Cynopsis 10/20/25: Record-Breaking Win at Daytime Emmys

Cynopsis
Monday October 20, 2025

   IN THE NEWS

Sir David Attenborough became the oldest Daytime Emmy winner ever at 99 for Netflix’s “Secret Lives of Orangutans.” ABC’s “General Hospital” was also a big winner at Friday’s ceremony, scooping up seven awards, including Outstanding Drama Series, lead actress (Nancy Lee Grahn) and supporting actor (Jonathan Jackson). “Access Hollywood” will offer coverage of the event today; for a complete list of winners, go here.

Meta is expanding third party verification for Threads, with verification from Integral Ad Science, DoubleVerify, and Scope3. “Our Meta Business Partners each offer AI-enabled solutions to report the context in which ads appear, giving advertisers the transparency they need to drive results on Threads feed with confidence,” said Meta in a blog post. “These partners independently score the adjacent content, aligned with the brand safety floor and suitability framework, providing reporting that may include safety and suitability scores, content examples and associated risk levels, and impression-level data.”

Instagram introduced new safety features for teens interacting with AI chatbots. Set to roll out early next year, the updates address mental health concerns by giving parents greater oversight of how teens engage with AI characters, including options to block specific conversations. “We hope today’s updates bring parents some peace of mind that their teens can make the most of all the benefits AI offers, with the right guardrails and oversight in place,” said the company in a blog post signed by Adam Mosseri, the head of Instagram, and Alexandr Wang, chief AI officer of Meta.

Walmart Connect secured its first accreditation from the Media Rating Council for its first party click and impression metrics for Sponsored Search across desktop, mobile web, and mobile in-app devices for Display, Video and Search. In a blog post, the company said it is also expanding its full-funnel measurement suite. “In a fragmented media landscape, we know brands have an overwhelming number of options when it comes to where they spend their ad dollars,” said the post. “That’s why we’re proud to not only earn this recognition from the MRC, but to give our advertisers another assurance of trust, transparency, and accountability.”

Have you submitted your holiday listings yet? Cynopsis is gearing up for our annual Holiday Programming Guide – dropping November 3 and delivered straight to all Cynopsis subscribers. If your network has holiday programming airing from November 3 through January 1, please send your listing to janetdilauro@gmail.com and Lynn@cynopsis.com no later than October 22 with the subject line: Holiday Guide. To be included, programs must be listed by date, title of program, and start times, in the following format: “Thursday, November 19: Network Name: My One Christmas Wish at 9a, Paper Angels at 11a, 12 Days of Giving at 1p”. Holiday-related programs only! A confirmation email will be sent following each submission (if you don’t receive a confirmation email, please resubmit).

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   COMING UP

A new season of Discovery’s “The Last Woodsmen” launches Friday, November 14 at 9p. In the premiere, Jared breaks free of his old business partner and lands a do-or-die shot to buy a legendary, virgin timber claim. (For a sneak peek, go to Cynopsis Trailer Park.)

Miles Teller (“Divergent”) will take his second spin as host of NBC’s “Saturday Night Live” on November 1, with Brandi Carlile as musical guest. Stand-up comedian Nikki Glaser will make her hosting debut on November 8, joined by fellow first-timer Sombr as musical guest. Glen Powell (“Chad Powers”) hits the stage for the first time on November 15, with musical guest Olivia Dean.

Missing children drama “Weapons” starts streaming on HBO Max on Friday, October 24. The film was released in theaters in August.

   SPORTS REPORT

ION made its debut as the domestic linear broadcast television partner for women’s track and field event Athlos NYC 2025 on Friday, October 10, marking the beginning of a multi-year partnership between Scripps Sports and the ATHLOS league. The event, which was simulcast on ION’s sister network Bounce, reached nearly 4 million viewers.

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   RATINGS

The season three premiere of Adult Swim’s “Smiling Friends” on Sunday, October 5 averaged 433,000 viewers among A18-49 and 391,000 A18-34 in Live+3 viewing, up triple-digits in viewership versus season two.

NewsNation and The CW combined to deliver 788,000 total viewers and 105,000 viewers among A25-54 for NewsNation’s special “Cuomo Town Hall” on Wednesday, October 15, across three telecasts, according to Nielsen. The two-hour primetime broadcast increased total viewership on NewsNation by 190% and increased NewsNation’s in the news demo by 250% compared to the same date a year ago.

“Dancing with the Stars” once again topped Tuesday night, delivering 5.98 million Total Viewers and a 1.26 rating among A18-49, hitting a new season high in overall viewers and matching a season high in the adult demo. Among A18-34 (1.53 rating), the episode scored the series’ best telecast in nearly 10 years.

FOX News Digital counted 94.1 million unique visitors during 3Q25 for the first time ever, according to Comscore. During the third quarter, FOX News Digital secured 11.4 billion total multiplatform minutes (up 10% over 3Q24) and 5.6 billion total multiplatform views (up 5%).

This Day in History
1962 – The Chinese army landed in India.

Answer to Our Last Trivia Question
What was the name of the family that lived next door to the Seavers in “Growing Pains” (1985-1992)? The Koosmans. Kudos to: Frank Nicotero-Kenny White Sports Media/Las Vegas; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Justin Pierce-JP Consulting Group/LA; Matt Marni-Paramount/NYC; Eric Dunefsky-Crossmedia/NYC; Gerry Bixenspan-TV Marketing Inc/NYC; Shelly Shcaeffer-JP Morgan/Ossining, NY

Today’s Trivia Question
On “Quincy, M.E.” (1976-83), what did friends of the title character call him? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
lleahey@accessintel.com

Stephanie Cronk
Brand Director, ScreenShift, CTV Connect
scronk@accessintel.com

Dave Colford
SVP, Media
dcolford@accessintel.com

 

For advertising opportunities, contact: sales@cynopsis.com

Kerry Smith
Division President
Access Intelligence

 

Cynopsis Job Listings Sales
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Cynopsis General Inquiries
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Check out more jobs in Cynopsis Classifieds »
Job of the day
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE

ASSOCIATE PRODUCER
>>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE

DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION
>>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE

SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS
>>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS

UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE

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