Friday, April 9th, 2010

Cynopsis: DIGITAL

Good morning, it’s Friday, April 9, 2010, and this is your first early morning digital briefing.

Multitasking and a completely redesigned interface featuring folders to organize your apps with are just two of the changes coming to the new iPhone/iPad touch operating system this June. (Word of warning: multitasking, i.e.; the ability to listen to Pandora or the ball game while running another app, will only be available for the iPhone 3GS and later.) Users can also look forward to an iBooks eBook reader for the iPhone, a new multiplayer centralized gaming service and a tap function to zoom in on digital video. Apple is also introducing the iAd turnkey ad plug in for developers, allowing ads to be served to individual apps while they’re running. The new iPad will get receive an upgrade of its own sometime this fall allowing it to multitask as well.


Leading mobile handset manufacturer Nokia launched a music downloading service in China on Thursday, offered as a free 12-month subscription to consumers who purchase a Nokia phone. The “Comes with Music” service, launched with local partner Huadong Feitian, offers DRM-free downloads from Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music, as well as prominent local independent labels. China marks Comes With Music’s 30th territory launch.
Subscription-based online music service Rhapsody completed its spin off from Real Networks this week and rolled out a price-cut to celebrate. The service is now charging $9.99/month for unlimited streaming to a computer and one iPhone, iPod Touch or Android device (a price drop of $5.) The Premier Plus plan allows you to listen on up to 3 devices and 3 MP3 players. unveiled a new online “professional edition” that’s even more expensive than the mainstream paywall-protected site., priced at $49/mo., aggregates content from the Journal, Dow Jones Factiva and News Corp.’s global network of Dow Jones Newswires. The service also offers customizable filters that allow users to personalize what news they receive.


Mark Burnett and pop culture digital studio VIMBY (“Video In My Backyard”) struck a new partnership to offer advertisers digital branded content solutions created by Vimby’s network of filmmakers. The new co-venture will work with media co.’s and advertisers to implement branded content programming across multiple sites, geared toward targeted key demographic groups such as mothers, millennials, the green conscious, health/wellness aficionados and the technologically savvy.
Online video syndication service AlphaBird struck a deal with FremantleMedia to package and syndicate the fashion-themed makeover web series “As Worn By,” produced by the company’s new media division FMX. AlphaBird will look to place the brand-integrated series on prominent media sites on a weekly basis throughout a period of 12 weeks.
Online talk radio streaming service Stitcher closed on a $6 million series B round of funding led by Benchmark Capital with participation from New Atlantic Ventures, Ed Scott and Ron Conway. Bob Kagle of Benchmark will also join Stitcher’s board of directors.


Glam Media launched an iPad-friendly publishing platform enabling advertisers to reach its female-targeted audience on the new Apple tablet as well as other mobile devices. Ads placed with Glam will now be formatted to appear seamlessly on tablets and smartphones, taking into account non-Flash interfaces (like the iPad and iPhone) and location-based social advertising. Glam’s network includes a total of 1,500 publishers reaching a total of 78 million uniques monthly.
Male-focused Break Media launched a new proprietary in-house advertising server dubbed “Apex” to improve ad serving and tracking abilities across its network. The ad server supports all IAB-approved ad formats and will allow advertisers to develop campaigns that combine multiple ad formats (including homepage takeovers, video, and display) with precise targeting capabilities (including geolocation, frequency caps, and consumer intent data.


It may be a bit premature for the big internet providers to celebrate. The FCC has already begun working on a new plan to figure out how to regulate broadband pricing and management after a Federal Court ruling seemingly stripped it of authority to oversee ISP management practices, per the WSJ. The worst case scenario for ISPs would be if the FCC decides to classify broadband networks as common carriers under Title 2 of the Communications Act, which would allow it to directly regulate pricing and access as it does with landlines. Meanwhile, the FCC announced it has extended the deadline for public comment on its Notice of Proposed Rulemaking measure to April 26, responding to several industry requests.
Following in the footsteps of its French neighbors to the South, Great Britain’s House of Commons passed a Digital Economy Bill imposing a three strikes law to allow ISPs disconnect users after they are warned twice of illegal file sharing, reports the Daily Telegraph. The controversial measure passed 189 to 47 after just two hours of debate.
RDF Media Group is launching a digital initiative converting from traditional DigiBeta to file-based digital delivery of its programming masters. The plan will mean that going forward, RDFR will archive all media digitally and make available digital screener copies of its content on the RDFR website.


