Friday, April 5th, 2013

Cynopsis: Sports

Good morning. It’s Friday, April 5, 2013, and this is your first early morning Sports briefing. 

AT&T renewed its sponsorship with the United States Olympic Committee, where they will continue to serve as the Official Communications Sponsor of the U.S. Olympic and Paralympic Teams through the 2016 Olympic and Paralympic Games in Rio de Janeiro. 2014 will mark AT&T’s 30th Anniversary of sponsoring the USOC, with the company also a sponsor of United States Figure Skating and USA Gymnastics.

On the Air

Broadcasters released their NFL preseason slate of games yesterday, with CBS, ESPN, FOX, and NBC all lining up early action this August, starting with the NFL Hall of Fame Game on NBC on Aug. 4. Here’s a list of games that will garner national coverage…


  • Friday, Aug. 23 at 8p-Seahawks/Packers
  • Saturday, Aug. 24 at 8p-Rams/Broncos


  • Thursday, Aug. 8 at 8p-Bengals/Falcons
  • Thursday, Aug. 15 at 8p-Chargers/Bears
  • Monday, Aug. 19 at 8p-Steelers/Redskins
  • Thursday, Aug. 22 at 8p-Panthers/Ravens


  • Friday, Aug. 16 at 8p-Buccaneers/Patriots
  • Sunday, Aug. 18 at 8p-Colts/Giants
  • Sunday, Aug. 25 at 4p-Saints/Texans


  • Sunday, Aug. 4 at 8p-Cowboys/Dolphins in NFL Hall of Fame Game
  • Sunday, Aug. 25 at 8p-Vikings/49ers

The Final Four is on deck this weekend, with Louisville, Wichita State, Michigan and Syracuse vying for the Championship. Action begins on CBS on Saturday at 6p. Jim Nantz and Clark Kellogg, along with Turner Sports’ Steve Kerr call the games, with Tracy Wolfson serving as reporter. Leading in to the semi-final matchups, CBS carries Geico: Presents: The Best of College Basketball 2013 at 1p, Coke Zero Presents: NCAA March Madness Fandemonium at 3p, Buick Human Highlight Reel at 3:30p and The Final Four Show, hosted by Greg Gumbel at 4p.

Around the dial, CNN and Turner Sports offer CNN All Access at the Final Four,a live one-hour special on Saturday at 3p from Turner Studios in Atlanta, Rachel Nicholsand Reggie Miller host with a look at “the weekend’s games, the personalities and the celebration of collegiate basketball that extends beyond the court.”

On to the Masters. ESPN announced coverage plans for the famed tournament, with 4.5 hours of live Tournament play daily from the first two rounds, as well as the traditional Par 3 Contest the day preceding the Tournament and four days of action on the ESPN 3D Network. ESPN and ESPN Deportes will air early round action starting Thursday, April 11, and Friday, April 12, from 3-7:30p. Mike Tirico hosts ESPN’s Thursday and Friday telecasts.

Golf Channel will offer nearly 70 total hours of live news and related programming geared toward the Masters this year, announcing that series Live From the Masters will blanket the network’s daytime and primetime schedules during Masters week with more than 50 live hours. Coverage begins Monday and will conclude with a post-tournament show after the last putt drops on Sunday.

FOX Deportes wrapped up March ranking as the top U.S. Spanish sports cable network in total viewers and adults 18-49 across all day-parts, including total day, primetime, weekend day and late night, according to Nielsen. The channel announced that its staple program Central Fox and La Ultima Palabra also both finished as the top sports news show and top weekday soccer talk program for the second month in a row, respectively, in U.S. Spanish cable.

Comcast SportsNet Mid-Atlantic and D.C. United locked in an extension of their longstanding partnership with a new three-year agreement, starting with the current 2013 Major League Soccer season. As part of the deal, Comcast SportsNet will continue to serve as the official sports network of the team with a minimum of 16 live games each season through 2015. The network will also offer pre- and post-game shows, D.C. United Central and D.C. United Postgame Live, surrounding select games. This year’s schedule begins when the team hosts 2012 MLS Cup finalist Houston Dynamo on May 8.

HBO Sports locked in broadcast teams for its upcoming split-site World Championship Boxing on April 27 at 8:30. The event will span two continents, visiting South America for the first time, for a tripleheader of headlining bouts coming from Buenos Aries, Argentina and Ontario, CA. Working ringside from Buenos Aires will be host Jim Lampley, commentator Max Kellerman, analyst Roy Jones Jr. and unofficial scorer Harold Lederman. Bob Papa, analyst Andre Ward and Steve Weisfeld as the unofficial scorer will handle microphone duties for the Chris Arreola/Bermane Stiverne heavyweight battle in Ontario.

CBC/Radio-Canada signed an agreement with TVA Sports to broaden coverage in the French-language market for2014 FIFA World Cup Brazil events. Under the agreement, every match will now be broadcast live to French-speaking audiences and TVA Sports also becomes a licensed broadcaster of the global tournament.

