Friday, August 16th, 2013

Cynopsis: DIGITAL
08.16.13

Good morning. It’s Friday, August 16, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

A preliminary agreement has been reached between Sony Corp. and Viacom for Sony’s planned Internet-based video service to carry Viacom’s channels, the Wall Street Journal reports. On-demand content and traditional cable channels will both be streamed to Sony’s service if all goes as planned. This could mean everything from MTV, Comedy Central, BET, CMA, and Logo will all be streaming through Sony. The Journal notes that the agreement is only preliminary and Sony has also had discussions Walt Disney Co., Time Warner Inc. and CBS Corp.
In Other Words: That means there is a little less content on the market for the folks at Intel and Google to fight over for their planned Internet-based video services.

Netflix has expanded its current agreement with Scholastic Media to show more of the company’s TV series and content, including The Baby-Sitter’s Club, The Magic School Bus, and Goosebumps. Unfortunately for Netflix, the deal doesn’t include any of the video content Scholastic owns related to the Harry Potter series. However, this is the first time that much of this content will be available as streaming content. Netflix will have 300 hours of original kids’ programming coming next year, thanks to its agreement with DreamWorks Animation.
In Other Words: This marks another step in the battle between Netflix and Amazon Prime to rule the children’s streaming-media roost and is another feather in its kid-entertainment cap.

Acorn TV, the first British TV-focused streaming service in North America on Roku and at www.Acorn.TV, is tripling its available content. Previously, Acorn streamed a full season of 18 rotating series. Now Acorn is adding at least six new and classic series each month as well as offering a catalog of 65 series for catch-up viewing and discovery of new series, with no set end dates.

CONTENT EVERYWHERE

Smart TVs just got a little smarter. Showtime Networks and LG Electronics have partnered up so that viewers with Smart TVs will can opt-in for a second screen experience on their big screen by using their remotes. Originally launched on the iPad as a two-screen companion app, SHO Sync for Smart TVs allows viewers to test their knowledge with trivia onscreen during the broadcast, earn points and badges, and compete against their friends and other viewers of the show. In addition, it allows viewers to take part in live polls and see audience reactions instantly. The SHO Sync content can also be shared via social media.

Broadcasters haven’t been able to convince the court system yet to keep Aereo from doing business so the service keeps slowly rolling out to new cities. As it is, the company doesn’t need that many subscribers in order to actually turn a profit. It hasn’t been made public how many folks actually subscribe now, but Aereo CEO Chet Kanojia says he would be doing fine with 1 million registered users and “extremely fabulous” if it got up to 5 million, CNET reports. But turning a profit would only require hundreds of thousands of subscribers.
In Other Words: Broadcasters have plenty to worry about if it is only going to take this few customers for Aereo to be in the black.

Windows Phone users have been without a YouTube app for three months after it was pulled because Google wasn’t happy that it didn’t have support for ads. Now it’s back so consumers can check out all their favorite cat videos wherever they are  and the ads, too, of course. New features include the ability for users to upload video and stream live video feeds as well as access playlists, manage profile pages, and navigate the app using voice search.

New online video is getting gamers extremely excited about the coming release of Grand Theft Auto V from Rockstar Games. The game won’t be out till mid-September, but Rockstar isn’t afraid to start building the buzz early and released an online video back in July that more than 20 million folks have viewed. Now a new video is out and showcases how up to 16 players can take part simultaneously with the new game. Since its debut in 1997, the brand has sold more than 125 million units.


A CYNOPSIS MESSAGE


CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
REGISTER NOW
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MOBILE GAMING + APPS

Disney is covering its bases on the game front. The company has announced that it will release its Infinity collection of toys and games on Aug. 18. One console game and two mobile apps will be part of the launch. Infinity is Disney’s big effort at a cross-media entertainment system. It will include the Disney Infinity: Action! user-generated video app as well as the Disney Infinity: Toy Box game world creator for the iPad.

TECH NEWS

Cox Communications wants to be sure that television viewers don’t ever miss a show that they might like. The company has turned out a new DVR called Contour that can record six shows at once, hold 300 hours of high-definition TV and 1,000 hours of standard-definition TV, and makes personalized recommendations of what to watch to eight different viewers based on their viewing habits, for about $100 a month.

ADVERTISING

American digital-advertising agency Engauge Marketing LLC has been bought by French advertising company Publicis Groupe, the same gang that recently announced merger with Omnicom. Engauge works with more than 30 brands, including Nationwide Insurance, Cisco Systems, and The Coca-Cola Company.

Media measurement and targeting platform Trueffect has partnered with UK-based marketing insights firm RedArk, which will integrate Trueffect’s platform for its European customer base.

EXEC MOVES

Mobile advertising technology company PlaceIQ has hired Scott Casey to be the company’s first Chief Financial Officer. Casey had been VP-finance at Tumblr. Earlier this year, he oversaw the $1.1 billion acquisition of Tumblr by Yahoo!


A CYNOPSIS MESSAGE


*SAVE THE DATE*
Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
**More Info/Website Coming Soon**

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.


