A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA
11M+ MOVIEGOERS AND COUNTING!
THE SUMMER OF CINEMA CONTINUES!
Audiences showed up for Marvel’s Fantastic Four: First Steps — a retro-futuristic reintroduction of Marvel’s first family.
With massive, in-person reach and cultural heat you can’t scroll past, cinema is the premium, brand-safe buy delivering impact right now.
The momentum continues! |
IN THE NEWS |
With FCC approval under its belt, Paramount Global announced that the company expects to close its $8 billion merger deal with Skydance Media on August 7. The new company will trade on the Nasdaq under the ticker symbol PSKY.
How did Wall Street respond to the FCC’s long-awaited approval of the sale of Paramount to Skydance Media? “Skydance leadership is poised to take control. With that, the real work begins — rebuilding Paramount, addressing the critical strategic questions ahead, and charting a path toward a more sustainable and competitive future,” said MoffettNathanson analyst Robert Fishman after word of the approval broke. Skydance CEO David Ellison plans to take control of the company after the deal closes. Of Paramount Global’s three Co-CEOs George Cheeks, Chris McCarthy and Brian Robbins, only Cheeks will be along for the Skydance ride.
Its current season four will be the last for USA Network’s “Resident Alien.” The sci-fi series debuted on Syfy in 2021, moving to NBCU sib USA for its current run.
Charter reported second quarter earnings and while revenues of $13.8 billion met Wall Street expectations, adjusted earnings landed at $9.18, below the projected $9.58. The 80,000 decline in video subscribers was a big improvement over 408,000 in 2Q24. John Malone’s Liberty Broadband made a deal to acquire Charter that is expected to close later this summer. |
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Cynopsis ScreenShift
One Night. Endless Connections.
The ScreenShift Awards Reception is your chance to mix, mingle, and celebrate the standout talent redefining media. Join us for this exclusive 2-hour event spotlighting the Faxies and Media Impact Awards.
Reception-only access: $199 – early rate ends 8/29!
I’M INTERESTED IN ATTENDING |
NEW & RETURNING SHOWS |
All ten episodes of the sixth and final season of “Solar Opposites” drop Monday, October 13 on Hulu. The series centers around a team of four aliens who are evenly split on whether Earth is awful or awesome.
Season four of “The Morning Show” premieres Wednesday, September 17 on Apple TV+. The season opens in spring 2024, almost two years after the events of season three.
Apple TV+ sci-fi drama “Pluribus,” from Vince Gilligan (“Breaking Bad”), kicks off Friday, November 7 with two episodes. The genre-bending series, in which the most miserable person on Earth must save the world from happiness, has already been renewed for season two.
New Lifetime unscripted series “A Sorority Mom’s Guide to Rush!” makes its debut Monday, August 11 at 10p. The show follows mother-daughter duos as they navigate the path towards their chosen sorority.
The eighth and final season of Starz drama “Outlander” will premiere in early 2026, it was announced at San Diego Comic-Con. The next series in gladiator drama “Spartacus,” “Spartacus House: Ashur,” is also set to debut in winter 2026.
Another announcement at Comic-Con: AMC’s “The Walking Dead: Daryl Dixon” has been renewed for a fourth and final season. Season three kicks off Sunday, September 7.
Unscripted horror series “Guts & Glory” debuts Tuesday, September 9 on Shudder. The show blends the intensity of a horror film with the pressure of a survival game where contestants are confronted with their fears in various scenarios. |
Today’s Premieres
Acorn TV: Kostas; Summertide
Discovery: Animals on Drugs at 8p; In the Eye of the Storm at 10p
Hulu: The Wonderfully Weird World of Gumball
Peacock: Adaptive |
AI INSIGHTS |
Helen Katz, EVP, Research for Publicis Media, isn’t just an expert at data intelligence – she’s an exceptional communicator, recently picking up the ARF’s Erwin Ephron Demystification Award. And demystification is what the many of us in the industry need when it comes to AI, which is why Helen will be on hand for the Cynopsis ScreenShift event in October.
Since your panel is “The AI Advantage: Redefining Media Strategy,” can you provide a topline on how/why the industry has evolved to this point?
The advertising industry has spoken about the potential impact of AI in media for a couple of years. Now, it’s becoming real. For example, AI approaches can help us develop briefs, understand audiences, and optimize channels.
What are the biggest challenges faced when integrating AI-driven personalization into a media strategy?
There are two challenges here. First, it’s educating people on how best to apply AI to a media strategy. And second, we should do what we normally do with data – question it! Just because a strategy is handed to you by an AI tool doesn’t necessarily mean it’s right or optimal or perfect. The human element is still crucial.
What are your hoped-for takeaways from the ScreenShift eventl?
This conference focuses on both the ‘now’ and the ‘future’ of TV/video. I’m excited to hear more about where we are and where we (and consumers!) are going with all forms of video entertainment!
