Cynopsis: DIGITAL

04/16/10

Good morning, it’s Friday, April 16, 2010, and this is your first early morning digital briefing.

The Great Recession is over – for Google at least. The search advertising giant exceeded analysts’ forecasts on Thursday, reporting Q1 net income of $1.96 billion, up 37% from Q1 a year ago. The company registered sales of $6.77 billion, an increase of 23% from a year ago. Paid clicks on AdSense partner sites grew by 15% while the average cost-per-click rose by 7%. Investors were apparently expecting even rosier results, however, driving share prices down by more than 4% in after-hours trading.
 

 
History is working with popular geolocation-powered social networking service Foursquare to promote the premier of the special series America The Story of Us. Users who visit various sites with historical significance in one of 19 major cities can “check in” using Foursquare to receive a factoid about the place on their mobile device as well as enter a sweepstakes. (Prizes, to be handed out weekly from April 25-June 6, include a 1935 edition of Monopoly.) The 12-part America series premieres April 25.
 
Turner Sports reported that NBA.com recorded a new streaming record this season serving 1 billion videos worldwide across all platforms since the end of last season – a 65% increase in video views for the site. NBA Mobile, which has launched more than 100 mobile applications on multiple platforms, delivered more than 1.7 million downloads since the launch of NBA Game Time a year ago.
 

 
Twitter shared more news this week its “Chirp” developers conference. For one, Twitter’s @anywhere tool package is now ready for implementation, simplifying the process of integrating Twitter functionality to 3rd party sites. Also, the company’s new and controversial ad platform, which gives more prominence to tweets issued from paying advertisers, will be available to third-party Twitter client services with partner sites getting to keep 50% of the revenue generated from the ads. Finally, the Library of Congress has said it plans to keeps records of public Tweets around events such as elections and national disasters and the company has donated access of its entire public archive for this purpose.
 
Online indie film community OpenFilm, whose stakeholders include James Caan, Robert Duvall and Mark Rydell, launched a new initiative to award $1 million to independent filmmakers in the next 20 months. Each quarter, filmmakers can compete to win a management and financing package to produce a feature length film with $50k in cash and $200k in financing to be awarded every 5 months.
 
Sell-side online ad platform PubMatic has raised an additional $7.5 million in series C financing, led by existing investor Helion Venture Partners, with previous backers Draper Fisher Jurvetson and Nexus Venture Partners also participating. The funding will be used to further develop new offerings including advanced analytics and an impression-level ad auction system enabling advertisers to bid on inventory in real-time.
 

 
The top video ad networks in terms of actual reach delivered in Feb. was Adconion’s Joost Video Network according to ComScore, delivering 38.3% penetration of online video viewers with BBE second at 18.3% and BrightRoll Video Network third with 18.1%. Tremor Media ranked as the top video ad network in terms of potential reach, reaching 81.7 million viewers, or 46.9 percent of the total video viewing audience.
 
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers  – Feb. 2010
Property                       Unique Viewers (000)   Viewer Penetration
Tremor Media                            81,745           46.9
YuMe Video Network                  75,516           43.3
Advertising.com Video Network   74,828           42.9
BBE                                          73,628           42.3
Break Media Network                 68,787           39.5
ScanScout Network                    66,604           38.2
BrightRoll Video Network            61,313           35.2
SpotXchange Video Ad Network   60,870           34.9
TidalTV                                      46,880           26.9
Adconion Video Network              45,517           26.1
Total Internet : Total Audience   174,227         100.0
Source: comScore Video Metrix
 

 
FCC Chairman Julius Genachowski said he disagreed with a recent Federal Court ruling that the commission lacks the authority to regulate broadband providers during testimony to the Senate Commerce Committee, per B&C. He was not clear on what the FCC’s strategy was to demonstrate that authority.
 
DreamWorks Animation head Jeffery Katzenberg toned down attacks against after-the-fact 3D conversion features like Clash of the Titans (panned by critics for its underwhelming post-production use of the technology) in an NAB keynote on Wed. But he also emphasized that native 3D productions are much preferred by audiences.
 
Best Buy is preparing to set up displays in their stores to showcase consumer electronic devices like TVs, set-tops and Blu-ray players that connect to the internet to help educate consumers on advances in streaming media devices, according to an ABI Research report.
 

 
The number of mobile gamers in the U.S. actually declined in 2009 by 13% – mostly due to less play by non-smartphone users, according to ComScore. But gaming enthusiasts, many who have upgraded to a smartphone platform, drove a huge increase in game play among iPhone, Android and Blackberry users. Smartphone subscribers are three times more likely than feature phone subscribers to play games on their device at least once a month. They are more than five times as likely to play games almost every day. Puzzle games proved to be the most popular genre, followed by card games then word or number games.
 
