Friday, August 21st, 2009



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WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

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Cynopsis: Kids!


Good morning. It’s Friday, August 21, 2009, and this is your first early morning Kids briefing.

In the UK CBBC moves forward with more animated programming, both on-air and online, including a new series.  CBBC has commissioned the new animated series Muddle Earth (26×11), based on the kid’s book of the same name by Paul Stewart and Chris Riddell.  The story of a magical land that time forgot, remembered and then forgot again, Muddle Earth is produced by CBBC with animation by Hullabaloo Studio.  Additionally, CBBC picks up a second season of Aardman AnimationsShaun the Sheep (20×7), with new episodes debuting this November.  The CBBC is also expanding its online portal, Cartoon Works, to serve as an outlet to premiere short-form programming content from young UK animators. Beginning this fall, Cartoon Works will feature new animated work from kids through adults; the best of the submissions will be featured on and air on CBBC Channel in spring 2010.


Warner Bros. names Bill Birch and Geoff Johns to co-write Shazam!, a movie version of DC Comics‘ series about Captain Marvel, per Variety.  It’s been a while since we heard anything about the Shazam movie, but director Peter Segal (Get Smart, 50 First Dates) is still attached to the project, which he’ll produce under his Callahan Filmworks banner with partner Michael Ewing.  Johns will also consult on the movie.  Previous writers on the project include John August, William Goldman, Bryan Goluboff and writing team Joel Cohen and Alex Sokolow.  The movie began at New Line before making its way to Warner Bros.

Looks like the animated movie Yellow Submarine will get a makeover if Robert Zemeckis and Disney can ink a deal for the project, per THR.  The new version of the movie would feature motion and 3D, which Zemeckis has used in his most recent productions including The Polar Express, Beowulf and his upcoming version of A Christmas Carol (November 6, 2009).  Released in 1968, the original Yellow Submarine movie, which of course features the music of the Beatles and their animated likeness (but not their voices), was produced by United Artists and King Features Syndicate.


Cartoon Network picks up an additional eight episodes of its live-action competition series Destroy Build Destroy.  The series heads back into production this October, with singer/writer/entrepreneur Andrew W.K. back at as the host of the show.  Destroy Build Destroy was created by Dan Taberski and produced by Idiot Box & Mess Media, with Taberski and Scott Messick serving as executive producers.

Correction: Here is the correct link to National Geographic Little Kids magazine’s new website: .


Cyn opsis Presents:
The Primetime Emmy Awards® 2009 Special Issue Series

5-Part Weekly Series Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

Next Week’s Special Edition:
Outstanding Lead Actress in a Drama Series, Outstanding Lead Actress in a Comedy Series

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180


Electronic Arts‘ Play Label is partnering with Claire’s retail stores for a cross-promotion for EA’s new series of tween girl-targeted video games, Charm Girls Club.   Claire’s will be featured in the Charm Girls Club My Fashion Mall, one of four game the series releasing this October, and on the Charm Girls Club website.  The promotion also invites girls to play the Charm Girls Club Accessorize It mini-game at Claires .com.  EA will promote Claire’s on the CharmGirlsClub .com and likewise Claire’s will promote the new EA game series by on its websites.

Pacific Entertainment Corporation, creator of Baby Genius, is set to launch a new line of Baby Genius learning and developmental toys at Walmart this fall.  Manufactured by Battat, the line is designed specifically for K2-5 and includes 24 toys including activity, musical and role-play toys.

The Sharpe Company acquires the worldwide merchandising rights to Roland Rat, a wisecracking British TV puppet character that came to fame in the 1980s, first on TVAM and then through several series and appearances on tons of shows.  While he is really funny  the humor isn’t targeted to kids. At his peak Roland Rat had 100+ licensed products (e.g. toys, linens, apparel).  The new Roland Rat licensing effort launches with Roland Rat online gaming slot machines ands scratch-off cards.


The Centers for Disease Control and Prevention (CDC) and Lysol have teamed to launch the Ounce of Prevention Kids website targeted to K6-9 and parents.  The interactive site offers educational activities that promote good health and hygiene as well as animated characters that lead visitors around the site.  The site is based on the kid’s Activity Book, which was created in partnership with the National Association of Pediatric Nurse Practitioners (NAPNAP), and which features health information content from the CDD that supports the Ounce of Prevention initiative.


