|
A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
OFF WB SERIES = SUCCESS ON CABLE
Gilmore Girls is #1 on ABC Family this season with
HH, Teens, F12-17, F12-34, P12-34, W18-34 & W18-49! CABLE’S NEXT HIT: EVERWOOD Source: NTI, Galaxy Explorer, Cov Rtg. 9/27/04-4/3/05. Gilmore = M-F 5p. Tie #1 Teens w/ Full House M-F 6:30p. Tie #1 W18-34 w/Whose Line M-F 9p & 9:30p. Rank excludes Movies, 5+ T/C. CYNTHIA TURNER’S
Good morning. It’s Friday, April 8, 2005, and this is your first early morning briefing. A deal has been struck with Comcast Corp. and Time Warner reaching an agreement in principle to purchase Adelphia Communications in a cash and stock deal valued at $17.6 billion. The agreement will have Comcast and Time Warner putting up $12 billion in cash, and another $5.6 billion in stock. The final i-dotting and t-crossing has not happened yet, and even then is subject to approval by Adelphia’s Board of Directors, a committee representing Adelphia’s unsecured creditors, and the bankruptcy judge. Another renewal for ABC: Extreme Makeover: Home Edition. Figured on that one, eh? With that said, coming to the network as an OTO special on May 9 is Extreme Makeover: Wedding Edition (Stoney Brook Prods) at 10p, with hopes of becoming a series of specials or even a series of its own. This show endeavors to help those who may have grand wedding dreams but also have empty pockets. Tonight’s Premiere: * NEW ORDERS / DEVELOPMENT / PRODUCTION *
The BBC has signed US comedy producer Caryn Mandabach to an extensive development deal to create five comedy scripts. Mandabach and her newly formed company, Caryn Mandabach Prods., will retain complete ownership of all projects as well as their respective formats. You’ll recall Mandabach left her position at Carsey-Werner back in August. VH1 has ordered six episodes of Rock School (RDF Media), per Variety. If you remember the film School of Rock starring Jack Black as a wannabe rock star stepping in as a high school substitute teacher and teaching the kids about the world of Rock and Roll, then you’re already familiar with Rock School. This series will be taught by Gene Simmons, bass player for the US mega-star group Kiss, who incidentally was a school teacher before he joined Kiss and became a rock star. The show has already been produced for a UK audience, and will be reformatted for the US sensibilities, with a dash more Kiss music tossed in. Rock School is looking at a VH1 premiere in the next couple of months. * CASTING UPDATES *
ABC:
CBS:
NBC:
WB:
* MORE GOOD STUFF * Two premieres this weekend on OLN (Outdoor Life Network):
And attention all you Krusty Krab fans – the fourth season of SpongeBob SquarePants kicks off on May 6 at 830p on Nickelodeon with the first of 20 new 30m eps scheduled to air every Friday. Top 10 M-F Syndicated Strip Series for the week of March 21-27, 2005 ranked by HH Rtg Top 10 M-F Syndicated Strip Series for the week of March 21-27, 2005 ranked by A18-49 Barrington Broadcasting has picked up two new ABC stations – KVII/Amarillo and KVIH/Clovis, New Mexico, both New Vision Group stations. Reports peg the purchase price at $22.5 million. Barrington Bcsting already owns one other ABC station, one NBC affiliate, two CBS stations and a WB. * EXECUTIVE MOVES *
Beth Feldman has been upped to VP/CBS Communications Group, reporting to Chris Ender, SVP/CBS Communications Group. Beth will spearhead publicity campaigns connected to programming-related initiatives for the CBS Marketing Group, cbs.com and upn.com, and CBS Consumer Products. She will also oversee UPN’s publicity activities in New York, and work on special projects for CBS. She will also work closely with Dana McClintock, SVP/CBS Communications Group, on broad based corporate communications and media relations strategies supporting CBS Digital Media and CBS Marketing. Jerry Daniello has been appointed VP/Integrated Marketing and Promotion, ABC Television Network, effective immediately. Jerry reports to Dan Longest, SVP/Integrated Marketing and Promotion. In his new position, he’ll assume increased responsibilities for the management and development of enhanced sponsorship opportunities that bring ABC Daytime, ABC News and SOAPnet advertisers added marketing and promotional value. * RATINGS *
