A CYNOPSIS MESSAGE WESTDOC

Cynopsis: Kids!

08/21/09

Good morning. It’s Friday, August 21, 2009, and this is your first early morning Kids briefing.

In the UK CBBC moves forward with more animated programming, both on-air and online, including a new series.  CBBC has commissioned the new animated series Muddle Earth (26×11), based on the kid’s book of the same name by Paul Stewart and Chris Riddell.  The story of a magical land that time forgot, remembered and then forgot again, Muddle Earth is produced by CBBC with animation by Hullabaloo Studio.  Additionally, CBBC picks up a second season of Aardman Animations‘ Shaun the Sheep (20×7), with new episodes debuting this November.  The CBBC is also expanding its online portal, Cartoon Works, to serve as an outlet to premiere short-form programming content from young UK animators. Beginning this fall, Cartoon Works will feature new animated work from kids through adults; the best of the submissions will be featured on www.bbc.co.uk/cbbc and air on CBBC Channel in spring 2010.

NEW PRODUCTION & DEVELOPMENT

Warner Bros. names Bill Birch and Geoff Johns to co-write Shazam!, a movie version of DC Comics‘ series about Captain Marvel, per Variety.  It’s been a while since we heard anything about the Shazam movie, but director Peter Segal (Get Smart, 50 First Dates) is still attached to the project, which he’ll produce under his Callahan Filmworks banner with partner Michael Ewing.  Johns will also consult on the movie.  Previous writers on the project include John August, William Goldman, Bryan Goluboff and writing team Joel Cohen and Alex Sokolow.  The movie began at New Line before making its way to Warner Bros.

Looks like the animated movie Yellow Submarine will get a makeover if Robert Zemeckis and Disney can ink a deal for the project, per THR.  The new version of the movie would feature motion and 3D, which Zemeckis has used in his most recent productions including The Polar Express, Beowulf and his upcoming version of A Christmas Carol (November 6, 2009).  Released in 1968, the original Yellow Submarine movie, which of course features the music of the Beatles and their animated likeness (but not their voices), was produced by United Artists and King Features Syndicate.

MORE KIDS STUFF

Cartoon Network picks up an additional eight episodes of its live-action competition series Destroy Build Destroy.  The series heads back into production this October, with singer/writer/entrepreneur Andrew W.K. back at as the host of the show.  Destroy Build Destroy was created by Dan Taberski and produced by Idiot Box & Mess Media, with Taberski and Scott Messick serving as executive producers.

Correction: Here is the correct link to National Geographic Little Kids magazine’s new website: www.littlekids.nationalgeographic.com .

A CYNOPSIS MESSAGE

MARKETING/LICENSING

Electronic Arts‘ Play Label is partnering with Claire’s retail stores for a cross-promotion for EA’s new series of tween girl-targeted video games, Charm Girls Club.   Claire’s will be featured in the Charm Girls Club My Fashion Mall, one of four game the series releasing this October, and on the Charm Girls Club website.  The promotion also invites girls to play the Charm Girls Club Accessorize It mini-game at Claires .com.  EA will promote Claire’s on the CharmGirlsClub .com and likewise Claire’s will promote the new EA game series by on its websites.

Pacific Entertainment Corporation, creator of Baby Genius, is set to launch a new line of Baby Genius learning and developmental toys at Walmart this fall.  Manufactured by Battat, the line is designed specifically for K2-5 and includes 24 toys including activity, musical and role-play toys.

The Sharpe Company acquires the worldwide merchandising rights to Roland Rat, a wisecracking British TV puppet character that came to fame in the 1980s, first on TVAM and then through several series and appearances on tons of shows.  While he is really funny  the humor isn’t targeted to kids. At his peak Roland Rat had 100+ licensed products (e.g. toys, linens, apparel).  The new Roland Rat licensing effort launches with Roland Rat online gaming slot machines ands scratch-off cards.

STONE SOUP

The Centers for Disease Control and Prevention (CDC) and Lysol have teamed to launch the Ounce of Prevention Kids website targeted to K6-9 and parents.  The interactive site offers educational activities that promote good health and hygiene as well as animated characters that lead visitors around the site.  The site is based on the kid’s Activity Book, which was created in partnership with the National Association of Pediatric Nurse Practitioners (NAPNAP), and which features health information content from the CDD that supports the Ounce of Prevention initiative.

EXECUTIVE MOVES

Russ Berrie and Co. promotes Guy A. Paglinco to VP and CFO.  Paglinco has been serving as the interim CFO since January 2009, and as VP and Chief Accounting Officer since November 2007.

