It’s a tearjerker, but we loved this spot for Pfizer that has gotten more than 4 million views. It’s a wonderful story told without words of the love of a brother for his ill little sister. We dare you not to have a lump in your throat.
Related Stories
04/12/26: Cynopsis Jobs
Sunday April 12, 2026 CYNOPSIS WEBINARS Make Your CTV Investment Work Harder CTV budgets are growing—but success comes down to execution. Join Premion on April 15 at 1PM ET to learn how brands are improving performance, simplifying workflows, and making smarter cross-screen decisions. REGISTER FOR FREE FEATURED JOB EXECUTIVE >> TBS […]
Cynopsis 04/10/26: HBO Renews Rooster for Season Two
Friday April 10, 2026 IN THE NEWS Disney is set to cut as many as 1,000 positions over the next few weeks, with many in the marketing department recently consolidated under Asad Ayaz, reports the Wall Street Journal. While the layoffs fall under new CEO Josh D’Amaro, plans for the reductions […]
Cynopsis 04/09/26: Jeff Shell Out at Paramount Skydance
Thursday April 9, 2026 IN THE NEWS Jeff Shell is out as president of Paramount Skydance after less than a year on the job. The move comes after the company reviewed allegations from gambler and self-described fixer RJ Cipriani, who claims Shell leaked confidential information tied to Paramount deals. Paramount said […]
Cynopsis 04/08/26: Release Date Set for Apple TV’s “Dark Matter”
Wednesday April 8, 2026 IN THE NEWS Paramount Skydance confirmed in an SEC filing that it has brought in the sovereign wealth funds of Saudi Arabia, Qatar and Abu Dhabi as investors to support its proposed $111 billion acquisition of Warner Bros. Discovery. The company described the equity syndication agreement as […]
Cynopsis 04/07/26: “Comics Unleashed” Makes a Move
A CYNOPSIS MESSAGE FROM PREMION Tuesday April 7, 2026 IN THE NEWS Three Middle East entities will provide a total of $24 billion to Paramount Skydance for its takeover of Warner Bros. Discovery, reports The Wall Street Journal. Saudi Arabia’s Public Investment Fund, Qatar Investment Authority and Abu Dhabi’s […]
CynCity
Cynsiders
Refining an Audience Can Sometimes Lead to Decreased ROI. Audience Expansion Can Help to Mitigate the Problem
By Charlie Swift, General Manager, Adstra Services Most lead generation strategies are built on a...Why CTV Transparency Matters for Local Advertising
By Ed McLoughlin, Founder and COO of Ribeye CTV has become one of the most important growth...The Premium Illusion: Navigating the CTV Quality Crisis
By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a...
