Cynopsis: Kids!

04/16/10

Good morning. It’s Friday, April 16, 2010, and this is your first early morning Kids briefing.

Fox and James Cameron‘s movie Avatar (PG-13) sets a new Imax international record by surpassing the US$100 million gross box office mark at Imax theaters internationally this week.  The movie hit the Imax milestone on 85 international screens, with a per screen average of about $1.2 million.  The global Imax box office total for the feature film has reached $228 million.

MORE KIDS STUFF

CITV (UK) re-commissions The Foundation, an in-house production company of RDF Media Group, to produce a third season of kid-targeted magic series, Tricky TV (20×25), hosted by Stephen Mulhern (Britain’s Got More Talent, Animals Do The Funniest Things, Ministry Of Mayhem, Quick Trick Show).  The new season will continue to showcase a range of magic tricks and various segments, but this time around Mulhern will have help performing them with the addition of handpicked Tweens 8-15 from across the UK.  Tricky TV has already been picked up by broadcasters including; NRK (Norway), MBC (Middle East), Teletoon (France), Super RTL (Germany), Disney Japan, Nick India, Mediacorp Singapore for Okto Channel and Cartoon Network (Korea, South East Asia, Australia, Philippines and New Zealand).

DQ Entertainment (DQE) enters into a broadcast deal with TVO (Canada) for the new 3D animated series and special The Jungle Book (52×11, 1×60).  The series will premiere exclusively in Ontario, Canada on TVOKids, TVO’s kid-targeted programming block.  Based on Rudyard Kipling’s classic stories, the animated series and special was developed and produced by DQE in co-production with TF1 (France), Moonscoop (France) and ZDF Group (Germany).

Cartoon Doll Emporium (CDE) appoints Gorilla Nation’s GN Kids as the exclusive online ad rep for its tween-targeted Cartoon Doll Emporium ( www.cartoondollemporium.com), Cartoon Doll Emporium Boys ( www.cdeboys.com ) and Dress Up Dream ( www.dressupdream.com ).  GN Kids will oversee the online ad inventory for CDE’s virtual cartoon dolls online, which boasts 3.4 million unique visitors per Google Analytics for March 2010.

A CYNOPSIS MESSAGE

MARKETING/LICENSING

Nelvana Enterprises appoints 4me as the licensing agent for Beyblade: Metal Fusion, the new Beyblade anime TV series and toy line, for Germany, Austria and Switzerland.  Nickelodeon Germany will debut the new Beyblade: Metal Fusion (51×30) series from d-rights and Nelvana from August 16, 2010 at 2:15p.  Hasbro continues as the master toy partner for the boy 8-12 targeted property and release a new line of Beyblade toys simultaneous to the series debut.  Beyblade: Metal Fusion will debut on YTV (Canada) on May 15, 2010 at 12p.

BBC Worldwide inks further license deals for the new CBeebies preschool music-based series ZingZillas (52×22).  New licensees include: Martin Yaffe (wheeled toys); Character World (bedding); DNC (lunchware and melamine items); Samuel Eden (socks); Trademark Collections (kid’s bags and umbrellas); Bon Bon Buddies (season confectionary); Danilo (greeting cards, gift-wrap); Worlds Apart (furniture).  These new partners join a range of others, including Vivid Imaginations, which has been granted the master toy license.  Products from all licensees are set to hit be available from fall/winter 2010.

EXECUTIVE MOVES

Five more years for Viacom‘s President and CEO Philippe Dauman, who will also continue to serve as a member of the Viacom Board.  Dauman’s new deal takes him through December 2016, while the previous deal had been set to expire in December 2011.  He was named President and CEO in 2006 and has served on the Board of Directors since 1987.  In announcing the new deal the Viacom Board pointed to Dauman’s “strong operational and financial leadership,” which led the company to increase its operating free cash flow, expand its operation margins and restructuring and strengthening of its debt profile.