Wednesday – A18-49 Analysis: Fox led the game on Wednesday night posting an overall 5.0/14 A18-49 rating, according to fast affiliate ratings from Nielsen Media Research. ABC was #2 with a 4.2/11, followed by NBC 3.3/9, CBS 3.0/8, UPN 1.3/4, WB 1.1/3. At 8p ABC’s Lost delivered a time period winning 5.7/17, well ahead of NBC and Fox who each posted an 8 share. Top Model on UPN delivered a 3.2/10 among the younger W18-34 set, second only to ABC. At 9p Fox was in front with American Idol’s 9.9/25, followed by Life on a Stick with a 4.7/12. ABC, CBS and NBC all posted a 9 share for the 9p hour. At 10p CBS and NBC were in a dead tie, each delivering a 3/6/10 for CSI: NY and Law & Order, while ABC’s Eyes was on their heels with a 3.2/9. FINAL HOUSEHOLD RATINGS: Wednesday, April 6, 2005, for all Networks – program averages. Source: Nielsen Media Research. ABC 7.4/12 Lost 10.3/17, Alias, 6.2/9, Eyes 5.6/9 NBC 7.4/12 Dateline 6.8/11, West Wing 7.6/11, Law & Order 7.9/13 FOX 7.0/11 That 70’s Show 3.7/6, Simple Life 4.0/6, American Idol 14.0/21, Life on a Stick 6.4/10 CBS 5.3/9 Amazing Race 5.8/9, King of Queens 5.2/8, Yes Dear 6.4/10, CSI NY 6.6/11 UPN 2.2/3 Top Model 3.0/5, Kevin Hill [r] 1.5/2 WB 1.8/3 Smallville [r] 1.9/3, Smallville [r] 1.8/3 A18-49 Fox 5.0/14, ABC 4.2/11, NBC 3.3/9, CBS 3.0/8, UPN 1.3/4, WB 1.1/3 Friday Fun Fact: A whip makes a cracking sound because its tip moves faster than the speed of sound. The History Channel presents This Day in History: Answer to yesterday’s Trivia Question: This substance is considered to be “highly addictive.” In fact, they said, “5 milligrams today, 5 milligrams tomorrow, and a person would give their first born for just 1 milligram more.” What is this stuff? On Gene Roddenberry’s Andromeda, the substance is called FLASH. Kudos to: Dave Ware-WKMG/Orlando; Ed Fields/NY; Dana Onel/LA; Robert Black-Lemming Drops Studio/Glendale; Alan Berger-PHD/LA; Eric Montoya-KTLA/LA; A CYNOPSIS MESSAGE FROM COURT TV
When it comes to solving tough cases,
the biggest clues are often microscopic. Forensic Files . Fridays at 9 p.m. e/p. Only on Court TV: The Investigation Channel.It’s official–fans are hooked on our signature show. Find out how to reel them in at www.courttvmediakit.com.
Later — Cyn To subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com
A MESSAGE FROM WE: WOMEN’S ENTERTAINMENT
CHARLES & CAMILLA’S WEDDING DAY
A WE Exclusive LIVE coverage begins Saturday, April 9th at 7am ET/4am PT PLUS Don’t miss our one-hour prime time special at 9pm/6pm ET For more information go to www.we.tv ONLY ON WE: WOMEN’S ENTERTAINMENT
Cyn opsis CLASSIFIEDS — JOB OPENING: INTEGRATED SALES MGR – A&E TV NETS – Create integrated ideas/proposals. Execute & manage after sale. BA Mktg/Bus 2 yr exp in cable sales/mktg or prog mgmt. Min 5yr mktg exp. E-mail res & sal reqs: JOB OPENING: VP INTN’L AD SALES, AETN Intn’l– Provide ad sales strategies & best practices to intn’l affils. Dev global ad sales opps for AETN’s networks. Intn’l exp req’d. Local ad sales exp a+. Res&sal reqs: JOB OPENING: COORD, VOD, Nick Jr. Pgm Planning/Sched-NY. Create/maintain pgm skeds/stunts/theme wks for VOD, Nick Jr., CBS Nick block. 2+ yrs exp in Pgming; solid online research knwldg. Spanish pref. Apply www.mtvncareers.com EOE (4/15) SUMMER INTERNSHIP – SCHOOL CREDIT: Food Network, NY INTERN CONS. MKTG. Summer only, for college credit only. Proactive individual interested in TV adv, mktg and promos. More info: http://jobs.scripps.com/details.html?id=4301 (4/14) JOB OPENING: ACCOUNT MANAGER, MSA/NY. Must have media industry experience, client service, business development, project management, finance, contract negotiations, and technology implementation. Resume: JOB OPENING: EMERGING MEDIA AE/ Chicago – sell advertising on comcast.net, :30 spots & VOD. 4 years media exp. More info: www.comcast.com career section, key word: 18654BR or e-mail JOB OPENING: EDITOR/WRITER, BROADBAND VOD-Scripps Networks/Knoxville. 5+ yrs exp ed. creative incl writing/editing. Familiar w/video prod; kwldg of web-based interactivity. Resume/cvr ltr: JOB OPENING: Norwalk,CT, no relo: ONLINE BUYER: all online campaigns. CABLE BUYER: sport or network &/or cable exp; STRATA A+. Mid-level Media Planner: broadcast, print,outdoor, alt. media exp. Email: JOB OPENING: SR RESEARCH ANALYST, TBS/TNT Pgming Research-ATL.3-5 yrs Nat’lTV exp; strong analytical skills, ability to interpret/position data;exc. comm skills; info www.turnerjobs.com #38452BR; Resume JOB OPENING: SR LOCAL TV MEDIA BUYER/NY Area. 5+ yrs agency exp; retail exp a +. Strong neg & comm skills; exc relationships in media community; proven ability to manage high profile accts. Resume: JOB OPENING: ON-AIR SUPERVISING PRODUCER, BBC America/NY; 5-6 yrs cbl/bcst net exp; exp w/ process/project mgmt & detailed knwldge of promo production process; resumes/salary: JOB OPENING: MGR, PROMO SCHEDULING, BBC America/NY; to develop on-air promo strategies & manage non-program air-time; 3-4 yrs exp w/ promo schedules & creating promo strategies; resume/salary: JOB OPENING: SR. RESEARCH ANALYST, MTV/VH1 – NYC. Quantitative programming research. Strong data analysis and TV research background. 