Russ Berrie and Co. promotes Guy A. Paglinco to VP and CFO.  Paglinco has been serving as the interim CFO since January 2009, and as VP and Chief Accounting Officer since November 2007.


Final K6-11 Ratings for Saturday, August 15, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.5/3; The Replacements 0.7/4; That’s So Raven 0.7/3; That’s So Raven 1.0/5; Hannah Montana 1.1/5; The Suite Life of Zack & Cody 1.3/6; Power Rangers RPM 0.9/4; Power Rangers 0.9/5
CW (TheCW4Kids) 0.5/3 Avg. (7a-12p)
Gogoriki 0.2/3; Winx Club 0.3/4; Sonic X 0.5/4; Sonic X 0.7/5; Yu-Gi-Oh 5D’s 0.7/4; Teenage Mutant Ninja Turtles 0.9/4; Teenage Mutant Ninja Turtles 0.9/4; Dinosaur King 0.5/3; Kamen Rider Dragon Knight 0.5/2; Huntik 0.3/1
CBS (KEWLopolis on CBS) 0.4/2 Avg. (7-10a/10a-12p)
Cake 0.4/2; Horseland 0.7/3; Dino Squad 0.4/2; Strawberry Shortcake 0.3/2; Care Bears 0.5/3; Sushi Pack 0.2/1
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
VeggieTales 0.2/1; 3-2-1 Penguins 0.3/2; Turbo Dogs 0.3/2; Babar 0.2/1; The Zula Patrol 0.5/2; My Friend Rabbit 0.5/3

Final K6-11 Ratings for Saturday, August 15, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.5/20 Avg. (7a-1p)
Jimmy Neutron 1.3/19; Jimmy Neutron 2.3/25; Fairly OddParents 3.2/26; Fairly OddParents 3.6/24; SpongeBob SquarePants 4.2/25; SpongeBob SquarePants 5.9/30; Penguins of Madagascar 4.5/22; Back at the Barnyard 3.6/18; Mighty B! 3.3/16; SpongeBob SquarePants 2.9/13; SpongeBob SquarePants 3.3/16; SpongeBob SquarePants 3.4/18
CARTOON NETWORK 1.4/8 Avg. (7a-1p)
George of the Jungle 0.9/10; Chaotic 0.7/6; Secret Saturdays 1.2/8; Pokemon: Diamond and Pearl  Galactic Battle 1.5/9; Star Wars: Clone Wars 1.1/6; Ben 10: Alien Force 1.5/7; Batman: Brave & The Bold 1.8/9; Bakugan 1.9/9; Yu-Gi-Oh 5D’s 1.3/6; Fosters Home for Imaginary Friends 2.2/11
DISNEY CHANNEL 2.4/14 Avg. (7a-1p)
Handy Manny 1.5/23; Handy Manny 1.9/21; Handy Manny 2.1/17; Handy Manny 1.9/13; Handy Manny 2.0/12; Handy Manny 1.7/9; Imagination Movers 2.1/10; Handy Manny 1.6/8; Phineas and Ferb 3.3/16; Phineas and Ferb 4.4/20; Double Teamed (105 minutes) 3.3/17
DISNEY XD 0.6/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.2/3; Phineas and Ferb 0.5/6; Phineas and Ferb 0.8/6; Next X Special 0.5/4; Kid vs. Kat 0.6/4; Monster Buster Club 0.6/3; Phineas and Ferb 1.1/5; Zeke and Luther 0.7/3; Zeke and Luther 0.6/3; Suite Life of Zack & Cody 0.7/3; X-Men Evolution 0.6/3; X-Men Evolution 0.7/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 18, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1156; K6-11 646; TWEENS 9-14 519
DISNEY CHANNEL:     K2-11 1063; K6-11 783; TWEENS 9-14 615
CARTOON NETWORK: K2-11   608; K6-11 433; TWEENS 9-14 338
DISNEY XD:               K2-11   200; K6-11 161; TWEENS 9-14 132
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 19, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1206; K6-11 702; TWEENS 9-14 564
DISNEY CHANNEL:     K2-11 1150; K6-11 795; TWEENS 9-14 639
CARTOON NETWORK: K2-11   570; K6-11 391; TWEENS 9-14 274
DISNEY XD:               K2-11   212; K6-11 164; TWEENS 9-14 116
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The liquid inside young coconuts (a/k/a jelly nuts) can be used as substitute for blood plasma.

