Friday, April 26th, 2013


(((((((   (((((((((((O)))))))))))   )))))))
How fast do you fall in love?

Research shows that men “know” they’re falling in love after just 3 dates.
For women? Not until date 14

But where do Miami’s single ladies turn for tough-love dating advice?
Natalie Clarice, host of FIND ME MY MAN which delivered
Oxygen’s highest 2013 series premiere and Top 5 for young women (W18-34) in 9p hour
FIND ME MY MAN Tuesdays 9/8c only on Oxygen
get with the network that gets young women.
 (    (  ( ((((((oxygen. live out loud.)))))) )  )    )


Good morning. It’s Friday April 26, 2013, and this is your first early morning briefing.

Saturday’s Finales:
CMT: My Big Redneck Vacation at 9p
DIY Network: The Bronson Pinchot Project at 11p.

Sunday’s Finales:
CBS: The Good Wife at 9p
DIY Network: The Vanilla Ice Project at 10p.   
History: Vikings at 10p


WGN America: Where Prime Time Is Family Time
WGN America is a Top 5 General Entertainment Network for Prime Time Family Viewing

WGN America offers YOUR FAVORITE hits including How I Met Your Mother, AFV, Rules of Engagement, Law & Order: CI, Bones, great MLB & NBA action, and coming this fall, Parks & Recreation! | |  
Source: Nielsen 1Q13TD: December 31, 2012  February 24, 2013 M-Sun 7-10p, W25-54/with K6-11; General Entertainment Networks Only

Join for the Cynopsis webinar, Leveraging Social Media and TV Ads: Best Brand Strategies, on Tuesday, April 30 at 1:30pm ET. For more information and to register, go to:

MTV unveiled its and sister network’s MTV2‘s programming slates at its annual Upfront presentation at the Beacon Theatre in New York City, which featured performances from Selena Gomez and Emeli Sande as well as appearances from Nikki Glaser and Sara Schaefer. A high point was Vinny Guadagnino, who introduced his mom Paola and Uncle Nino – his co-stars in the new Staten Island-based series “The Show With  Vinny” (We cannot wait to see it!). Here’s a look at what else is coming up.


  • MTV and Dimension Films‘ one-hour pilot will reinvent the Scream film franchise to a legion of unsuspecting fans. Dimension Films is in discussions with the films’ original director Wes Craven to direct the project, and DiGa Vision will serve as a producer. The series is slated for a summer 2014 debut.
  • Docu-drama Generation Cryo explores the issues faced by a new generation of kids coming of age who were conceived via anonymous sperm donors and are redefining what it means to be a family.
  • Nurse Nation [wt] follows nine twenty-something travel nurses all assigned to work at a new hospital in a brand new city for 13 weeks.
  • Individuals looking for a match will choose from four potential suitors based on their social media history on The Hook Up [wt], a dating show that will air as an afternoon strip.
  • Snooki & JWOWW has been renewed for a third season and  will continue to follow Jersey Shore BFF’s Nicole “Snooki” Polizzi and Jenni “JWOWW” Farley as they navigate the radical changes that life keeps throwing at them.


  • Comedian, actor and host Nick Cannon will debut the re-imagined improv comedy show Nick Cannon Presents Wild N Out on Tuesday, July 9 at 11p.
  • The laws of manhood will be upheld as some familiar MTV2 faces determine the guilt or innocence of a variety of cases in accordance with guy code in the half-hour comedic series Guy Court, set to premiere in fall 2013.
  • Mac Miller and the Most Dope Family will return for a second season. The show will begin production later this year to premiere in early 2014.

NBC‘s Rock Center with Brian Williams features an emotional interview with Boston Marathon bombings survivors Celeste and Sydney Corcoran on Friday April 26 at 10p. The mother and daughter talk exclusively to Natalie Morales about their sustained injuries. Sydney Corcoran, whose iconic image was seen around the world as a stranger in a red shirt came to her aid, experienced near-fatal shrapnel wounds, including a torn femoral artery. Her mother, Celeste, had both of her legs below the knee amputated.