Mobile research firm Distimo released its first report focused on Apple’s new iPad. Highlights include:

  • 2,385 applications are currently available exclusively for the iPad. The largest category on the iPad is Games with 833 titles (35%), followed by Entertainment and Education with 260 and 205 titles, respectively
  • 70% of the most popular applications on the iPhone are published in either Games or Entertainment, compared to 40% on the iPad
  • 83% of apps on the iPad are paid vs. 73% of all apps are paid on the iPhone. The average price of all paid apps that are solely compatible with iPad is $3.61 compared to $3.55 for applications compatible with iPhone
  • Medical applications are most expensive on both the iPad ($9.39) and iPhone ($10.73). Conversely, Education ($9.10), Healthcare & Fitness ($4.41), Music ($6.86) and Sports ($4.95) apps are more pricey on the iPad



Dish Network, which acquired place-shifting service Sling Media in 2007, announced the availability of the ViP 922 set-top, the first DVR bundled with SlingBox functionality.  The HD, dual-tuner 1TB hard-drive box, which retails for $649 for existing Dish customers, allows you to “Sling” TV programming to remote locations via a laptop or mobile device, including the $30 SlingPlayer iPhone app, while recording separate programs at home. SlingMedia is also reportedly working on a higher resolution iPad app (current maximum resolution for the SlingPlayer is 320 x 240.)


BBC America has appointed John Taite as VP/Multiplatform Programming. John will be responsible for developing BBC Worldwide’s editorial strategy in the US on branded digital platforms, future genre channel launches and other programming initiatives. He will report to BBC America’s COO for Channels, Chris Carr and Richard De Croce, SVP Programming.
Discovery Communications has hired John Honeycutt to the new role of EVP and Head of International Business Operations for Discovery Networks International (DNI). John will be responsible for implementing multiple cross-functional plans touching programming, ad sales, programming, digital media, research and IT, reporting to Mark Hollinger, President and CEO of the division. He will be based in London.
WE tv and Wedding Central tapped Marjorie Levy as President of Development, reporting to new SVP of Original Productions & Development, John Miller. Megan Lawrence has also been named Director of Development, reporting to Ms. Levy. Both will be based in New York.


Several desktop management tools have emerged to help Twitter users manage the anarchic flow of tweets that come their way. But what the service has always lacked is proper curation. Popular online news service The Huffington Post is unveiled a “Twitter Edition” yesterday, putting out separate pages of tweets organized into 19 thematic sections. Each section, including Politics, Technology and Entertainment, essentially aggregates tweets from movers and shakers in each space – including professional reporters, celebrities, executives and pundits. The Edition(s) enables Twitter members to re-tweet directly from the site and follow new tweeters with one-click. Twitter users will also see their own Twitter feeds on HuffPost Twitter Edition pages. News purists who complain that real news and commentary are no longer distinguishable are not going to like the approach, but it’s fair to say that train left the station long ago.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  SALES PLANNER: Local Media-someone who can work with clients, support sales & ad ops. Create Proposals, Presentations, & Insertion Orders for current & new advertisers. Apply @ job #1164827 (4/23)

JOB OPENING:  DIR OF BUS DVLPMNT/SALES/Viewpoint Creative/Boston: Exp’d, dynamic sales profess’l w/ proven ability to meet/exceed sales goals. Advrtsng, mktg & media platforms knwlg.  Res/salary hist: [email protected] (4/23)

JOB OPENING: MGR, NETWORK PROGRAM PUBLICITY/Hallmark Channels/LA:  Develops/executes comprehensive & effective publicity campaigns  using trad’l & new media platforms.  View full posting & apply: “Jobs” (4/15)

JOB OPENINGONAIR BMS SALES EXEC/ SintecMedia/NY: Great sales negotiator with 5 years exp, 3 in sales. Mastery of industry standards and trends. See Career Opportunity – SL103 (4/15)

JOB OPENING:  SR CONTRACT ADMINISTRATOR/Bethpage, NY: Resp for mngng compliance w/ all facets of the company’s numerous prgrmng/affiliation agreements. Addtn’l info and to submit click attached link: (4/15)

JOB OPENING:  ACCOUNT EXECUTIVE/Norwalk, CT:  Seeks AE for local ad sales. 1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 11018BR (4/15)

JOB OPENING:  ACCT EXEC, AFFIL DIST/GSN/NY: BA/BS. 3+yrs exp. min. Creating, selling in, executing & managing sales & marketing initiatives. Send res & cl w/salary to [email protected] (4/15)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (4/14)

