Friday, August 19th, 2011

Cynopsis: DIGITAL

Good morning, it’s Friday, August 19, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

YouTube struck a deal with music publishers allowing advertising to accompany more videos on its site. Ending a four-year legal dispute with the National Music Publishers Association, the deal makes it easier for publishers to license music for user-generated content videos. These videos can include any content from slide shows put to music to fans performing cover versions. This deal specifically helps small publishers who did not have agreements in place with YouTube to allow advertising on, and receive revenue from, user-generated content. YouTube has separate pre-existing agreements with the major music publishing companies that are not affected by this deal.



Transmedia production company beActive announced the production of “350 South: An American Journey,” a documentary series that will follow environmentalists Ian Lacey and Lee Savile as they cycle from Alaska to Argentina in over 350 days. The series features a website, blog, YouTube channel, Facebook and Twitter pages, iPhone and iPad apps, and a map with GPS capabilities that would allow audiences to track the location and progress of the cyclists.

DirecTV is bringing its NFL Sunday Ticket To-Go mobile service to Sony’s PlayStation 3. The service will be free for new subscribers and available to existing subscribers for an additional $50 charge. If you don’t subscribe to DirecTV, don’t worry, you can also sign up for the service for $340, $5 more than the price of the Sunday Ticket package.

Google joined Universal Music Group, Yahoo!, Facebook, Twitter, MSN, YouTube, and over 150 celebrities in promoting Bob Marley’s Save the Children campaign for East Africa. The search giant posted a link to the campaign video under the search box on its homepage yesterday to raise awareness for the cause.

Universal Pictures will screen “The Big Lebowski” on Facebook via its “Social Theater” app. Fans will be able to rent the movie for 30 Facebook Credits ($3) for 48 hours. While watching, viewers will be able to comment and “like” their favorite quotes and scenes. Renters will also receive a $1 discount off the rental for up to 5 of five Facebook friends through the social network’s “Buy with Friends” platform. The program coincides with the release of the movie on Blu-Ray and will be only made available to users over 17 years of age, as the film is rated R.


Crowdmug, an app that allows users to see what places currently look like, announced their official public launch. The app works like this: You request a place you want to see, the amount of photos and videos you’d like to receive, how quickly you’d need them, and how much you’re offering to pay. An alert is then sent out to people in the area as well as made public to everyone. A person can then, in turn, respond and complete the request by uploading the files on to the app. Once the transaction is complete, the uploaded files are also archived and made accessible to everyone. Crowdmug is currently available in all U.S. cities and found on the iPhone.


According to research conducted by NCH Marketing Services, coupons downloaded from the internet hold the second-highest redemption rate (16.9%) at grocery stores. NCH also found a 15% increase in digital promotions in the first half of 2011 over the same time period in 2010. In a related study, Consumer Goods Technology found that as individual incomes rose, so did the tendency to visit online deals sites, such as Groupon, versus manufacturer or couponing websites.

Consumers are becoming more educated to the ways of behavioral advertising. A recent Harris Interactive study as reported by eMarketer revealed that consumers are well aware of online advertising terms like “internet cookies” (84%), “interest-based advertising” (66%), and “online tracking” (65%). And, watch out, it’s beginning to shape their views of the online advertising world. 64% indicate that they probably wouldn’t even share their name with advertisers.


Kodak is putting its patents on the block. Citing the difficulty of making deals with so many different companies that make tablets with cameras, the imaging company is putting their patents on sale, and in turn, taking advantage of the growing tablet and smartphone market. Speculation alone of a deal to sell numerous patents to a large buyer in the wireless industry helped Kodak’s price jump by 26% on Wednesday, August 17th.

Zynga has been hit with yet another patent lawsuit, this time from another social gaming startup, called Agincourt Gaming, who claims in a press release that they own “foundational patents that claim priority back to 1996 and cover the processes for credit-based online gaming and a prize redemption system based on the outcome of game play.” Agincourt is seeking monetary damages and a permanent injunction that could shut down Zynga’s Facebook games.


In an IDC study that looks at the future of video game console demand through 2015, the company predicts that, with the introduction of new gaming platforms such as Wii U and increasing market growth in some developing economies, spending will bounce back from the less-than-stellar rates seen this summer. In fact, the research forecasts console hardware and disc software revenue to increase at a compound growth rate of 3.6% from 2010 to 2015.


Today in augmented reality, ShowTime has created a mobile app for iPhone and Android users to accompany its new fall drama series, “Homeland.” The app, called “ Watch Carefully,” allows users to access hidden content, watch video clips, and play games. Wanting to promote the theme of “things not being as they seem,” the app encourages users to scan ordinary objects as well as the cover and a special image inside September’s issue of Wired Magazine to unlock exclusive content. Viewers can also visit to play more games, unlock more content, and even watch a preview screening of the pilot episode.


