Five Questions with Fandom’s Anthony Iaffaldano

Anthony Iaffaldano
VP, Sales Marketing & Insights


What are three attributes that got you where you are now?

I’d say the three main traits that have served me best are my curiosity, my ability to simplify complex stories, and a healthy sense of humor.


What advice would you give to someone who is looking to enter the market?

Don’t get intimidated, just dive in, start learning and stay curious. The digital media industry changes so quickly that catching up isn’t the challenge – it’s staying current once you’re in it.


Pre-workday, what is your morning ritual?

Alarm goes off at 5 am every day – an unfortunate holdover from the commuting era. I make myself coffee and breakfast for my 13-year-old. I get him up and out the door to the bus, kiss my wife goodbye (teacher’s are still in the commuting era) and then have my coffee with a side of industry news and email, while reviewing my to-do’s for the day. When that’s done, I wake up my 9 year old and start the school routine over again. Then it’s time to log on for the morning.


What about your job keeps you up at night?

Proving the impact of every decision and every resource we’re given. It’s not a unique challenge, but in a compressed and challenging media environment, I have to make sure we’re using the whole animal, so to speak. Everything we do has to work harder, be more thoughtful and have more impact.


In an industry brimming with information, what isn’t talked about enough?

I’ve long been a champion of the idea of behavioral over demographic targeting. The idea that large swaths of people behave the same way because they happen to be the same age and from the same place has always seemed a bit fishy. I’d rather learn more about what people like and where they spend their time, and make decisions with that information first.

It’s one of the reasons I came to Fandom – we have more information than anyone on the entertainment habits of more than 350 million people. We know what they’re watching and playing, what in those franchises they’re most leaned into and how those audiences have changed and intermingled over time. There’s power in that data, not just to improve advertising spend, but to change the way entertainment is created, marketed and supported that our clients are just starting to catch on to.

Related Stories

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]