| A CYNOPSIS MESSAGE FROM PREMION |
IN THE NEWS |
| Did you hear? Netflix rocked the media industry on Friday with the announcement that it had reached a deal valued at $72 billion to acquire Warner Bros. Discovery’s film and television studios, HBO Max, and HBO. If the deal is approved by regulators, it’s expected to close in 12 to 18 months, after the previously announced separation of WBD’s Global Networks division, Discovery Global, into a new publicly traded company. “Our mission has always been to entertain the world,” said Ted Sarandos, Co-CEO of Netflix. “By combining Warner Bros.’ incredible library of shows and movies – from timeless classics like ‘Casablanca’ and ‘Citizen Kane’ to modern favorites like ‘Harry Potter’ and ‘Friends’ – with our culture-defining titles like ‘Stranger Things,’ ‘KPop Demon Hunters’ and ‘Squid Game,’ we’ll be able to do that even better.” Netflix said it “expects to maintain Warner Bros.’ current operations.”
The night of the big announcement, Netflix wrote to US subscribers to assure them, “Nothing is changing today. Both streaming services will continue to operate separately.” The note included a link to the streamer’s Help Center that answers questions like, “What if I already have an HBO Max subscription, should I cancel?” (No.)
What’s to prevent the Netflix/Warner Bros. deal from becoming another media industry debacle, like the merger of AOL and Time Warner in 2000, or AT&T’s takeover of Time Warner in 2018? “A lot of those failures that we’ve seen historically is because the company that was doing the acquisition didn’t understand the entertainment business,” said Netflix Co-CEO Greg Peters during a call with analysts. “They didn’t really understand what they were buying. We understand these assets that we’re buying, the things that are critical in Warner Bros. are key businesses that we operate in…. A lot of times, the acquiring company, it was a legacy non-growth business that was looking for sort of a lifeline. That doesn’t apply to us. We’ve got a healthy, growing business that we’re super, super excited about.”
The WGA East and West came out swinging after the Netflix/WD sale was announced. “The world’s largest streaming company swallowing one of its biggest competitors is what antitrust laws were designed to prevent,” read their statement. “The outcome would eliminate jobs, push down wages, worsen conditions for all entertainment workers, raise prices for consumers, and reduce the volume and diversity of content for all viewers. Industry workers along with the public are already impacted by only a few powerful companies maintaining tight control over what consumers can watch on television, on streaming, and in theaters. This merger must be blocked.”
More comments on the Netflix/WBD agreement: LightShed’s Rich Greenfield: “I think they’re looking at this like, how do they use Warner Bros. to re-accelerate the overall engagement growth and time spent…. This is all about the IP.” Sen. Elizabeth Warren: “This deal looks like an anti-monopoly nightmare.” Former WarnerMedia CEO Jason Kilar: “I could not think of a more effective way to reduce competition in Hollywood than selling WBD to Netflix.” SAG-AFTRA: “A deal that is in the interest of SAG-AFTRA members and all other workers in the entertainment industry must result in more creation and more production, not less.”
Apple TV has renewed “Platonic” for a third season. The comedy stars Seth Rogan and Rose Byrne as friends who reconnect after a long rift.
Also coming back for a third season is Paramount+’s “Landman.” No surprise there – season two drew 9.2 million streaming views for its November 19 premiere episode in the first two days on the service. Views increased by +262% from the first season premiere, making it the most watched premiere for any original series for Paramount+.
Paramount+ also announced new seasons of UFC fight series “The Ultimate Fighter” and “Dana White’s Contender Series.” “The Ultimate Fighter,” launched on Spike TV in 2005, and “Contender,” launched in 2017 on UFC Fight Pass, were most recently available on ESPN/ESPN+. The addition of the two series expands upon the seven-year media rights partnership between UFC and Paramount announced in August.
Mandy Moore (“This is Us”) is set to star in and executive produce “Teach Me,” and erotic thriller in development at Peacock. The project, from creator Lisa Rubin (“Gypsy”), A24, Universal Television and Pacesetter Productions, centers on the twisted relationship between a teacher and her student.
To reflect NBCUniversal networks going dark on Fubo amid a carriage dispute, Fubo has reduced the price of Pro and Elite to $73.99/month and $83.99/month respectively for new customers.
The inaugural Cynopsis 25 for 2025 list honors companies and associations helping redefine how audiences connect and how brands grow. To see who we’re saluting this year, go here! |
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| A CYNOPSIS MESSAGE FROM DADDI BRAND COMMUNICATIONS |
NEW & RETURNING SERIES |
| The fifth and final season of Prime video drama “The Boys” premieres with two episodes on Wednesday, April. The final episode drops May 20.