NBC has set premiere dates for three summer series. Crossing Lines, which taps into the charter of the International Criminal Court to investigate serialized cross-border crimes and hunt down global criminals, will launch Sunday, June 23 with a special two-hour premiere at 9p. The series is produced by Tandem Communications, Bernero Productions, in co-production with TF1 Production/TF1 Network and commissioned by Sony Pictures Television Networks. The Winner Is… premieres Thursday, July11 at 9p. The singing competition series with the strategy of a game show is produced by Talpa Media USA Inc. and Universal Television. Hollywood Game Night, which is based on the real-life game nights of creator Sean Hayes, premieres Thursday, July 11 at 10p. The series is produced by Hayes’ Hazy Mills Productions, Mission Control Media and Universal Television.

MSNBC‘s Extreme Caught on Camera: the 100th Episode airs Sunday, April 28 at 7p. Hosted by Contessa Brewer and produced by Peacock Productions, the two-hour special features the most memorable, dramatic, and explosive stories ever seen through a lens. With the help of internet gurus, real life heroes, legal experts, daredevils and more, Caught on Camera has shot in more than 44 states and 60 countries, since the series premiered. “It’s a milestone for Peacock Productions, and I’m proud that our most prolific series is still going strong with our great partners at MSNBC,” said Sharon Scott, EVP and GM of Peacock Productions. “Caught on Camera continues to entertain and engage viewers, and we expect the 100th episode to set the stage for future episodes packed with dramatic stories and amazing footage.”

NickMom launches the docu-comedy series Take Me to Your Mother on Monday, May 6 at 10p on the Nick Jr. channel. Starring comic and first-time mom Andrea Rosen, the show follows Rosen’s adventures around the country as she meets different moms and gets advice on what it takes to raise a great kid. The Take Me To Your Mother premiere week will include five new episodes airing Monday through Friday, May 6 to 10 at 10p. The series is created and executive produced by Linda Schaffer and Barbara Kanowitz of Hot Air Productions and Rosen.

Storm warning ahead! The Weather Channel is kicking off Tornado Week on Monday, April 29. This year’s themed programming event will include two new original specials, The Truth About Twisters (debuting Wednesday, May 1 at 9p) and Tornado 360 (debuting Monday, April 29 at 9p); new special episodes of Storm Riders (debuting Tuesday, April 30  at 8:30p); a special episode of Deadliest Space Weather (Thursday, May 2 at 9 p) on space tornadoes; and daily blocks of tornado-centric series. This will be a four-screen experience on all platforms, including TV,, mobile and tablet. “Tornado Week is destination viewing for weather enthusiasts,” said David Clark, president of The Weather Channel network. “For those who share our awe of tornadoes’ astonishing power and destruction, they will be glued to our programming this week  and that’s as close to tornadoes as we ever want them to get.”


is exploring its first science fiction original series. The network has ordered a pilot for the scripted drama Line of Sight. The project, a co-production of Fox Television Studios and AMC Studios, focuses on the story of Lewis Bernt, a National Transportation Safety Board investigator who survives a mysterious plane crash and embarks on a quest to discover its cause. Production is scheduled for later this year.

MundoFox is producing a Spanish-language version of FOX‘s The X Factor. El Factor X will feature children ages 8 to 15 instead of adults. The series, which is being produced by  FremantleMedia Latin America, is slated to premiere this summer.

Discovery Studios has inked a long-term, overall deal with Executive Producer Julie Laughlin-Jones. The reality visionary will exclusively produce series and specials for Discovery Studios, one of the largest suppliers of content for Discovery’s networks. Laughlin-Jones is a three-time Emmy award nominee. Her previous work for Discovery includes Policewomen of Broward County for TLC, My Extreme Animal Phobia for Animal Planet and The Customer is Always Right for OWN. Her other work includes Extreme Makeover for ABC and Big Brother for CBS.


Look for a slew of special guests on the one-hour, series finale of The Office on Thursday, May 16. In addition to Mindy Kaling and B.J. Novak, the episode will also feature Ed BegleyJr., Joan Cusack, Rachael Harris, Dakota Johnson, Malcolm Barrett, Matt Jones, Andy Buckley, Mike Schur and Bobby Ray Shafer.