Turner Entertainment appoints Faridah Turner as Sr. Sales & Marketing Manager, TurnOut Ventures, a joint venture between Turner Entertainment Holdings Asia-Pacific and Outblaze Investments.  Faridah will oversee the brand development and management of the Tuzki franchise, a popular online humorous bunny icon.  He will also oversee the marketing and communications for massively multiplayer online games (MMOGs) published by and licensed from TurnOut.  Additionally, Faridah will manage community marketing for TurnOut products, including online forums, offline events and digital marketing strategies across all Turner platforms.  Faridah will report to GM/TurnOut Ventures and Regional Director/Turner Interactive, Benjamin Grubbs.  Prior to joining Turner, Faridah was Group Marketing Manager/Fluid Group.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/5-4/11/10 , 6a-6a:
K2-11                                       Total Delivery (000)
NICK:    SpongeBob SquarePants (4/10; 9:30a)   2283
DSNY*: Good Luck Charlie (4/11; 8:30-8:55p)     2124
NICK:    SpongeBob SquarePants (4/11; 11:30a) 2026
NICK:    SpongeBob SquarePants (4/11; 9:30a)   1994
NICK:    SpongeBob SquarePants (4/10; 9a)        1980
NICK:    iCarly (4/5; 6:30p)                                1968
DSNY*: Good Luck Charlie (4/9; 9p)                    1968
DSNY*: Suite Life On Deck (4/9; 9:30-9:55p)      1953
NICK:    SpongeBob SquarePants (4/11; 11a)      1931
NICK:    Penguins of Madagascar (4/11; 10a)       1917
NICK:    Penguins of Madagascar (4/10; 10a)       1917
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/5-4/11/10 , 6a-6a:
K6-11                                        Total Delivery (000)
DSNY*: Good Luck Charlie (4/11; 8:30-8:55p)     1658
DSNY*: Good Luck Charlie (4/9; 9p)                    1575
DSNY*: Suite Life On Deck (4/9; 9:30-9:55p)       1557
NICK:   SpongeBob SquarePants (4/10; 9:30a)     1453
DSNY*: Wizards of Waverly Place (4/9; 10p)         1422
DSNY*: Good Luck Charlie (4/5; 7:30p)                1390
NICK:    Victorious (4/11; 8p)                               1383
DSNY*: Hannah Montana (4/9; 10:30p)                1366
DSNY*: Sonny With A Chance (4/11; 8p)              1333
NICK:    iCarly (4/8; 7p)                                      1303
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/5-4/11/10 , 6a-6a:
Tweens 9-14                              Total Delivery (000)
DSNY*: Good Luck Charlie (4/11; 8:30-8:55p)      1355
NICK:    Victorious (4/11; 8p)                              1327
DSNY*: Suite Life On Deck (4/9; 9:30-9:55p)       1162
FOX:     American Idol (4/7; 9-10:01p)                 1110
DSNY*: Wizards of Waverly Place (4/9; 10p)         1109
DSNY*: Good Luck Charlie (4/9; 9p)                     1109
FOX:     American Idol (4/6; 8-10p)                      1106
DSNY*: Sonny With A Chance (4/11; 8p)              1093
DSNY*: Good Luck Charlie (4/5; 7:30p)                1075
DSNY*: Suite Life On Deck (4/1; 7:30p)               1050
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/5-4/11/10 , 6a-6a:
Teens 12-17                               Total Delivery (000)
CBS:     Butler vs. Duke (4/5; 9:15p-11:41p)        1108
FOX:     American Idol (4/6; 8-10p)                      1091
FOX:     American Idol (4/7; 9-10:01p)                 1052
NICK:    Victorious (4/11; 8p)                                909
FOX:     Family Guy (4/11; 9-9:31p)                      889
NAN:     George Lopez (4/11; 9:30p)                     755
FOX:     Cleveland (4/11; 8:31-9p)                        733
NAN:     George Lopez (4/11; 9p)                          729
NAN:     George Lopez (4/11; 10p)                        722
DSNY*: Good Luck Charlie (4/11; 8:30-8:55p)       711
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 10, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Winx Club 0.1/2; Winx Club 0.3/3; Dinosaur King 0.5/4; Dinosaur King 0.7/4; Yu-Gi-Oh 0.8/4; Yu-Gi-Oh 1.0/5; Sonic X 1.0/5; Sonic X 0.9/5; Teenage Mutant Ninja Turtles 0.9/4; Teenage Mutant Ninja Turtles 0.8/4
ABC 0.6/3 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.6/3; That’s So Raven 0.5/3; That’s So Raven 0.8/4; Hannah Montana 0.9/5; Suite Life Of Zack & Cody 1.0/5; Mighty Morphin’ Power Rangers 0.4/2; Mighty Morphin’ Power Rangers 0.3/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.3/2; 321 Penguins 0.4/2; Babar 0.2/1; Willa’s Wild Life 0.1/1; Jane and the Dragon 0.1/1
CBS (CookieJarTV) 0.1/1 Avg. (7-10a/10a-12)
Noonbory and the Super 7 0.1/1; Busytown Mysteries 0.1/0; Doodlebops Rockin’ Road Show 0.1/0; Sabrina: Animated Series 0.1/1; Sabrina: Animated Series 0.2/1; Strawberry Shortcake 0.1/1

