Friday, April 4th, 2008

Cynopsis: DIGITAL


Good morning, it’s Friday April 4, 2008, and this is your first early morning digital briefing.
Fox Interactive Media made MySpace Music official, tapping the music libraries of each major label except EMI to create a comprehensive DRM-free music retail site that will feature free ad-supported audio and video streaming, paid MP3 downloads, concert tickets and merchandise. News Corp./Verisign joint venture Jamba will provide an adjacent mobile storefront offering ringtones, wallpapers, etc. The service represents the first marriage between a major social network (30 million users and counting) and a major content offering (50 million bands.) And it builds upon one of MySpace’s core competencies – promoting and helping others to discover music. The service is expected to roll out incrementally over the next few months.

Premiering Tonight in HD:
Rave HD: Meat Loaf: In Search of Paradise at 10 pm ET/9 pm C

Premiering Sunday in HD:
YES Network in HD: The Joe Girardi Show at 5 pm ET (immediately following the Yanks/Rays postgame show).

Discovery Communications Upfront 2008-2009. See Us Like Never Before.


Rather than just build outposts in existing virtual worlds, Nickelodeon is creating its own online environments for kids to play in. Beyond Nicktropolis, Nick has plans to add a virtual world around its Neopets social media site; one is built around a massive multiplayer game with a working title of Monkey World and one is based on the underwater milieu of SpongeBob Squarepants. The sites will feature games, avatars and social networking features and operate under hybrid business models with ad-supported free sections as well as paid subscription options.

Meanwhile Paramount’s popular Facebook application VooZoo is launching in MTV Networks’ vMTV virtual world and on Makena Technologies’ site sometime in Q2. VooZoo enables users to send video clips for $1 each from Paramount movies called “Voohoos,” representing distinctive emotions represented by memorable one-liners from flicks like Footloose, Flashdance and Zoolander. MTV will introduce its own clips of pop cultural moments through the VooZoo app. is expecting big numbers from this weekend’s March Madness match-ups. This year is the first time the site will provide simulcast coverage of the tournament’s Final Four games. More than 4.3 million visitors have watched games so far this year, up from 1.7 million last year. launched a Spanish-language complement featuring news, features, charts, reviews, video streams and blog coverage of the Spanish music scene.

The first episode of season 3 of MOJO’s Three Sheets, a comedic travelogue following liquor connoisseur Zane Lamprey in his search for the world’s best alcohol, is now available online  exclusively on, a week before its on-air premiere.

The HD wars continue. Verizon rolled out its HD VOD product to 8 more states where FiOS TV is available; New York and Oregon will be the latest additions in the coming weeks. Verizon hopes to have 1,000 HD VOD titles by the end of the year. Not to be outdone, Time Warner Cable in New York and New Jersey is poised to up its HD offering to include 100 HD channels and more than 250 HD on demand choices by the end of 2008.


Sports-themed news & social networking site Yardbarker (old-school slang for a home run) raised $5 million from Draper Fisher Jurveston and a group of angel investors.

Call for Content:  Bebo is now accepting entires to its Share Your Dream video contest co-sponsored by YouthNoise, awarding $500 to those who best represent the principal of taking action in their communities. The contest was launched to promote the Case Foundation’s Make it Your Own Awards grant program.


AT&T Mobility CEO Ralph de la Vega spoke fondly of Google’s Android mobile operating system at the CTIA show in Las Vegas yesterday, the first major carrier to express interest in the platform.

Liberty Media purchased an additional 78.3 million shares in DirecTV, increasing its ownership stake to about 48% of the company.


Google helped assuage antitrust concerns by announcing it would put search marketing and optimization firm Performics on the block, acquired as part of the DoubleClick deal. Rumors are now churning that the search giant’s next order of business may be to acquire travel site Expedia and eBay’s Skype.

Like OMG! Unilever‘s Degree Deodorant recruited singer and Disney’s High School Musical star Ashley Tisdale for a user generated online campaign. From April 1 through May 26, fans can visit to catch up on Ashley’s latest news, share their own OMG! moments via video or post their stories to the online blog form. Users can also enter Degree Girl’s Ultimate OMG! Contest where teens have the opportunity to meet Ashley herself.


