DailyMotion launched VerticalVue, a vertical ad format that can coincide with publishers’ video content simultaneously within Dailymotion’s video player, creating a nondisruptive viewing experience for users. Format aims to help brands increase ad effectiveness by maximizing viewability and completion rates.
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