Date: May 21, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Sahil Patel Editor, Cynopsis Digital
Joann Wolferman,
Product Leadership, Ad Effectiveness- Nielsen
Matt Timothy,
President – Vindico!
Robin Wilson,
VP, Operations – Blip


A&E‘s monster hit Duck Dynasty continues to break new records. The show’s third season finale delivered an incredible 9.6 million total viewers for its one-hour episode. The episode was also watched by an A&E record 5.6 million adults 25-54, 5.5 million adults 18-49 and 2.6 million adults 18-34, becoming the most-watched series telecast in network history among all key demos. Duck Dynasty’s 4.3 national adults 18-49 rating (total US) was also 34% stronger than last night’s top broadcast show, American Idol (3.2 adults 18-49 rating).

Broadcast Morning News Shows  Weekly Average Ratings (week of April 15, 2013)
ABC: GMA 5.62 million total viewers; 1.7/12 and 2.04 million A25-54
NBC: Today 5.05 million total viewers; 1.7/12 and 2.06 million A25-54
CBS: This Morning 3.15 million total viewers; 0.9/6 and 1.09 million A25-54
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows  Weekly Average Ratings (Sunday, April 21, 2013)
CBS: Face the Nation 3.75million total viewers; 0.8 and 922,000 A25-54
NBC: Meet the Press 3.57 million total viewers; 0.9 and 1,064,000 A25-54
ABC: This Week 2.94 million total viewers; 0.8 and 924,000 A25-54
CBS: Face the Nation-2 1.94 million total viewers; 0.5 and 601,000 A25-54
FOX: FOX News Sunday 1.21 million total viewers; 0.4 and 447,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  FOX came out on top Wednesday night delivering a 3.3/9 among A18-49, according to final primetime national ratings from Nielsen. At 8p, FOX’s American Idol ranked #1 at 3.1/10, while CBS’ Survivor: Caramoan ranked #2 at 2.9/9. FOX’s American Idol held onto the lead at 9p at 3.5/9. NBC’s Law & Order: SVU followed at 1.9/5. At 10p, CBS’ CSI took over the top spot at 1.5/4, while Univision’s Que Bonito Amor was close behind at 1.4/4.

Live + Same Day Household Ratings: Wednesday, April 24, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 7.6/12          American Idol 7.6/12

CBS: 5.0/8         Survivor: Caramoan 6.2/10, Criminal Minds [r] 3.8/6, CSI 5.1/9

NBC: 3.8/6            Dateline Wednesday 3.8/6, Law & Order: SVU 4.9/8, Chicago Fire [r] 2.7/5

ABC: 2.9/5           The Middle [r] 3.0/5, Modern Family [r] 2.9/5, Modern Family [r] 3.4/5, How to Live with Your Parents 3.1/5, Nashville [r] 2.1/4

UNIV: 2.1/3         Porque el Amor Manda 2.0/3, Amores Verdaderos 2.4/4, Que Bonito Amor  1.8/3

CW: 1.6/3             Arrow 1.8/3, Supernatural 1.3/2

TELE: 1.1/2            Pasion Prohibida 0.8/1, La Patrona 1.2/2, Senor de los Cielos 1.3/2

ION: 0.7/1             WWE Main Event 0.9/1, Under Siege 0.5/1

UMA: 0.3/0            Cineplex WED [7p start r] 0.2/0, Futbol Central 0.2/0, CONCACAF Liga de Campeones  0.4/1

A18-49:  FOX 3.3/9,  CBS 1.9/6, UNI 1.7/5, NBC 1.4/4, ABC 1.3/4,  CW 1.0/3, TELE 0.9/3,  ION 0.3/1, UMA 0.2/1


David Laughlin has been promoted to Vice President, Human Resources for Starz. Laughlin, who previously served as Director, Human Resources, is responsible for the development and execution of strategic and functional human resource initiatives. In his expanded role, he will oversee the strategic direction of the functional areas of human resources; including employee relations, organizational development, recruiting, compensation, benefits and payroll.

David Plouffe, former campaign manager and White House senior advisor to President Obama, has joined Bloomberg L.P. as Contributor and Strategic Advisor for Bloomberg Television. As contributor, Plouffe will appear regularly on Bloomberg Television to offer analysis and commentary on political and business issues as they impact the intersection of Wall Street, Main Street and K Street and will lend his expertise to the discussion of technology, demographic changes and crisis management. Plouffe will also serve in an advisory capacity for the network.

