“skip” button dilemma

Advertisers are realizing they need to be creative in order to get a viewer to not hit that “skip” button on pre-roll ads. The agency Nail addressed the issue by attaching a puppy in electrical wires to that pesky button.

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Cynopsis 9/30/2026: Disney Braces For TV Layoffs

Disney conducted another round of layoffs, primarily across tech and HR. Insider sources say the TV division is bracing for a major impending restructuring under new Disney Entertainment Television head Debra O’Connell amid broader workflow automation and cost-tightening pressures.

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