JOB OPENING: SALES COORDINATOR/EA to SVP/TV One LLC/Silver Spring, MD: Supp. sales/mrkting planning; asst. with identifying new distribution opportun.; conduct research and EA support w/strong MS Suite. Visit: (4/14)

JOB OPENING: SR DESIGNER/VERSUS/CREATIVE SVCS/PA: Concept/Create/Design multi-media Advtg campgns Req’d 5-7+ yrs exp. @ Ntwrk/ agency. Apply: (4/14)

JOB OPENING: TV EXEC. ASSIST/NYC: Personal Assist to Daytime Show Exec. Entry Level Position -Heavy administrative, scheduling light accounting, Excel proficiency & attention to detail a must.Resume:  [email protected] (4/14)

JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply – 116999BR (4/14)

JOB OPENING: MANAGER RATINGS RESEARCH/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings,MS Office # 233706 (4/13)

JOB OPENING: VP PROGRAMMING/Si TV/LA : Min. 10 yrs exp in TV programming & development including scripted & unscripted formats. Strong understanding of Si TV brand & viewer preferred. [email protected] EOE (4/13)

JOB OPENING: NEWS PAPER MGR/Pearl River NY (15 miles NYC): 5+ yrs exp. in buying Newspaper, have contacts, neg. costs, work with agencies & sales. Resume to: [email protected] or call 845-732-8943 (4/10)

JOB OPENING: ATTORNEY /iN DEMAND/NYC: Analysis/counsel on entertainment issues. Draft/negotiate/review contracts. Stndrds & Practices. Copyright/trademark enforcement. JD, NYS Bar, 3yrs+ cable/ent. Apply: [email protected] (4/10)

JOB OPENING: MGR STRATEGY & BUSINESS DEVELOPMENT/Nickelodeon/NYC: 2+yrs InvestBank/Consult/related Strat exp in Ent/Media, Stng Finance Analysis (models,etc), Xceptionl Math skills EOE/M/F/D/AAP Apply (4/10)

JOB OPENING: SR DIRECTOR, MEDIA PLANNING/Nickelodeon/NYC: 7+yrs Media Plan/Promo Sked exp @ Adbased TVNet, 5yrs mgmt exp, Strng knwlge Reach/Freq/GRP/Dupe info & NICK brand & TV content, Apply (4/10)

JOB OPENING: DIR, MKTG & CREATIVE/PlumTV/NY: Creative, strategic pro to develop custom sponsorship packages for nat’l sales team. 10+ yrs media sales mktg, large rolodex w/in luxury ind. pref. See full post at (4/10)

JOB OPENING: NBC Universal/NY:Bravo Network seeks talented PRINT ART DIRECTOR. For full description & to apply visit Job# 1163396 (4/10)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (4/10)

JOB OPENING: ACCT EXEC/Univision NAT’L TV Sales /NY: Prior Brdcst sales exp req’d. Detail-oriented, strong comm, negotiator & new biz dev skills. Solid client relationships. 4 yr BA deg req’d. Email: [email protected] EOE (4/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new show ideas. Please send resumes [email protected] (4/15)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 PRODUCTION Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 GRAPHIC DESIGN Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)

SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 NEW MEDIA/DIGITAL MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected]  (4/14)

SUMMER INTERNSHIP CREDITS ONLY: MEDIA PLANNING INTERN/Crossmedia, NY: Bright intern for 2-3 days/week. Projects inc online/offline media, research & admin. More info at . Send res/CL to [email protected] w/ Intern/Cyn in subject (4/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SR. BRAND STRATEGIST/WRITER: Innovative brand conversation/editorial direction. FREE samples @ + follow “Words to Live By” on twitter  @betsyaaron (4/23)

SITUATION WANTED: NON-FICTION PRODUCER (field and post). 10+ yrs exp. Knack for story, great interviewing skills, organized, network credits. 3 Emmy noms; also shoots. LA based, will travel. [email protected] (4/15)

SITUATION WANTED: MERCHANDISE & CONSUMER PRODUCTS(L.A.), 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/15)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA): Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/15)

SITUATION WANTED: VIDEO EDITOR/NYC: Dedicated & experienced. Solid post-production skills; knowledgeable in Final Cut, Photoshop, DVD Studio Pro. References available. Contact [email protected] (4/14)

SITUATION WANTED: PR MGR/BOSTON: Excellent analytical skills, organizational skills, and a great multi-tasker. 5+ years in broadcast television, PR, marketing, communications, and promotions. Willing to relocate! [email protected] (4/13)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: Email: [email protected] (4/13)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/13)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (4/10)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/10)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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