In a new study, 41% of parents say no brand has ever genuinely reflected their emotional experience as a parent. That’s one takeaway from Moonbug Entertainment’s 2025 State of Parenthood Study, which offers insights into what parents want from brands. Others include:
· When brands reflect the honest realities of parenting, 42% of parents actively seek out more content; 40% passionately recommend the brand; and 41% actively seek out related products.
· 84% of parents say they’re looking for shows they can truly enjoy alongside their kids, not just have on in the background.
· Parents want more emotionally realistic portrayals: 43% say they’d like to see more imperfect parents on screen, and 43% want to see more everyday parenting challenges.

“Modern parenting isn’t picture-perfect – it’s emotionally complex and deeply personal,” said Johanna Moscoso, Director of Audience Intelligence at Moonbug and lead author of the study. “This report was born from listening to what families are really telling us. When brands reflect that lived experience with honesty and care, they earn trust.”

Upcoming season ten of Netflix’s “Queer Eye” will be its last. The Emmy-winning lifestyle show launched in February 2018.

With travel surging post-pandemic, out of home advertising is impacting how people get away, according to a new study from the Out of Home Advertising Association of America (OAAA) and The Harris Poll. Key findings include:
· More than half of consumers recall seeing travel-related OOH ads, with two-thirds of those saying these ads influence where they go, what they do, and where they stay.
· More than half say an OOH ad prompted them to add a destination to their bucket list.
· Sixty-nine percent of flyers notice OOH ads in airports, and 87% of those take action, most often by looking up a brand or product online.

In a first half trading and full year 2025 update, WPP projected lower revenue amid economic uncertainty and weaker net new business than originally anticipated. “Since the start of the year, we have faced a challenging trading environment with macro pressures intensifying and lower net new business. While we expected the second quarter to be similar to the first quarter, performance in June was worse than anticipated and we expect this pattern of trading in the first half to continue into the second half,” said CEO Mark Read. “As a result, we are updating our guidance for the full year and reducing our expectations on LFL revenue less pass-through costs growth to -3% to -5% (from flat to -2%) with a year-on-year decline in headline operating profit margin of 50 to 175 bps (vs. around flat previously).”

Add T-Mobile to the list of companies scrapping DEI programs as they seek approval from the FCC for deals. After the wireless carrier notified the FCC that it was ending DEI policies “not just in name, but in substance,” FCC chair Brendan Carr responded, “Another good step forward for equal opportunity, nondiscrimination, and the public interest.” Democratic FCC commissioner Anna Gomez begs to differ. “In yet another cynical bid to win FCC regulatory approval, T-Mobile is making a mockery of its professed commitment to eliminating discrimination, promoting fairness and amplifying underrepresented voices,” she wrote on X. “History will not be kind to this cowardly corporate capitulation.” T-Mobile is looking for approval of its acquisition of US Cellular’s wireless business and a joint venture to acquire Metronet.

Over 25% of CTV viewers consider Smart TV Home Screen ads helpful for holiday shopping, up 105% from last year. Those are the findings from a holiday shopping study released by LG Ads, which also found:
· 89% of CTV viewers want holiday shopping ads to have a specific deal or promotion.
· 71% want holiday shopping TV ads personalized to their preferences, and 69% want ads to make it easier to buy the featured item (e.g. QR codes).
· Nearly 70% say they want holiday shopping ads to be relevant to what they’re watching.

“From cross-screen engagement, to spending behaviors, ad-supported viewership growth, and more, consumers are clearly communicating how they want to interact with content and advertising,” said Tony Marlow, CMO at LG Ad Solutions.

Finite Films & TV has launched an unscripted division with an original series, “Wings & Waves.” The celebrity competition format will feature six stars competing across water sports, judged by kiters Francesca Maini and Matteo Dorotini. The show was created and produced by Finite Films & TV founder Amy Gardner (“The End”).

Season two of “Twisted Metal” debuts Thursday, July 31 on Peacock. Following the revelations in the season one finale, John and Quiet find themselves entering the deadly Twisted Metal tournament, a sinister demolition derby.

NewsNation and The Hill are teaming for bipartisan event “Hill Nation Summit,” featuring interviews and panel discussions about the first six months of President Trump’s second term. The event takes place Wednesday, July 16 from 8a-5p.

“Lady Like,” a documentary following “RuPaul’s Drag Race” season 14 finalist Lady Camden, debuts Wednesday, July 16 Revry in celebration of International Drag Day.

Cannes Lions was a defining moment for shaping the near and long-term future of Marketing, AI, and the fast-growing global DOOH industry, says Barry Frey, President and CEO of the DPAA. Frey shares his perspective on key insights and trends from the festival in Cynsiders.

Telemundo has expanded its Fútbol Estelar Liga MX coverage for the Apertura 2025 tournament with the addition of Tigres and Juárez men’s and women’s home matches, joining Chivas de Guadalajara in the network’s lineup. Coverage, starting Friday, July 11 at 10:30p, will span Telemundo, Universo and Peacock, including the network’s signature pre- and post-game program, “Fútbol Estelar Liga MX Extra.”

Snap Inc. and RWS Global have formed a partnership to enhance fan engagement at sporting events. The relationship unites Snap’s augmented reality lenses with RWS Global’s sport presentation software, PV4, a centralized video and graphics playback system integrating video, graphics, text and third-party game data.

Flag football is back with the second annual NFL Flag Championships presented by Toyota across many of The Walt Disney Company’s platforms beginning Friday, July 18, and continuing through Sunday, July 20. ESPN will deliver more than 33 hours of coverage, which will air and stream across 11 platforms including ESPN, ABC, ESPN2, ESPN+, Disney+, Disney XD, ESPN Deportes, NFL+ and NFL Network as elite youth athletes compete.

Monumental Sports & Entertainment and ViewLift announced the creation of a broadcast and streaming solution built to meet the local distribution needs of professional sports teams. The initiative is set to formally launch this fall.

Last weekend’s NASCAR Xfinity Series race in Chicago delivered 1.137 million viewers to The CW, up 95% versus last year’s race from Atlanta. Chicago’s CW affiliate saw 51% local audience growth compared to last year’s race on WMAQ (NBC).

Basic Cable Top 10 for the week of June 30
P2+ AA (000)
Total Day
Fox News 2396
MSNBC 741
HGTV 63
ESPN 601
CNN 526
Hallmark Channel 509
TBS 475
INSP 467
Food Network 399
FX 393
Primetime
Fox News 1647
MSNBC 489
ESPN 478
CNN 403
HGTV 343
Hallmark Channel 313
TBS 267
FX 258
Food Network 242
USA 236
Source: Nielsen

Answer to Our Last Trivia Question
Which series was the first to show a woman’s pregnancy, and later featured the actress’s real-life son as a character? “Mary Kay and Johnny” (1947-50). Kudos to: Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Which sitcom family has a goldfish named Klaus? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)