DIGITAL SPOTLIGHT OF THE DAY

Sure, it’s the middle of August, but that doesn’t mean you can’t start dreaming of winter. And the folks at Burton Snowboards are surely doing it all year round. To help everybody else get into the spirit, the company is launching a four-part web series, Burton Presents [Snowboarding]. Each 15- to 18-minute episode will focus on a different area of snowboarding, whether it’s backcountry, street, or resorts. The first one lands on Sept. 15 and the rest will be released in two-week cycles after that. Fro the time being, though, fans will have to satisfy themselves with the awesome teaser, which features gorgeous action videography as well as an incredible tracking shot through Burton’s factory in Burlington, Vt.

See you tomorrow,
Mark Miller 
08.16.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: VP FINANCE/NYC: Mng all financial & accnting for busy fast growing TV production cmpny. 7-10 yrs accnting exp in media/film. Strong kwldg of Quickbks + analytics essential. Resume: [email protected] (8/30)

JOB OPENING: RIGHTS & CLEARANCES SPRVSR/NY: Knwldg of clearances, S&P, copyright laws, network deliverables Track, compile, mgmt of workflows, flag issues, comm w/legal dept. 3-5 yrs exp. Start asap. Resume to: [email protected] (8/30)

JOB OPENING: SR SALES PLANNING ANYST/NYC: 1-3 yrs exp. Contract mainten, inventory mng, traffic coord, stewardship eval, ratings impact & system upkeep. Agency/Netwrk exp + . Apply: HERE (8/23)


JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/ nat’l & local NR anlysis. Apply: [email protected] (8/22)

JOB OPENING: SR ANALYST AD SALES RSCH/NBCU/NYC: 1-3 yrs media rsrch exp, support Sports & Olympics sales rsrch, proficient w/rsrch software, able to visually communicate & provide mktplce insight URL or Email: HERE (8/22)

JOB OPENING: DR SALES PLANNER/Travel/GAC/NYC: Mng, assist sale of long & short form invntry. 2 yrs sales exp, we are looking for career focused pro w passion to develop career in Ad Sales. www.scrippsnetworks.com #3843 (8/22)

JOB OPENING: ACCOUNT EXECUTIVE/Fox Sports/San Diego, CA: Responsible for ad sales, develop mktg programs/presentations, reporting, maintain accounts. Req’d 4 yrs exp @ media comp. Apply: http://goo.gl/791ig3 (8/22)

JOB OPENING: SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at www.screenvision.com (8/22)

JOB OPENING: DIR BUSW DEV DIGITAL/NY, NY: for Zee TV must have OTT experience for Pay TV/Cable/On Demand Send resume and $$ [email protected] (8/21)

JOB OPENING: LOCAL AD SALES MANAGER/NY, NY: for Zee TV must have Cable, Local, Spot Buys, 5-10 yrs exp prefer NY DMA Send resume and $$ [email protected] (8/21)

JOB OPENING: DIR, BUS INTELLIGENCE & SALES ANALYSIS (20TH CENTURY FOX HOME ENT)/LA: Create/analyze/deliver standardized & ad-hoc performance reports using industry-wide point-of-sale (POS) data from our data warehouse. Apply: HERE (8/21) 

JOB OPENING: TV SYND SALES ASST/NYC: Review/enter sales contracts into an order processing sys to main accurate sales data, assist w/billing revisions & stewardship reporting. BA, strong math & PC skills req’d. 1-2 yrs media exp pref’d. Resume HERE (8/21)

JOB OPENING: ASSOC DIR, VOD SALES PLAN’G/Fox Broadcasting Co/NY: Mng/track/steward/forecast VOD & other dig. convergence deals as well as pricing, plan’g & rev. analysis responsibilities.BS/BA Deg req, Strong Excel skills a must. Apply: http://bit.ly/11MJTHK (8/20)

JOB OPENING: ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Maintain addressable proposals, monitor campaigns, coord btwn client & traffic. Min 2-3 yrs Addressable, TVE or Digital exp. 4-year degree. http://bit.ly/1b3GNV7 (8/17)

JOB OPENING: DIG. SALES EXEC/NCC MEDIA/Chicago: Min of 3-5 yrs dig media sales exp. Fluent knwldg of online Advrtsng space incl. display, video, tablet/mobile & targeting solutions. Proven sales track record a must – reply HERE [email protected] (8/17)

JOB OPENING: SALES TRAFFIC ANALYST/NY, NY: Mng inventory (all aspects), regular reporting, provide sales support on sales related functions, Mng barter deals, kwldg of wide orbit a+ 3-5 yrs, res & $$ to [email protected] (8/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Motion GFX Internship: Design & animate GFX in AE and C4D for Fortune 500 companies at a well-established NYC video production boutique. Please send resume, link to reel, & cover letter HERE. mailto:[email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIP: Work with producers on video and animation projects for Fortune 500 companies at a well-established NYC video production boutique. Please send resume & cover letter: mailto:[email protected] (8/16)

FALL INTERNSHIP CREDITS ONLY: POST-PRODUCTION/Library Intern/ Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library &cataloguing. Admin work required. Resume to [email protected] (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  DEV. PRODCR/AP/Reality/Talk Shw/Docs: long/short formats A&E; Bravo; Dis; E!; CBS; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (8/24)

SITUATION WANTED:  LIFESTYLE HOST/NUTRITION EXPERT: available for television, spokesperson & hosting. Trained host, experienced, represented by agents. See lisadefazio.com. Contact [email protected] (8/24)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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