Answer to Yesterday’s Trivia Question:  This cute little penguin is always being chased by some hungry animal that wants to eat him. What is this cartoon character’s name who made his debut in 1953? CHILLY WILLY  Kudos to: Meredith Wayne-Telerep/NY; David Funk-Raggs LLC/Charlotte; Kerry Milliron-Random House Children’s Books/NY; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Heather Floore-KDAF/Dallas; Tonya Cross-Dayton Metro Library/Dayton; Kevin Weist-Mevio/San Francisco; Randy Barrios-CBS/LA; Rebecca Rodriguez-Disney Channel/Burbank; Brook Chalmers/Cartoon Network/Burbank

Today’s Trivia Question:   In the animated television series Voltron, there were five lion robots that would come together as one robot to defend the planet Arus.  What was the name of the second pilot of the blue lion?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING:  DIR AD SALES RESEARCH/MTVN/Kids&Family/NY: BA + 7 yrs media/cable exp.  Strong communic sk.  Proven record creating estimates; str analy sk.  Proficient w/Nielsen and related svcs. Apply   EOE (8/28)

JOB OPENING:  MANAGER, PRODUCTION MGMT/NICKELODEON/NYC: Min8yrs exp. in prod mgmnt,budgeting,execute prod plans. EOE/M/F/D/AAP  Apply:   (8/28)

JOB OPENING:  DIR PRICING & PLANNING/CNS/NY: Knowledge of rate cards/stewardship/sales/inventory & sports. 5+ years’ sales admin experience plus DealMaker/VCI/MSA. Apply: 230 EOE (8/27)

JOB OPENING:  VP DIGITAL MEDIA/ABC FAMILY/LA: Manage bus strat, production, & ops for tv based digt’l content for ABC Fam ntwks & platforms. BA/BS req. Min 8 yrs exec lvl, leading hi-vol websites. Apply at: (8/27)

JOB OPENING:  CNBC RESEARCH ANALYST/NBCU/NJ: Provide reporting and strategic insights for CNBC’s digital media & television properties. BA &1 yr web analytics, media/ad/marketing research req. , job#1062313 (8/27)

JOB OPENING:  SALES ASST/BBC/NY: Coord sls/Ops of consumer prods. Dev presentations, mkt & retailer analyses, rsrch sls opp to grow accts. Comm w/partners, licensing, retailers & staff. (8/26)

JOB OPENING:  AFFILIATE OPS REP/ iN DEMAND/NYC:  Provide internal/external customer support in collection/entry/maintenance of affiliate info.  Degree +1-2 yrs in cable.  Apply to:  [email protected] (8/26)

JOB OPENING:  ASSOCIATE PRODUCER/NYC:   Cable network seeks experienced AP. Must have background in writing and producing promos and other video materials for on-air promotions. Reel required. [email protected]  (8/26)

JOB OPENING: DVLPMNT EXEC/TWO CATS TV/NY: Notable prod. Co. seeks creative, self-starter to oversee reality & non-fiction dvlpmnt. Solid contacts, exceptional ideas & ntwrk selling exp a must. Res/Cvr Ltr: [email protected] (8/25)

JOB OPENING MGR, DIGITAL AD SALES RESEARCH/NYC: Work w/ sales on research, campaign analysis, reports & sales materials. 5+ yrs in digi agency & research exp. Prof in research tools. EOE/M/F/D/AAP. Apply (8/25)

JOB OPENING: SR NAT’L BRDCST NEGOTIATOR/Emphasis on Network TV/ Active Int’l/Pearl River, NY (15 mi. from NYC):  10 yrs exp. Mngng/buying at major agency or buying services req’d. [email protected] or 845-732-8943 (8/22)

JOB OPENING: AFFILIATE RELATIONS MANAGER/Beanstalk Marketing Group/LA: For CPA division. Must have 2+ yrs. experience in Ad Sales and Mgmt. Must live in the LA area. Resumes to: [email protected] (8/22)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:   Fall Graphic Intern-Los Angeles- Live TV-on air graphics & projects-Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects-Unpaid/College Credit.  [email protected] (8/28)
FALL INTERNSHIP CREDITS ONLY:   Video news website is looking for interns.  This is great opportunity to be involved in a new start up that is launching in the fall of 2009.  Email Fred: [email protected]  (8/28)

