Friday, August 12th, 2011

Cynopsis: Kids!

Good morning. It’s Friday, August 12, 2011, and this is your first early morning Kids briefing.

KidZui, a San Diego-based startup that already offers a kid-centric downloadable web browser, launches a new free web browser ( ) aimed specifically at K3-12., offers a range of filtered visuals and websites, YouTube videos, games, images and suggested related search terms to users from 5 million parent/teacher approved websites.  The new search engine offers 9,000+ kid topics that are available via any web-based browser and via Apple or Android mobile devices. also allows kid users to share what they like online (e.g. videos, games) and text their parents via the engine’s Facebook connectivity.  KidZui also announces that it has raised an additional $2 million of equity.  Backers include Mission Ventures, Maveron and Emergence Capital. Previous investors include Scholastic Corporation. is ad and sponsorship supported.


The Starz Kids & Family channel, part of Starz Entertainment, will kick off its new tween/teen-targeted two-hour Camp Block on Monday, September 5 at 4p.  Comprised of four series, the programming block begins with The Wannabes, a comedy produced by Showcase Entertainment and Stern-LeMaire Productions, followed by the Australian Children’s Television Foundation’s series Mortified, Conner Undercover, produced by Shaftesbury Films, and The Latest Buzz, produced by DHX Media.

China Anne McClain (A.N.T. Farm) and Adam hicks (Lemonade Mouth, Zeke and Luther) will guest star on a new episode of PrankStars, a hidden camera/game show, tonight on Disney Channel at 8p.  PrankStars is hosted by Mitchel Musso (Pair of Kings, Phineas and Ferb).

Singapore’s One Animation and Canada’s Amberwood Entertainment enter into a pay TV broadcast deal with Disney Channels Southeast Asia for their new CG animated preschool series Rob the Robot.  Under the deal, Rob the Robot will broadcast in the region on Disney Junior.  Rob the Robot is a co-production between One Animation and Amberwood Entertainment, with participation from the MDA, the CMF, and the Shaw Rocket Fund.  Commissioned by TVO Kids (Canada), where the first season is already airing, Rob the Robot is schedule to air in French on Societe Radio-Canada this fall.  A second season is currently in production.

Viacom International Media Networks (VIMN) signs a range of deals for Nickelodeon shows.  TVE (Spain) inks a deal for a range of Nickelodeon programming for its kid-targeted Clan TV channel, including:

  • Victorious seasons 1 and 2 (that premiere October 2011), and iCarly season 3, as well as completing a relicense deal for the first two seasons, in a deal that runs until 2016.
  • TVE also picks up season five and six of Dora the Explorer, and season 3 of Go, Diego, Go!
  • The broadcaster also picks up SpongeBob SquarePants episodes 121-178, as well as relicensing episodes 1-120 of the series.
  • TVE also picks up the first season of Planet Sheen, which is a spin-off series of The Adventures of Jimmy Neutron.
  • TVE in a joint license deal with Catalonian language channel TV3 Catalunya, acquires further episodes of Penguins of Madagascar, episodes 226-239, which will air next year, adding to the 52 episodes already under license.


Sinking Ship Entertainment launches the Dino Dan website ( ) in the US.  Based on the Nick Jr. CG animated preschool series, Dino Dan revolves around the adventures of Dan Henderson, a paleontologist-in-training, and his friends as they uncover clues about the past and things about dinosaurs.  The new website features a virtual dig site where kids can search for hidden fossils, which unlock new dinosaurs that can then be used in games throughout the website.  Players can use the points they earn to redeem virtual dinosaurs and objects for games at the Dino Shop.  Later this year secret codes will be distributed, via marketing merchandising campaigns, to unlock exclusive content, earn points and dinos on the site.  The paleontological educational content was co-developed with The Royal Tyrrell Museum.  Sinking Ship has also launched the official Dino Dan Facebook page.  Additionally, Sinking Ship, under its distribution partnership with Breakthrough Entertainment, inks a license deal with Musictoday, a Live Nation Company, to launch the Dino Dan Webstore ( ).  Musictoday will handle Dino Dan online merchandise orders, customer service, special promotions and sales opportunities, which will integrate with the new website.