Confirmit, a global provider of market research solutions and customer and employee feedback, hired Claire Sporton to be their new Director of Customer Experience Management. Based out of Confirmit’s London office, Sporton’s role will focus on recruiting and working with partners to add value to the Confirmit product portfolio.

China Cablecom Holdings, Ltd., a cable service provider for the People’s Republic of China, appointed David Kratochvil to its Board of Directors and Audit Committee. Mr. Kratochvil will be joining the board as an independent director.


Skitch is an app that lets you annotate, edit and share your photos and screenshots you culled from the internet. The best thing about Skitch, aside from the fact that it lets you crop, edit, and even draw on any photo, is the platform’s incredible ease-of-use. You can instantly drag-and-drop photos and upload and share them by just clicking one button. Simply put, it’s cool and it’s fast. Available for purchase in the Mac App Store for $20, Skitch has been one of the store’s best-selling apps. And now, it’s available for Android users and is coming to the iPhone. Oh, and it’s also going to be free. Evernote, they of the real-time note-taking and archiving app, announced the purchase of Skitch by also revealing that they will not only offer the app across all platforms, but that it also won’t cost you a penny.


Later – Sahil
Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: MANAGER OF PRICING AND PLANNING/Fox Cable Networks/NY: Daily comp Sales Planning func., reporting, inventory mgmt. BA/BS & 3+ yrs exp in P&P or sales planning, Adv Excel req. FNG0000614 (8/26)

JOB OPENING: INT’L SR MGR DIGITAL MEDIA/MTV Networks/NYC: BS Acct/Fin; 6 yrs of Acct/Fin corp exper. Knwldge intl business a plus. Exp w/online, mobile, and/or technology a plus. EOE/M/F/D/AAP. Apply (8/26)

JOB OPENING: MGR PROGRAM SCHEDLING/AMC & SUNDANCEGlobal/NY: schedules prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 3+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms. [email protected] (8/25)

JOB OPENING: MGR, OFF-AIR MKTG/NYC: Plan/exec  media & promotional plans, mng budgets.Plan/exec promot’l campaigns. Knwlg of tradit’l/non-traditional mktg. 3+ yrs media plan’g/TV/agency exp. Apply: (8/25)

JOB OPENING: VP, NETWORK OPS, NBCU/NY: Job#2647BR Resp for balancing prgrmng interests among NBCU divisions, affiliated stations, & partners with the goal of maximizing aud & cash flow. APPLY: (8/25)

JOB OPENING: NEWS ANCHOR/WESTCHESTER NY: Experienced news anchor needed for early morning news program in Westchester, NY. At least 2 years of news anchoring experience required. Forward resume and reel link to [email protected] (8/25)

JOB OPENING: DIRECTOR/AD SALES MKTG/HGTV/NY. Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment. Full details, & select req 2549 (8/25)

JOB OPENING: ACCT MGR MOBILE MKTG/Vibes Media/CHI: Proven track rec; Drive results for media/ent clients thru design/del. of mobile mktg cmpgns. Create/maint a value-add client relationship & for qual/results.  Apply: (8/25)

JOB OPENING:  SR WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Oversee production of mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. [email protected] (8/25)

JOB OPENING: WRITER/PRODUCER POLITICAL COMEDY/Phila, PA: Create and produce mock political ads for media nonprofit. Exp: writer or comedy prod, 5+ yrs. [email protected] (8/25)

JOB OPENING: DIRECTOR/NESN/MA: Responsibilities include directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. Sure (8/25)

JOB OPENING: DIR-DEVELOPMENT/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for Animal Planet domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt # 4368 (8/25)

JOB OPENING: PRODUCTION ASSISTANT (TEMP) CREATIVE SERVICES/Hallmark Channel/LA: 1 yr exp in Production or Bachelor’s degree in Film Prod. Prof w Mac and PC req. See full posting and apply @ (8/25)

JOB OPENING: DIR PUBLICITY/Lifetime/LA: Dev strategies to publicize Lifetime & LMN prgmng. 7+ yrs net pr exp, pref within a reality/scripted prgmng environment. Apply: (8/24)

JOB OPENING: VP PRGM & MKT RESEARCH/A+E NETS/NY: Manage research initiatives that provide info & insight to Prgmng & Mktg staff to support prgm dev/strat plng, sched. 7+ yrs exp in TV Research. Apply: (8/24)

JOB OPENING: MGR PRGM & MKT RESEARCH/A+E NETS/NY: Provide research-based analysis, insight and info aimed at supporting the Prgmng, Mktg, Sched& PR Depts.3+ yrs exp in TV Research. Apply: (8/24)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (8/24)

