Diverse US audiences spend an estimated 14-18 minutes selecting content after turning on their TV, according to LG Ad Solutions’ 2025 Inclusive Screen report, highlighting the TV viewing habits of Black, Hispanic, Asian and LGBTQ+ CTV viewers. Additional findings include:
· 74% of LGBTQ+, 73% of Asian, 72% of Black, and 68% of Hispanic viewers prefer free ad-supported streaming over ad-free subscriptions.
· 72% of Black viewers want ads tied to their interests or the content they’re watching (22% higher than the general population), and 70% of Hispanic CTV viewers prefer seeing ads that are relevant to their interests.
· 85% of LGBTQ+ CTV viewers are more likely to watch content that portrays people like them.

“As consumers face an ever-expanding array of content across apps and platforms, personalization has moved from preference to an expectation in TV viewing,” said Monica Longoria, Head of Marketing Insights at LG Ad Solutions. “Our latest Inclusive Screen study shows that diverse audiences want more control, easier discovery and advertising that reflects their interests and identities. CTV is the medium that delivers on all of these needs.”

Amazon Ads and Netflix are partnering to provide advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory beginning next quarter. “Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” said Paul Kotas, SVP, Amazon Ads. As for Netflix, the partnership “perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals,” said Amy Reinhard, President of Advertising. “By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience.” In June, Amazon announced a deal with Disney that integrated Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform.

President Trump signed an executive order on Tuesday calling for stricter enforcement of direct-to-consumer pharmaceutical ads. The administration, which is also eyeing social media companies and influencers paid to promote drug products, is sending out about 100 cease-and-desist enforcement letters and thousands of warning letters.

ABC has chosen Taylor Frankie Paul, a star of Hulu hit “The Secret Lives of Mormon Wives,” to be its next Bachelorette. Paul is the first woman handed the role who was not previously part of the “Bachelor” franchise.

Fox News has a new weekend lineup. Starting Saturday, September 20, Kayleigh McEnany (“Outnumbered”) will host her own program, “Saturday in America,” from 10a-12p, while Griff Jenkins is headed to “Fox & Friends Weekend” (Saturdays and Sundays, 6a-10a) as the third co-host. Beginning Sunday, September 21, FNC will debut “The Sunday Briefing,” anchored by senior White House correspondents Peter Doocy and Jacqui Heinrich, who will rotate weekly as solo hosts from 11a-12p. Howie Kurtz is stepping down as host of “MediaBuzz” and transitioning to a political media analyst role on the network. And Johnny Joey Jones and Tomi Lahren have been named two of the four co-hosts of “The Big Weekend Show” as the ensemble program expands to three hours, Saturdays and Sundays, 5p-8p.

“Cocaine Quarterback: Signal-Caller for the Cartel” kicks off Thursday, September 25 on Prime Video. The three-part docuseries explores the rise and fall of Redondo Beach native Owen Hanson, from walk-on to the National Championship-winning USC football team to cocaine kingpin.

WOW – Women Of Wrestling is back for season four beginning the weekend of September 13. Six new WOW Superheroes will be added to the roster of over 40.

Discovery’s “Homestead Rescue” returns Tuesday, September 23 at 8p. Also back that night will be “Hustlers, Gambler, Crooks,” at 10p.

A new season of Food Network’s “Alex vs America” premieres Tuesday, October 7 at 9p. Chef Alex Guarnaschelli will return to defend her title as winner of the cooking competition.

Media Group is launching “The World’s Funniest Weather” for first-run broadcast strip (M-F) syndication for fall 2026. The series, which will be distributed in a one-hour block, is currently carried in syndication weekly in 95% of US television households.

Content studio Big Media has entered into a co-production and distribution agreement with Blue Ant Studios and nature brand Love Nature for wildlife series “Wild Science.” Under the deal, Blue Ant Studios and Love Nature, both owned by parent company Blue Ant Media, will co-produce and manage distribution rights outside select territories, marking the first time Big Media has partnered with Blue Ant on a global series.

Cast as the leads for prequel series “Power: Origins” are Spence Moore (“Brilliant Minds”) and Charlie Mann (“The Watchers”). Sascha Penn will showrun and executive produce from a pilot co-written by Penn and Courtney A. Kemp.