Top Genres of Games Played on Mobile Devices
3 Months Ending February 2010 Total U.S., Age 13+
                              Percent (%) of Mobile Subscribers
                              Smartphone    Non-Smartphone
Arcade puzzle                12.9              2.5
Card                             11.9              1.5
Word or Number            11.4              1.2
Casino                            7.6              1.2
Retro arcade                   6.3              0.9
Board                             5.4              0.9
Quiz                               3.9              0.6
Strategy                         3.7              0.6
Sports                            3.3              0.7
Racing                            3.0              0.4
Action/adventure             2.5              0.3
Music/Rhythm                 2.3              0.2
First person shooter          2.0              0.2
Other                             1.3              0.2
Total Aud.: 13+ yrs old  100.0            100.0 
Source: comScore MobiLens
 
Approximately 73% of online women are now active social media users, engaging at least weekly with top social media platforms, according to a new BlogHer/iVillage study co-sponsored by Ketchum and Nielsen. Blogs are second only to search for seeking information before purchasing products. The study also found that women are sharing topics on message boards/forums that they would not share on social networks, often relating to Relationships (61%), Health (45%) and Work-related (39%) issues.
 

 
Google has updated its Gmail app for the iPhone, iPad and Android mobile platforms featuring a new architecture that will make it easier to add new features in the future. Google also released a version of its Google Mobile App this week optimized for Apple’s iPad.
 
Google also unveiled a new tool called Follow Finder that allows users to comb through Twitter accounts to search for users they may be interested in following.
 

 
Online advertising company Rocket Fuel hired Mark Torrance as Chief Technology Officer. Mark most recently founded consulting firm Vinq.
 
Money commentator Jane Bryant Quinn, who wrote a biweekly column for Newsweek for 20 years, has joined CBS Moneywatch.com as Personal finance Columnist.
 
Turner Entertainment announced that Faridah Turner has been named Senior Sales & Marketing Manager for TurnOut Ventures Ltd. She will report in Hong Kong to GM of TurnOut Ventures and Regional Director for Turner Interactive, Benjamin Grubbs.
 
M3 Creative tapped Katy Leigh to help market its titles across theatrical, DVD, 3D and internet content portions of its business.
 

 
One Bay Area-based video services provider is hoping to encourage companies to share the love in the hope of spurring innovation and giving less well-heeled companies a chance to feature services only larger publishers could once afford. Open source broadband video platform Kaltura unveiled what it describes as a virtual marketplace of applications where publishers, developers and technology providers can share, trade and barter video apps and services used within Kaltura’s platform. It’s intended to be a grab bag of plug-ins, apps, and solutions that fulfill various needs from ingestion and transcending to monetization and analytics. For instance, basic usage stats can be pulled up from a handy Google Analytics app. The Awoga! Video commenting plugin enables video publishers to easily add time-based comments to video sessions. Another app from TubeMogul provides a simple method for syndicating content across sites 20.

A CYNOPSIS MESSAGE

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
04.16.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIR MEDIA RELATIONS/CABLEVISION /LI:  Implement PR strat for cable, phone, internet services. Needs 5+ yrs in PR including skills in social media. Journalism or political exp a +. Apply:  [email protected] (4/23)

JOB OPENING: MGR, iVillage AD SALES MKTG/NYC:  will be rspnsble for leading the dvlpmnt of mrktng that drive advrtsng revenue for the iVillage Network and oversee prgrm executn.  Pls submit a resume: nbcunicareers.com job# 1166777 (4/23)

JOB OPENING: SALES MGR/KQCA TV/SACRAMENTO: Strong leadership, motivational & organiz’l skills. Successful track record prod’g new direct bus by dvlpng/selling multi-plat advrtsng campaigns. LSM exp pref’d. Res: [email protected]  (4/23)

JOB OPENING: MGR RSRCH TEMP/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings, MS Office www.disneyabcjobs.com # 240392 (4/23)

JOB OPENING: SR ANALYST, RESEARCH/Music Choice/NY: Support multi-platform sales, mrktng & prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (4/22)

JOB OPENING: RESEARCH DIRECTOR/Tennis Channel/NYC: 3+ years Ad Sales at Nat’l Cable or Local B’cast. In depth Arianna exp. req’d, Mendelsohn and MRI pref’d. Strong Excel/P’point. Resumes to [email protected] (4/22)