Perfect Storm Entertainment director Justin Lin and financier Bruno Wu‘s Seven Stars Media co-venture is adding to their feature business by tapping Danielle Woodrow to head their newly created television division. Perfect Storm will focus on developing scripted dramas and comedies for network, cable, digital formats and the international marketplace. Woodrow last served as SVP Original Programming at FX Networks where she ran the Current Series department.


Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models | June 18 | NYC

-Moving Beyond Beta: Next Generation Digital Programming Models
-Make the Case: TVs Response to the Digital Play
-Next Big Thing: Technology Worth Talking About
-The Brand Panel: Brand as Publisher, Sponsor, Advertiser
-Get Ready: YouTube’s Next Wave of Content
-Video Ad Platforms Differentiated

Friday Fun Fact: President Richard Nixon signed legislation banning cigarette ads on television and radio it 1970. It went into affect in 1971.

This Day In History, sponsored by Military Channel: 1970 – The TV special Raquel! starring Raquel Welch, Tom Jones, Bob Hope and John Wayne aired on CBS.

Answer to Our Last Trivia Question: The name of the hospital where Jackie, Zoey and Company work on Nurse Jackie is All Saints. Kudos to: Matthew Luisi-NBCU Digital Ad Sales/NYC; Reggie Shah-Univision/NYC; Karen Yaldoo-Comcast Spotlight/Bingham Farms, MI; Jackie Romano-Music Choice/NYC;Peter Steckelman-The Tennis Channel, Inc./Santa Monica, CA; Dan Haberer-Creo Entertainment, Playa del Rey, CA; Talia Rodriguez-Shakur-Streetropical Media/Los Angeles, CA; Michael Bouson-Authentic Entertainment/Burbank, CA.

Today’s Trivia Question:  What is Greendale College’s current team name on Community? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis Webinar:
Leveraging Social Media and TV Ads: Best Brand Strategies
Tuesday * April 30 * 1:30-3:00p.m. ET

Moderated by: Arthur Greenwald (President, Greenwald Media, Inc. + Contributing Editor, Cynopsis Media), along with:
Seth Shapiro, New Amsterdam Media
Karie Ford, Subway
Mike Freeman, Hallmark Channel & Crown Family Network
Eleo Hensleigh, The Travel Channel

Register here:

Keep Watching & Reading,
Roberta Caploe

Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DESIGN DIR/REELZ/Albuquerque: Lead & manage design team. Oversee brand mgmt, creative direction for on-air, print & web. Mng all of phases of creative work. 5+yrs exp. Apply: [email protected] (5/4)

JOB OPENING: MGR COMMUNICATIONS/NBCUniversal/NYC: Generate publicity for Bravo programming. 3-5 yrs comm exp pitchng, bookng & coverng media intvs. Exp workng w/talent. Reality exp strongly preferd. (9819BR) (5/3)

JOB OPENING: CUSTOMER ACQUISITION MGR/FANDANGO/LA: Oversee all aspects of srch engine mktg, affil mktg & various other direct response mktg initiatives. 4+ yrs exp mngng acquisition mktg campaigns. Apply here (5/2)

JOB OPENING: LOYALTY & RETENTION MKTG MGR/FANDANGO/LA: Partner with Dir, Digital Mktg to dvlp segmentation contact and offer strategies that increase customer engagement and retention. Ba DEG 4+yrs exp consumer mktg. Apply here (5/2)

JOB OPENING: SOCIAL MEDIA MKTG MGR/FANDANGO/LA: Implement social media strategy and best practices across various platforms and social communities. Ba deg and 4-6 yrs mktg exp Demonstrated passion for social meda a must. Apply here (5/2)

JOB OPENING: MGR, CONSUMER INSIGHTS/LA/E! and Esquire Network: 5+ years’ experience in primary research, utilize primary and secondary research tools to generate insights that impact the business. (5/2)

JOB OPENING: SR DIR PUBLICITY/A&E/NY: Dev & implement pub strategies & campaigns resulting in positive media placement. 10 yrs exp in TV prgm pub and/or public/media relations. Apply: (5/2)

JOB OPENING: SR.MNGR/MNGR, BRAND & CREATIVE STGY/CHARTER/STAMFORD, CT: Develop & execute ad cmpgns. Strong prjct mgmnt skills 4+ yrs Agency or Client exp. Ability 2 work in nibble envrnmnt. Kwldg of TV prod a plus; Apply: (5/2)