RATINGS

Final K6-11 Ratings for Saturday, August 15, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.5/3; The Replacements 0.7/4; That’s So Raven 0.7/3; That’s So Raven 1.0/5; Hannah Montana 1.1/5; The Suite Life of Zack & Cody 1.3/6; Power Rangers RPM 0.9/4; Power Rangers 0.9/5
CW (TheCW4Kids) 0.5/3 Avg. (7a-12p)
Gogoriki 0.2/3; Winx Club 0.3/4; Sonic X 0.5/4; Sonic X 0.7/5; Yu-Gi-Oh 5D’s 0.7/4; Teenage Mutant Ninja Turtles 0.9/4; Teenage Mutant Ninja Turtles 0.9/4; Dinosaur King 0.5/3; Kamen Rider Dragon Knight 0.5/2; Huntik 0.3/1
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/10a-12p)
Cake 0.4/2; Horseland 0.7/3; Dino Squad 0.4/2; Strawberry Shortcake 0.3/2; Care Bears 0.5/3; Sushi Pack 0.2/1
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
VeggieTales 0.2/1; 3-2-1 Penguins 0.3/2; Turbo Dogs 0.3/2; Babar 0.2/1; The Zula Patrol 0.5/2; My Friend Rabbit 0.5/3

Final K6-11 Ratings for Saturday, August 15, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.5/20 Avg. (7a-1p)
Jimmy Neutron 1.3/19; Jimmy Neutron 2.3/25; Fairly OddParents 3.2/26; Fairly OddParents 3.6/24; SpongeBob SquarePants 4.2/25; SpongeBob SquarePants 5.9/30; Penguins of Madagascar 4.5/22; Back at the Barnyard 3.6/18; Mighty B! 3.3/16; SpongeBob SquarePants 2.9/13; SpongeBob SquarePants 3.3/16; SpongeBob SquarePants 3.4/18
CARTOON NETWORK 1.4/8 Avg. (7a-1p)
George of the Jungle 0.9/10; Chaotic 0.7/6; Secret Saturdays 1.2/8; Pokemon: Diamond and Pearl  Galactic Battle 1.5/9; Star Wars: Clone Wars 1.1/6; Ben 10: Alien Force 1.5/7; Batman: Brave & The Bold 1.8/9; Bakugan 1.9/9; Yu-Gi-Oh 5D’s 1.3/6; Fosters Home for Imaginary Friends 2.2/11
DISNEY CHANNEL 2.4/14 Avg. (7a-1p)
Handy Manny 1.5/23; Handy Manny 1.9/21; Handy Manny 2.1/17; Handy Manny 1.9/13; Handy Manny 2.0/12; Handy Manny 1.7/9; Imagination Movers 2.1/10; Handy Manny 1.6/8; Phineas and Ferb 3.3/16; Phineas and Ferb 4.4/20; Double Teamed (105 minutes) 3.3/17
DISNEY XD 0.6/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.2/3; Phineas and Ferb 0.5/6; Phineas and Ferb 0.8/6; Next X Special 0.5/4; Kid vs. Kat 0.6/4; Monster Buster Club 0.6/3; Phineas and Ferb 1.1/5; Zeke and Luther 0.7/3; Zeke and Luther 0.6/3; Suite Life of Zack & Cody 0.7/3; X-Men Evolution 0.6/3; X-Men Evolution 0.7/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 18, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1156; K6-11 646; TWEENS 9-14 519
DISNEY CHANNEL:     K2-11 1063; K6-11 783; TWEENS 9-14 615
CARTOON NETWORK: K2-11   608; K6-11 433; TWEENS 9-14 338
DISNEY XD:               K2-11   200; K6-11 161; TWEENS 9-14 132
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 19, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1206; K6-11 702; TWEENS 9-14 564
DISNEY CHANNEL:     K2-11 1150; K6-11 795; TWEENS 9-14 639
CARTOON NETWORK: K2-11   570; K6-11 391; TWEENS 9-14 274
DISNEY XD:               K2-11   212; K6-11 164; TWEENS 9-14 116
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The liquid inside young coconuts (a/k/a jelly nuts) can be used as substitute for blood plasma.

Answer to Yesterday’s Trivia Question:  This cute little penguin is always being chased by some hungry animal that wants to eat him. What is this cartoon character’s name who made his debut in 1953? CHILLY WILLY  Kudos to: Meredith Wayne-Telerep/NY; David Funk-Raggs LLC/Charlotte; Kerry Milliron-Random House Children’s Books/NY; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Heather Floore-KDAF/Dallas; Tonya Cross-Dayton Metro Library/Dayton; Kevin Weist-Mevio/San Francisco; Randy Barrios-CBS/LA; Rebecca Rodriguez-Disney Channel/Burbank; Brook Chalmers/Cartoon Network/Burbank

Today’s Trivia Question:   In the animated television series Voltron, there were five lion robots that would come together as one robot to defend the planet Arus.  What was the name of the second pilot of the blue lion?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
08.21.09

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