Synamedia announced that E-Vision, a subsidiary of Etisalat Group, has selected the Infinite platform, powered by Synamedia’s video network technologies, for its new OTT service. E-Vision’smulti-tenant cloud-based service provides operators in the MENA region and Pakistan with a state-of-the-art platform to launch and run multi-screen, multi-language OTT services quickly and cost-effectively.

E-Vision offers telcos, ISPs, and other OTT providers a turnkey OTT platform for linear TV and VOD services, with the cost of infrastructure, innovation, video processing, monitoring, software integrations, software lifecycles and analytics  shared across service providers using the service.Customers can customize the Infinite UI to give each service its own distinct look and feel. The platform includes cloud DVR and supports advanced content aggregation, search and recommendations.

“With its new multi-tenant OTT service, E-Vision is pioneering a new approach to OTT services – one that we believe is the shape of things to come,” said Yves Padrines, Synamedia CEO. “With such intense competition in the OTT space, a shared video platform makes sense for many operators. Using our scalable, highly reliable, cloud-based platform, E-Vision liberates its OTT customers from worrying about the underlying technology and lets them focus instead on building a sustainable, profitable business faster.”