Final K6-11 Ratings for Saturday, April 10, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/24 Avg. (7a-1p)
Jimmy Neutron 1.7/20; Jimmy Neutron 2.4/21; Fairly OddParents 3.8/27; Fairly OddParents 5.0/28; SpongeBob SquarePants 5.3/27; SpongeBob SquarePants 5.9/28; Penguins of Madagascar 4.9/23; Fanboy & Chum Chum 4.2/21; SpongeBob SquarePants 4.1/20; SpongeBob SquarePants 4.4/22; iCarly 4.2/22; iCarly 4.7/26
CARTOON NETWORK 2.0/11 Avg. (7a-1p)
Pokemon: Diamond and Pearl  Galactic Battle 0.8/10; Yu-Gi-Oh 5Ds 1.0/9; Ben 10: Alien Force 1.4/10; Star Wars: Clone Wars 1.6/9; Hot Wheels: Battle Force 2.0/10; Bakugan 1.6/8; Johnny Test 2.0/10; Johnny Test 2.6/13; Johnny Test 3.0/15; Johnny Test 2.5/13; Johnny Test 2.6/14; Johnny Test 2.4/13
DISNEY CHANNEL 2.0/12 Avg. (7a-1p)
Jungle Junction 1.8/22; Chuggington 1.8/16; My Friends Tigger & Pooh 2.1/13; Mickey Mouse Clubhouse 1.6/8; Mickey Mouse Clubhouse 1.6/7; Imagination Movers 1.9/9; Handy Manny 1.8/9; Phineas and Ferb 2.1/10; Phineas and Ferb 2.8/14; Cow Belles (1×100) 2.5/14
DISNEY XD 0.5/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/3; Phineas and Ferb 0.8/7; Phineas and Ferb 0.8/6; Kick Buttowski 0.9/5; Batboy Shorts (1/15) 0.5/2; Kid vs. Kat 0.5/2; Phineas and Ferb 0.7/3; Zeke and Luther 0.5/3; Aaron Stone 0.2/1; Aaron Stone 0.2/1; Zeke and Luther 0.4/2; Zeke and Luther 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, April 13, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 998; K6-11 374; TWEENS 9-14 291
DISNEY CHANNEL:     K2-11 788; K6-11 488; TWEENS 9-14 405
CARTOON NETWORK: K2-11 437; K6-11 246; TWEENS 9-14 198
DISNEY XD:               K2-11 135; K6-11   79; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 963; K6-11 402; TWEENS 9-14 295
DISNEY CHANNEL:     K2-11 799; K6-11 471; TWEENS 9-14 357
CARTOON NETWORK: K2-11 427; K6-11 248; TWEENS 9-14 185
DISNEY XD:               K2-11   90; K6-11   51; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Every year, kids in North America spend close to half a billion dollars on chewing gum!

Answer to Yesterday’s Trivia:  Kenny is owned by Kat who coincidentally and quite handily speaks fluent shark.  She takes care of Kenny and is sure to feed him his favorite Sushi everyday or Kenny will try to eat the neighbors’ pets.  What was the name of this animated series?  KENNY THE SHARK on DISCOVERY KIDS  Kudos to: Keith Manzella-EastWest MG/NY; Pamela Ross/NY; Richard Quan-Imaginary Time/San Francisco; Patrick Rieger/Burbank; Squirrel Rippley-Dark Horse Media/Tucson; Rita Bonnell Illig-RBI Assoc/Granada Hills

Today’s Trivia Question:   Charlie is a wisecracking raven who can also tell time, on what TV sitcom?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
04.16.10

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