A CYNOPSIS MESSAGE FROM BIG TEN NETWORK
On air, online & on the go, BTN tops collegiate coverage
BTN is the nation’s premier college sports network, with more appearances by Top 10 football and basketball teams than any other collegiate network. BTN airs 450+ live events yearly, including 40 football & 115 men’s basketball games & Emmy-nominated programming. In 52+ million homes nationwide, most outside the Big Ten region. BTN also has a wide range of digital, mobile & social media applications, including BTN2Go, the network’s 24/7 multi-platform extension.
Cynopsis: Sports
04.26.13
Good morning. It’s Friday, April 26, 2013, and this is your first early morning Sports briefing.
Tide came out of the 2013 NFL Draft as a winner, thanks to its early selection of top pick Eric Fisher and his mom for an endorsement deal to promote the brand. Top overall pick Fisher anchors Tide’s “About Your Colors” campaign, where he will join other NFL rookies to connect with his new team’s fans on Twitter using #AboutOurColors.
Meanwhile, NFL Commissioner Roger Goodell addressed the future of the Pro Bowl. “It has a future as long as we do it with quality,” he told Chris Berman on ESPN. “That’s what I’ve talked to several players about and several of them are embarrassed by the way the game is played a couple years ago. There clearly was a much better effort. I give all the credit to those players in doing that but we now have to continue to evolve that, we can’t fall back. We’ve got to continue to play the game where we’re proud of it. We talked to the players about some very interesting changes, whether it’s the selection continues with the players, the coaches and the fans and then maybe the teams are divided up maybe by two coaches or two players. That’s another interesting angle we’re looking at.”
The College Football Playoff slate is official, with the first two semifinal games-the Rose and Sugar-will be played on Jan. 1 at 5:30 and 8:30p for the 2014-15 season. Meanwhile, the Cotton Bowl will also be on New Year’s Day, while the Orange, Chick-fil-A Peach and Fiesta will be held on New Year’s Eve 2014. Cowboys Stadium in Arlington, Texas was awarded the College Football Playoff’s first national championship game, to be held Jan. 12, 2015. The next year will see the semifinals (played by the Cotton and Orange) held on New Year’s Eve, along with the newly-dubbed Chick-fil-A Peach Bowl, while the other three bowls will be on New Year’s Day.
CBS is set to debut the one-hour documentary Mayweather on Saturday at 8p. The special will examine the life of undefeated eight-time world boxing champion Floyd “Money” Mayweather and his rival, six-time world champion Robert “The Ghost” Guerrero. The special runs a week before the Showtime PPV on Saturday, May 4. The special is narrated by LL Cool J and features his new song We’re The Greatest, featuring Eddie Van Halen.
Baseball may be looking for a return to the Olympics, but MLB isn’t changing its schedule to help boost the sport’s chances. While IOC President Jacques Rogge told the AP that baseball should make its top athletes available, Commissioner Bud Selig noted that the timing was impractical, stating, “We can’t stop our season in August,” and adding “Do I wish I could? Yes. But is it practical? No.”
WWE announced that WrestleMania 29,which was held Sunday, April 7 at MetLife Stadium in New Jersey, drew over $72 million, to mark the highest grossing event in company history. PPV buys will once again beat the 1 million global mark. New Orleans, Louisiana will be the site of next year’s WrestleMania, which will take place Sunday, April 6, 2014.
Comcast SportsNet Houston is being offered for free to satellite, cable and telco providers across a five-state region as part of a 37-day trial. During that period, which started yesterday, the channel will offer, HD coverage of the Rockets first-round NBA Playoff games vs. the Oklahoma City Thunder, including pregame and postgame coverage, live news and analysis; Houston Dynamo matches and the Astros first Intra League series match-ups vs. the Boston Red Sox, New York Yankees, and more.
IMG College and Cox Media Group’s ESPN580 Orlando agreed to a multi-year broadcast deal to broadcast of all Florida State University football games and the Jimbo Fisher Call-In Show. Select FSU basketball games will also be featured on the ESPN-affiliated station. In addition to Orlando, the station reaches into Lakeland, Melbourne, and parts of Daytona with games kicking off when FSU visits Pittsburgh on Labor Day night, Sept. 2.