JOB OPENING: AD SALES PLANNER/NUVOtv/NY: Freelance-support/asst. Ad Sales dept. 2+ yrs exp. req. Analytical, Excel and comm. skills req. Industry & Dealmaker exp+. Resume to: [email protected] EOE (5/2)

JOB OPENING:  SALES PLANNER/Screenvision/NYC: Sales acct management support, sales reporting, campaign tracking, Need BS+3yrs media exp, strong excel. Apply at (5/2)

JOB OPENING: POST SUPER/Jupiter Ent./NYC: Hire/schedule/manage post for multiple series. Oversee workflow/output, communicate w networks&senior mgmt. 5+ yrs in post, mgmt. exp. Resume: [email protected] (5/1)

JOB OPENING: MANAGING EDITOR SPORTS MEDIA/THE WHISTLE/NYC: Experienced multimedia editor to lead digital team for creation of daily editorial agenda & content development for teens sports brand. Resume: [email protected] (5/1)

JOB OPENING: ACCT MGR/NYC: Bilingual Spanish AE to dvlp new biz for ad sls @ client & agcy lvls on all SXM channels, incl Latino. Own sls process from pitch to close & acct mgmt thru-out campaign. Some travel. [email protected] (4/30)

JOB OPENING: DIG. MKTG MGR/MTV INTEGRATED MKTG/NYC: Conceptualize digital and convergent mktg opps in response to RFPs & to proactively take to mkt. 5 yrs exp mktg w/major brands as a client or partner. More info/apply here (4/30)

JOB OPENING: MGR, DIG MKTG, USA Network/NYC: Dev & execute Digital/360 Ad Sales Mktg.Research Knwlge: ComScore, Neilsen, Omniture. Dig media plan/buy acumen. Adv PPT skls. 5+ yrs mktg TV/agncy exp (9791BR) (4/27)

JOB OPENING: SALES DIR WO NETWORK/NY: Exp selling to large cable nets, solid understanding of plan’g/buying/stewardship & systems that support this. Sftware sales exp is a +. Must be in tri-state area. Apply here (4/27)

JOB OPENING: SR POST PROD PRODUCER/NY: Min 12 yrs TV Network exp. Support network programming/promo, creative, AE exp. + Sports background a plus. Send res and cov ltr Attn: Rose to [email protected] (4/27)

JOB OPENING: RESEARCH ANALYST SR (TV/MEDIA RSCH)/OUTDOOR CHANNEL/TEMECULA,CA: Compile, anlyz ratings data; metrix/anlytx; make recomndtns; expert Excel; deg & 3-5 yrs resch exp TV/cbl/brdcst. Apply: (4/27)

JOB OPENING: MGR-PARTICIPATION & RESIDUALS/IFC Films/NY: PT position, manage participation reports for all P&Ls, residual processing, primary guild contact, 4-7 yrs exp accounting. Click here (4/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: FILM DVLPMNT INTERNS/Hyperion Media Group Culver City, CA. Looking for 3 to 4ppl. 3 or 4 days/wk. Requirements: Very orgnzd, great verbal/written skills. Word/excel knwlg.  Email: [email protected] (5/3)

SUMMER INTERNSHIP CREDITS ONLY: PROD INTERN/ATLANTA: We are looking for crazy good interns for the Summer semester. Able to work during the core hours of 10am-5pm two-to-four days per week. Email resume to: [email protected] (5/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: NYC Based Former ADMINISTRATIVE ASSISTANT at CBS and Customer Service Rep seeks entry-level position. Degrees in TV Production and Media. Knowledge of linear editing and social media. Contact: [email protected] (4/30)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Happy Endings, Happy Endings, Shark Tank, 20/20 [r]
CBS: Undercover Boss, Vegas, Blue Bloods
CW: Nikita, Oh Sit! [r]
FOX: Kitchen Nightmares, Touch
ION: Cold Case, Cold Case, Cold Case
MyTV: Monk, Monk
NBC: Fashion Star, Grimm, Rock Center with Brian Williams
PBS: Washington Week, Need to Know, Live from Lincoln Center
Telemundo: Pasion Prohibida, La Patrona, El Senor de los Cielos
UMA: Hidalgo, El Equipo X
Univision: Porque el Amor Manda, Amores Verdaderos, Que Bonito Amor

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