JOB OPENING: DIG RSRCH ANALYST, FREELANCE/ A&E TV Networks /NYC: Resp for gathering/analyzing data, extracting key insights. Quant rsrch background, pref w/ Omniture, comScore, and/or Nielsen Online.Apply: www.aetn.com/careers.html (4/21)

JOB OPENING: SR COUNSEL, LEGAL AFFAIRS-ABC STUDIOS/LA:Draft + legal supv of TV pilots/series deals. 7+ years exp in TV, IP, corp/litigation exp at law firm and/or major studio legal dept. Apply www.disneycareers.com 218071 (4/21)

JOB OPENING: RESEARCH ANALYST/(P/T)/CTAM (DC area):  seeks Part-Time Analyst to provide rsrch support & assist in study production. Description: http://www.ctam.com/collaboration/jobbankview.aspx . Email: [email protected] (4/21)

JOB OPENING: MKTG PROD MGR/Sundance/NYC: manage prod of all print, online, gfx deliverables & short form content. 4-6 yrs PM exp. Solid exp w/all areas of creat serv. res: www.cablevision.jobs ref #11086BR (4/21)

JOB OPENING:  SUPERVISING PRODUCER/Scripps Networks/Knoxville, TN: Requirements: 5+yrs exp as Producer/Showrunner, excellent team mgmnt + client relations skills, exp w/long+shortform prods, strong writer – scrippsnetworks.com #1434 (4/20)

JOB OPENING:  TV BUYER Wanted/NYC: Minimum 2 years national cable buying exp. Minimum 2 years DR buying exp. CPA buying a plus. Send resume and salary requirements to [email protected] (4/20)

JOB OPENING:  VP ORIG PROG/LIVE EVENTS&DOCS/EPIX/NY: Formulate events & docs strategy, dvlp music/comedy event prgrmng + sprvse prod & post-prod. Strong existing relationships w/ creative community req’d. http://corp.epixhd.com / EOE (4/20)

JOB OPENING:  MGR PRGRM SCHED/EPIX/NY: Mng promot’l scheduling & strategy, daily prgrm logs & competitive tracking, desired skills/exp inc. sprvsry exp, prev movie chan exp, strong knwldg TV ratings rsrch. http://corp.epixhd.com/ EOE (4/20)

JOB OPENING:  PROD COORD/EPIX/NY: Temp to perm. Coord workflow on-air creative dept b/w graphics, sched, editing. 3+ yrs exp TV/media, knwldg promo prod, post-prod, ops mgmt, non-linear editing, final cut pro. http://corp.epixhd.com/ EOE (4/20)

JOB OPENING:  SALES PLANNER: Local Media-someone who can work with clients, support sales & ad ops. Create Proposals, Presentations, & Insertion Orders for current & new advertisers. Apply @ www.nbcunicareers.com job #1164827 (4/23)

JOB OPENING:  DIR OF BUS DVLPMNT/SALES/Viewpoint Creative/Boston: Exp’d, dynamic sales profess’l w/ proven ability to meet/exceed sales goals. Advrtsng, mktg & media platforms knwlg.  Res/salary hist: [email protected] (4/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  Turner Ad Sales/Detroit: 10 wk internship. Work closely with all positions in support of the overall ad sales process. Gain exposure to all aspects of TV and Digital National Sales.Send resumes: [email protected] (4/22)

SUMMER INTERNSHIP CREDITS ONLY: START ASAP. Post production facility interns. Duties include assisting Avid technicians and client services staff. Send cover letter and resume to [email protected] with subject INTERNSHIP (4/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/23)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/22)

SITUATION WANTED: UAlbany 2010 grad, looking for PROGRAMMING/RESEARCH ANALYST, MEDIA BUYING OR SALES POSITIONS. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (4/22)

SITUATION WANTED: AVID/FCP VIDEO EDITOR (NY): Creative, Award-winning Editor. Short-form and long-form  comedy, drama, music, sports. Many years in TV and Advertising. For resume and website contact: [email protected] (4/22)

SITUATION WANTED: PRODUCTION MANAGER(NY): Hard working, organized, self-starter with 18 years production experience. Companies include HBO, A&E, MTV, National Geographic [email protected] (4/22)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER:   Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/22)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales, product, biz development True Closer!!!!! [email protected] (4/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/21)

SITUATION WANTED: FILM, TV & MEDIA SALES/NY: 6 yrs of exp as executive in international & domestic sales with strong knwldg of business and contracts with sharp client relationship & proven sales records. Email: [email protected] (4/21)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/20)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/20)

SITUATION WANTED: RESEARCH DIRECTOR, network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, Microsoft suite. Full- time, temp or consulting. [email protected] (4/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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