A survey from Invoca indicates that consumers agree with Helen Katz about AI – they don’t want it to replace human support, they want both working together. “The B2 Buyer Experience Report 2025” found that businesses must strike a balance of digital, AI, and the human touch and invest in cohesive AI strategies across the entire buying journey. Asked what would most improve experiences with AI, the top answer was, “quicker access to a human.” |
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Cynopsis ScreenShift
Influencer Spotlight
Phaith Montoya has built a powerful platform rooted in fashion, beauty, and mental health. With millions of followers, she champions inclusivity and representation, and at ScreenShift on October 14, she’ll share her insights on how influencers can most effectively drive action.
Reserve your spot at ScreenShift today.
VIEW THE AGENDA |
COMING UP |
“Family Guy” holiday specials are returning exclusively to Hulu, it was revealed during a Comic-Con panel, starting with Halloween special “A Little Fright Music” on Monday, October 6.
AMC Networks is collaborating with guitar manufacturer Fender Musical Instruments to have four customized guitars featured in “Anne Rice’s The Vampire Lestat.” The instruments will be played throughout the music-themed season, returning next year.
Warner Bros. Pictures film “Final Destination Bloodlines” will make its global streaming debut on HBO Max on Friday, August 1. The following day, HBO will air a marathon of all six “Final Destination” movies, starting at 12:10p. The film was released in theaters in May.
Dorsey Pictures and 2500 Media announced the debut of Outdoor World, a VOD channel featuring over 1,500 episodes of hunting, fishing, self-defense and natural history programming from the Dorsey Pictures content library. The channel will launch in early August 2025 on the Roku and Sling TV platforms.
LIV Golf announced Steyn City in Johannesburg is set to host the first-ever LIV Golf South Africa from 20-22 March 2026. |
PRODUCTION |
Adult Swim has a new adult animated comedy on the way. In “President Curtis,” co-created by “Rick and Morty” Executive Producers Dan Harmon and James Siciliano, Keith David will reprise his longtime “Rick and Morty” role as President Andre Curtis. Stephanie Beatriz (“Brooklyn Nine-Nine”) and Jim Rash (“Community”) also star. “This is a series we would have greenlit even if it didn’t have anything at all to do with ‘Rick and Morty,’” said Michael Ouweleen, President, Adult Swim. “President Andre Curtis is just that good of a character.” |
Season four of Paramount+ series “Star Trek: Strange New Worlds” will include a puppet themed episode, featuring USS Enterprise crew members as puppets created by Jim Henson’s Creature Shop. The episode is directed by Jordan Canning (“Fraggle Rock: Back to the Rock”).
New series “Letters to Addy,” centered in the world of addiction in America, is one step closer to rolling cameras with T. Rafael Cimino onboard as showrunner US and Allan Levine as showrunner Canada, Healy Lange as EP, creator/writer, Grant Harvey directing, and Wayne Craig, David Horchok and Matt Borlenghi as producers. Casting to date includes Borlenghi (“Cobra Kai”), Jen Nikolaisen (“Little Women”) and influencer Caroline Elizabeth Gregory already set. |
RATINGS |
Season seven of “Love Island” racked up over 18 billion minutes on Peacock, making it the streamer’s most-watched original season ever. It was also the number one streaming original show in the US for the week of the finale and the number one streaming reality title for six consecutive weeks, according to Nielsen.
ABC summer game shows “Who Wants To Be A Millionaire” and “Match Game” returned on Wednesday, July 23, as the No. 1 and No. 2 shows of the night, respectively, among Total Viewers, both rising to multi-year highs. “Millionaire” delivered 4.24 million total viewers, the best in four years, while “Match” drew 3.3 million viewers, a five-year best.
The season four debut of FX’s “The Bear” delivered 917 million minutes of streaming time its first week out, down 24% from season three’s debut last June, according to Nielsen. That ranked the seventh most-streamed show in the US for the week, and the second-highest debut ever for “The Bear.”
The “Hudson & Rex” season seven two-episode premiere on UPtv reached 546,000 viewers and ranked #14 in HH delivery for the 8p-10p time period among ad supported cable nets. |
EXECUTIVE MOVES |
Dick Clark Productions has appointed Mike Chuthakieo as the company’s first-ever Chief Commercial Officer. Prior to joining DCP, Chuthakieo served as Chief Revenue Officer at 88rising. |
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This Day in History
1933 – The first singing telegram was delivered by Western Union. It went to singer Rudy Vallee, who was celebrating his birthday. Singing telegrams were conceived so telegrams would be less associated with ominous news.
Answer to Our Last Trivia Question
Which series centered on postal workers in the dead letters office? “Signed, Sealed, Delivered” (2014). Kudos to: Marissa Schafer-Super Delicious/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Tom Moore-Kalt Productions/LA; Marc Goldstein-Media Solutions/NYC; Ed Horowitz-Witz End Productions/LA
Today’s Trivia Question
In “The New Leave it to Beaver” (1984-89), how did a divorced Beaver get custody of his two boys? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
VP SALES, NORTH AMERICA >>
All3MEDIA INTERNATIONAL/NEW YORK/HYBRID: Responsibility for covering format sales in the territory, liaising with the EVP Formats & Licensing as well as All3Media America, as well as Licensing finished program/tape sales in the United States and Canada. Also take ownership of and implementing the agreed sales strategies, reporting on progress and any issues preventing implementation. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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