Just in time for the holidays, Google announced it has added generative AI capabilities to Asset Studio that enable advertisers develop, review and share high-performing creative. “You will be able to control the look and feel of your creatives with style references, and visualize your ads across all channels with shareable previews before they go live,” said Mindy Lin, Product Manager, Google Ads, in a blog post. Google is also upgrading image generation across campaign types with an advanced model, Imagen 4.

WPP has partnered with the MACH Alliance, a not-for-profit industry body advancing composable enterprise architecture to help organizations adopt transformative technologies. The goal is to help businesses understand how to effectively integrate AI tools and technologies into their marketing and commerce experiences. “In today’s market, technological agility is the core driver of competitive advantage, particularly to keep up with the demands of consumers in the age of AI,” said Stephan Pretorius, Chief Technology Officer at WPP. “The expansion of our partnership with the MACH Alliance is a direct investment in our clients’ and teams’ success, giving them the modern foundation they need to unlock the full potential of AI and the power to not just adapt to the future, but to build it.”

OpenAI inked a deal to buy $300 billion in computing power from Oracle, starting in 2027, reports The Wall Street Journal. News of the agreement prompted a 40% surge in Oracle stock that added $100 billion to Oracle Chairman Larry Ellison’s bank account, making him the richest person in the world. Ellison is the father of Paramount Global head David Ellison.

Cineverse has partnered with LG Channels to launch Historian, a FAST channel from American Public Television that offers a variety of history-based programming. LG Channels is the first platform to carry the channel.

“How to Train Your Dragon,” also released in June, drops Friday, October 10 on Peacock. The llve-action film is an adaptation of the 2010 animated work.

Cleo TV is marking the 25th anniversary of “Girlfriends” with a marathon starting Saturday, September 13 at 12p, and running through Sunday, September 14. The series, following the lives of four dynamic Black women, ran for eight seasons on UPN, moving to The CW in 2006.

Great American Media is celebrating the fifth year of its Great American Christmas event. The festive programming kicks off October 10 on Great American Family and GFAM+, and streams exclusively on Great American Pure Flix beginning October 16. “Just as familiar carols welcome the season each year, Great American Christmas has become a cherished tradition for our viewers,” said Bill Abbott, President & CEO, Great American Media.

But before we get to Christmas, MeTV’s Svengoolie’s BOO-Nanza is coming back a fourth season. Every Saturday night in October, the net will air back-to-back horror movies as part of the Svengoolie and House of Svengoolie double features.

“Thunder On: Resurgence of the SMU Mustangs,” chronicling SMU’s dramatic fall from grace and improbable climb back to college football relevance, is set to premiere on ESPN Sunday, September 21 at 3p. Texas Crew partnered with Peyton Manning’s Omaha Prods on the film.

On the pro football side, Fox’s NFL singleheader on Sunday drew 17.9 million viewers, the most-watched week one NFL singleheader since 2015.

Overall viewership for the 2025 State Farm Women’s College Volleyball Showcase was up 29% compared to the 2024 event, with a 50% increase for Fox’s telecast of TCU-Penn State on Labor Day. The September 1 matchup between the Nittany Lions and Horned Frogs on Fox drew 731,000 viewers.

Basic Cable Top 10 for the week of September 1
(P2+ AA (000)
Primetime
ESPN 2329
Fox News 1977
MSNBC 666
HGTV 625
ESPN2 482
CNN 451
USA 401
Hallmark Channel 36
TBS 395
TLC 390
Total Day
Fox News 1290
ESPN 999
MSNBC 466
CNN 366
HGTV 329
ESPN2 244
USA 235
Hallmark Channel 224
GSN 222
Food Network 214
Source: Nielsen

Dane Glasgow has joined Paramount as Chief Product Officer. Glasgow was previously VP, Product Management at Facebook.

Answer to Our Last Trivia Question
In what year were cigarette commercials banned on television? 1971. Kudos to: Rachel Buchanan-NBCUniversal/NYC; Brad Clough-Premion/NYC; Karen Kelly-SPUH/Barnegat, NJ; Natasha Manners Floy-ABC/Disney/NYC; Dan Whitford-WTTW/Chicago; John Kukla-KDFW Fox 4/Dallas; Debra Stephen Cook-Dark Horse Media/Tucson; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
What kind of animal was the title character in “Rocko’s Modern Life” (1993-96)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Limit of four answers per time zone.)