Almost sold out! Join us for the Cynopsis: Sports Media Awards on April 17. The event takes place at Yale Club in Manhattan. Click here for more info.


Cynopsis Sports Media Awards

The Cynopsis Sports Media Awards Breakfast is set!
April 17 | 8:00-10:00am | The Yale Club | NYC

Join award finalists, support your colleagues + network with the best in the industry!

Preview the list of finalists:

Sponsorship & Promotion

The NBA tipped off NBA Green Week presented by Sprint, which features community greening projects, recycling programs, green giveaways, special adidas on-court apparel, as well as auctions to encourage fans to “go green.” In conjunction with Green Week, the league is also launching Mosaic, an on-line tool designed to measure environmental impact. In addition, the league also will work with Sterling Planet in an effort to offset the amount of electricity used during all 67 NBA games taking place during Green Week, marking a carbon avoidance of more than 10 million pounds.

The NASCAR Foundation will celebrate the 10th Annual NASCAR Day on Friday, May 17 at Charlotte Motor Speedway with drivers, corporate partners, media and fans on hand to support a range of charitable causes relevant and meaningful to those within the NASCAR family. For the first time, The NASCAR Foundation will launch a Ten Days of Giving tour that will include philanthropic activities in several markets across the country. The tour starts May 8 in Atlanta and will see the foundation partner with various organizations to deliver surprise acts of kindness. Other stops include Winston-Salem, N.C.; Brooklyn, Mich.; Darlington, S.C.; Kansas City, Kan.; New York, N.Y.; and Daytona Beach, Fla.

FILA, the international federation for the sport of wrestling, announced that World Wrestling Month will be held this May, with 177 countries that are members of the organization offering activities to promote the sport and its campaign to remain in the Olympic Games. Events throughout the month will include international dual meets in cities around the world, sport demonstrations and youth events.

Bay to Breakers, one of the world’s largest and longest running footraces, announced that famed website craigslist will serve as presenting sponsor of the event. TheBay to Breakers presented by craigslist partnership will see over 30,000 athletes from around the globe for the May 19 12k running race, which is owned and operated by AEG. Additional new sponsors confirmed for 2013 include: Crunchies Food Company, Dos Equis, SnuggBuds, and LinkedIn.

Just something I’d pass on to our LA readers. The Zimmer Children’s Museum is holding Jackie Robinson Triple Play Dayon Saturday, April 13th. The event will be held at The Sports Museum of Los Angeles which is featuring a collection of Jackie Robinson and Negro League memorabilia in honor of Jackie Robinson. The event will feature a VIP Tour, Panel and Lunch and an Afternoon Community Viewing Party. All proceeds from the event go to support youTHink, a program of the Zimmer Children’s Museum.

Digital Fields

The Washington Nationals are partnering with Bloomberg Sports to design a state of the art player evaluation system for the team’s baseball operations department. The new system will combine a number of diverse data sources on all professional players with customized and enhanced technology to assist the evaluation process.

The Main Event

Final Four action on CBS starting at 6p with Wichita St./Louisville followed by Syracuse/Michigan.


Cynopsis: Digital is proud to launch the highly anticipated…

2013 Cynopsis: Digital Model D Awards

The inaugural Cynopsis: Digital Model D Awards competition to benchmark excellence in online and multiplatform video programming, advertising, technology and services in 2012-2013, as well as recognize the leading players propelling the industry into the future.

For more information & to enter, visit the awards webpage:

ON THIS DAY in 1984: Kareem Abdul-Jabbar scores his 31,420th point to become the NBA’s all-time scoring leader.

In The Know: Tusk is the name of the mascot for what university? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who country as won the most World Cups? Answer: Brazil with 5. Kudos: Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Deborah Kapetanakis-Universal McCann/NY; Marc Nightingale-Lake 5 Media/NY; Andreas Droste-NBC Sports/NY; Rob Thompson-North American Sports Group/Ballston Spa; Synda Kollman-Charter Marketing Group/Boca Raton; Kristen Liebmann-GroupM Local Broadcast/Atlanta; David Hauptman/Denver; Tom Moore-Kalt Productions/LA; Judie Henninger-Valentine Productions Inc./Santa Monica; Leopold Myrie-OMD/Sydney, Australia.


Cynopsis Webinar:
Leveraging Social Media and TV Ads: Best Brand Strategies
Tuesday * April 30 * 1:30-3:00p.m. ET

Moderated by: Arthur Greenwald (President, Greenwald Media, Inc. + Contributing Editor, Cynopsis Media), along with:
Seth Shapiro, New Amsterdam Media
Karie Ford, Subway
Mike Freeman, Hallmark Channel & Crown Family Network

Register here:

Later — Chris
Chris Pursell for Cynopsis | Sports

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