A CYNOPSIS MESSAGE
Cynopsis Webinar:
Leveraging Social Media and TV Ads: Best Brand Strategies
Tuesday * April 30 * 1:30-3:00p.m. ET
Moderated by: Arthur Greenwald (President, Greenwald Media, Inc. + Contributing Editor, Cynopsis Media), along with:
Seth Shapiro, New Amsterdam Media
Karie Ford, Subway
Mike Freeman, Hallmark Channel & Crown Family Network
Eleo Hensleigh, The Travel Channel
Register here: http://www.cynopsis.com/webinars/best-brand-strategies
After a record-breaking 40 million votes, Barry Sanders was named the cover athlete for EA Madden NFL 25. The results were revealed during a one hour primetime special on SportsNation on ESPN 2 where he beat Adrian Peterson with 58% of the final vote. Sanders becomes the first athlete ever to appear on back-to-back covers after sharing the NCAA Football 13 box with Robert Griffin III last year.
Nationwide Insurance broadened its relationship with NASCAR, announcing a two-year partnership with Roush Fenway Racing’s No. 17 Ford Fusion driven by Ricky Stenhouse Jr. in the NASCAR Sprint Cup Series. As part of the deal, Nationwide Insurance will serve as the primary sponsor for three races in 2013, four races in 2014 and will serve as associate sponsor for all other No. 17 team Sprint Cup races.
NCAA.com and the NCAA Sports iPhone app, both managed by Turner Sports, will serve as home to the 2013 NCAA spring championships, offering more than 450 combined hours of live streaming video including coverage of more than 200 events. Coverage starts today with the Division III Men’s Volleyball Championship from Rochester, N.Y., and continues through June 2. Overall, 30 championships will be streamed live exclusively on NCAA.com including Division I men’s and women’s golf, Division I men’s and women’s tennis, National Collegiate men’s volleyball, National Collegiate women’s water polo and Division II and III men’s and women’s lacrosse.
Roster Moves
NASCAR named Eugene (Gene) Stefanyshyn to the position of Vice President, Innovation and Racing Development where he will lead and shape NASCAR’s future approach to competition by “utilizing and developing innovations that advance the racing product and fan experience” In addition, he will work with other NASCAR departments and industry stakeholders to develop a leading edge culture for NASCAR surrounding engineering and technology. Stefanyshyn most recently served as Executive Director, Global Product Development Quality at General Motors.
The Main Event
Knicks/Celtics on ESPN tonight at 7p.
A CYNOPSIS MESSAGE
Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models | June 18 | NYC
-Moving Beyond Beta: Next Generation Digital Programming Models
-Make the Case: TVs Response to the Digital Play
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-Video Ad Platforms Differentiated
-The Crystal Ball: THIS IS HOW WE WILL MONETIZE
VIEW MORE + REGISTER NOW.
ON THIS DAY in 1961: Roger Maris hits the first of his famed 61 home runs in the 1961 season.
In The Know: Who does the Vezina Trophy honor every year? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Who was the last American to win the French Open men’s singles championship? Answer: Andre Agassi in 1999. Kudos: Keith Bielory-Step UP Management/NY; Linda Lieberman-IMG/Big Fish Entertainment/NY; Rachel Yelsey-ESPN/NY; Mark Prince MEC/PPS/NY; Ken Nice-Yoh/Silver Spring; Jim DeLash-GlaxoSmithKline/Philadelphia; Synda Kollman-Charter Marketing Group/Boca Raton; Bill Robertson-Tunheim Partners/Minneapolis; Steve Siskind-Paramount Pictures/LA; Peter Steckelman-The Tennis Channel, Inc./Santa Monica; Nick Monroe-Monroe Photography/San Diego; Neal Stevens-Stevens & Associates/Beverly Hills.
Later — Chris
Chris Pursell for Cynopsis | Sports
04.26.13
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