Big Tent Entertainment completes several new multi-year partnerships for the ever-growing Domo licensing program in the US and Canada.  Signing on as new Domo licensees are: Buckle Down (leather and silicone belts, pet accessories  such as collars and leashes); Lava Lite (groovy lava lamps featuring Domo); SalesOne (Domo-themed accessories such as terry cuff wristbands, cuff links and tattoo sleeves, and body jewelry); and Underboss Production (one-piece Domo union suits for adults)

Nickelodeon Consumer Products inks deals for Dora the Explorer and SpongeBob SquarePants in Iberia this summer:

  • In Portugal, Somani-Sociedade Textil signs on to produce a range of bath towels, hand towels and bathrobes based on SpongeBob SquarePants, in a deal that runs until summer 2013.
  • In Spain, MediaLive enters into a deal for a range of SpongeBob SquarePants coloring and activity books for K5-8.  Each of the books includes a novelty element, such as ‘look and find’ books with heat reactive inks, joke books with temporary tattoos, or game books with playing cards.  The MediaLive items are available at retailers including Carrefour, Alcampo, Eroski, El Corte Ingles and Fnac, as well as specialty stores.
  • In a Dora the Explorer deal for both Spain and Portugal, Lugar Difusion is launching lines of wooden hair accessories and kid’s jewelry lines, and fashion accessories.  The lines will be distributed to retailers including Toys ‘R’ US, Merkal Calzados, Baitres and Unidroco.


Marvista Entertainment, an indie producer/distributor of movie and TV programming, secures new investment capital from an group led by Brian N. Sheth.  The new investments will help the company accelerate its expansion and further its acquisitions strategy.  At the same time, Marvista’s founding partner and president, Michael D. Jacobs announced his resignation at the end of the year to pursue other interest, but will continue to serve as a consultant for the company.  The transition will see Marvista’s production division headed by Robyn Snyder, who has been promoted to the newly created position of EVP/Production. Snyder, who had been SVP/Development and Production, will report to CEO Fernando Szew.  Additionally, Sharon Bordas, who had been a production consultant for the company, is appointed as VP/Development and Production.  Marvista recently named Stephanie Slack, formerly of Fox, as SVP/Co-Productions and Acquisitions.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 8/1-8/7/11 , 6a-6a:
K2-11                                              Total Delivery (000)
DSNY*:  Phineas and Ferb Movie (8/5; 8p-9:30p)       4429
DSNY*:  A.N.T. Farm (8/5; 9:30p)                             3049
DSNY*:  Phineas and Ferb Movie (8/6; 10a-11:30a)    2763
DSNY*:  Good Luck Charlie (8/7; 8p)                         2320
NICK:    SpongeBob Atlantis Pants (8/6; 11a-12p)      2193
NICK:    Fairly OddParents Movie Channel Chasers      2176
DSNY*:  Game Plan (8/4; 9p-11p)                             2173
DSNY*:  Phineas and Ferb (8/5; 7:30p)                      2148
NICK:    Victorious: Locked Up (8/1; 2p-3p)                2094
DSNY*:  My Babysitter’s A Vampire (8/5; 10p)            2024
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 8/1-8/7/11 , 6a-6a:
K6-11                                              Total Delivery (000)
DSNY*:  Phineas and Ferb Movie (8/5; 8p-9:30p)       3414
DSNY*:  A.N.T. Farm (8/5; 9:30p)                             2368
DSNY*:  Phineas and Ferb Movie (8/6; 10a-11:30a)    2015
DSNY*:  Good Luck Charlie (8/7; 8p)                         1914
DSNY*:  Game Plan (8/4; 9p-11p)                             1747
DSNY*:  Sky High (8/2; 9p-10:45p)                           1669
DSNY*:  Phineas and Ferb (8/5; 7:30p)                      1654
DSNY*:  My Babysitter’s A Vampire (8/5; 10p)            1611
NICK:    Victorious: Locked Up (8/1; 2p-3p)                1560
DSNY*:  So Random (8/7; 7:30p)                              1437
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 8/1-8/7/11 , 6a-6a:
Tweens 9-14                                   Total Delivery (000)
DSNY*:  Phineas and Ferb Movie (8/5; 8p-9:30p)       2629
DSNY*:  A.N.T. Farm (8/5; 9:30p)                             1787
DSNY*:  Good Luck Charlie (8/7; 8p)                         1525
DSNY*:  Game Plan (8/4; 9p-11p)                             1342
DSNY*:  Phineas and Ferb Movie (8/6; 10a-11:30a)    1295
NICK:    Victorious: Locked Up (8/1; 2p-3p)                1286
DSNY*:  Good Luck Charlie (8/7; 10:30p)                   1267
DSNY*:  Good Luck Charlie (8/7; 10p)                        1245
DSNY*:  My Babysitter’s A Vampire (8/5; 10p)            1227
DSNY*:  So Random (8/7; 11:30p)                            1221
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 8/1-8/7/11 , 6a-6a:
Teens 12-17                               Total Delivery (000)
MTV:       Jersey Shore (8/4; 10p-11p)                   2031
ADSM**: Family Guy (8/3; 11:30p)                        1092
DSNY*:   Phineas and Ferb Movie (8/5; 8p-9:30p)   1047
ADSM**: Family Guy (8/2; 11:30p)                        1023
MTV:       Jersey Shore (8/4; 11p-12a)                    1005
ADSM**: Family Guy (8/2; 11p)                               932
ADSM**: Family Guy (8/1; 11:30p)                          917
ADSM**: Family Guy (8/3; 11p)                               884
FAM:       Pretty Little Liars (8/2; 8p-9p)                    881
ADSM**: Family Guy (8/1; 11p)                               835
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, August 6, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.7/3 Avg. (9a-12p)
The Emperor’s New School 0.6/3; The Replacements 0.6/3; That’s So Raven 0.7/3; That’s So Raven 0.7/3; Hannah Montana 0.7/3; Suite Life of Zack & Cody 0.6/3
CW (Toonzai) 0.5/3 Avg. (7a-12p)
Magi-Nation 0.1/1; Magi-Nation 0.3/4; Sonic X 0.5/4; Sonic X 0.8/5; Yu-Gi-Oh 0.6/3; Sonic X 0.5/3; Dragon Ball Z Kai 0.5/2; Dragon Ball Z Kai 0.5/2; Yu-Gi-Oh 0.4/2; Yu-Gi-Oh 5Ds 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.1/0; Shelldon 0.1/1; Magic School Bus 0.3/1; Babar 0.2/1; Willa’s Wild Life 0.2/1; Pearlie 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/1; Busytown Mysteries 0.2/1; Doodlebops Rockin Road Show 0.2/1; Horseland 0.2/1; Horseland 0.2/1; Trollz 0.1/1