Season three of supernatural high school drama “School Spirits” kicks off Wednesday, January 28 on Paramount+ with three episodes.
Hulu’s “The Testaments,” sequel to “The Handmaid’s Tale,” will debut in April. The drama, based on the book by Margaret Atwood, focuses on a new generation of young women in the dystopian theocracy of Gilead.
Season two of “Paradise,” starring Sterling K. Brown, premieres with three episodes on Monday, February 23. |
Today’s Premieres
Acorn TV: Midsomer Murders
Disney+: Star Wars: Young Jedi Adventures
Hulu: Dance Moms: A New Era
Peacock: Here Come the Irish
TLC: 90 Day Diaries at 9p |
SPORTS REPORT |
| HBCU GO 2026 Basketball season schedule kicks off Saturday, January 3 and will include 20 men’s and women’s matchups across the CIAA, SIAC, and SWAC, plus expanded national distribution through the HBCU GO FAST Channel on Amazon Prime Video. |
COMING UP |
| Four years after the series finale of “Peaky Blinders,” a feature film, “Peaky Blinders: The Immortal Man,” will continue the saga. Written by series creator Steven Knight, the drama will have a limited release in theaters starting March 6 and drop on Netflix March 20.
The CW has picked up “Taylor,” a documentary about Taylor Swift. The film, which originally aired on UK’s Channel 4, hits The CW on Saturday, December 13 at 8p.
BET+ original film “Vera’s Holiday Flop” starts streaming Thursday, December 12. The movie centers on a 20-year high school reunion. |
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TECH |
| Premion is leveraging new technology to expand what’s possible for local advertisers. Daniel Spinosa, President of Premion, shares how SMBs have finally gotten a meaningful seat at the table, in Cynsiders. |
DISTRIBUTION |
| Hit South Korean survival reality format “Bloody Game,” originally created by MBC, is coming to the Netherlands. Produced by EndemolShine Nederland, part of Banijay Benelux, for RTL’s Videoland, the adaptation, known locally as “Vals Spel,” marks the fifth adaptation by a Banijay Entertainment label.
ROCK Networks struck an agreement with NBCUniversal International Networks and Direct-to-Consumer to launch a branded entertainment block, “Universal DIVA,” on its flagship channel, ROCK Entertainment. Through the agreement, ROCK Entertainment will deliver reality TV content from Bravo and true-crime series from Oxygen to key Asian markets. |
RATINGS |
| “60 Minutes” delivered 11 million total viewers and 2.1 million viewers in the A25-54 demo, according to Nielsen Panel + Big Data ratings for Sunday, November 30, to repeat as the #1 non-sports primetime program for the week. Ten weeks into the season, the show is pacing up +8% in viewers and +5% in the demo versus last year.
During Thanksgiving Week, Hallmark Channel ranked as the #1 most-watched entertainment network across all key measurements, with its Merry Thanksgiving Weekend stunt drawing 10 million unduplicated viewers.
In the month of November, Fox News averaged 2 million viewers in primetime, according to Nielsen Big Data + Panel, and 1.4 million viewers across total day. FNC commanded 57% of the cable news share in total day and 58% in primetime.
Top 10 Broadcast Rankings for the Week of 11/24 |
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Basic Cable Top 10 for the Week of November 24
P2+ AA (000)
Primetime
ESPN 2500
Fox News 1580
Hallmark Channel 970
MS NOW 718
TNT 546
HGTV 497
Food Network 459
TLC 433
History 411
CNN 406
Total Day
Fox News 1162
ESPN 927
Hallmark Channel 523
MS NOW 492
CNN 376
HGTV 279
Food Network 250
TBS 248
TNT 242
FX 235
Source: Nielsen |
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This Day in History
1941 – The US and Britain declared war on Japan.
Answer to Our Last Trivia Question
Before he became a bona fide movie star, Jack Lemmon starred in several early TV shows, including which 1950s sitcom where he played an assistant buyer in the toy department of a New York store with his real-life wife portraying a secretary-turned-homemaker that was always getting him out of jams? “Heaven for Betsy” (1952). Kudos to: David Garber-Loyola Marymount University/Playa Vista, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; Alexandra Barns Leh-LaCheraqui Media/LA; Mark Selby-Melbar Entertainment Group/Toronto
Today’s Trivia Question
Which 1990s series aired on Fox for three seasons, then moved to Sci-Fi Channel for its final two? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone. |
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC: Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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