About 9% of all broadcast and cable TV show viewing occurred online last year, according to a new study by The Convergence Consulting Group, yet online ad spending accounted for only 2% of what was spent around these shows. The group is more than bullish about how much online viewing of shows will increase in the coming years, ramping up to 14% of all viewing this year, 19% in 2009 and 23% in 2010.

Apple let it be known that iTunes eclipsed WalMart to become the #1 music retailer in the U.S., citing data from the NPD Group, with over 50 million users and over 4 billion songs sold.


LIN TV named William J. Gaffney as Regional Interactive Director for the East Coast Region. He will report directly to Robb Richter, VP/Internet for LIN.

Ian Rogers, Yahoo’s VP/Video and Music Applications, is leaving the company to launch his own start-up.


Building a successful video property on the web seems to be all about identifying a niche audience and delivering useful, entertaining content to that audience on regular basis. Comedy sites draw the eyeballs, sure, but they’re not targeted enough to build and identify an audience which advertisers feel comfortable spending real dollars to get in front of. Case in point is DadLabs, a funny show about fatherhood created by a group of dads in Austin, TX and distributed by online production outfit ForYourImagination. The show just wrapped its second 4-show/week season and has quietly built an audience of about 600,000 on various outlets including YouTube, Yahoo and, according to ForYourImagination CEO Paul Kontonis. Better yet, DadLabs is generating sponsorship revenue of about $25,000/month and is on track to break even next month. The list of online shows that actually turn a profit is very short indeed.
Correction: The environmentally-themed RiverWired was incorrectly referred to as RiverWild in yesterday’s newsletter. We regret the error.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


Discovery Communications Upfront 2008-2009.
See Us Like Never Before.

High quality, nonfiction programming that makes an immediate connection with our viewers.

And is a direct reflection of their passions and interests.

Plus, a whole range of new shows, new networks and exciting digital platforms to ensure
your brands’ messages break through.

See us like never before
Discovery Communications Upfront 2008-09.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  ACCT EXEC/Metro Networks/NY: Unwired News Network seeks Nat’l Ad Sales Acct. Exec. w/ min 5 yrs Nat’l Sales and/or Agency exp, strong presentation skills. Resumes to: [email protected] (4/11)

JOB OPENING:  MEDIA TRACKER/ASST/JBT Media/AZ:Tracking Media Accts. & asst’g Execs by tracking & uploading files; acct maint. Exc comm. , cust svc & PC skills. Detail orgnz’d/multi task. Med. Track exp a +. Apply: [email protected] (4/11)

JOB OPENING: CONTRACT RECRUITER/ MTV/NYC: 3+yrs recruiting/staffing exp, staffing exp w media/TV/ad agencies A+ Strg verbal/written skills, able to mutli task/ handle confidential info EOE/M/F/D/AAP. Apply [email protected]  (4/11)

JOB OPENING: CONTRACT RECRUITER/Harmonix/MTV/Boston: 3+yrs recruitment/staffing exp, Gaming/ digital/information tech industry A+ Strg verbal/written/multi-task skills EOE/M/F/D/AAP. Apply [email protected] (4/11)

JOB OPENING:  SR. PLANNER, DIGITAL MEDIA/Carat/NY: Strong digital planner with 2+ yrs of online exp. for a large integrated account. Please reply to: (4/11)

JOB OPENING:  ACCT DIR, DIGITAL MEDIA/Carat/NY: Provide strategic media dir & understanding of client’s business as well as overall technology/competitive landscape. Reply: (4/11)

JOB OPENING: SR PRODUCER/ABC Family: Degree, 3+ yrs exp. in internet advertising / sponsorship campaigns, strong web technology exp.Visit: (Req ID 149630) (4/10)

JOB OPENING:  DIRECTOR, POST PRODUCTION-CURRENT TV (SF/LA, CA) : Will oversee all aspects of post-production workflow and manage team of post supervisors, editors, & others. 5 yrs exp. [email protected] EOE (4/10)

JOB OPENING:  LOCAL AD SALES PERSON/MANAGER/NYC based media company: local visitors’ television network and website. Min. of 3 years experience and local ad contacts required.Send resume & cover letter to [email protected] (4/10)

JOB OPENING:  DR SALES COORDINATOR/New York, NY-GSN/ The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req.Send Res/Cov Letter:  [email protected]