FALL INTERNSHIP CREDITS ONLY:   Live daily talk show seeking fall 09 interns. Positions available and wanted for all departments. Script, control room, audience, talent, production mgmt & more. [email protected] (8/27)  

FALL INTERNSHIP CREDITS ONLY:   TV RESEARCH/Warner Bros.TV/Burbank, CA:  Monitor Nielsen broadcast schedules,Prog. test scores;Attend focus groups,prep questionnaires/PC/Resumes: [email protected]    include “NENT/113987BR” in subject (8/27)

FALL INTERNSHIP CREDITS ONLY:  GRAPHIC INTERN/Los Angeles:  Live TV-on air graphics & projects-Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects-Unpaid/College [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: WTNH News Channel 8/WCTX MyTV9/New Haven, CT:  Seeking interns for fall 2009. Students must be juniors or seniors and receiving academic credit. Visit: (8/26)

FALL INTERNSHIP CREDITS ONLY:  New NY court TV show needs PRODUCTION & POST-PRODUCTION interns. Post Qualifications: Mac & PC savvy. Knowledge of Avid and Final Cut Pro  Please send cover letters and resumes via email to [email protected]   (8/26)
FALL INTERNSHIP CREDITS ONLY:  PROGRAMMING DEVELOPMENT/LA: Leader in television programming for women is looking for creative, motivated self-starters to intern. Cover letter/resume: [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY:  PUBLIC RELATIONS Internship-FrontPage is looking to dvlp creative, hardworking communications & public relations students. Multi-tasker/reliable/strong writer who is knwldgble in MSOffice. Resume:  [email protected]  (8/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  MEDIA/MARKETING MANAGER/LA: 4+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets. Hardworking, dependable, diligent. [email protected]  (8/28)

SITUATION WANTED:  ONLINE AD SALES/ BOSTON: Results oriented leader with a proven record of surpassing sales quotas and increasing profits looking for an Account Executive position. 7+ years exp. [email protected]    (8/28)

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website:  (8/28)

SITUATION WANTED: PROJECT/CLIENT SERVICE MGR/NYC: Temp or FT. Several yrs cable on-air promo, new media & client serv/online ad ops exp. [email protected] (8/27)

SITUATION WANTED:  9 time Emmy winning creative producer-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website: (8/27) 

SITUATION WANTED: 5 PRIME TIME EMMYS/DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/26)

SITUATION WANTED:     Kids TV & New Media PDR/DIR/EDITR/CONSULNT18+ yrs exp invites projects. I can help create pitch reel/pilot US/EU citzn Creds> PBS Kids,History,CBS,BBC BLOG> CV&REEL> (8/26)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (8/26)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (8/25)

SITUATION WANTED: PROFESSIONAL MC/COMEDIAN, 100% clean, performed at DNC/3 Inauguration events, experience with TV news/hosting, SAG commercials, announcer/character voiceover. Email: [email protected] (8/25)

SITUATION WANTED: SENIOR COPYWRITER/NY: Package goods writer with over 25 years experience.Testimonial advertising a specialty. View my reel! … &can produce own work! [email protected] (8/25)

SITUATION WANTED:  Experienced FREELANCE REPORTER/PHOTOGRAPHER looking for work in newspapers/internet/magazines. Email [email protected] (8/25)

SITUATION WANTED: CASTING ASSOCIATE/A.P./Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV; Lifetime; Travel Channel;runs on Batteries(LA based)will travel. [email protected] (8/22)

SITUATION WANTED: PRODUCTION ASSISTANT/LA: Looking for a job as a production assistant in entertainment news. Just out of college with a lot of internship experience as a PA. Hardworking and driven. [email protected] (8/22)

SITUATION WANTED: (New York) 7 yrs exp: Interned for a President, Executive Asst to SVP, VP, & personal assistant to film director & celebrity. Looking for EXEC ASSISTANT Position in film/TV (NY). [email protected] (8/22)

SITUATION WANTED: Freelance PRODUCTION ACCOUNTANT seeking a freelance position, familiar with Union and non-Union for TV or Feature films. Available in September 2009. Please contact Penelope at [email protected] (8/22)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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