2-3 yrs experience. Please apply at www.mtvncareers.com . EOE (4/13) JOB OPENING: DIRECTOR AD SALES MKTG/Hallmark Channel-NY: Direct/implement adv, direct mail, sales collateral, event related pgms. Min.7 yrs exp. See full posting at www.hallmarkchannel.com . Resumes: JOB OPENING: AFFILIATE MKTG MGR/Jericho, NY. Strategic mktg support for the Rainbow Networks affil sales dept. Client service, project mgmt, comm skills exp/skills w/knowledge of cable industry.Apply: JOB OPENING: SR. COORDINATOR AD SALES MARKETING /Hallmark Channel NY: Support day to day activities and projects. Must have min. 2 yrs exp. See full posting at www.hallmarkchannel.com . Send resumes: JOB OPENING: MGR-INT’L CONSUMER PRODUCTS (Home Video/Audio/Interactive)/NY. Day-to-day resp. for Int’l Video/Interactive/Audio Businesses. 3-4 yrs consumer prod, mktg, project mgmt, account mgmt exp req. Apply: www.mtvncareers.com. (4/12) JOB OPENING: MGR SALES PROMOTIONS – NCC, NY or LA. Seeks mktg/promo expert to dvlp strategic solutions for cable advertisers. 5+ yrs exp in mktg, sales & media pref. Travel req. Email: JOB OPENING: DIRECTOR-AD SALES/THE U, NY. Startup developing DVD mag. with 2 MM circ. seeks sales leader! 3-5 yrs ad sales,youth oriented OOH media exp. Resume/sal req: JOB OPENING: MANAGER, RESEARCH, FOX Broadcasting/NY. 4+ yrs res exp, w/cable or broadcast net. Strong analytical/strategic thinker; exc comm/writing; qual+quant ; knowledge of Nielsen, Galaxy, etc. Apply: www.foxcareers.com. (4/9) JOB OPENING: ASSOCIATE RESEARCH DIRECTOR -MediaVest/NY. Strong analytical & comm skills, knwldg of syndicated media research systems. Managerial & client mgmt exp a must. 8+ yrs needed. Resume: SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED — SITUATION WANTED: DEVELOPMENT/ACQUISITIONS (TV/FILM). Creative head at prod. co. worked on feature at Sundance (Universal Pic.), writer/producer for MTV, PBS. Intl film and business background + creative. Contact: SITUATION WANTED: REALITY WRITER/PRODUCER:Seeks position on network/cable show. Experienced in scripted and non-scripted. Story edit/supervisory skills.Very creative. L.A./NY-based. SITUATION WANTED: NY/NJ TV PRODUCER with 11 years experience looking for TV producer job. Good person with experience on news shows, reality shows, court shows, fashion and entertainment shows. Email SITUATION WANTED: NYC-Talented SMOKE EDITOR/COMPOSITOR seeks creative Co. in TV/film post prod. Has over 11yrs exp working w/top ad agencies. Knowledge includes Avid,After Effects,Photoshop & FinalCut. Email: framefunk SITUATION WANTED: PRODUCER/AP/PROJECT MGR-NYC/LI 8+ yrs TV experience: PBS Docs, live/studio shows, field shoots, intvs, special events. Hard working, A+ references. Seeks permanent position. Avail immed. Contact: SITUATION WANTED: PRODUCTION MANAGER, LA Based with 4 years of experience and great contacts. Background in Film and TV. Email E-mail Are you looking for a job? Post your Situation Wanted Ad here — Email WHAT’S ON TONIGHT: APRIL 8, 2005:
|
Related Stories
Cynopsis 9/30/2026: Disney Braces For TV Layoffs

Disney conducted another round of layoffs, primarily across tech and HR. Insider sources say the TV division is bracing for a major impending restructuring under new Disney Entertainment Television head Debra O’Connell amid broader workflow automation and cost-tightening pressures.
Streamlined 9/29/2026: MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why

Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.
Cynopsis 09/28/2026: Block The Merger Officially Opposes The Paramount Settlement

Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the International Documentary Association – officially filed an amicus brief to oppose the settlement Paramount Skydance made with 12 state attorneys general.
Cynopsis 9/25/2026: Paramount’s Merger Plans Face Further Delays

The Paramount-Warner Bros. Discovery merger is experiencing even further delays thanks to US District Judge Araceli Martinez-Olguin, who did not grant court approval to the settlement and proposed consent decree that Paramount worked out with 12 state attorneys general earlier this week.
Streamlined 9/24/2026: PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
CynCity
Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...