PLANNING ANALYST/FOX/NY: Inventory management & clearance; make goods, availability reports, ad hoc reporting.Media sls exper & knowledge of sls inventory mgmt syst pref. www.foxcareers.com (8/28)
JOB OPENING: FT FREELANCE PRODUCTION/COORDINATOR Comedy Central & Spike TV, NY, NY: Self starter w/ TV post-prod exp. Attention to detail, strong written, communication & MS/Office skills. Apply: [email protected] (8/25)
JOB OPENING: MANAGER, AD SALES MARKETING fuse TV/NY: Executes Ad sales upfront, communication, and trade strategies. 5+ yrs exp within a network or cable tv, ent, media or ad agency is required. Apply @ [email protected] (8/25)
JOB OPENING: MGR, INTEGRATED MKT fuse TV/NY: execute multi-platform integrated mkting opportunities for potential/existing Ad Sales clients. 5+ yrs exp in a network/cable tv, ent, media or ad agency req. App @ [email protected] (8/25)
JOB OPENING: VP, DEVELOPMENT-NBC UNI/Universal City: Work w/ EVP to develop TV programming, enhance relationships w/ broadcasters. Degree w/ min4 yrs related exp. www.nbcjobs.com keyword job#618712. (8/25)
JOB OPENING: SYNDICATION ACCOUNT EXECUTIVE/IMG/NY: 2-3 yrs television/syndication sales experience, strong presentations skills, highly organized, some travel required. Email resume — [email protected] (8/25)
JOB OPENING: SALES ASST/VERSUS/G4/CHI: Support sales/ plan’g staff w/daily maint of nat’l ad accts & other office duties.Strong PC skills &Strong comm. Skills and attn to detail a must.BA req’d: [email protected] (8/25)
JOB OPENING: EXEC PROD/VIEWPOINT CREATIVE/LA: 4+ yrs Exec Prod w/ cbl & ntwk mktg & promo exp. Strg biz, intrprsnl, client & judgment skills required. Must be collaborative. Resume & salary hist. to [email protected] (8/25)
JOB OPENING: VIDEO ANALYST/ Operations/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual editing background, good organizational skills, good visual discrimination skills. Reply to [email protected] (8/25)
JOB OPENING: MANAGER PR/Marketing/iTVX/Westchester, NY: Product Placement Measurement Company seeks individual with excellent writing skills. Experience in PR, Internet and Blogging required. Reply to [email protected] (8/25)
JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.
Email: nccr&[email protected] (8/25)
JOB OPENING: TV Buyer/KD&E Inc./NY: 3+ yrs exp in national & local TV buying. Detail Oriented, Excellent organizational skills, multi-tasking, Responsible for Negotiating and maintaining buys. Go to www.kdande.com (careers) (8/25)
SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
FALL INTERNSHIP CREDITS ONLY: FILM DISTRIBUTION INTERN/NYC: Upstart film distribution co. seeking web savvy interns to assist in research projects pertaining to our films for univ. credit. E-mail resume/cover letter to [email protected] (8/31)
FALL INTERNSHIP CREDITS ONLY: SHOW PRODUCTION/matrixx: Seeks fall intern. Will assist with all areas of production, pre-production. Must be available at least 2 full days. Email: [email protected] (8/29)
FALL INTERNSHIP CREDITS ONLY: DEVELOPMENT, SHOW PROD/Banyan Productions: Seeks fall intern. Will assist with all areas of production, pre-production Must be available at least 2 full days, must receive credit. Email: [email protected] (8/29)
FALL INTERNSHIP CREDITS ONLY: POST PRODUCTION/Banyan Productions: Seeks fall intern. Intern will follow path of asst Editor or Protools Asst. Organization of avid projects,digitizing, rough assembly of shows. [email protected] (8/29)
FALL INTERNSHIP CREDITS ONLY: NY Int’l Children’s Film Fest www.gkids.com Interns, must be responsible, intelligent, organized & can commit 12 hrs/wk min. Great opp to get involved in a major citywide event. Cvr letter & resume: [email protected] (8/29)
FALL INTERNSHIP CREDITS ONLY: Seeking interns with major in Mktg, Comm and Journalism. Learn in an active mktg/press environment consisting of publicity work, advertising and online marketing. Send res/cover letter to: [email protected] (8/29)
FALL INTERNSHIP CREDITS ONLY: AWARDS SHOW INTERN Major awards show LA office seeks savvy intern. Prod rsrch, track media breaks, update contacts. Need PR, media or prod background; MAC, Excel, Internet, organiz’l skills. [email protected] (8/28)
FALL INTERNSHIP CREDITS ONLY: True Entertainment/NYC: TV Production facility looking for hard working, versatile interns for production, post prod & administration. Please email resume [email protected] (8/28)
FALL INTERNSHIP CREDITS ONLY: TV Prod. Co/NY seeks hardworking, organized intern. Creative, fun atmosphere; great place to learn production and development. Email [email protected] (8/28)
FALL INTERNSHIP CREDITS ONLY: PROMOTIONS INTERNSHIP Radio Disney AM1560 NY: Fall and Spring 08′ interns. Will be assisting Promotion Staff with live appearances throughout the tri-state area. Please fax resume: (212)615-3268. Attn: Promotions Mgr.
FALL INTERNSHIP CREDITS ONLY: Budd Friedman, founder of the Improv Comedy Clubs is looking for an Intern. Budd’s site: www.iJoke.tv will launch next month. Learn about comedy business from the best! Make contacts for future pd work. [email protected] (8/28)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: Los Angeles based Emmy Award winning PRODUCER available for talent booking, research & clearances, writing or consulting gigs.Have extensive talk show, variety and documentary experience.Contact [email protected] (8/31)
SITUATION WANTED: F/T MARKETING/PR: Outgoing, detail-oriented NYC-based go getter with 4+ years film/tv experience. Press release writing, pitching, press database building & news clipping. [email protected] (8/29)
SITUATION WANTED: EXPERIENCED PRODUCTION MANAGER seeking NYC based challenging career in consumer marketing, advertising, promotional marketing, or network telecommunication. Contact: [email protected] (8/29)
SITUATION WANTED: MASTER CONTROL OPERATOR/NY/CT: Award Winning. Harris System Experienced, Network and Cable Network Experienced contact [email protected] (8/25)
E-mail Trish Pihonak for rates and specs for Job Openings.
Interested in posting your Video Resume? Contact [email protected] for more information ….
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
