Best Scene of Boardwalk Empire as Capone is shown at the Florist

Best Scene of Boardwalk Empire as Capone is shown at the Florist

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TV Ad Measurement Is Broken. Tatari Wants to Fix It

On this episode of Inside the Stack, Cynopsis’ Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean […]

01/05/26: Cynopsis Media Tech Update

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Monday January 5, 2026 From GenAI to vertical video, gaming, M&A and more, industry experts share their insights on the innovations and strategic shifts poised to define media technology in 2026 and beyond. “In 2026, AI won’t wait for you to ask what to watch. It will become a true agent, anticipating your needs and […]

Cynopsis 01/05/26: New “CBS Evening News” Anchor Gets an Early Start

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Monday January 5, 2026    IN THE NEWS Warner Bros. Discovery plans to reject Paramount Skydance’s amended $108.4 billion takeover bid, reports CNBC. Paramount had strengthened its December 8 tender offer with a $40.4 billion personal guarantee from Orace co-founder Larry Ellison and increased its regulatory termination fee. But the board is expected to stick […]

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