Final K6-11 Ratings for Saturday, August 6, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 4.3/23 Avg. (7a-1p)
Special Agent Oso 1.8/24; Mickey Mouse Clubhouse 1.8/19; Mickey Mouse Clubhouse 1.8/14; Jake and the Never Land Pirates 2.2/14; Phineas and Ferb 3.0/16; Phineas and Ferb 4.3/22; Phineas and Ferb Movie 8.1/36; So Random 4.8/20; Wizards of Waverly Place 4.2/18; Wizards of Waverly Place 3.4/15
NICKELODEON 3.1/17 Avg. (7a-1p)
Fairly OddParents 1.3/17; Fairly OddParents 1.8/18; Fairly OddParents Movie: Wishology 2.2/16; SpongeBob SquarePants 3.4/19; SpongeBob SquarePants 3.6/18; SpongeBob SquarePants 3.9/18; SpongeBob SquarePants 4.0/17; SpongeBob Atlantis Pants 4.6/20; Power Rangers Samurai 3.2/14; iCarly 2.8/12
CARTOON NETWORK 1.5/8 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.8/10; Generator Rex 0.7/7; Star Wars: Clone Wars 1.1/9; Beyblade: Metal Fusion 1.0/7; Pokemon: Black & White 1.8/10; Redakai: Conquer the Kairu 1.0/5; Bakugan: Mechtanium Surge 1.2/5; The Looney Tunes Show 1.5/7; The Looney Tunes Show 1.7/7; The Looney Tunes Show 2.5/10; What’s New Scooby Doo 2.5/11; What’s New Scooby Doo 2.7/12
DISNEY XD 0.7/4 Avg. (7a-1p)
Zeke and Luther 0.4/5; Phineas and Ferb 0.5/5; Phineas and Ferb 0.7/6; Kick Buttowski 0.5/3; Pair of Kings 0.7/4; Kickin’ It 0.9/5; Zeke and Luther 0.5/3; I’m In The Band 0.6/3; Pair of Kings 0.8/4; Kick Buttowski 0.7/3; Rated A For Awesome 0.8/3; Rated A For Awesome 0.8/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 10, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1278; K6-11 762; TWEENS 9-14 538
DISNEY CHANNEL:     K2-11 1142; K6-11 807; TWEENS 9-14 618
CARTOON NETWORK: K2-11   623; K6-11 416; TWEENS 9-14 298
DISNEY XD:               K2-11   306; K6-11 251; TWEENS 9-14 175
NICKTOONS:              K2-11   107; K6-11   84; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data



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