JOB OPENING: TEMP DIR. INT’l PROMOTIONS NICK/VIACOM INT’L/NY: Manage int’l promotions, program dev, pitch, secure & implement multi-reg partnerships & promos,3-4 mnth temp assignment. Apply: [email protected] (8/23)

JOB OPENING: ASST. BROADCAST BUYER/Lockard & Wechsler, Irvington, NY: Must be detailed and math orientated, organized , self motivated and computer literate. Prior ad agency/ sales a major plus. Resume/cover: [email protected] (8/23)

JOB OPENING: DIR PRODUCTION, PLAN. & OPS/AMC/NY: Oversee Production of On-Air Promo. Creative, resourceful, brand-knowledgeable & budget-oriented LEADER. 10+yr prodctn/post-prod. exp in brdcst/cble. [email protected] (8/23)

JOB OPENING: SPECIAL PROJECTS COORD/NYC: Help to manage promo & prod process. Coordinate/sched edit, audio, voice over, and process invoices for specl projects. 1-2+yrs production experience. Apply: (8/23)

JOB OPENING: DIR CORP COMMUNICATIONS/NuvoTV/LA: PR expert to lead publicity efforts & oversee talent relations; 7+ yrs network experience, familiarity w/ American Latino market ++, EOE/M/F/D/AAP (8/23)

JOB OPENING: SALES ASST-AD SALES/Access360 Media/LA: Exp w/ad sales/advrtsng pref. to asst Sales Execs to svc clients. Build/trk prpsals. MS Office knwlg req’d. Self-strtr., Exp.w/graphic apps a +. Res: [email protected] (8/23)

JOB OPENING: MGR, BUSINESS SOLUTIONS/NASCAR/NY: dvlp innovative, strategic mktg & promotional ideas. 7+ yrs exp consumer marketing w/ exp in ad & mktg agency. (8/20)

JOB OPENING: SALES ASSISTANT/RLTV/NY: supp for sales team, booking orders, agency liaison, client research, coord sales reports, presentations, admin duties, exp w/Salesforce, excel organized & detail oriented apply at: [email protected] (8/20)

JOB OPENING: MGR PRGRMNG RSRCH/COMEDY CENTRAL/NYC: 3-5 yrs exp prgrmng/ ratings rsrch. Top performer, accurate & detail driven. Passionate about TV, takes initiative. Nielsen/ N-Power exp, also MultiTrak systems. (8/20)

JOB OPENING: VP STRAT & BUS DEV /MTV NETWORKS/NYC: Identify, eval, structure & help implement new deals, commercial relationships, joint ventures & acquisitions. MBA & 6 yrs exp, mngt consulting or IB + TV exp. (8/20)

JOB OPENING: EDITOR /NYC : NYC: seeking editor w/ strong reality/lifestyle background & Windows-based AVID experience, for new HGTV home renovation show. 2+ yrs exp req’d. Res/Cov Ltr: [email protected] (8/20)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/NY: Coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 (8/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: GSN NY Digital & Aff Sales Distribution Fall Internship. Unpaid School Credit Only. Learn client partnerships, industry research and analysis. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Digital Video Fall Internship. Unpaid School Credit Only. Development and Prod of short form digital video content. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Distribution & Affiliate Marketing Fall Internship. Unpaid School Credit Only. Learn tools and tactics used in developing promos to drive value with affiliates. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Programming Fall Internship. Unpaid School Credit Only. Learn Programming department goals towards network identity. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: GSN Santa Monica Marketing & Promotions Fall Internship. Unpaid School Credit Only. Strategic partnerships, promotions, digital marketing. Send Resume and CL to [email protected] (8/26)

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/25)

FALL INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA/PRODUCTION INTERN/NBCUniversal : for its digital team to help with social media strategizing, campaign management, and video production tasks. Res/cover letter: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY:   TV DEVELOPMENT/GRB Entertainment/LA: Award winning TV company seeks organized, self-starting interns for administrative/writing/producing/editing support. Final Cut & Photoshop a plus. Resume/cover: [email protected] (8/24)

FALL INTERNSHIP CREDITS ONLY: TV PROD INTERN handle fast-paced position for a min of 10 hrs per wk. Addt’l hours may be banked. Must have basic knwldg of Excel & Word. Prior office exp is a +. Please contact [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Laila Berzins, Voice-Over Artist:, [email protected], Cell 860-966-1941. Specialty in dynamic character voices, commercial, narration, more! (8/24)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/24)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist: , [email protected], Cell: 845-721-9681 Specializes in unique character voices for various animated productions! (8/23)

SITUATION WANTED: LA- Seeking Assistant position in the Entertainment/PR/Marketing field. Hard working, bubbly personality! “Go Getter” media relations 4+yrs exp. contact: [email protected] (8/20)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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