JOB OPENING:  (2) MEDIA SALES PLANNERS/AMC/WE/NYC: Rainbow is growing! 2-4 yrs cable TV experience. Must have excellent analytical, research, verbal& presentation skills. Gabriel exp pref. Res to #5680BR/5681BR

JOB OPENING: ONLINE, PRODUCER, HEALTH CENTERS/Englewood Cliffs, NJ: Creates and package online content. Please apply at reference job number 810271 (4/8)

JOB OPENING: ONLINE PRODUCER, DIET, FITNESS & WELLNESS/Englewood Cliffs, NJ: Writes, edits, and coordinates online content. Please apply at reference job number 810273 (4/8)

JOB OPENING: AVID EDITOR/Versus/PHL: To view full job description please use this link – (4/8)

JOB OPENING: TRADE PUBLICIST/Fuse/NY:   Supprt PR Dept in trade/business publicity efforts to gen awareness of Fuse offerings. Proven track record w/ trade media. Min 2-3 yr publicity exp. Rez to: [email protected] “TP” in subj (4/8)

JOB OPENING: TEMP (6 WKS) RATINGS ANALYST/Starz Entertainment/Englewood, CO:  Ad hoc analysis Nielsen MarketBreaks, Npower.1 yr with Nielsen natl ratings, 6 mo exp Nielsen MarketBreaks, Nielsen Npower. Fax resume to: 720.852.5891 (4/8)

JOB OPENING: MEDIA PLNER/ASSIST TO CEO/PRES/DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY specializing in kids advertising:  Media Knowledge a must.Excel/Powerpoint skills preferred. Contact: [email protected]   (4/8)

JOB OPENING: TRAFFIC/CLEARANCE/DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY: Handle all client commercial clearances & TV trafficking to networks. 1yr exp a plus, however, college applicants welcome. Contact: [email protected] (4/8)

JOB OPENING: SVP STRATEGIC RESEARCH/Disney*ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377  (4/5)

JOB OPENING: VP, PROMOTION MARKETING/Comedy Central/NYC: Min 8 yrs exp. promotion marketing at a television network/advertising agency; BA/BS, strong PC skills. EOE/M/F/D/AAP apply at (4/5)

JOB OPENING: DIGITAL RESEARCH MNGR/Bravo/Oxygen: Lead research analysis across Bravo/Oxygen properties. BA, Min 3 yrs exp, proficiency in Omniture & Media Metrix pref. Apply: (job#812391) (4/5)

JOB OPENING: MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV:  Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: (4/5)

JOB OPENING: ADMIN ASST/Hallmark Channel/LA: Support SVP Network Program Publicity. 2 yrs.  admin/exec. experience in TV publicity. See full posting and apply at (4/5)

JOB OPENING: MGR, AD SALES PLANNING/AETN/NY: Work to maximize rev across AETN through inventory mgmt, pricing & stewardship. Min 2 yrs ad sales cable exp as planner or in inventory/pricing group. Apply: (4/5)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies. Post to: job# 798183   (4/5)

JOB OPENING:  VP PROD & PACKAGING, WE tv/NY: Cable ntwrk noted for creating unique content for women seeks top creative, exp’d prod. exec. to dvlp all orig series, specials, pckgng & pilots.Resume: [email protected] (4/5)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SR. H.R. PRO/NYC:19 yrs exp seeking short/long-term/perm oppty in media field. Bkgrd incl: Employee Relations, O.D., Recruitment, Training.Call Ray Palen at (631)732-2926 or via email at: [email protected] (4/11)

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR: 3 Emmy Noms; 12 yrs exp.; NBC, Discovery, E!, CMT, TLC, VH-1; Reality, Entertainment, Documentary, Talk; LA based; will Travel. [email protected]  (4/10)

SITUATION WANTED: QUALITATIVE PROJECT MANAGER/DIRECTOR: 10 years exp. qualitative. Superior media researcher, writer (qual. textbook, book chapters, PowerPoint), Compelling verbal presentations.  [email protected]  (4/8)

SITUATION WANTED:  DIRECTOR/PRODUCER: 5 years exp. writing, producing & directing. Specializing in Promos, Short form, New Media: Virals, and Music Videos [email protected] (4/4)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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